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Copywriting With Character @copywithcharacter.bsky.social · 29/04/2026

New Deep Dive: The Psychology of Why Your Customers Don’t Read Your Website. A behavioural‑science look at cognitive load, decision fatigue, and how to fix your homepage in 10 minutes. 📰 Read here 👉 copywritingwithcharacter.wordpress.com/2026/04/29/t...

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Copywriting With Character @copywithcharacter.bsky.social · 22/04/2026

New Midweek Drop: The Day My Headline Went on Strike. A whimsical story about creative stubbornness - and why the best ideas show up after the bad ones. Iteration > inspiration. Read here 👉 copywritingwithcharacter.wordpress.com/2026/04/22/m...

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Copywriting With Character @copywithcharacter.bsky.social · 15/04/2026

If your brain feels like it has 47 tabs open, you’re not broken - you’re overloaded. This week’s Midweek Drop has one simple grounding technique to reset. Live on the blog 👉 copywritingwithcharacter.wordpress.com/2026/04/15/m...

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Copywriting With Character @copywithcharacter.bsky.social · 14/04/2026

New Deep Dive: The science behind why people say yes — and how social proof, cognitive ease, loss aversion, and narrative transportation shape persuasion. Full post on the blog 👉 copywritingwithcharacter.wordpress.com/2026/04/13/t...

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Copywriting With Character @copywithcharacter.bsky.social · 20/03/2026

New Midweek Drop: Stop Writing for Everyone. Specificity wins. Choose one reader and write to them. Full post on the blog 👉 copywritingwithcharacter.wordpress.com/2026/03/20/m...

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Copywriting With Character @copywithcharacter.bsky.social · 16/03/2026

New post: why “sounding professional” often makes brands sound bland - and why small businesses should sound human instead. 🔗 Full Strategic Hit now on the blog 👉 copywritingwithcharacter.wordpress.com/2026/03/16/t...

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Copywriting With Character @copywithcharacter.bsky.social · 11/03/2026

New Midweek Drop: Why Your Hook Isn’t Hooking. Hooks fail when they start with context instead of tension. Full post on the blog 👉 copywritingwithcharacter.wordpress.com/2026/03/11/m...

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Copywriting With Character @copywithcharacter.bsky.social · 09/03/2026

New post: “Make It Pop” Is Not Feedback. A breakdown of why vague direction slows teams down - and what stakeholders should say instead. Full Strategic Hit on the blog 👉 copywritingwithcharacter.wordpress.com/2026/03/09/w...

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Copywriting With Character @copywithcharacter.bsky.social · 05/03/2026

New Deep Dive: the hidden strategy behind every great piece of copy. Audience insight, positioning, emotion, and structure - the quiet work that makes the words land. Read the full post on the blog 👉 copywritingwithcharacter.wordpress.com/2026/03/04/t...

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Copywriting With Character @copywithcharacter.bsky.social · 26/02/2026

New Midweek Drop: why vague CTAs fail and why clarity always beats cleverness. A quick breakdown of the problem with “Learn more” and how to fix your CTAs fast. Read the full post: copywritingwithcharacter.wordpress.com/2026/02/26/m...

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Copywriting With Character @copywithcharacter.bsky.social · 25/02/2026

A new Strategic Hit: The Copywriter’s Café - a whimsical story about the characters that shape the creative process. A warm reminder that creativity is rarely quiet, and often chaotic in the best way. Read the full post on the blog 👉 copywritingwithcharacter.wordpress.com/2026/02/25/t...

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Copywriting With Character @copywithcharacter.bsky.social · 19/02/2026

New Midweek Drop: why copywriters should stop using the word “just.” It’s a small minimiser with a big impact on tone, confidence, and clarity. Four before/after examples inside. Read the full post on the blog 👉 copywritingwithcharacter.wordpress.com/2026/02/19/m...

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Copywriting With Character @copywithcharacter.bsky.social · 16/02/2026

Just published a new deep dive on the psychology of curiosity - from information gap theory to prediction error and the Zeigarnik effect. A look at why certain headlines pull us in, and when curiosity outperforms clarity. 🔗 copywritingwithcharacter.wordpress.com/2026/02/16/w...

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Copywriting With Character @copywithcharacter.bsky.social · 11/02/2026

A small comic about a brief that tried to run away - and the creative clarity that finally tamed it. 🔗 Full midweek drop 👉 copywritingwithcharacter.wordpress.com/2026/02/11/m...

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Copywriting With Character @copywithcharacter.bsky.social · 09/02/2026

Three small edits - stronger verbs, clearer emotion, cleaner structure - can make your copy more clickable without adding any sales pressure. A practical breakdown with examples across UK industries. Read here 👉 copywritingwithcharacter.wordpress.com/2026/02/09/3...

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Copywriting With Character @copywithcharacter.bsky.social · 06/02/2026

This episode explores a simple idea: attention spans didn’t shrink - standards rose. I break down why audiences still engage deeply with content that’s clear, intentional, and worth their time. A short listen on the mechanics of modern attention & the craft behind meaningful content. Link in bio.

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Copywriting With Character @copywithcharacter.bsky.social · 05/02/2026

The smallest words often cause the biggest problems. “Very” is one of them - a quiet diluter that weakens headlines instead of strengthening them. Remove it, choose a sharper word, and the sentence snaps back into focus. Read my insight 👉 copywritingwithcharacter.wordpress.com/2026/02/04/m...

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Copywriting With Character @copywithcharacter.bsky.social · 03/02/2026

“Short attention spans” aren’t killing engagement. Lazy writing is. Long-form content is thriving when it actually earns attention. I’ve published a deep dive on the real problem (spoiler: it’s not the audience) + how to write copy people stick with. Live on the blog.

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Copywriting With Character @copywithcharacter.bsky.social · 03/02/2026

Working at the intersection of B2B marketing, copywriting, and blog‑led brand building - exploring how words shape perception, trust, and growth. If you’re into thoughtful takes on content strategy, storytelling craft, and the mechanics of meaningful marketing, you’re in the right place.

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