iiinova — where your digital self keeps evolving

Claes Holtzmann @claeshs.bsky.social · 31/07/2026

Interestingly, Luna is now available in OpenCode Go. opencode.ai/docs/en/go/#...

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Claes Holtzmann @claeshs.bsky.social · 24/07/2026

Well, Fable had a good run www.anthropic.com/news/claude-...

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Claes Holtzmann @claeshs.bsky.social · 04/07/2026

Then two local Italians stopped. They did not know us, but they stayed for more than an hour: called around for a taxi, then rang hotel after hotel, walked us there on foot, and carried our bags. At 0:45 we finally had a roof over our heads.

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Claes Holtzmann @claeshs.bsky.social · 24/06/2026

It's no longer a joke. the-decoder.com/claude-tag-e...

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Claes Holtzmann @claeshs.bsky.social · 23/06/2026

When the apocalypse hits, we'll all be cavemen getting by with primitive tools. Like ChatGPT 😓

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Claes Holtzmann @claeshs.bsky.social · 21/06/2026

Our Tuscan resort is seriously animal-friendly. Even ants get their own sports area, apparently.

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Claes Holtzmann @claeshs.bsky.social · 16/06/2026

Recently got reminded how old I am: My all-time favorite album - King for a Day... Fool for a Lifetime - is now 31 years old. Gotta say, this makes me feel younger. And hopeful🤞

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Claes Holtzmann @claeshs.bsky.social · 16/06/2026

The most underused value proposition in news might be the simplest: "Support journalism that matters"

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Claes Holtzmann @claeshs.bsky.social · 16/06/2026

Bottom of this one suits me just fine. reutersinstitute.politics.ox.ac.uk/digital-news...

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Claes Holtzmann @claeshs.bsky.social · 07/06/2026

Still a few kinks to sort out before AI takes over the world. (Source: Reddit)

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Claes Holtzmann @claeshs.bsky.social · 16/04/2025

Vi deler en Google-kalender, som dels abonnerer på brugbare digitale kalendere såsom drengenes fodboldkalender (DBU-app), affaldsafhentning, Brøndbys kampprogram etc. Jeg opretter aftaler i min egen (arbejds-) kalender og deler dem med kalenderen. Vi udstiller kalenderen i vores Home Assistant-app

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Claes Holtzmann @claeshs.bsky.social · 13/04/2025

Just visited X for the first time in ages. Everything seemed very on brand 👍

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Claes Holtzmann @claeshs.bsky.social · 13/04/2025

Heldigvis gælder det kun næste kamp.

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Claes Holtzmann @claeshs.bsky.social · 11/04/2025

Can’t believe I’m saying this - but Trump might’ve actually caught China off guard this round.

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2024: Pivot to video part II? 🙈 (Should've mentioned it in 2015, but there are so many saviors of journalism 😅) "this time around, [whisper it] the shift to video may be more lasting and more significant than many expect."

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2023: Generative AI "Often, the source training data for genAI contains original journalistic content, but journalism can also be the generated output. The relationship is symbiotic and has the potential to reinvigorate the ailing news industry."

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2022: Taxing Big Tech "This proposal would require that a portion of revenue from all digital ads would go to journalists and be administered through a national nonprofit news utility"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2021: The Metaverse ™️ "The Metaverse will save journalism if: If we realize as an industry that this arms-race-to-the-metaverse is made through 10 figure investments and deals. This is no joke..."

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2020: Journalists and good journalism 🤯 "The question is therefore not about whether everybody will have to pay for content - the question is who would be willing to pay for trusted news"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2019: Collaboration "Combined, human and technical collaboration holds enormous potential for making journalism more pluralistic and efficient."

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2018: "Robots" "One solution for stopping the decline of local journalism is to use robot reporters."

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2017: Blockchain "Blockchain is paving the way for new ways of business for independent journalists. This is just the beginning of a revolution based on many of the principles of the sharing economy"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2016: One of the most persistent ideas: Micropayments 🥲 "I definitely think that this is the next wave of paid-for propositions"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2015: Facebook / Instant articles 😵 "in a great leap forward for humanity that surely ranks alongside being able to pay for things without digging in your bag... Facebook has cut out those excruciating extra seconds of load time by publishing directly on its own website"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2014: BuzzFeed 😬 "Oddly, journalism can be saved by the very organization that changed it: Buzzfeed!"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2013: Gun magazines "My main takeaway is that these are all essentially car magazines. They feature money shots of various guns, plenty of product reviews, and geeky, unbridled enthusiasm for their subject matter. They rarely stray into politics."

