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Cheryl Wischhover

@cherylanneny.bsky.social
160 followers 170 following 61 posts

Veteran beauty/wellness/retail reporter (BoF, NYT, Businessweek, Allure, FT,Vox). Former nurse practitioner. Earnest birder.

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Cheryl Wischhover @cherylanneny.bsky.social · 30/12/2025
Is 2026 the year I try this website again? Who can say
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Cheryl Wischhover @cherylanneny.bsky.social · 30/09/2025
My first piece for the NYT, on Erica Taylor! www.nytimes.com/2025/09/27/s...
nytimes.com
Social Media’s Midlife Makeup Guru
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Cheryl Wischhover @cherylanneny.bsky.social · 29/06/2025
The beauty industry suddenly wants in on the over-40 consumer. I wrote about it: open.substack.com/pub/heywhate...
open.substack.com
The Beauty Industry Is Suddenly All-In On Gen X
After ignoring us for years
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Reposted by Cheryl Wischhover
Benjamin Dreyer @bcdreyer.social · 23/05/2025
OK, hear me out. Pedro Pascal. Viola Davis. Much Ado About Nothing. Broadway. License to print money.
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Cheryl Wischhover @cherylanneny.bsky.social · 03/05/2025
Blue-winged Warbler in the Hudson Valley, NY (a bit blurry- practicing my digiscoping skills!)🪶
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Cheryl Wischhover @cherylanneny.bsky.social · 27/04/2025
Tree Swallows, the second best bird to have nesting in my bluebird box 🪶
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Cheryl Wischhover @cherylanneny.bsky.social · 08/03/2025
Kinda terrible phone pic, but here is the Central Park leucistic White-throated Sparrow 🪶
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Cheryl Wischhover @cherylanneny.bsky.social · 08/03/2025
Perhaps you had a metal lunchbox? A Wonder Woman doll? Garbage Pail Kids? Right this way for how our nostalgia is being sold and the lingering viral Grimace effects: open.substack.com/pub/heywhate...
open.substack.com
Selling Our Childhoods + An ‘80s Power Suit Resurgence
From lunchboxes to Star Wars + what is 'boom boom' fashion?
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Cheryl Wischhover @cherylanneny.bsky.social · 14/02/2025
I find it pretty dystopian how celebs are selling grifty menopause products. So I wrote about how they are using the beauty industry playbook to do it open.substack.com/pub/heywhate...
open.substack.com
Don’t Buy What the Hollywood Menoposse Is Selling + Gen X Commercials
Using beauty industry tricks to sell menopause products + Super Bowl ads
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Cheryl Wischhover @cherylanneny.bsky.social · 13/02/2025
The waterfall recently seen in “Severance,” as snapped by me a few winters ago. It’s in Minnewaska, my favorite NY state park
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Cheryl Wischhover @cherylanneny.bsky.social · 03/02/2025
Hello from Panama, where I am having a prettyyyyy good time 🪶
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Cheryl Wischhover @cherylanneny.bsky.social · 23/01/2025
“Finding joy among the shit” is pretty much what I need right now. Our latest: clubbing for old people open.substack.com/pub/heywhate...
open.substack.com
Clubbing for Old/Tired People + Lisa Lisa Gets a Biopic
A new nightlife phenomenon for middle age + freestyle fans, rejoice
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Cheryl Wischhover @cherylanneny.bsky.social · 21/01/2025
So, how do I set the cooking section to be the home page of my NYT app?? I really can’t click into that headline mess everyday
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Cheryl Wischhover @cherylanneny.bsky.social · 21/01/2025
Therapeutic wren butt
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Cheryl Wischhover @cherylanneny.bsky.social · 27/12/2024
My woo woo belief is that I think those toe separator things can fix a lot of problems
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Reposted by Cheryl Wischhover
Sandy Horne @sandyhorne.bsky.social · 22/12/2024
Best of 2024: A pair of mulga parrots, male on the left, from one of my trips to Gluepot Reserve this year. These small parrots are insanely colourful. I always joke that they look like they got stuck in a paint factory 😄 🪶 #birds
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Cheryl Wischhover @cherylanneny.bsky.social · 20/12/2024
Dreamy
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Cheryl Wischhover @cherylanneny.bsky.social · 19/12/2024
Are you even a Substacker if you don’t make recommendations? Behold, our first recs newsletter, including skin care thoughts from moi (it is NOT a gift guide🤪) open.substack.com/pub/heywhate...
open.substack.com
Holiday Movies and Music Recommendations + '90s Hair is Back
From Nicole Kidman in 'Babygirl' to Gen X celebrity memoirs to winter skincare.
