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Brodie Conley

@brodieconley.bsky.social
990 followers 1.7K following 170 posts

love to learn✌🏻music (industries) person and researcher // 🎵: fine form // board: debaser.ca + @newfeelingcoop.bsky.social // brodieconley.carrd.co

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Brodie Conley @brodieconley.bsky.social · 11/06/2026
Proud to announce Flowers Not Bombs, the 2nd in a series of benefit comps supporting Palestinian-led mutual aid groups in Gaza. Arrives June 25th on Beacon Sound (Portland) w/ a limited run of cassettes & will be launched on Radio alHara (Bethlehem). beaconsound.bandcamp.com/album/flower...
beaconsound.bandcamp.com
Flowers Not Bombs, by V/A
14 track album
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Brodie Conley @brodieconley.bsky.social · 05/06/2026
For the Friday AM crowd 😎
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Brodie Conley @brodieconley.bsky.social · 04/06/2026
I wrote a short piece digging into the specifics of how Udio’s Starstruck app will handle attribution, compensation, and ownership, and why its proposed model will systematically exclude the majority of artists whose work & labour produce its (currently speculative) value 🤘💸🎶
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Brodie Conley @brodieconley.bsky.social · 26/05/2026
ICYMI: I was overjoyed to be invited on ep 317 of Free City Radio w/ my friend Stefan Christoff talking financialization in music. Think I did a pretty 👌🏻job 🎵💸 FCR rules and is syndicated across multiple CDN campus stations + pod form. You should subscribe! Link follows🔗
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dariusjagjag.bsky.social @dariusjagjag.bsky.social · 13/05/2026
Thank you, @brodieconley.bsky.social, for understanding who we are and writing about us. open.substack.com/pub/musicx/p...
open.substack.com
Notes on Financialization: March-April 2026
And: Dispatches from the Music Front; A history told through borrowed lyrics; All music is political; Music for bike ridin'!
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Brodie Conley @brodieconley.bsky.social · 13/05/2026
Credit where it’s due — Secretly moves thoughtfully and w a clear core artist-first mission 🤘🏻 Darius & the distro team esp thoughtful w mission & follow through —- Cargo (physical) distro esp relevant as shared infra that serves artists & is not feasible individually!
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Brodie Conley @brodieconley.bsky.social · 11/05/2026
For the monday morning crowd!
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Brodie Conley @brodieconley.bsky.social · 07/05/2026
New from me on MUSICx: the 1st edition of 'Notes on Financialization', a bi-monthly roundup tracking investment, consolidation, private capital, and power across the music industry. The basic premise: what happens when music is increasingly reorganized around capital?!
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Brodie Conley @brodieconley.bsky.social · 06/05/2026
Pretty chuffed to get a shout out in the latest First Floor newsletter from Shawn Reynaldo, and to be named among a group of writers who are digging deep on the root causes and potential solutions to the structural problems facing music. 🤝
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Brodie Conley @brodieconley.bsky.social · 23/04/2026
I've been continuing to think about what organizing and building collective power might look like in music. It’s possible to work together and make things better!
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Brodie Conley @brodieconley.bsky.social · 21/04/2026
🚫📈🪄🫵
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Brodie Conley @brodieconley.bsky.social · 21/04/2026
Last week I wrote about trend simulation (Geese-gate!) as a collective action problem shaped by platform incentives, and structural pressures. As a follow-up, I mapped a toolkit of responses. I like it bc it clearly demonstrates that responsibility for solving this is shared:
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Brodie Conley @brodieconley.bsky.social · 17/04/2026
But Universal Music Group, which stands to profit enormously from its investments in + deals with gen AI music companies, insists there’s no problem! Its line seems to be that gen AI songs neither dilute the market nor compete with human-made music, which is pretty clearly bullshit.
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Brodie Conley @brodieconley.bsky.social · 17/04/2026
Still think I might be the only person to have written about the actually available approaches to solving (or at least disincentivizing) the problem of fake marketing in music. Move past your feelings about Geese to the world of systematic critical analysis & solutions! Join me!
