iiinova — where your digital self keeps evolving

carlarossi1.bsky.social @carlarossi1.bsky.social · 13/05/2025

This is the last Blue-Sky... Time has flown, and we have been delighted to share our notes and thoughts here. We are confident and hopeful to reconnect on other "platforms". A big hug from our group❤️ Carolina, Mattin, Maria Emilia, Irati and Goizalde

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carlarossi1.bsky.social @carlarossi1.bsky.social · 13/05/2025

What is the culture of communication?😀 Culture in communication encompasses the shared values, norms, symbols, and practices that influence how individuals interpret and convey messages. In essence, culture acts as a "code" through which people understand the world and interact with one another.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 13/05/2025

The CCCS conducted influential studies on youth subcultures, media audiences, and the dynamics of race, class, and gender in British society. The studies tried to analyze media representations and moral panics. The model elaborated offered a new framework for understanding media communication.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 13/05/2025

Myth: When the most simple level of signification is distorded to create an arbitrary cultural assumptions similar to the denotative signs. There are also interpreted by semyotics.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 13/05/2025

Connotation: implicid, subjective and social. It appears in: adds, films, song... summing up it appears in our daily lives. For example: Some popular songs like 34+35 by Ariana Grande or Espresso by Sabrina Carpenter 2024. Add about cleaning gloves during Fanco's dictatorship.

Add about gloves during Franco's dictaturship.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 13/05/2025

The sign: everithing is a sign as long as its interpreted. There are two levels of a sign : -Signifier: the form taht is the sound and the image that the sign takes. -Signified: How it is represented.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 06/05/2025

To undestand better the relation between semiotics, laguage and structuralism we have done a really interesting exercise in groups. My job has been try to correct the other members of the group and try to complete their explanations. I hope I have been helpful to my group mates jejejej

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carlarossi1.bsky.social @carlarossi1.bsky.social · 06/05/2025

Todays we have learnt abaou Saussure and what he said about language and semiotics from a point of view of structuralism. So interesting!!!!

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carlarossi1.bsky.social @carlarossi1.bsky.social · 29/04/2025

Sometimes we forget that an image is not the thing itself, but a representation...🧐

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carlarossi1.bsky.social @carlarossi1.bsky.social · 29/04/2025

Today we learned that in order for us to read and understand the meaning behind many things, we need to have previous knowledge and recognition of CODES 🚻 Whether they are social, textual or interpretative. There are CODES everywhere...

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carlarossi1.bsky.social @carlarossi1.bsky.social · 29/04/2025

For us, the following images represent freedom: 1. The freedom to go wherever you want 🗺️ 2. The freedom to say whatever you want 🗣️ 3. The freedom to choose 💗

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carlarossi1.bsky.social @carlarossi1.bsky.social · 15/04/2025

To finish the class, we did a Kahoot where 10 questions about todays lesson were asked and the 10 people or smalls groups that had joined the Kahoot needed to try and answer them correctly

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carlarossi1.bsky.social @carlarossi1.bsky.social · 15/04/2025

Regarding Limited effects theory two ways; · The Individual Differences Perspective sees media´s power as shaped by personal factors such as intelligence and self-esteem. · The Social Categories Model, views media´s power as limited by audience members´ associations and group affiliations.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 15/04/2025

Today in class we started with the UGT theory and Mass Society Theory, the idea that average people are helpless victims of powerful mass media defined the relationship between audiences and the media they consumed. With time the Mass Society Theory has been replaced by the Limited effects theory

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carlarossi1.bsky.social @carlarossi1.bsky.social · 15/04/2025

Third person effect: Individuals think that mass media has more impact on other individuals than on themselves. Mostlly it allignes with a protective viewpoint towards other individuals, becouse of these they advocate for censorship to protect others.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 15/04/2025

Cultivation theory: TV has long-lasting effects on peoples view on the world, by hearing the same thing over and over they asimilate what if being said on theTV and think that is the truth. Example: if the TV is repeating that inmigrats are violent that message will be seen as the truth.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 15/04/2025

The two-step flow theory: It studies the influence that oppinion liders (people with folowers) in the audience. It states that the audience is not a mass of individuals but social grups with their own leaders. For example:Kesha followers will hear her as Shakira followers will listen to Shakira.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 10/04/2025

Our group works on an Italian article about the situation of immigrants in Lampedusa and on "Valle de los Caidos". We understand the difference in the explanation: one article was in favor of immigration (idea of pity and compassion ), the other against, but they talk about the same situation. 👍👎

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carlarossi1.bsky.social @carlarossi1.bsky.social · 10/04/2025

But what is framing?. The word signifies "frame" or "picture", so framing effects tell us that depending on how data or information is presented or "framed" to us, our perception changes and, consequently, the decisions we make are modified. During the lesson, we applied this concept concretely...

