iiinova — where your digital self keeps evolving

Brian Solis @briansolis.bsky.social · 04/10/2026

We are becoming better at using AI before we are becoming better at being different because of AI. My latest newsletter that explores my time on stage at HFS Research conference in NY. Please share your thoughts, and subscribe! 👉 briansolis.substack.com/p/ai-is-movi...

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Brian Solis @briansolis.bsky.social · 03/10/2026

Don’t sound like “AI” 🤖 Use AI to be human 🫶

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Brian Solis @briansolis.bsky.social · 27/09/2026

Here’s a thought...we’re making the biggest AI bet in history, but we haven’t thought to reinvent work with AI yet. 🤔 💭 briansolis.substack.com/p/the-real-a...

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Brian Solis @briansolis.bsky.social · 21/09/2026

If AI is changing everyone’s job, why aren’t we talking more about how the role of CEOs needs to change too? 🤔 Walmart CEO Doug McMillon and Coca-Cola’s James Quincey said they could start the company’s next major AI transformation, but they couldn’t finish it. Infinite ∞ 🙏 www.infinitecompany.ai

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Brian Solis @briansolis.bsky.social · 21/09/2026

"In a world of machines, humanity is the killer app." A statement of art @Gapingvoid Culture Design Group & I created in 2014 for an ebook that explored, in a creative, fun, (& witty) way, the importance of "people" and "relationships" in the digital era. The same is true, more so, in an era of AI.

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Brian Solis @briansolis.bsky.social · 20/09/2026

I’m honored to be included in The Wharton Blueprint for AI Agent Adoption. The report frames AI agent adoption around three questions every employee, manager, and executive is already asking: Can it do the job? Can I trust it? Am I still in control? 👉 briansolis.substack.com/p/ai-agents-...

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Brian Solis @briansolis.bsky.social · 17/09/2026

Before you replace people with AI, learn about what happened at Ford and Klarna. 👀 youtube.com/shorts/c7MIF...

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Brian Solis @briansolis.bsky.social · 14/09/2026

Some thoughts on AI killing us in 10 years... www.linkedin.com/pulse/people...

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Brian Solis @briansolis.bsky.social · 09/09/2026

Organizations that use AI only to scale yesterday's work at a lower price point aren't future-proofing anything, they're merely optimizing a model that innovative competitors are already leaving behind. The real opportunity is bigger.💡 www.servicenow.com/workflow/inn...

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Brian Solis @briansolis.bsky.social · 07/09/2026

60% of consumers say AI in a brand's messaging is a turnoff. Brands have spent the past year funding AI strategy, but consumers can’t point to a single company they think is getting it right. wpvip.com/resources/re...

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Brian Solis @briansolis.bsky.social · 06/09/2026

1) Al is moving faster than your organization. Enterprise systems remain siloed, slow, and stuck in legacy mindsets. 2) End-to-end workflow transformation drives real value. Leaders must redesign work. 3) Self-disruption is now a survival strategy. 👉 medium.com/@briansolis/...

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Brian Solis @briansolis.bsky.social · 06/09/2026

AI is being compared to 🔥, ⚡️, and the 🌐. Yet most organizations are using it to write faster, automate tasks, reduce costs, and improve processes designed for a world that existed before AI. Please read, subscribe, and share your 💭 briansolis.substack.com/p/the-bigges...

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Brian Solis @briansolis.bsky.social · 05/09/2026

🚨AI is not the strategy. The real opportunity is using AI to rethink what the business can become...not just automate what it already does. We joined AI Radicals to talk about ideas from our new book "Infinite." ∞ 👀🎧 www.youtube.com/watch?v=SEOu...

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Brian Solis @briansolis.bsky.social · 01/09/2026

AI promised to free us from the mundane so we could focus on more creative, meaningful work. But somewhere along the way, we started using it to do more, move faster, and produce endlessly, often without asking whether any of it was making us better. 🤖 briansolis.substack.com/p/ai-was-sup...

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Brian Solis @briansolis.bsky.social · 30/08/2026

AI promised to free us from the mundane so we could focus on more creative, meaningful, human work. But somewhere along the way, many of us started using it to do more, move faster, and produce endlessly, without asking whether any of it was making us better. briansolis.substack.com/p/ai-was-sup...

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Brian Solis @briansolis.bsky.social · 30/08/2026

Sometimes we get lost. When in doubt, remember why you started.