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Brodie Conley @brodieconley.bsky.social · 15/04/2026
I think I may be the only person who has put forward actual detailed thoughts on how to fix the problem (fake marketing in music) that everyone is arguing about: open.substack.com/pub/brodieco...
open.substack.com
How to solve a problem like trend simulation
A few weeks ago, prompted by a Variety article, I wrote a short note about ‘clipping’ in music marketing.
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Brodie Conley @brodieconley.bsky.social · 14/04/2026
I’m weighing in on the Geese as psyop discourse… jk 😎 More like one very specific part of it, which is how we regulate and push back against the attention-economy, race-to-the-bottom dynamics shaping music marketing. Won’t someone do something? Here’s how!
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Brodie Conley @brodieconley.bsky.social · 09/04/2026
Reupping for the…Thursday afternoon crowd, I guess🤷. Inflation is gonna be real bad for music! open.substack.com/pub/brodieco...
open.substack.com
The Iran War, Inflation, and Music’s Unequal Resilience
For weeks now, we’ve been hearing that war in the Middle East and Iran’s disruption of the Strait of Hormuz could trigger a serious energy and supply-chain shock.
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Brodie Conley @brodieconley.bsky.social · 08/04/2026
I wrote a lil’ essay about how the coming inflation shock could deepen many of the inequalities already built into the music industry, and further erode the conditions that make the next generation of artists viable 😣
A block of black sans serif text on a white background. It reads: But expanded + physical are also among the most vulnerable areas to inflation shocks, since they depend more heavily on discretionary consumer spending. Even if music fans keep their streaming subscriptions through tough times, they may cut back on vinyl box sets, merch, premium fan memberships, and other ‘extras’ in the budget. At the same time, those same parts of the business are more exposed to rising commodity, manufacturing, shipping, and fuel costs.

Again, the distributional point is key. Expanded rights, physical, and direct-to-fan channels (like Bandcamp) are especially important for smaller artists and labels, precisely because streaming economics are already so poor for them. If those areas weaken too, then another of the few places where smaller artists still had some room to build meaningful income starts to narrow.
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Brodie Conley @brodieconley.bsky.social · 30/03/2026
UMG just announced a €500 million share buyback program 🥴 Surplus capital that cld be going to artist development, workers, or artist-friendly systems. Productive investment in the real economy! Instead, shareholders & wealthy folks get richer. www.musicbusinessworldwide.com/universal-mu...
musicbusinessworldwide.com
Universal Music Group to launch €500 million share buyback program - Music Business Worldwide
UMG’s plan to repurchase EUR €500M (USD $575m) worth of its own shares marks the company’s first-ever share buyback program…
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Brodie Conley @brodieconley.bsky.social · 28/03/2026
For your Saturday morning ☕! I wrote about race to the bottom logics in music 🫠
A block of text, with black text on white background, reading: With a bit of analysis, we can see how the internal logic of clipping undermines the future sustainability of music. The attention economy encompasses the full universe of things people might do with their time, whether watching sports, endlessly scrolling social feeds, gaming, or listening to music. Music is already structurally squeezed within that economy, and is often reduced to an underpaid supplement that helps keep attention locked onto other mediums, especially short-form video.

Clipping deepens that problem. By paying fake influencers to saturate social feeds with inauthentic content, artists aren’t just chasing attention away from one another; they’re also cutting into the limited time and cognitive space audiences could be using to engage with music more directly. In doing so, they help intensify the kind of low-trust environment often described by ‘dead internet theory’, where feeds are dominated less by genuine cultural exchange than by manufactured signals, fake participation, and algorithmically optimized slop.2

This also creates a classic collective action problem that manifests as a race to the bottom. As more artists adopt clipping to remain competitive, the wider attention environment becomes more degraded, while any advantage gained from the tactic is also diminished by its general uptake. The result is a self-reinforcing loop in which artists compete for advantage on terms that, collectively, erode the foundation that makes meaningful musical engagement possible.