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Cheryl Wischhover @cherylanneny.bsky.social · 18/12/2024
The pigeons of Australia?
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Cheryl Wischhover @cherylanneny.bsky.social · 12/12/2024
So @fawnianewyork.bsky.social and I turned an unhinged text exchange into a dual byline, fully reported story about Pedro Pascal and bookazines. I’ve never had so much fun open.substack.com/pub/heywhate...
open.substack.com
‘OMG, Why Is Pedro Pascal on Teen Beat?!’
An exhaustive investigation into how Pedro Pascal's career, his online fans' horniness, and the dying magazine industry collided
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Cheryl Wischhover @cherylanneny.bsky.social · 09/12/2024
‘70s Kenny Loggins: surprisingly hot! (Loved the yacht rock doc)
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Cheryl Wischhover @cherylanneny.bsky.social · 07/12/2024
Watching years-old videos to explain to me how to decide if someone is “babygirl.” Maybe it’s time I left the internet for good
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Cheryl Wischhover @cherylanneny.bsky.social · 05/12/2024
A life affirming documentary to watch, with tons of ‘80s nostalgia as a bonus
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Cheryl Wischhover @cherylanneny.bsky.social · 04/12/2024
Need fun and campy? Recommend
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Cheryl Wischhover @cherylanneny.bsky.social · 03/12/2024
I’m annoyed I didn’t watch Somebody Somewhere sooner. What a kind, beautiful show
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Cheryl Wischhover @cherylanneny.bsky.social · 30/11/2024
Oh
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Reposted by Cheryl Wischhover
Fawnia Soo Hoo @fawnianewyork.bsky.social · 27/11/2024
And an early, supersized news edition of Whatever Nevermind, feat. my ode to Idris Elba, a very Gen X-y ep of Las Culturistas + a take from @cherylanneny.bsky.social et moi on a childhood holiday song that didn't age well (and wasn't great back then either): open.substack.com/pub/heywhate...
open.substack.com
Ripping Off the (40th Anniversary of) Band Aid + Idris Elba x 'Masters of the Universe'
Confronting the problematic fave holiday song + Idris hangs with He-Man
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Cheryl Wischhover @cherylanneny.bsky.social · 30/11/2024
As I’m embarking on holiday music, I have to wonder: what happened to Harry Connick Jr, the premiere crooner of the ‘90s? (Cancelled? Broadway? Netflix? All of the above?)
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Cheryl Wischhover @cherylanneny.bsky.social · 30/11/2024
I really have no idea what to buy two college age young men for Xmas. They laugh when I show them clothing options
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Cheryl Wischhover @cherylanneny.bsky.social · 28/11/2024
I just got an email about the always-anticipated Bath and Body Works Candle Day sale, and I think I can tell you without breaking the embargo that on one of the categories they have a purchase limit of … 24. Who is buying 24 candles at a time?! (I’ve written about BBW a lot. I love its fans so much)
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Reposted by Cheryl Wischhover
Elrenniel @elrenniel.bsky.social · 27/11/2024
logging on
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Cheryl Wischhover @cherylanneny.bsky.social · 27/11/2024
This week @fawnianewyork.bsky.social and I rounded up a bunch of Gen X-adjacent news, including the discourse around the 40th anniversary of Band Aid (still problematic!), the return of Vera Bradley, and Idris Elba in the new He-Man movie open.substack.com/pub/heywhate...