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carlarossi1.bsky.social @carlarossi1.bsky.social · 10/04/2025

On April 8 we went to the Arboretum. It was a lovely lesson, entirely in nature, under the sunlight of a spring day. We made certain considerations about framing, and it was useful to do it interactively in groups. Every"team" has the task to find articles online and analyse the differences. 🌿🌲

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carlarossi1.bsky.social @carlarossi1.bsky.social · 03/04/2025

Is so interes also, how the gatekeepers the media have changed the las decades. 50 years ago were the economical interests of a news paper or lobbys (like knowdays). Today, who owns the algoritm have the power!!!! Like Musk and X😉

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carlarossi1.bsky.social @carlarossi1.bsky.social · 03/04/2025

Continuing with the agenda, there is a big question which involves this topic: who sets the agenda for media? Personally, I think that the compelling news events, but in the crucial moments and with the news that goes against the statu-quo, who sets the media is the economical interests. 🫵

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carlarossi1.bsky.social @carlarossi1.bsky.social · 03/04/2025

Today in class we have continued woeking about the agenda-setting, in fact, we have learnt about the theory of McCombs and Shaw. They told that the mass media´s don´t only put on the agenda specific issues, they also give to each topic a different importance, creating like a hierarchy of importance.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 01/04/2025

After doing a little experiment, we were able to realize that traditional media is setting the agenda in a big way for international news. Whereas, for national and regional news, we were not able to detect strong patterns. ✅📝🧐❌

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carlarossi1.bsky.social @carlarossi1.bsky.social · 01/04/2025

"Agenda Setting" It's the process by which certain issues are prioritized and brought to public attention, often through media, political institutions, or influential individuals. It determines what topics people and policymakers focus on, shaping public discourse and decision-making. 📶📳🌐

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carlarossi1.bsky.social @carlarossi1.bsky.social · 01/04/2025

“It requires wisdom to understand wisdom: the music is nothing if the audience is deaf.” A very powerful quote by Walter Lippman, an American newspaper commentator and author. His most influential book, "Public Opinion", gives people an interesting glimpse of his thoughts and ideas. 📕🗣️🧐

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carlarossi1.bsky.social @carlarossi1.bsky.social · 27/03/2025

Regarding the Mexican couple story, we started the new topic regarding how journalist and media can make people believe things that are not true. They make them believe what it benefits them by spreading misinformation. 📰📻

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carlarossi1.bsky.social @carlarossi1.bsky.social · 27/03/2025

We also saw an example of how people can be deceived by the internet with an example of a Mexican couple that when twitter first opened spread misinformation. They said that schools were kidnaping children so everyone rushed to take their children from the schools. 🏫

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carlarossi1.bsky.social @carlarossi1.bsky.social · 27/03/2025

We continued with the spiral of silence by watching a video of how the spiral can be broken if one brave person decides to join the person. In the video the person is dancing alone until one person decides to join him, after that everyone joins.🌀

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carlarossi1.bsky.social @carlarossi1.bsky.social · 25/03/2025

The spiral of silence (part two ) Sometimes silent majority speaks against opresion.One view dominates the public scene and the other disappears.Becouse of this public are given half- stories to feed into the public narrative.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 25/03/2025

The spinal of silence (part one ) Mass media has a lot of power on the public opinion, mass media spreads the majoritary opinion silencing the minorities.People who have a minority opinion or belive tent t stay silent becouse of the fear of being isolated.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 25/03/2025

Elisabeth Noelle-Nuemann (1916-2010) She was a German political scientist her most famous theory was The spiral of silence in 1974, this theory studied how perceibed public opinion can affect individual oppinions or actions.The time when she lived and when she lived affected profoundly her studies.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 14/03/2025

Voting today, for the new generations, represents a right or a duty? Or both?🤔. We may reflect on the importance of this simple action... It has an impact in the present but also in the past, because the universal suffrage was conquered through struggles in which many people lost their lives.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 13/03/2025

The first election in Italy was in 1861, but this election allowed only 2% of the population. In Spain in 1810, only for rich men too. In the USA the right to vote for ALL the people was in 1965. We have to reflect that it was less than 100 years ago. Is not a moment away from us, so we are lucky!📝

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carlarossi1.bsky.social @carlarossi1.bsky.social · 13/03/2025

"Public opinion is a consequence of the printing press" It sounds a little bit weird! But If we think about it, in which way can you create a critical thinking, so a public opinion? The answer is the culture. And in which way can you inform yourself? The answer is books, newspapers (the press) ...📰

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carlarossi1.bsky.social @carlarossi1.bsky.social · 11/03/2025

During the class of today we have been working on differents moments that had a crucial influence of the creation of nowadays we call "public opinion". Moments like the creation of the french and historical motto "liberté, égalié, fraternité".