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Brodie Conley @brodieconley.bsky.social · 27/03/2026
I wrote a little essay about clipping (the astro-turfed music marketing practice, not the excellent hip hop group 😎 ), the attention economy, and the race-to-the-bottom logics eroding music’s long-term sustainability.
A block of black text on white background that reads: So, why do artists and music companies use it despite pretty obvious ethical defects? Is this an individual lapse in morality? Or the result of structural forces? Hint: It is almost always the latter w/ capitalism!

Platforms and organizations exploit the structural logic of the attention economy. Because attention operates as a zero-sum field, in order to gain a foothold, one naturally has to leap over others. With this structural incentive built in, it’s a simple hop skip and jump to building systems designed to exploit it for profit.

A key problem is that these zero-sum incentives are fundamentally short-term in orientation. They’re geared toward maximizing immediate individual advantage and capturing ever more attention-market share which, in practice, usually also means greater economic market share. Music manager Sam Alavi captures the bind that artists face well: “I don’t know anybody not utilizing [clipping] who’s actually competitive in the marketplace.”
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Brodie Conley @brodieconley.bsky.social · 23/03/2026
Mark Cuban talked to @billboard.com about music investment and it is BLEAK. I wrote a little note about it:
A screenshot of text that reads: What always stands out to me about folks like Cuban is how their language is detached from any real appreciation for music and art. Over and over they frame music instrumentally, as a vehicle for extracting profit, but rarely as a source of beauty, shared meaning, or collective human experience. I mean, Cuban’s own stated favourite song is ‘Life’s Been Good’ by Joe Walsh, a song which is meant to satirize the excess and vanity of a wealthy life, but which he seems to hear instead as a straightforward reflection of his own good life. The song becomes another mirror for his own wealth, which seems to be the only register in which he knows how to hear it.
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I Heart Noise @iheartnoise.bandcamp.com · 21/03/2026
Words to live by bsky.app/profile/brod...
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Brodie Conley @brodieconley.bsky.social · 21/03/2026
Did a little riffin’ on the meaning of independent in music and the need for reclaiming a values-based definition
A screenshot of text reading: Altogether, this creates a predictable opening for free-riding. The values-based history of independent music is converted into a kind of transferable moral and commercial resource, available even to firms that neither share nor enact those values. We might call this a “normative halo” or, as my partner suggested more alliteratively, a “values veil”, comprising a layer of market-enhancing ethical legitimacy that offers reputational benefit while requiring very little in return.
This is the problem field. “Independent” once carried a more specific ethical and political meaning, but now often functions as a floating signifier, free for use by almost anyone (except the majors).
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International Anthem @intlanthem.bsky.social · 20/03/2026
Thanks for taking the time to check us out and to see what we’re about!! We’re all in this TOGETHER 💕
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Brodie Conley @brodieconley.bsky.social · 20/03/2026
For the morning crowd. I wrote a lil’ note about @intlanthem.bsky.social, how public mission statements function as maps of values and tools for accountability, the promise of values-aligned partnerships, and the need for a shared politics of independent music!
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Brodie Conley @brodieconley.bsky.social · 19/03/2026
Wrote a short note about @intlanthem.bsky.social (who rule!) and the need for a politics of independent music.
A screenshot of a text block that reads: International Anthem is a particularly useful example here because it appears to understand itself as more than just a market actor. It presents itself as part of a broader cultural and social project, which makes it a helpful case for thinking about what it would mean for practical business decisions to be guided by an articulated politics rather than by convenience alone.
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Brodie Conley @brodieconley.bsky.social · 11/03/2026
New research note from me: mapping recent major-label acquisitions and investments to show how vertical integration in music is deepening.
