Part 3(a): How the New ‘Best Asian Pop’ Grammy Might Undermine BTS’s Audience Reach and Profits While Helping Disney-plus Increase Subscriptions and Advertising Dollars

Part 3(a): How the New ‘Best Asian Pop’ Grammy Might Undermine BTS’s Audience Reach and Profits While Helping Disney-plus Increase Subscriptions and Advertising Dollars

A Grammy-Disney Proposition: How the New “Best Asian Pop Music Performance” Grammy Can Undermine BTS’s Audience Reach and Profits While Growing Subscriptions and Ad Dollars for Disney

A Grammy-Disney Proposition: How the New “Best Asian Pop Music Performance” Grammy Can Undermine BTS’s Audience Reach and Profits While Growing Subscriptions and Ad Dollars for Disney

The “Best Asian Pop Music Performance.” One Marginalizing, Absurd and Impossible Grammy Category for BTS and All of Asia. Can Grammy Really Fix it before the Disney Contract Starts?

The “Best Asian Pop Music Performance.” One Marginalizing Grammy for Asia. A look at its "Meaningful Use" and other Huge Problems with this Category. Can Grammy Really Fix it?