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carlarossi1.bsky.social @carlarossi1.bsky.social · 11/03/2025

It is fascinating how mass communication has worked during the las decades and the transformation that it has suffered. Our grandfathers were using radio, then TVs, our fathers started with computers and nowadays, we can't stop using mobile phones!!!!!!

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carlarossi1.bsky.social @carlarossi1.bsky.social · 11/03/2025

Ending with the Chicago School we have learnt in class about the Hypodermic Needle Theory. The main idea of this theory is that mass media has an immediate, direct and powerful effect on audiences. This is a reallity inside the mass societies!! 👍👍

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carlarossi1.bsky.social @carlarossi1.bsky.social · 08/03/2025

The Hypodermic Needle Theory: This theory was created by Harold Lasswell, it studies the power of the media on vulnerable audiences. According to this theory the media has a direct and poweful effect on audiences and it makes then act as a mass. The book was written after the first world war.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 04/03/2025

We also had a little discussion about the Paris Commune (March–May 1871)🧐 Which was a radical socialist and revolutionary government that briefly ruled Paris🗼 Anarchists played a significant role in its ideology and actions, though it was not purely an anarchist movement 🗣️

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carlarossi1.bsky.social @carlarossi1.bsky.social · 04/03/2025

Today we talked about the social reformer, activist, and Nobel Peace Prize winner Jane Addams. We learned that she co-founded Hull House, a famous settlement house in Chicago, where she provided education, healthcare, and resources to poor immigrants. She was also related with the Chicago School.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 03/03/2025

Regarding Chicago, we learned that Jean Baptiste is regarded as the first permanent non-Native settler of what became Chicago. He established an extensive and prosperous trading settlement in what later became the City of Chicago, which gave him the name of the "Founder of Chicago".

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carlarossi1.bsky.social @carlarossi1.bsky.social · 03/03/2025

We also learned a little bit about the creation of the city of Chicago and how it became what it is nowadays. For that we answered some questions given by the teacher in small groups and later check together if what we found was what the other found.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 27/02/2025

Today we have left behind the Frankfurt´s school, a really big institution which big author´s of the critical theory👋👋

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carlarossi1.bsky.social @carlarossi1.bsky.social · 27/02/2025

We also leaned that the Frankfurt school was scared of the mass media because they posted a lot of propaganda such as the --> "Triumph of the will" by Leni Riefenstahl 😶‍🌫️📺

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carlarossi1.bsky.social @carlarossi1.bsky.social · 26/02/2025

Why is technology so fundamental in this age and what is the transcendental element? We are the main protagonist of one of the technological changes which could change the fate of many things: artificial intelligence. In which way do we use that? Is it dangerous and respects ethical values? 🤔

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carlarossi1.bsky.social @carlarossi1.bsky.social · 26/02/2025

“The Philosophers have only interpreted the world differently but it is a matter of transforming it”.With these words Karl Marx explains his theory based on the different role of philosophy. It has the role of interpreting the world and changing it, putting in action a process of liberation of men.

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carlarossi1.bsky.social @carlarossi1.bsky.social · 21/02/2025

Yesterday we "discovered" different schools. The Frankfurt School of Critical Thinking analyse the technology related to capitalism; that is a type of power in which the institutions use the technology as a way to standardising the ideas of the citizens. We can try to use this example like a cue...

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carlarossi1.bsky.social @carlarossi1.bsky.social · 20/02/2025

One of the articles talked about the power of culture as a political tool, and gave really good examples about the current president of USA, Donald Trump. It also mentioned how mass media impacts culture: "Mass media allows for a kind of collective hypnosis..." - Stuart Jeffries 📲🌐📶💭

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carlarossi1.bsky.social @carlarossi1.bsky.social · 20/02/2025

For today's class we did something a little diferent. We took today's lecture outside, forming groups to discuss different articles regarding the Frankfurt School. All the teams enjoyed the activity while taking the perfect excuse to connect with nature and the spaces of the faculty. 🍃🌲🌱🌿🌷

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