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2012: Newspapers for children "That's essentially what the paper's about – teaching young readers about the week's news in an entertaining way."

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2011: The Cable Bundle (today we'd call it Spotify) "So why can't we have a similar subscription model? Why can't I pay, say, $50 a month and get unlimited access to the New York Times, Sports Illustrated, The New Yorker, and who-knows-how-many-other publications?"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

2010: The iPad and Google "publishers are hoping that Apple will can offer the same magic for the print world that it did for the music industry with iTunes. So is digital journalism suddenly saleable?"

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Claes Holtzmann @claeshs.bsky.social · 01/01/2025

A new year, a new hope: Revisiting things that were envisioned to save journalism over the last 15 years 🧵 We're starting off hopeful in 2009 with Silicon Valley, blogs, broadband internet, and news cabals 🤞

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Claes Holtzmann @claeshs.bsky.social · 26/12/2024

The real reason Trump thinks getting Greenland and Canada is a strategic necessity.

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Claes Holtzmann @claeshs.bsky.social · 23/12/2024

Your data may suggest a range of unhealthy practices, such as writing cryptically short or overly long headlines. Writing negative headlines, withholding information, and provoking rage—all of these may correlate with high user engagement. So, what’s the problem? This must be what users want, right?

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Claes Holtzmann @claeshs.bsky.social · 23/12/2024

Day 23: Don’t Follow (all) the Data Even if you’ve done everything right up until this point, there’s still one thing left that almost singlehandedly causes most of the problems with the use of data in newsrooms. There’s more to analyzing data than identifying the highest number in a spreadsheet.

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Claes Holtzmann @claeshs.bsky.social · 22/12/2024

An example: Earlier this year, while reviewing data from our personalization algorithm, we noticed very low click-through rates on the first 'carousel' teaser block. This was a major issue because it’s visible on every page—front page, articles, and sections—and is key for showcasing content.

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Claes Holtzmann @claeshs.bsky.social · 22/12/2024

A lot goes into a user’s experience: Did we pick the best lead image? Does it display well on mobile? Where does the paywall fade out? Do ads make it seem like the article has ended? Could these factors influence behavior and obscure the content’s value—or lack of it?

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Claes Holtzmann @claeshs.bsky.social · 22/12/2024

Day 22: Live your users’ experiences There’s a lot more to audience behavior than just the journalism itself. We can easily misinterpret user data when focusing solely on numbers and content. To make sense of the data, you have to experience your product, just as your users do.

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Claes Holtzmann @claeshs.bsky.social · 21/12/2024

Senior management should support editors in their efforts to become more customer-centric. Change management can be a difficult and lonely job, especially when managing a group of well-meaning yet data-skeptical journalists. Coaching and hands-on support goes a long way.

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Claes Holtzmann @claeshs.bsky.social · 21/12/2024

Even though I had a clear intention of discussing data in editorial meetings, when I became head of news for jv.dk in 2015, I often had to remind myself to bring it up. I was very aware that if I forgot, it would be even harder for someone with little to no interest in data to make it a habit.

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Claes Holtzmann @claeshs.bsky.social · 21/12/2024

Day 21: Culture eats data insights for breakfast If you're just starting to pay attention to user behavior and trying to learn from it, your main barrier isn’t a lack of experience or technical understanding. The real hurdle is creating a habit of looking at and talking about audience behavior.

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Claes Holtzmann @claeshs.bsky.social · 20/12/2024

I highly recommend not hiding any data from anyone. At JFM, every editorial employee has access to every dashboard and data point. However, we try to clarify for journalists, editors, and editorial managers which dashboards they are expected to look at—and which ones they can explore if they wish.

Our dashboard: Stars indicate that journalists are not expected to look at the data. One star indicates relevance for editors. Two: editor-in-chiefs

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Claes Holtzmann @claeshs.bsky.social · 20/12/2024

If you rely on one magical North Star metric alone, one of two things is bound to happen: 1) You don’t actually let the metric inform your decisions, so you don’t improve. 2) The metric leads you astray due to Goodhart’s Law (see Day 1) or blindsides you, causing unforeseen negative consequences.

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