iiinova — where your digital self keeps evolving

Christopher Shoebridge @chrisshoebridge.bsky.social · 10/01/2025

3/4 In some Red Tractor-assured factory farms I've found hundreds of severed piglet tails littering the floor. For a cruel practice that's supposed to be banned, it's surprisingly commonplace. [Images: Christopher Shoebridge / Generation Vegan]

100

Christopher Shoebridge @chrisshoebridge.bsky.social · 10/01/2025

2/4 The tail is sensitive, containing many nerve endings, blood vessels and vertebrae. Shockingly, routine docking has been banned in the UK for almost twenty years, yet more than 70% of pigs farmed here, and perhaps as many as 85%, are mutilated in this way. It's a scandal.

100

Christopher Shoebridge @chrisshoebridge.bsky.social · 10/01/2025

1/4 I'm honoured that The Animal Law Foundation has chosen to feature some of my undercover visuals in their latest report on tail-docking in the UK. Docking is a brutal procedure in which piglets have their tails chopped off without pain relief.

120

Christopher Shoebridge @chrisshoebridge.bsky.social · 22/12/2024

Many humans have lost the ability to recognise intrinsic value. Personally, I have come to regard this as a kind of mass psychosis: the inability to distinguish between what is real (trees, oceans, beauty, love, etc.) and what is imagined (money, shareholder value, GDP, etc.).

030

Christopher Shoebridge @chrisshoebridge.bsky.social · 07/12/2024

Most men, when having a mid-life crisis, buy a Porsche. Elon Musk bought an election. Billionaires shouldn’t exist.

041

Reposted by Christopher Shoebridge

Anne Applebaum @anneapplebaum.wsocial.eu · 04/12/2024

"Putin is fighting not to conquer Pokrovsk but to destroy Ukraine as a nation. He wants to show Russians that democratic aspirations are hopeless. He wants to prove that a whole host of international laws and norms, including the United Nations Charter and the Geneva conventions, no longer matter"

681885682

Reposted by Christopher Shoebridge

Dapo Adeola @dapsdraws.bsky.social · 01/12/2024

At this point it’s been said in a hundred different ways, so I think people are being intentional about not getting it.

19333156724

Christopher Shoebridge @chrisshoebridge.bsky.social · 02/12/2024

Thank you so much, Cherry, and right back at you.

020

Reposted by Christopher Shoebridge

Anne Applebaum @anneapplebaum.wsocial.eu · 27/11/2024

People are often surprised when I tell them this: both Twitter and Facebook/insta/threads are now specifically engineered to downgrade, hide, suppress real journalism. If this platform is different, that's a huge change

456371937638

Christopher Shoebridge @chrisshoebridge.bsky.social · 27/11/2024

You have super-sleuth magic clothes-hunting powers!

020

Christopher Shoebridge @chrisshoebridge.bsky.social · 27/11/2024

(5/5) Congratulations to Director Iain Green and the whole team. The future's bright, and hopeful, because of people like you.

030

Christopher Shoebridge @chrisshoebridge.bsky.social · 27/11/2024

(4/5) All of the work I've done for animals since then - 15 years of filmmaking, photography and investigations - is a direct result of Animal Aid's campaigning. And I was reminded last night how grateful I am that this organisation exists in the world.

130

Christopher Shoebridge @chrisshoebridge.bsky.social · 27/11/2024

(3/5) I think that gives you a sense of how much impact they've been having recently. But they also hold an extremely special place in my heart - it was their UK slaughterhouse investigation in 2009 which shocked me out of complacency and changed the trajectory of my life.

130

Christopher Shoebridge @chrisshoebridge.bsky.social · 27/11/2024

(2/5) as well as an overview of some recent campaign victories and glimpses of what I know will be an ambitious and successful 2025 for this extraordinary organisation. This year, Animal Aid won the prestigious LUSH prize for their campaign to ban animal testing.

120

Christopher Shoebridge @chrisshoebridge.bsky.social · 27/11/2024

(1/5) Last night my partner and I were honoured to be invited to Animal Aid's celebration event at the wonderful Studio Gauthier in Soho. We were treated to moving speeches from Animal Aid's patrons, Carol Royle and Wendy Turner Webster,

162

Christopher Shoebridge @chrisshoebridge.bsky.social · 27/11/2024

This sounds interesting! How aggravating would you say this is, for someone a little weary of politics?

100

Christopher Shoebridge @chrisshoebridge.bsky.social · 26/11/2024

Believing that everyone except you and your sycophants is trapped in an ideological prison is pretty compelling evidence that you’ve become trapped in an ideological prison. #elonmusk #twitter #thebadplace #thematrix

020

Christopher Shoebridge @chrisshoebridge.bsky.social · 25/11/2024

Mia (right), grants the wishes of the worthy from a backlit glade deep in the woods, and Chester (left), peddles dandy ginger slacks on the back streets of London. #rescuerabbits #rabbits #alwaysrescueneverbuy #adoptdontshop

150

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

I hope so, too. Giving KFC awards for a pledge they’ve now dropped seems somewhat grotesque, in hindsight.

