The new principles of a modern marketing team: the 0-1 marketer, pods, and depth of craft.

Doomsday? I’m exaggerating but this week’s breakdown will discover why collapsing SEO paradigms, bloated frontends, and aggressive AI agents aren’t the end of your career.

Great content deserves more than one shot. Here's how to build a content distribution strategy that works.

When AI Makes Every Page Look Strategically Important

Prompt trackers love to tell us we're invisible to AI. Turns out they're more than a little myopic themselves.

If you liked this piece, you should subscribe to my premium newsletter. It's $70 a year, $18 a quarter, or $7 a month, and in return you get a weekly newsletter that’s usually anywhere from 10,000 to...

We told you to measure. So of course we did it ourselves too: two months of server-side LLM traffic to evilmartians.com. Find out which agents read HTML, which read Markdown, what llms.txt actually do...

AI-generated text can heavily reduce trust. Here are 14 signs your content sounds like it was written by AI and how to fix it.

I look at AI through the lens of previous economic transformations.

Building a modern online coffee store involves more than listing products — it’s about crafting an engaging experience that blends robust…