iiinova — where your digital self keeps evolving

Coretext Pty Ltd @coretext.bsky.social · 17/09/2026

🌈 Word of the Week: Spectroscopy Different substances absorb or emit particular wavelengths of light. Spectroscopy measures these patterns, helping scientists identify chemicals, analyse materials and even work out what distant stars are made of. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 10/09/2026

🎬 What I’m... Tim, our Creative Director, has no time for recycled content in contract magazines. Reworked copy fills a page but it won’t build the brand authority or trust the magazine is meant to earn. At Coretext, every story is written and designed from scratch.

000

Coretext Pty Ltd @coretext.bsky.social · 04/09/2026

Today is World Macadamia Nut Day. Macadamias are Australian natives with some interesting science behind their production. We’re looking inside the orchard, from flowers and pollination to harvest and agricultural research.

021

Coretext Pty Ltd @coretext.bsky.social · 28/08/2026

🎬 What I’m... Lauren is creating infographics that summarise the actions more than 20 organisations are taking on a global issue. Text, data and imagery show the breadth of activity, and what's possible when organisations tackle big problems together.

020

Coretext Pty Ltd @coretext.bsky.social · 27/08/2026

🥾 Could your boots carry more than dirt? For #NationalBiosecurityWeek, our Word of the Week is fomite: an object that can carry infectious agents between hosts or locations. What word should we feature next?

010

Coretext Pty Ltd @coretext.bsky.social · 21/08/2026

Word of the Week: Chromatography 🧪 It separates mixtures so scientists can identify their components – from compounds in medicines to pesticide residues in food and pollutants in water. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 19/08/2026

🎬 What I’m... Nicole’s thinking about fuel today, and whether growers will get enough of it. It’s been a volatile year for fuel access, and Nicole’s hoping growers get what they need this season to bring in a strong crop.

011

Coretext Pty Ltd @coretext.bsky.social · 10/08/2026

🎬 What I’m... Christine is writing SEO summaries for a publication she’s uploading to a client’s website. Christine is ensuring the words and key points people are likely to search for are mentioned, which improves the publication’s findability on search engines.

031

Coretext Pty Ltd @coretext.bsky.social · 07/08/2026

🌧️ Word of the Week: Petrichor – the earthy smell after rain. It’s created when raindrops release plant oils and a natural compound made by soil bacteria into the air. Another reminder that science surrounds us every day. What word should we feature next?

042

Coretext Pty Ltd @coretext.bsky.social · 03/08/2026

🎬 What I'm... Brad and art director Fiona James have been photographing individual grains for a client, close enough that a macro lens needed a +4 magnifying ring just to get within one to two centimetres. Lighting proved a challenge. At least the grains stayed still.

010

Coretext Pty Ltd @coretext.bsky.social · 31/07/2026

🌳 Word of the Week: Dendrochronology. It’s the scientific study of tree rings. By reading these natural records, researchers can reconstruct past climates, bushfires and forest history. What word should we cover next?

010

Coretext Pty Ltd @coretext.bsky.social · 28/07/2026

🎬 What I’m... Melissa’s at Dookie, the University of Melbourne’s agriculture campus in central Victoria, talking grain research with the people running field trials. It gives us valuable insights for our writing on crop disease protection and sustainable grain growing.

001

Coretext Pty Ltd @coretext.bsky.social · 23/07/2026

Word of the Week: Connectome 🧠 A connectome is the complete map of the brain’s network of nerve cell connections. Every thought, memory and movement depends on this remarkable wiring. What scientific word should we feature next?

041

Coretext Pty Ltd @coretext.bsky.social · 21/07/2026

🎬 What I'm... Tiffany, our copyeditor, checks more than grammar. Consistency, style guide adherence, fact-checking, audience fit and flow are all looked at before a piece is published. Our What I'm series shares our team's work. Follow for more.

142

Coretext Pty Ltd @coretext.bsky.social · 16/07/2026

⚽ Word of the Week: Proprioception It helps World Cup footballers control the ball and adjust their balance without watching their feet. You use this sense when walking up stairs, typing or reaching in the dark. What word should we feature next?

020

Coretext Pty Ltd @coretext.bsky.social · 13/07/2026

🎬 What I'm... Gio is writing about a new plant breeding technology. She's ensuring the science behind the tech is accurately described, that growers know what it means for their farming practice, and articulating the implications for food security and ecological sustainability. Follow for more.

030

Coretext Pty Ltd @coretext.bsky.social · 10/07/2026

Word of the Week: Aldehydes The smell of vanilla, cinnamon and freshly cut grass all involve compounds called aldehydes. Found naturally in many plants, they're also used in perfumes, flavourings and medicines. What science word should we feature next?