030

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

(7/7) I hope consumers are wising up to the fact that you cannot rely on meat companies to care about animal welfare. You have to do that caring yourself, and make choices which reflect your values.

181

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

(6/7) with sow crates, with caged hens, and with so many of the routine mutilations that animals endure on farms. Promises made, kudos received, promises broken. Every time.

130

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

(5/7) It's about winning back conscientious consumers with false promises and projecting a positive, caring image at odds with the reality of meat production. It's a lie. And it's happened so many times over the years that I've lost count:

231

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

(4/7) 2. Enjoy the marketing boost of great PR and increased sales; 3. Delay, obstruct, or eventually drop the improvements entirely, when you think everyone's forgotten. It's called welfare-washing.

140

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

(3/7) The photo above is from that investigation. And sadly, to anyone familiar with how these companies operate, this broken promise won't come as a surprise. It's the meat industry playbook: 1. Make grand promises about improvements to animal welfare;

131

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

(2/7) Meat bought at KFC will continue to come from factory-farmed chickens who grow so fast that their legs sometimes break under their own weight. This is an issue I witnessed with my own eyes, when Matthew Glover and I investigated KFC's supposed 'higher welfare' farm a couple of years ago.

130

Christopher Shoebridge @chrisshoebridge.bsky.social · 24/11/2024

(1/7) KFC UK & Ireland's flagship welfare promise has been DROPPED. KFC have ditched their "Better Chicken Commitment" pledge, for which they've been receiving kudos and plaudits since 2019, and off the back of which they've launched five years of marketing campaigns.

163

Christopher Shoebridge @chrisshoebridge.bsky.social · 22/11/2024

Reading is cognitively distinct from listening. Reading is cognitively distinct from listening. Reading is cognitively distinct from listening. Reading is cognitively distinct from listening. Reading is cognitively distinct from listening. Reading is cognitively distinct from listening.

140

Reposted by Christopher Shoebridge

George Monbiot @georgemonbiot.bsky.social · 20/11/2024

We see it so often that I think we can state this as a general rule: Those who most loudly proclaim their patriotism will, given the time and opportunity, harm their own nations as surely as any foreign adversary.

652449353

Christopher Shoebridge @chrisshoebridge.bsky.social · 21/11/2024

This is why certain people want to destroy them. The idea of public property or a social good is anathema to capitalist ideology. Just by existing they pose a threat to its supremacy.

040

Reposted by Christopher Shoebridge

Love The South Downs @southdownsfans.bsky.social · 18/11/2024

Sunset on Old Winchester Hill, the original planned site of Winchester, if you like to believe such legends. Which we do.

032

Christopher Shoebridge @chrisshoebridge.bsky.social · 18/11/2024

I read this trilogy around 15 years ago and still consider it a masterpiece of the genre. Hobb’s writing is superb - she’s a genius.

010

Christopher Shoebridge @chrisshoebridge.bsky.social · 17/11/2024

Oh no! I really hope you feel much better soon! 🤗 The days shoot by like hours now, don't they? I can't believe it's almost Christmas again. How did that happen? We just had a Christmas! We're all okay here thank you. We lost our dog Rufus this year, but right now everyone else is well ❤️

000

Christopher Shoebridge @chrisshoebridge.bsky.social · 17/11/2024

Mossy boot. Sounds like a good name for a small village.

220

Christopher Shoebridge @chrisshoebridge.bsky.social · 17/11/2024

How are you and the family? 🐱🐱🐱🐱🐱

100

Christopher Shoebridge @chrisshoebridge.bsky.social · 17/11/2024

Perhaps one of the reasons Bluesky seems so wonderful is that it hasn’t yet been taken over by engagement-baiting corporate avatars trying to game the algorithm so that we buy stuff we don’t need. It is, largely, just people. A social network that is actually social.

140

Christopher Shoebridge @chrisshoebridge.bsky.social · 17/11/2024

I just finished ‘Death’s End’ last week. What an extraordinary trilogy.

010

Christopher Shoebridge @chrisshoebridge.bsky.social · 17/11/2024

My Dad read ‘The Hobbit’ to my brothers and I at bedtime, before we could read ourselves. I loved it - when you’re sleepy and in bed and you get transported to Middle Earth, it’s quite an experience.

000

Christopher Shoebridge @chrisshoebridge.bsky.social · 15/11/2024

This is my first post on Bluesky, and it’s an important one. I took this photo of a caged and terrified sow for Animal Justice Project, during an investigation into UK factory farms. She is imprisoned and psychologically tortured here simply because we don’t think enough about our food choices. 💔

2126