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Brodie Conley @brodieconley.bsky.social · 10/03/2026
We launched the first-ever survey of artist managers in Canada today w/ @mmfcanada.bsky.social! + a few shorter surveys for artists, labels, publishers, live sector workers, and more. If that’s you, take it! If not, share it with someone it fits! mmfcanada.ca/music-manage...
mmfcanada.ca
National Music Management Study (ENGLISH) — MMF Canada
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Brodie Conley @brodieconley.bsky.social · 06/03/2026
For the evening crowd, I wrote about investment in music:
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Brodie Conley @brodieconley.bsky.social · 05/03/2026
I've got a new out essay in MUSICx on investment power in music in the age of AI—who controls it, how it shapes everything downstream, and how artists, workers, & indies can build real leverage over music’s future ✊ musicx.substack.com/p/who-contro...
musicx.substack.com
✘ Who Controls the Future of Music?
And: Culture as foundational; 21st Century co-op ecologies
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Brodie Conley @brodieconley.bsky.social · 04/03/2026
You order a copy yet? GO NOW!
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Brodie Conley @brodieconley.bsky.social · 04/03/2026
For the morning crowd! I wrote about how old music (catalog) is like a money printer for rich folks that runs at the expense of new artists and music. Not great for the sustainability of music in the long term! brodieconley.substack.com/p/investing-...
brodieconley.substack.com
Investing in the Past
...and previewing a future essay.
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Brodie Conley @brodieconley.bsky.social · 03/03/2026
I wrote a lil thing about Kyncl's letter to shareholders, and how the majors are pumping money into music catalog while failing to invest in the future of music. Ce n'est pas bon! brodieconley.substack.com/p/investing-...
brodieconley.substack.com
Investing in the Past
...and previewing a future essay.
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Brodie Conley @brodieconley.bsky.social · 09/01/2026
Very proud to have worked on this album🇵🇸✊ 'Gaza is the moral compass' is out now, with all $$ to Palestinian-run mutual aid groups: Seeds of Hope, Gaza & Reviving Gaza Premiering now(!!) on Radio alHara , and available from Beacon Sound: beaconsound.bandcamp.com/album/gaza-i... 1/3
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Brodie Conley @brodieconley.bsky.social · 02/12/2025
I wrote a big ol' research report on the value of independent record labels! This report provides some neat data to validate & reinforce what so many of us already know: Independent labels rule! 📄Read the report: tinyurl.com/3azfuv9s 🌐Exec summary in🇬🇧🇫🇷🇪🇸🇵🇹: tinyurl.com/3y6kmvxp
tinyurl.com
ORCA launches second report — ORCA
The Organization for Recorded Culture and Arts (ORCA) has appointed Patrick Clifton as its new Executive Director.
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Brodie Conley @brodieconley.bsky.social · 27/11/2025
I annotated the Globe and Mail's soaring cost of living chart, and it just might be possible to see the problem! cc. @isabellamweber.bsky.social whose work demonstrates a lot of this is absolutely evil 'Sellers' Inflation', taking advantage of price shocks.
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Brodie Conley @brodieconley.bsky.social · 24/11/2025
Seeing a whole thing among CDN Conservatives on here plotting out their plan to take over the arts and instrumentalize it to nationalist ideological ends, and I really hope folks in our left wing party are thinking about how to counter this through pluralist arts investment.
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Brodie Conley @brodieconley.bsky.social · 20/11/2025
That $2.45BN valuation is entirely created by all the artists in the world whose music Suno stole to train their model. This valuation is their embodied labour expropriated by capital. 😵🥴
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Brodie Conley @brodieconley.bsky.social · 12/11/2025
Taking @ntnsndr.in's direction to MAKE GOVERNANCE FUN™️ seriously by hosting what is sure to be a fun (& interesting!) talk between Tabassum & Liz on collective ownership and the new labour movement in music! Come for the talk, stay for the governance (i.e. the @newfeelingcoop.bsky.social AGM!)
