iiinova — where your digital self keeps evolving

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Jim Katzaman - Persevering Writer @jkatzaman.bsky.social · 10/10/2026

Coming Monday: AI is moving beyond answers and into action — but autonomy only matters when the right boundaries are in place. featuring Carol Stephen John W Lewis LazBlazter #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 09/10/2026

Join us Tuesday, October 13 for #DigiBlogChat Topic: Managing Digital Data! NOTE THE TIME: 8pm UK time, 9pm west Europe, 3pm ET, 12:00 NOON pm PT. Questions: yoursocialmediaworks.com/managing-dig...

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Chris Ross-Lewin @chris-rl.bsky.social · 06/10/2026

A7. The challenge used to be building agents but the entry level is lower. The emerging risks are uncontrollable spend, lack of framework for securing data, so we see direction in IT services being more this. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Join us Tuesday, October 13 for #DigiBlogChat Topic: Managing Digital Data! NOTE THE TIME: 8pm UK time, 9pm west Europe, 3pm ET, 12:00 NOON pm PT. Questions coming soon!

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Cool Cat Got Data? Similarweb Marketing Insights

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Wondering if we should invite bsky.app/profile/n8n.io to do a chat? We could learn a lot! #DigiBlogChat

bsky.app

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Chris Ross-Lewin @chris-rl.bsky.social · 06/10/2026

An interesting prediction is removing the lower levels of skill will mean senior people having to interrupt their days to make decisions they used to delegate #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Ok, I'm going to work on it. Maybe some time in November? #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

You're most welcome, John! It's important to keep the little gray cells going. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

By the way, all you #DigiBlogChat people might like to follow ==>> @n8n.io !

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Thanks to everyone for your enthusiasm and contributions! Remember–if you want to discuss a topic let us know! #DigiBlogChat

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Colorful Neon Thank You Sign

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Take care, Larry! Rest up and see you next time. Thank you for the topic and questions! #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

It's already happening here. The people being laid off have the knowledge and wisdom to make the decisions and analyze what should happen. Then they get rehired at a higher salary. The decisions are being made by those who shouldn't be making them: the bean counters. #DigiBlogChat

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Jim Katzaman - Persevering Writer @jkatzaman.bsky.social · 06/10/2026

This is why a systems analysis, a physicist and mathematician meet in a bar: for a data dump. #DigiBlogChat

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John W Lewis @johnwlewis.com · 06/10/2026

A10 #DigiBlogChat Who knows?! I expect that people will find that the most useful applications are different from those expected today. For example, in the software world, everyone seems to focus on generating code, but my experience is that by far the most useful application is in fault diagnosis.

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

A10b. Sorry to be all doom and gloom, but unemployment and layoffs are what I'm seeing, being close to silicon valley. #DigiBlogChat

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Jim Katzaman - Persevering Writer @jkatzaman.bsky.social · 06/10/2026

A10b Agentic AI could change digital work by shifting AI from a tool that waits for instructions to a system that can move work forward. The real advantage won't be autonomy alone, but knowing what to automate, what to verify and where humans still matter. #DigiBlogChat

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LazBlazter @lazblazter.bsky.social · 06/10/2026

A10: Self-optimising marketing and operations loops. Instead of humans analyzing campaign metrics every Monday and tweaking copy, agents will monitor performance in real time, generate alternative variants, allocate micro-budgets, and deploy adjustments. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

A10. In 12-18 months? Massive unemployment. Jobs will be given away to the AI and there’s going to be a lot of issues. Then they’ll have to rehire a lot of people. It’s all about the bottom line. I'm already seeing it here. People are worried for their jobs. #DigiBlogChat

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LazBlazter @lazblazter.bsky.social · 06/10/2026

A9: Directness and data privacy. It's not cool to hide behnd automation and Governments are waking up to the need to avoid the pain that followed unregulated Social Media. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Trying to think of a way to include travel in a chat topic now. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Q10: Looking ahead 12–18 months, what will be the single most disruptive change brought by autonomous agents in the digital workspace? #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

A9. Brands shouldn’t pretend that material wasn’t written by AI. If AI writes the material, will another AI then read and interpret it for us? Maybe we'll just take a lot of naps in that case. #DigiBlogChat