open.substack.com
Ripping Off the (40th Anniversary of) Band Aid + Idris Elba x 'Masters of the Universe'
Confronting the problematic fave holiday song + Idris hangs with He-Man
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Cheryl Wischhover @cherylanneny.bsky.social · 27/11/2024
My favorite #NYC tradition is to walk past the Macy’s parade set up the day before
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Reposted by Cheryl Wischhover
WuTangIsForTheChildren @wutangforchildren.bsky.social · 26/11/2024
Remember when "Ferris Bueller's Day Off" tried to teach us about tariffs and no one was paying attention
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Cheryl Wischhover @cherylanneny.bsky.social · 27/11/2024
Happy Thanksgiving to all who celebrate! (These two don’t - seen in upstate NY via old iPhone zoom) 🪶 #birds
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Cheryl Wischhover @cherylanneny.bsky.social · 27/11/2024
I just agreed to write a beauty story for the first time in a while. Could pitching be next?!
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Cheryl Wischhover @cherylanneny.bsky.social · 25/11/2024
Ok I may have too many social medias because I just almost posted something here meant for Substack Notes. Have to keep all the various personas where they belong!
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Reposted by Cheryl Wischhover
Fawnia Soo Hoo @fawnianewyork.bsky.social · 24/11/2024
Since I’m on here now and it’s #SomebodySomewhere day: I interviewed the amazing @marycatherineg.bsky.social about Tricia’s 💖 arc into this season and why she’s feeling the best she’s ever felt
open.substack.com
The Gen X Show You Should be Watching + Embodying The Boss
'Somebody Somewhere' star Mary Catherine Garrison is 'ready to take on the world' + Jeremy Allen White as Bruce Springsteen
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Cheryl Wischhover @cherylanneny.bsky.social · 24/11/2024
“My Old Ass” is a little gem of a film
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Cheryl Wischhover @cherylanneny.bsky.social · 24/11/2024
Need some joy in your social media? Critters!!!
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Cheryl Wischhover @cherylanneny.bsky.social · 23/11/2024
Lifer Greater Flamingo, seen in Portugal. Incredible to find in the wild #addBirder
A flamingo with its head down eating in a mud flat
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Cheryl Wischhover @cherylanneny.bsky.social · 22/11/2024
Are the Pedro Pascal fan pages here yet
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Cheryl Wischhover @cherylanneny.bsky.social · 22/11/2024
I’ve been following ‘80s nostalgia accounts for a while, and it’s getting dark in that corner of the internet. Tales of grifting and scary political rants right this way (h/t to @taylorlorenz.bsky.social and @jamiecohen.bsky.social for helping me decode the chaos) open.substack.com/pub/heywhate...
open.substack.com
The Dark Underbelly of '80s Nostalgia Accounts + Boyz II Men Biopic
'80s flashback Instagram is not all neon-colored joy + '90s news bits
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Cheryl Wischhover @cherylanneny.bsky.social · 20/11/2024
Bluesky fed Jesus Jones into my discover feed and I’m not mad
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Cheryl Wischhover @cherylanneny.bsky.social · 20/11/2024
So I got (over the counter) orthotics and I’m sorry to say they have improved my life by at least 27% but also they cost FORTY EIGHT DOLLARS
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Cheryl Wischhover @cherylanneny.bsky.social · 15/11/2024
My co-writer Fawnia (who for some reason I cannot tag here?!) interviewed Tricia (Mary Catherine Garrison) from “Somebody Somewhere” and it is just so good. Amazing quotes about aging and … press-on nails: open.substack.com/pub/heywhate...
open.substack.com
The Gen X Show You Should be Watching + Embodying The Boss
'Somebody Somewhere' star Mary Catherine Garrison is 'ready to take on the world' + Jeremy Allen White as Bruce Springsteen
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Cheryl Wischhover @cherylanneny.bsky.social · 13/11/2024
Tried this place a year ago. Again I ask⬇️⬇️
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Cheryl Wischhover @cherylanneny.bsky.social · 12/11/2024
Omg should I post stuff here or …?
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Cheryl Wischhover @cherylanneny.bsky.social · 21/09/2023
Are the nyc birders on here yet
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Cheryl Wischhover @cherylanneny.bsky.social · 25/07/2023
I haven’t seen Barbie yet. I’m going Friday and am still dressing in pink damnit
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