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Brian Solis @briansolis.bsky.social · 29/08/2026

While in Sao Paulo, I spent time at TIMES BRASIL CNBC with Marcelo Favalli. We explored AI Business Reinvention and “Infinite,” my new book with Dave Wright. It lays out how to generate meaningful ROI (return on intelligence) and reimagine work for an AI world. www.infinitecompany.ai

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Brian Solis @briansolis.bsky.social · 23/08/2026

Stop asking what AI will do to us and start asking what we can do with it that makes us stronger. 💪🦾 briansolis.com/2026/08/you_...

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Brian Solis @briansolis.bsky.social · 21/08/2026

84% of the world has never used AI. So no, you’re not late. But...the gap between what AI can do and how everyone else uses it is what OpenAI calls “the capability overhang.” That gap is your opportunity. 💪🦾 www.youtube.com/watch?v=cGJT... 👀

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Brian Solis @briansolis.bsky.social · 16/08/2026

AI is creating a dangerous illusion in the C-Suite. If a task can be automated, the person behind it can be eliminated. Ford and Klarna learned why that assumption can become very expensive. Please read and subscribe! 👉 briansolis.substack.com/p/ford-rehir...

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Brian Solis @briansolis.bsky.social · 15/08/2026

Q: In the age of AI, what does it mean to become “infinite?” A: 👇 tribunecontentagency.com/article/to-i...

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Brian Solis @briansolis.bsky.social · 09/08/2026

Web traffic is changing... Your next customer may visit your site through an AI answer, a recommendation, a citation, or an action taken by an agent that decided you were the most credible, relevant, trustworthy choice. briansolis.substack.com/p/the-web-is...

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Brian Solis @briansolis.bsky.social · 09/08/2026

If you're looking for your next read, may I humbly suggest, "Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies." 🙏 🔗https://a.co/d/0iNdqPxL

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Brian Solis @briansolis.bsky.social · 08/08/2026

Full session here 👉 briansolis.substack.com/p/ai-is-abou...

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Brian Solis @briansolis.bsky.social · 08/08/2026

Full session here 👉 briansolis.substack.com/p/ai-is-abou...

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Brian Solis @briansolis.bsky.social · 08/08/2026

Full session here 👉 briansolis.substack.com/p/ai-is-abou...

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Brian Solis @briansolis.bsky.social · 08/08/2026

It was an honor to join Johan Roos and Deborah Perry Piscione at the 17th Global Peter Drucker Forum for a provocative session: “The CEO Guide to Using AI.” Let's start with a provocation: "CEOs are on a path to automating themselves out of a job." 👉 briansolis.substack.com/p/ai-is-abou...

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Brian Solis @briansolis.bsky.social · 02/08/2026

At the @GDruckerForum, I opened with a provocation: CEOs are on a path to automating themselves out of a job. Why? Because too many are using it to optimize yesterday. Please read my takeaways and watch the conversation 👉 briansolis.substack.com/p/ai-is-abou...

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Brian Solis @briansolis.bsky.social · 28/07/2026

CEOs know AI will reshape their businesses, but many are navigating the pressure to act without a clear playbook, and they are surrounded by leaders facing the same uncertainty. More here 👉 briansolis.substack.com/p/ai-has-a-c... Please share and subscribe! 🙏

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Brian Solis @briansolis.bsky.social · 27/07/2026

CEOs know AI will reshape their businesses, but many are navigating the pressure to act without a clear playbook, and they are surrounded by leaders facing the same uncertainty briansolis.substack.com/p/ai-has-a-c...

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Brian Solis @briansolis.bsky.social · 27/07/2026

CEOs know AI will reshape their businesses, but many are navigating the pressure to act without a clear playbook, and they are surrounded by leaders facing the same uncertainty.... open.substack.com/pub/briansol...

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Brian Solis @briansolis.bsky.social · 26/07/2026

AI is making us faster, but will it make us better? Living a digital lifestyle conditioned us to surrender our attention, and now AI risks encouraging us to outsource our thinking, creativity, judgment, and voice. briansolis.substack.com/p/we-gave-te...

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Brian Solis @briansolis.bsky.social · 26/07/2026

I argue that while digital platforms captured our attention, genAI may go further by weakening the judgment, creativity, patience, and original thinking we no longer practice ourselves. briansolis.substack.com/p/we-gave-te...

