iiinova — where your digital self keeps evolving

Colin Theriot @colintheriot.bsky.social · 04/10/2026

Simple Persuasive Copy Tip - Lots of people ask me about this one. “How do I make people pay me some attention?” Curiosity is contagious. Show prospects how others are already wondering about what you offer and wanting to know more.

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Colin Theriot @colintheriot.bsky.social · 03/10/2026

Simple Persuasive Copy Tip - I’m as excited to share this one with as you’ll be to hear it! Enthusiasm is infectious. People will involuntarily borrow that emotion. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 03/10/2026

[Avoid Idiots In Your Business and Life By Earning the Power of “No”] “I never invite idiots to my house.” - Elizabeth Montagu, Born Oct. 2, 1718. Not saying they don’t squeak in occasionally, but I try to run this “cult” community of ours as an idiot-free environment. Full post: cultofcopy.com

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Colin Theriot @colintheriot.bsky.social · 02/10/2026

Yesterday’s Daily Devotional - Become Skilled at Winging It, and Outshine Every Over-Scripted Try-Hard in Your Niche… The most valuable skill you can develop now is performing. As in, being comfortable on stage or on camera. And that can be intimidating. Full post and subscribe at cultofcopy.com

“Reciting lines is hard; making stuff up is much, much easier.” – Zach Galifianakis, Born Oct. 1, 1969.

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Colin Theriot @colintheriot.bsky.social · 02/10/2026

Simple Persuasive Copy Tip - “If” is a wizard word. It can magically trick a prospect into entering an imagined simulation, where you set the parameters. If you can steer their fantasies and beliefs, you can dictate their behavior. Just like that. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 01/10/2026

Simple Persuasive Copy Tip - Use contrast in your work. Never reveal a positive feature or benefit without pointing out the negative thing it replaces. Create a comparison instead of a point that stands alone. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 01/10/2026

#GuruPivot - Influence trumps persuasion, and it's easier to become influential than to be persuasive. Once you learn this, you will leave a lower level you can never return to. Nor would you want to.

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Colin Theriot @colintheriot.bsky.social · 30/09/2026

Simple Persuasive Copy Tip - 3 types of buyers you must convince with your copy. Eager ones who want it now. Logical ones who want it, but need it to make sense. And scared ones who want it, but are worried it might not work. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 24/09/2026

#GuruPivot - if you have a core evergreen offer, everything you post or share is promotion. If you don’t it’s all wasted.

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Colin Theriot @colintheriot.bsky.social · 24/09/2026

Simple Persuasive Copy Tip - Don’t just show prospects why your solution is good. Tell them why the previous solutions weren’t good enough and necessitated your innovation. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 22/09/2026

Simple Persuasive Copy Tip - If you can align your offer with the prospect’s personal taste, you can make it feel like it’s already theirs. Purchase is simpler a matter of claiming theirs and taking it home to where it already belongs.

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Colin Theriot @colintheriot.bsky.social · 13/09/2026

#GuruPivot - If everything you share is worth the attention people pay for it, they will forever be curious about what they get when they pay you.

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Colin Theriot @colintheriot.bsky.social · 13/09/2026

Simple Persuasive Copy Tip - Own any potential perceived flaws in your product or service and describe how they are that way on purpose, for a reason. Don’t allow prospect the opportunity for negative speculation.

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Colin Theriot @colintheriot.bsky.social · 08/09/2026

#GuruPivot - You only need one or two ideas per day. The real work is making stuff out of it. Execution. Publication. Distribution.

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Colin Theriot @colintheriot.bsky.social · 08/09/2026

Simple Persuasive Copy Tip - Selling people is about making promises about results that the prospect HOPES will come true. So describe things like checkout and delivery in detail, so they see your promises coming true immediately after purchase. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 31/08/2026

Simple Persuasive Copy Tip - Position your offer as if you are selling something your prospect already wants. But yours is the superior option, and most convenient to buy since they’re already here. There’s even a special deal if they act now! #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 31/08/2026

#GuruPivot - Your clients are trying to avoid costly mistakes. What you give them should promise to do that - offer relief.

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Colin Theriot @colintheriot.bsky.social · 31/08/2026

Simple Persuasive Copy Tip - If you’re stuck on how to start, write down a brief summary of what you’re trying to get the reader to do, and then work backwards. Why should they want to do that? What’s in it for them? #copywritingtips #copywriting

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Colin Theriot @colintheriot.bsky.social · 29/08/2026

#GuruPivot - Simple business advice for my fellow self-employed: Anything you have to do more than once is a process worth documenting. It’s an asset that can be improved.

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Colin Theriot @colintheriot.bsky.social · 29/08/2026

Simple Persuasive Copy Tip - Present your guarantee as a threefold promise: that the offer will work as described, that they will be made whole if it doesn’t, and that they don’t need to worry about that situation happening anyway. #copywriting #cooywritingtips

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Colin Theriot @colintheriot.bsky.social · 27/08/2026

#GuruPivot - Everything the expert offers has perceived value relative to how much their time is shown to be worth.

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Colin Theriot @colintheriot.bsky.social · 27/08/2026

Simple Persuasive Copy Tip - The simplest thing to upsell is more of what they just bought at a bulk discount. Second easiest is the solution to the next most common problem coming up - after they solve their pressing one with your offer’s help. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 24/08/2026

#GuruPivot - If you want to be paid top dollar to solve clients’ problems, you need to be able to solve expensive problems. The good news is that “you’re getting in your own way” is a problem even high-level clients suffer from.

