iiinova — where your digital self keeps evolving

Bryan Smith @bryansmith.io · 08/03/2026

I'm calling it Proxima 👀

Bryan Smith @bryansmith.io · 25/02/2026

Just got off an onboarding call which was music to my ears: 1) "Oh this is really easy to use" (we're getting this a lot) and 2) Oh I can stop using [a competitor] and just use you, perfect I hate them. I'd never use a quote like that on a comparison page, but there will be a comparison soon!

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Bryan Smith @bryansmith.io · 17/02/2026

We only had Fathom web analytics for launch. We didn't add PostHot or even an admin view (outside Supabase) until we had multiple trials going and 30+ signups. So yes, you don't need that for launch.

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Bryan Smith @bryansmith.io · 06/02/2026

Today I'm installing @openclaw-x.bsky.social on a 2020 MBP. My plan is to have it be my Chief of Staff that I had been using Obsidian + Claude Code to do.

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Bryan Smith @bryansmith.io · 05/02/2026

The rate of innovation we're seeing. Opus 4.6, boom Codex 5.3. I'm a Claude guy using dev3000. Who's got the best comparison of using Codex?

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Bryan Smith @bryansmith.io · 20/01/2026

Coding is fun again. Feels like anything is possible. And quickly! Thanks AI.

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Bryan Smith @bryansmith.io · 07/01/2026

The new coding loop: 60% -> Spend a lot of time on definition (with AI) 10% -> Spend a little time using AI to turn it into stories 1%-> Walk away and do other things while AI codes 20% -> Come back and test and do code reviews 9% -> Use AI to do most of the necessary changes

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Bryan Smith @bryansmith.io · 07/01/2026

For coding and PRD writing I haven't used anything but Opus 4.5 in a month. You?

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Bryan Smith @bryansmith.io · 19/12/2025

In person events are under rated for marketing. #buildinpublic

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Bryan Smith @bryansmith.io · 18/12/2025

It's both stressful and insanely satisfying when you can fix something for a customer minutes after they bring it up. #buildinpublic

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Bryan Smith @bryansmith.io · 16/12/2025

Yah that's always a hard one to see. But there's also just something about seeing someone else use it that makes you notice all the small details.

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Bryan Smith @bryansmith.io · 15/12/2025

There's nothing like screen sharing with a new customers doing onboarding to make you seen 100 flaws you need to refine. #buildinpublic

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Bryan Smith @bryansmith.io · 12/12/2025

33k followers... here? 0_o

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Bryan Smith @bryansmith.io · 03/12/2025

Does that help given someone can just use a VPN? I've been tempted to block everything but the US from signups because we only work for the US anyhow right now. But figured that wouldn't matter with VPNs

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Bryan Smith @bryansmith.io · 03/12/2025

Thought today would be a nice marketing day for HiCira.com But nope, today is implement free email check denial and IP checks. Because the internet has jerks (and scammers). #buildinpublic

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Bryan Smith @bryansmith.io · 30/11/2025

Oh hey, I really need to revamp that site. I stopped writing the newsletter a year ago. Thanks for looking though!

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Bryan Smith @bryansmith.io · 25/11/2025

Thanks, no I haven't looked at either. My plan is to reach out to YT creators who speak to my niche.

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Bryan Smith @bryansmith.io · 25/11/2025

Can anyone recommend an affiliate marketing software? Looking to add an affiliates for HiCira.com and want a solid platform to use that will make my life easier. #buildinpublic

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Bryan Smith @bryansmith.io · 19/11/2025

What do you do while you wait for AI to write your code? My new thing is working on card tricks.

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Bryan Smith @bryansmith.io · 14/11/2025

Happy Friday #buildinpublic. Just a reminder. DISTRIBUTION > PRODUCT

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Bryan Smith @bryansmith.io · 12/11/2025

HiCira.com is in closed beta right now, but we'll be soft launching next week. Exciting stuff! #buildinpublic

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Bryan Smith @bryansmith.io · 10/11/2025

So you need content in your marketing plan for all of it. On your website, in your ads, etc. This is why TOFU, MOFU, BOFU exists, top of funnel stuff is hey we can solve this problem you have. MOFU is and here's how we do it (features, info go here). And BOFU is all about pricing, enticing.

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Bryan Smith @bryansmith.io · 10/11/2025

Well people don't buy features, they buy outcomes. For example, HiCira.com, it's an AI Voice Receptionist, it has lots of features (which matter for objections, comparisons, etc) But what they're buying is not missing calls, which means missing leads, which means missing revenue.