010

Coretext Pty Ltd @coretext.bsky.social · 02/07/2026

🪨 Word of the Week: Regolith. For World Asteroid Day (observed 30 June), we're exploring regolith, the loose rock and dust on asteroids, the Moon and Mars. Studying regolith helps scientists understand how planets formed and could support future space missions. What word should we explore next?

030

Coretext Pty Ltd @coretext.bsky.social · 01/07/2026

🎬 This week’s What I’m… follows Fiona on why brand style guides are essential. Branding applied in print follows typographic conventions, while online considers accessibility, and social requires instant recognition. A good brand style guide keeps branding cohesive across all three use cases.

031

Coretext Pty Ltd @coretext.bsky.social · 25/06/2026

Word of the Week: Onychophora! Also known as velvet worms, these ancient animals help scientists understand evolution and are inspiring new materials through the sticky slime they use to catch prey. What word should we explore next?

030

Coretext Pty Ltd @coretext.bsky.social · 22/06/2026

🎬 What I'm… Deb, our GroundCover editor, says with the southern winter bringing quieter paddocks it’s a great time for growers to catch up on the latest research and work out what to apply on-farm. We're also planning: mapping how to get new research to growers on time.

010

Coretext Pty Ltd @coretext.bsky.social · 18/06/2026

🪨 Word of the Week: Sedimentary Many rocks are records of ancient environments. Sedimentary rocks form from layers of sand, mud, shells and other materials built up over time. They help scientists study past climates and store important groundwater resources. What word should we cover next?

010

Coretext Pty Ltd @coretext.bsky.social · 17/06/2026

🎬 What I'm… Today Tim, our Creative Director, reflects on audience-centred design and applying it to scientific research. A policymaker and a grower might read the same trial result but need it presented differently, for example. Our What I'm series shares how we work. Follow for more.

010

Coretext Pty Ltd @coretext.bsky.social · 11/06/2026

Word of the Week: erythrocyte 🩸 An erythrocyte is a red blood cell. These cells contain haemoglobin, which carries oxygen from the lungs to tissues throughout the body. It’s a fitting term to explore ahead of World Blood Donor Day on 14 June. What word should we cover next?

030

Coretext Pty Ltd @coretext.bsky.social · 04/06/2026

⚡ Word of the Week: Piezoelectric. Some materials generate electricity when they're squeezed or struck. It's the science behind barbecue lighters, ultrasound imaging and quartz watches. Our Word of the Week series shows how science is integrated into everyday life. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 01/06/2026

🎬 In today’s What I’m… post, Lauren is turning print infographics into web animations. Animation can help readers work through complex information step by step, making detailed online stories easier to follow and understand. Follow for more of our What I'm… series.

130

Coretext Pty Ltd @coretext.bsky.social · 29/05/2026

🥔 Word of the Week: Domestication. On International Day of Potato we’re reminded that the potato on your plate exists because people selected and bred wild plants over thousands of years. That process, domestication, turned wild potatoes into one of the world's most important food crops.

020

Coretext Pty Ltd @coretext.bsky.social · 25/05/2026

🎬 What I'm… Nicole is thinking about grain growers heading into the 2026 season, balancing clean crops with sustainable herbicide use. Here's to a strong season for everyone managing these challenges. Our What I'm series shares our team's work. Follow for more.

020

Coretext Pty Ltd @coretext.bsky.social · 21/05/2026

Word of the Week: Keystone species. Some species hold whole ecosystems together. If removed everything changes. From sea otters protecting kelp forests to wolves shaping landscapes, their impact is tremendous. What word should we explore next?

040

Coretext Pty Ltd @coretext.bsky.social · 20/05/2026

Until 2019, every scale on Earth was calibrated against one metal cylinder in Paris. The cylinder was slowly changing mass. So, technically, were your scales. Scientists fixed this with quantum physics. Happy World Metrology Day!

050

Coretext Pty Ltd @coretext.bsky.social · 19/05/2026

The slogan ‘Save the bees’ is on its third decade. The bees are not noticeably saved. Our new blog looks at what happens when a serious issue is reduced to a slogan, and what communicators can do about it. 🔗 www.coretext.com.au/post/the-slo...

010

Coretext Pty Ltd @coretext.bsky.social · 18/05/2026

🎬 What I'm… This week Christine is building the ad flat book for an industry publication. She is mapping where ads sit around stories before layout begins. Follow for more of our What I'm… series.

030

Coretext Pty Ltd @coretext.bsky.social · 14/05/2026

Word of the Week: Flyways. Today is World Migratory Bird Day, so we’re exploring flyways, the migration routes birds follow across continents each year. Wetlands and coastlines act as critical stopovers where migratory birds can rest and feed during these journeys. What word should we explore next?