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Colin Theriot @colintheriot.bsky.social · 24/08/2026

Simple Persuasive Copy Tip - I’m sometimes concerned that these posts fly over people’s heads. I can be weird and esoteric at times. But confiding your concerns to your audience is the easiest way to guide readers past them. #copywriting #copywritingtipa

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Colin Theriot @colintheriot.bsky.social · 18/08/2026

Simple Persuasive Copy Tip - Nothing has more impact on the believably of a sales offer than a demonstrably trustworthy messenger. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 17/08/2026

Simple Persuasive Copy Tip - Get the prospect to do their own “napkin math” that demonstrates how quickly/ effortlessly it might earn them back MORE than the asking price. In results, in cash, in savings, etc.

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Colin Theriot @colintheriot.bsky.social · 10/08/2026

#GuruPivot - Simplicity sells. Simple solutions. Simple pitches. Simple delivery and usability for the customer. So simplify - and sell more.

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Colin Theriot @colintheriot.bsky.social · 10/08/2026

Simple Persuasive Copy Tip - Sometimes I write a tip that is very similar to a previous tip I shared before. That means it’s an important one I think about often. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 07/08/2026

#GuruPivot - whatever the “haters” don’t like about your work, do more of it. Complainers are free promotional allies.

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Colin Theriot @colintheriot.bsky.social · 07/08/2026

Simple Persuasive Copy Tip - Dimensionalize any claim with at least 3 supports. Easy ones are anecdote, third party validation, and demonstrated proof. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 28/07/2026

#GuruPivot - if you are good at the services you perform invisibly for your clients, consider performing them in public - as content and self-promotion.

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Colin Theriot @colintheriot.bsky.social · 28/07/2026

Simple Persuasive Copy Tip - A bonus item added to an offer usually increases sales - but ideally it should have a distinct value by itself, and be positioned so as to help the buyer get maximum result from their purchase. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 21/07/2026

#GuruPivot - Persuading strangers to buy stuff is hard. So persuade people that you know them - and they know you. THEN sell them stuff after.

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Colin Theriot @colintheriot.bsky.social · 21/07/2026

Simple Persuasive Copy Tip - Make a big promise to the reader as early as you can, then explain how it’s possible for you to deliver these seemingly “impossible” results. And if you don’t? The risk is yours alone, along with the consequences.

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Colin Theriot @colintheriot.bsky.social · 20/07/2026

Perfection does not exist anywhere in the universe. The times that humans have labeled a thing “perfect” have been arbitrary Pursuing it is folly. One of the most valuable decisions anyone can make is “This is good enough, time to move on to the next thing now.”

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Colin Theriot @colintheriot.bsky.social · 20/07/2026

Secondhand hat of the day. “I Love Gro$$ Marhin Dollars (Phase II)” - I have no idea what this very specific hat means or where it came from, but I liked the velveeta color.

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Colin Theriot @colintheriot.bsky.social · 20/07/2026

Simple Persuasive Copy Tip - Q. How do you induce a reader to absorb and internalize a specific informational detail? A. Deliver it as the answer to a question asked in the copy. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 10/07/2026

Simple Persuasive Copy Tip - When developing an offer, write directly to the prospect: tell them why you care about their problem and want to help them, and what outcomes you want for them. This becomes their emotional anchor point. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 26/06/2026

Simple Persuasive Copy Tip - Don’t just list positive things your product/service gives customers, but also tell them what negative things they can bypass or avoid altogether with your help. #copywriting #copywritingtips

These don’t even necessarily have to be tied to the primary problem your product solves - but can be things that simply won’t come up at all once they buy and use what you’re offering.

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Colin Theriot @colintheriot.bsky.social · 22/06/2026

Simple Persuasive Copy Tip - Remind people of the problem they have, and how it hurts them personally, as well as affecting other areas of their lives and the people around them. Create a desire for a resolution before offering a solution. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 20/06/2026

Simple Persuasive Copy Tip - Speak to your prospect like they are a close confidant. Tell them things you don’t share with competitors, with your colleagues, even your confessor. The offer you are making is SO special, it’s almost conspiratorial. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 18/06/2026

Simple Persuasive Copy Tip - A large amount of people will simply do whatever you suggest unless there’s a good reason not to. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 17/06/2026

Simple Persuasive Copy Tip - If you don’t instantly have a great idea, l finish a full draft of a “good enough” idea before wracking your brain to come up with a better one. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 15/06/2026

Simple Persuasive Copy Tip - You ever read something that just *clicks* and creates an instant connection with you? To do that, just verify something your reader has experienced, and validate their response. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 12/06/2026

Simple Persuasive Copy Tip - Perfection isn’t real, especially not when it comes to writing offers. Practice instead to rapidly develop multiple testable angles that are meaningfully different. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 12/06/2026

Secondhand hat of the day. Canajoharie Fire Dept. 27th annual Big Buck Contest. I like the orange detailing combo with a woody camo with an interesting teal color in the pattern. Big fan of highly specific stolen souvenir valor in a cap find.

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Colin Theriot @colintheriot.bsky.social · 02/06/2026

Simple Persuasive Copy Tip - The desired result dictates what needs to be written. If it doesn’t improve the argument for purchase, don’t bother writing it. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 01/06/2026

Simple Persuasive Copy Tip - Four simple phases of desire: kinda want it, really need it, can’t live without it, will suffer if you can’t get more. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 31/05/2026

Simple Persuasive Copy Tip - Requiring clicks to complete your message can convert micro-commitments into a sunk-cost fallacy when you ask them to choose to take offer at the end - since they’ve come so far and all. #copywriting #copywritingtips

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Colin Theriot @colintheriot.bsky.social · 30/05/2026

Simple Persuasive Copy Tip - If you ever get lost in the pitch and lose the thread, get a new blank page and make a list: what would a buyer want to know about this offering? Answer those questions and you’ll be un-stuck. #copywriting #cooywritingtips

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