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Brian Solis @briansolis.bsky.social · 25/07/2026

"Same old sh!t" ↔️ "Crazy new sh!t" Found some old pictures for a presentation I'm working on to build cultures of innovation. Which way do you want to go?

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Brian Solis @briansolis.bsky.social · 25/07/2026

The 1977 internal memo that set the stage for @Nike to become a $135 billion company Story here: www.inc.com/jeff-haden/n...

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Brian Solis @briansolis.bsky.social · 23/07/2026

With AI, “everybody is an expert now. And when everybody is an expert, no one can be.” Excellent article that explores the concept of "Synthetic Expertise," a reckless conviction that access to a fluent machine makes you an expert in something you never actually learned. worth.com/synthetic-ex...

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Brian Solis @briansolis.bsky.social · 23/07/2026

More than a decade ago, I created a trailer for my book, X: The Experience When Business Meets Design. For reasons I can no longer remember, I never released it. The idea behind it may be even more important in the AI era. Here it is 🎥 medium.com/@briansolis/...

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Brian Solis @briansolis.bsky.social · 18/07/2026

The psychology of AI...are you doing better work or more work? Are you creating new value or extending yesterday's value? Are you growing with AI and AI growing with you or are you running in place? allwork.space/2026/07/why-...

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Brian Solis @briansolis.bsky.social · 15/07/2026

This is so good! 🤌 Frank Cottle and I explore how AI business transformation is redefining leadership, innovation, and the future of work. What a legend! Please listen: allwork.space/2026/07/why-... Or watch: www.youtube.com/watch?v=1_L7...

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Brian Solis @briansolis.bsky.social · 14/07/2026

The AI ROI Debate: How much productivity are we gaining? How many hours are we saving? How much cost can we take out? When will the investment pay back? The question CEOs should answer now is: “What kind of company are we becoming because of AI?” ceoworld.biz/2026/07/13/t...

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Brian Solis @briansolis.bsky.social · 12/07/2026

The 4 AI cultures defining the future of business...each at different speeds and scale 📈 New ServiceNow Futures research with none other than Jeremiah Owyang! briansolis.com/2026/07/the-...

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Brian Solis @briansolis.bsky.social · 12/07/2026

More than a decade ago, I created a trailer for X: The Experience When Business Meets Design, and never released it. Its message feels even more urgent in the AI era...technology changes, human experience must still come first. 🎥 www.youtube.com/watch?v=VzHI...

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Brian Solis @briansolis.bsky.social · 12/07/2026

People aren’t rejecting AI as a technology. They’re rejecting the future they were told to expect because of AI. My latest newsletter explores what happened and what to do about it (Please subscribe and share!) 🙏👉 briansolis.substack.com/p/the-ai-tru...

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Brian Solis @briansolis.bsky.social · 05/07/2026

Experience innovation is a topic that is near and dear to my heart, more so in an era of AI. AI cannot build intuition. AI cannot feel understanding. AI cannot internalize empathy. And intuition, understanding, and empathy is where true experience design begins. open.substack.com/pub/briansol...

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Brian Solis @briansolis.bsky.social · 05/07/2026

Sharing memories from my visit to Madrid for the ServiceNow AI Summit. España is very important to me. It’s my mother’s homeland and still home to my wonderful family. It also very special to see my cousins for dinner! 🇪🇸

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Brian Solis @briansolis.bsky.social · 05/07/2026

Steve Jobs introducing the iPod nano is marketing legend.

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Brian Solis @briansolis.bsky.social · 01/07/2026

"AI Darwinism Starts With Culture" My new report for @ServiceNow Futures explores why survival of the fittest starts with a leadership mindshift! Please read and share! briansolis.substack.com/p/ai-darwini... No email gate or pay wall!

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Brian Solis @briansolis.bsky.social · 25/06/2026

We would love it if you would order our new book, "Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies." We're at #2 and we'd love to make this an Amazon best-seller with your help!🙏 Get copies for your team or your executives! 💪 🙌 www.amazon.com/dp/1394439024

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Brian Solis @briansolis.bsky.social · 24/06/2026

The first Amazon review for "Infinite" is in! ⭐️⭐️⭐️⭐️⭐️ 🙏 www.amazon.com/dp/1394439024

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Brian Solis @briansolis.bsky.social · 20/06/2026

Please pre-order 🙏 Available June 23rd. infinitecompany.ai

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