010

Coretext Pty Ltd @coretext.bsky.social · 11/05/2026

🎬 What I'm… Brad has just wrapped a full day photo shoot for a medical research client. Now he's cleaning lenses and charging batteries. The next job could be a lab, a farm, or a fishing boat. That's a normal week at Coretext. Follow for more of our What I'm… series.

020

Coretext Pty Ltd @coretext.bsky.social · 07/05/2026

Word of the Week: Hybridisation. Crossing different species or varieties to produce hybrids with useful traits, such as disease resistance or drought tolerance in crops. Our Word of the Week series shows how science surrounds us and influences daily life. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 04/05/2026

🎬 What I'm… This week Melissa is adding taxonomy and SEO summaries to new articles. This influences how they appear in search and how easily they can be found. Keywords, tags and summaries also link related topics and organise content over time. Follow for more of our What I'm… series.

030

Coretext Pty Ltd @coretext.bsky.social · 30/04/2026

Word of the Week: Karst. Karst landscapes are shaped by water dissolving rock, creating caves, sinkholes and underground rivers. They influence where water flows and how stable the ground is beneath us. What word should we explore next?

010

Coretext Pty Ltd @coretext.bsky.social · 28/04/2026

🎬 What I'm… Fiona's redesigning a research EDM this week. Not because the content's bad – but because the layout doesn’t hold readers’ attention. She is sorting out content hierarchy, visual breaks, and which elements need to be emphasised. Follow for more of our What I'm… series.

020

Coretext Pty Ltd @coretext.bsky.social · 27/04/2026

Today is International Design Day. A useful moment to look at how design decisions are made across websites, social posts and magazines. Structure, order and emphasis all influence whether content is understood and applied.

020

Coretext Pty Ltd @coretext.bsky.social · 23/04/2026

Word of the Week: Herd immunity. Ahead of World Immunisation Week (24 April), we’re exploring herd immunity, which explains how diseases spread less when enough people in the ‘herd’ are immune. Disease immunity can come from vaccination or prior infection. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 20/04/2026

🎬 What I'm… This week Toni is updating our project management system. It’s where we manage deadlines, approvals, and team capacity and keep projects on track. Follow for more of our What I'm… series.

030

Coretext Pty Ltd @coretext.bsky.social · 16/04/2026

Word of the Week: Autopoiesis The process by which living systems maintain and reproduce themselves from within. For example, your cells constantly repairing and renewing. What word should we explore next?

531

Coretext Pty Ltd @coretext.bsky.social · 13/04/2026

🌾 Gio is writing about how computational tools read patterns in large datasets to help farmers cut risk and improve yields — before the season has told them anything. Our What I'm… series shares our team's work. Follow for more.

010

Coretext Pty Ltd @coretext.bsky.social · 09/04/2026

🔬 Word of the Week: Birefringence. Birefringence is when light splits into two paths as it passes through certain materials. It’s why you might see rainbow patterns in plastic or glass when wearing polarised sunglasses. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 07/04/2026

🎬 What I'm… In this episode of our What I'm series, Tiffany, our copyeditor and proofreader, explains the difference between copy editing and proofreading, and why they should be undertaken separately. Follow for more of our What I'm… series.

020

Coretext Pty Ltd @coretext.bsky.social · 02/04/2026

Word of the Week: Geophagy 🌍 The practice of eating soil or clay, seen in both humans and animals. It can help bind toxins or supplement minerals. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 30/03/2026

🎬 What I'm… Penny, Coretext’s strategy director, is finalising a communications framework. She’s mapping strategic priorities to messages, audiences, channels and tactics, with an implementation and evaluation plan to back it up. Part of our What I'm… series.

120

Coretext Pty Ltd @coretext.bsky.social · 26/03/2026

🧭 Word of the Week: Magnetoreception. Some animals can detect Earth’s magnetic field and use it to work out direction – just like a natural compass. This helps birds, turtles and fish navigate during long journeys. What word should we explore next?

020

Coretext Pty Ltd @coretext.bsky.social · 24/03/2026

World Storytelling Day 2026 theme is light in the dark. An accurate description of what good science communication does. Narrative structure makes research visible. Without it, audiences guess – or leave. Our blog covers how a strong narrative determines whether research gets used: bit.ly/4uHF977

coretext.com.au

How storytelling improves science communication: structure, clarity and real-world impact

Explore how storytelling strengthens science communication by improving clarity, structure and audience understanding. Learn why narrative drives real-world impact beyond research outputs.

010

Coretext Pty Ltd @coretext.bsky.social · 23/03/2026

🎬 In this week’s What I’m… Tim is thinking about how restraint in design can improve clarity. His thinking was reinforced by viewing Noel McKenna’s work at Niagara Gallery. Meaning can become lost when too much information is included. Our What I’m series shares our team’s work. Follow for more.

010