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Chris Rusak

@chrisrusak.com
1.2K followers 267 following 8 posts

www.chrisrusak.com Artist • Perfumer • "Difficult" Las Vegas, Nevada

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Chris Rusak @chrisrusak.com · 11h
Profitmaxxing
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Chris Rusak @chrisrusak.com · 11h
The fragrance industry is absolutely one of the most delusionmaxxing escapes for consumers and capitalists alike. A sensory heroin den.
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Chris Rusak @chrisrusak.com · 11h
Scentmaxxing. Smellmaxxing. Stupidmaxxing. #perfume #fragrance #maxxing
"Scentmaxxing or smellmaxxing focuses on "olfactory enhancement and attractiveness” and is taking social media by storm. From body mists to laundry care, younger consumers are curating a personal fragrance identity through layering multiple scented products across applications.

“Scent is no longer one bottle. It's a system. Consumers are moving from a single-spray habit toward context, routines, layering and personal scent management,”

observes Curion Insights. Furthermore, 10% of 18,688 survey respondents believe scent is “a whole process,” and 9.5% layer scents to create a unique signature scent.

Scentmaxxing highlights how fragrance is moving beyond perfume to become an immersive, everyday expression of identity."
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Chris Rusak @chrisrusak.com · 29/09/2026
A black downward-pointing isosceles triangle with a carved-out tan section at the top that contains the word "SPECIAL".
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Chris Rusak @chrisrusak.com · 25/09/2026
An illustration of seven congruent rhomboids, colored black, blue, brown, red, brown, blue, black, respectively from left to right.
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Chris Rusak @chrisrusak.com · 24/09/2026
The word "BONUS" in white letters on a red background, whose baseline is contoured on a curve.
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Chris Rusak @chrisrusak.com · 23/09/2026
A black and white illustrated schematic of eighty rectangles.
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