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Brodie Conley @brodieconley.bsky.social · 12/11/2025
To celebrate year 5 and to MAKE GOVERNANCE FUN™️ we’re throwing a lil’ pre-AGM shindig ft. a convo between NF’s own Tabassum Siddiqui and @lizpelly.bsky.social They’ll be talkin’ the good stuff: collective ownership and labour in music. Come for the convo, stay for the governance!🤓
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Brodie Conley @brodieconley.bsky.social · 12/11/2025
Happy 5 year anniversary, New Feeling! New Feeling fucking rules. Wouldn’t it feel good to casually tell your friends that you’re a co-owner of the coolest music media coop around? Click through for a discount and to become a co-owner now!
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Brodie Conley @brodieconley.bsky.social · 05/11/2025
Many in the arts & music sector felt relief seeing Budget 2025 commit to 3 more years of funding for key programs — the Canada Music Fund, Canada Arts Presentation Fund, and Building Communities Through Arts & Heritage, among them. 1/n
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Brodie Conley @brodieconley.bsky.social · 30/10/2025
Looks like UMG settled with Udio. Big questions: 1️⃣ What’s in the “compensatory settlement” — cash or equity? 2️⃣ Will any of it reach artists? <---this is SO important! 3️⃣ If it’s equity, does it come with governance rights — and who wields them?
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Brodie Conley @brodieconley.bsky.social · 26/10/2025
If ur interested in democratic governance - both online & in political life - this one is full of strong thinking w/ a nice side of ‘make governance fun!’, a mantra I bring to my gov work. Need someone to make this into a dad cap!🧢 @thedrc.bsky.social @ntnsndr.in podfollow.com/techquitable...
podfollow.com
Techquitable
Welcome to the Techquitable podcast, your audio guide through the complex landscape of emerging technologies and equitable ownership. Hosted by Connor Spelliscy and Tony Douglas Jr. of the Decentral...
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Brodie Conley @brodieconley.bsky.social · 25/10/2025
Reposting for the weekend crowd/alg🫠: I wrote on how, if music gen AI is gonna be a thing (I wish it wouldn’t!), artists need ownership ($$ + gov power)! Plus I link Marx talking about capital’s vampiric qualities w/ ol’ Neiler’s ‘Vampire Blues’!🧛🔵 musicx.substack.com/p/the-foreve...
musicx.substack.com
The “Forever” Stakes of Generative AI Ownership
On synthetic data and dead labour
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Brodie Conley @brodieconley.bsky.social · 23/10/2025
I wrote about AI + why artists need ownership (incl. governance) or they’re up shit creek! A simple but important argument! And I messed w/ David Harvey’s “Paths of Capital Accumulation” diagram to make it 🤓FUN! + a Neil Young song 🧛🔵🏖️! musicx.substack.com/p/the-foreve...
musicx.substack.com
The “Forever” Stakes of Generative AI Ownership
On synthetic data and dead labour
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Brodie Conley @brodieconley.bsky.social · 03/10/2025
Today the global indie music sector launched a coordinated campaign to block UMG’s takeover of Downtown Music (an indie business bundle spanning the value chain), now under EU investigation. Love to see consolidation & competition tackled head-on in music 🤘 www.blockthedeal.com
blockthedeal.com
Block the deal
The future of the global independent music community rests on the merits of their music and the power of choice.
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The Walrus @thewalrus.ca · 22/08/2025
Canada has a problem: we don’t own the data that informs our biggest policy decisions. Writer @vassb.bsky.social explores why we’ve come to accept a system where private platforms hoard core economic intelligence and treat it like business as usual: thewalrus.ca/canada-labour-data/
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VassB @vassb.bsky.social · 24/08/2025
A lot of the conversation around BIG nation-building projects has been focussed on physical infrastructure (I suppose digital initiatives become physical fast). 2 OTHER national ideas I noticed: 1 @policyalternatives.ca a crown corp for institutional fleets www.policyalternatives.ca/news-researc...
policyalternatives.ca
Canada needs a crown corporation for vehicle production - CCPA
Donald Trump is an existential threat to Canada’s auto sector. As he bluntly stated during a meeting with the prime minister in May, “we don’t want cars from Canada.” Tariffs are intended to make it s...
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