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Bryan Smith @bryansmith.io · 10/11/2025

When you find out you have to do marketing #buildinpublic

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Bryan Smith @bryansmith.io · 30/10/2025

The tips point you to where you can get more value out of the application.

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Bryan Smith @bryansmith.io · 30/10/2025

I divided our onboarding flow into three phases: 1. Actual onboarding, what we need to get you to signup AND to see distinct value. 2. Activation, stuff that matters to get you to use it. You see this flow once you login to the dashboard. 3. And Tips, replaces the activation flow,

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Bryan Smith @bryansmith.io · 30/10/2025

Trying out Cursor's agent mode today. I didn't realize it had a Plan mode then a Build mode available. It just one shot 3 pages and 3 forms, made server actions, db changes, in under 60 seconds. 🤯

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Bryan Smith @bryansmith.io · 29/10/2025

If you're using Cursor, you have got to give their new Compose 1 model a try. It's so stupid fast. Like crazy fast, totally change agentic coding.

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Bryan Smith @bryansmith.io · 28/10/2025

Super broken now with AI postings, listings, and submissions.

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Bryan Smith @bryansmith.io · 28/10/2025

New header image! Getting ready for launch day! HiCira.com

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Bryan Smith @bryansmith.io · 27/10/2025

It's driving me nuts, I had to tell it to do it 3 times before it finally would.

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Bryan Smith @bryansmith.io · 27/10/2025

I've noticed Claude doesn't produce documents as artifacts as often as it used to. I frequently have to tell it to do it after it creates something. (unless it's code)

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Bryan Smith @bryansmith.io · 27/10/2025

Sheesh, I'm talking about a feature, not the content.

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Bryan Smith @bryansmith.io · 27/10/2025

What do longer posts have to do with Nazi's? Jump the shark much?

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Bryan Smith @bryansmith.io · 27/10/2025

I kinda like X's longer posts you can do over having to threads on @bsky.app Am I alone?

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Bryan Smith @bryansmith.io · 22/10/2025

Added a 3rd person to our team building HiCira.com, super excited to have a 3rd person. As this will let me focus more on marketing. #buildinpublic

hicira.com

Never Miss a Call Again

Let Cira, Your AI Voice Agent Book Jobs While You Work

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Bryan Smith @bryansmith.io · 21/10/2025

Exactly, gotta push outside your comfort zone!

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Bryan Smith @bryansmith.io · 20/10/2025

It's not writing code today, it's marketing. #buildinpublic

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Bryan Smith @bryansmith.io · 20/10/2025

The AWS outage has impacted my Roomba. No house map == no vacuuming. Weird world we live in.

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Bryan Smith @bryansmith.io · 20/10/2025

This AWS outage is really messing with my morning. You can't subscribe to App Store purchases right now because of it, and I have 3 ad videos I need to record.

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Bryan Smith @bryansmith.io · 15/10/2025

Optimizing for growth when you have 0 customers is like deciding what Michelle restaurant you want to eat at tonight when your bank account says $0. Just ship already. #buildinpublic

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Bryan Smith @bryansmith.io · 15/10/2025

Want a large TAM of hungry buyers? Sell to local service companies. There's 36M SMBs in the US. Many are in sectors that are not software savvy, they just need something that works so they can focus on their service (plumbing, electrical, bookkeeping, etc).

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Bryan Smith @bryansmith.io · 15/10/2025

Stop building for other software companies. There's only 585k software and IT companies in the US. And only 36k of those are SaaS companies. Stop building for other Indies, they'll just clone you with AI or fold in a couple months. Instead... #buildinpublic 👇

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Bryan Smith @bryansmith.io · 14/10/2025

Moving away from our awkward 2 repositories and trying to share the DB code to a monorepo. Weird I've never used one before. #buildinpublic

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Bryan Smith @bryansmith.io · 14/10/2025

For the past 1.5 months my co-founder and I have been working on our next SaaS. And we're finally unveiling it. It's called Cira, your AI voice receptionist for solo owners of local service companies. Best part, we're launching this week! hicira.com #buildinpublic

hicira.com

Never Miss a Call Again

Let Cira, Your AI Voice Agent Book Jobs While You Work

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Bryan Smith @bryansmith.io · 13/10/2025

Plus ones for my businesses core documents for info retrieval. One for metrics for fast analysis. And I think I'll have one that I use for what's changed (product and business wise). Am I missing any good ones?

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Bryan Smith @bryansmith.io · 13/10/2025

I love Claude projects. I use them for nearly every aspect of my businesses. Once I use a prompt more than twice I spin up a project. I've got one's for SEO, content outlines, content analysis, writing, tweets, and project analysis. And I have ones for... #buildinpublic

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