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Chris Ross-Lewin @chris-rl.bsky.social · 06/10/2026

A6. Being able to point agents to a source like answering HR questions from all those guidelines is a simple example #DigiBlogChat but could be any framework library. I'm less involved with the clever stuff

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Right? It seems similar to what's happening now, with people believing everything they see/hear on YouTube. #DigiBlogChat

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LazBlazter @lazblazter.bsky.social · 06/10/2026

A8: Daily roles will shift from manual execution to editorial direction and systems design. Instead of spending hours writing drafts and formatting graphics, marketers will build agent logic, test guardrails, evaluate outputs, and focus on high-level creative strategy. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Wait a second. Is Jim actually here in person or has he gone south? #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Q9: What ethical or transparency considerations should brands prioritise when audience-facing work is handled by autonomous agents? #DigiBlogChat

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John W Lewis @johnwlewis.com · 06/10/2026

True, but it's all just trying to control the processing based on text ("natural" [but to whom?!] language), even in fields where that language does not apply. What happens when I ask an LLM: "What's two and two?' ... or similar more complex questions? #DigiBlogChat

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LazBlazter @lazblazter.bsky.social · 06/10/2026

A7: The top risks are compounding errors, e.g. where a hallucination poisons the process, runaway execution loops that potentially rack up API bills, and security vulnerabilities like prompt injection when agents process untrusted public web inputs. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

That's a good point about knowing what an AI should not do! #DigiBlogChat

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Jim Katzaman - Persevering Writer @jkatzaman.bsky.social · 06/10/2026

A8 The job shifts from manually performing every step toward designing, supervising and improving the system. Creators and marketers will need stronger skills in strategy, workflow design, verification, data literacy and knowing when not to automate. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

A8. Supposedly the AI can do the boring, tedious stuff and allow us to do more creative stuff. But again, AI can lose a lot of nuances. It still must be double and triple checked. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Q8: How will autonomous workflows shift the daily roles and skills required of content creators, social media managers, and digital marketers? #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Beautiful! Wish we had a few sites like that here. Our buildings are so new in comparison. #DigiBlogChat

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LazBlazter @lazblazter.bsky.social · 06/10/2026

A6: Quality control requires explicit style files, prompt chaining, and evaluation loops. Give the agent strict negative constraints, e.g. "never use these words", and pass outputs through a "critic" agent to rate brand etc and keep hallucinations in check. #DigiBlogChat

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John W Lewis @johnwlewis.com · 06/10/2026

Q6 #DigiBlogChat People forget that current AI systems are **language** models!! They manipulate text!! AI systems of the 1980s would not be making these kinds of nonsensical mistakes/hallucinations/confabulations ... they were "expert systems" operating on rules specified by subject domain experts.

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

A7. It’s capable of a lot, but you still need human intervention. And I worry about all of those (hallucinations, API costs, runaway loops, security) #DigiBlogChat

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Boris Karloff: I Think He Suffers From Hallucinations

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

Q7: What are the biggest operational risks (e.g., hallucinations, API costs, runaway loops, security) you worry about with agentic AI? #DigiBlogChat

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Jim Katzaman - Persevering Writer @jkatzaman.bsky.social · 06/10/2026

A6 Build quality control into the workflow rather than treating it as a final inspection. Use approved sources, structured prompts, validation steps, fact checks, brand guidelines and human review where the consequences of an error are significant. #DigiBlogChat

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John W Lewis @johnwlewis.com · 06/10/2026

It's a fast moving area of innovation, so people are at a wide range of stages of knowledge and adoption, and in a wide range of aspects of the subject ... so it's multidimensional. #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

A6. Grounding. You train the AI, but you have to constantly train and retrain the AI. They’re like cats and will jump off the rails and do their own thing when you let them! #DigiBlogChat

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Rigby the Cat's Hilarious Surprised Face

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Chris Ross-Lewin @chris-rl.bsky.social · 06/10/2026

A4. My use is more limited as a sounding board that can read SharePoint, 365 and with the right permissions HubSpot so I can work inside Copilot. We've found larger data samples and for creativity Claude is better #DigiBlogChat

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Carol Stephen @carolstephen.bsky.social · 06/10/2026

It’s the halfway point and time for a quick stretch! And don't let an autonomous AI agent do it for you! #DigiBlogChat

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