iiinova — where your digital self keeps evolving

Brian Carroll @brianjcarroll.com · 30/07/2026

B2B marketing used to be about building relationships. Now, it feels like we’re just optimizing for open rates and attribution models. What happened to being memorable? lttr.ai/Atnv6 #b2bgrowth #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 22/07/2026

Don’t let your headcount become your metric for progress. True growth comes from a culture that values accuracy and alignment. Deanna Ransom reveals the distinct edge precision brings. lttr.ai/AtX3G #GoToMarket #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 17/07/2026

Most B2B buyers make 70% of their decision before even talking to a vendor—want to know what really drives the other 30%? Scott Gillum exposes the untold story of the hidden buyer journey. lttr.ai/AtOHE #GTM #B2BMarketing #GoToMarket

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Brian Carroll @brianjcarroll.com · 17/07/2026

In the race to track every metric, are we sacrificing stories for spreadsheets? The best B2B brands aren’t just measurable — they’re memorable, the kind that make you pause and pay attention. lttr.ai/AtK6P #b2bgrowth #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 16/07/2026

Growth isn’t about how many people you can fit on your org chart; it’s about how precise every move is. In Deanna Ransom’s view, scaling smart always beats scaling big. lttr.ai/AtLyy #GoToMarket #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 16/07/2026

B2B brands have become obsessed with every click and conversion, but somewhere along the way, they’ve lost the spark that makes them unforgettable. When everything is measured, where’s the room for magic? lttr.ai/AtLpi #b2bgrowth #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 11/06/2026

MQLs used to be the prize in every marketer’s machine, but the mechanism is jammed. If we want real growth, we need a new playbook for how leads are qualified—and how we nurture them. lttr.ai/AsDQE #GoToMarket #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 11/06/2026

The old ways of measuring leads are like shaking a broken gumball machine—there’s no guarantee what will come out. It’s time to stop counting gumballs and start focusing on meaningful engagement. lttr.ai/AsDKO #GoToMarket #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 30/01/2026

Personalization isn’t dropping a first name into an email; it’s about showing you get what’s at stake for your customer. That’s where most B2B marketing misses the mark. lttr.ai/AnfDD #b2bgrowth #GTM

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Brian Carroll @brianjcarroll.com · 28/01/2026

If your content isn’t following your buyer’s thought process, it’s already behind. Effective content mapping puts you in your audience’s shoes—anticipating questions, removing doubts, and moving them forward with confidence. lttr.ai/AnkRG #GoToMarket #GTM #B2BMarketing

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Brian Carroll @brianjcarroll.com · 27/01/2026

In every modern go-to-market system, trigger events are the invisible accelerators—they’re the moments when prospects move from passive to proactive, turning curiosity into genuine buying momentum. lttr.ai/Anh9E #sales #b2bmarketing #GTM

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Brian Carroll @brianjcarroll.com · 23/01/2026

Engagement metrics mean little if your audience can’t even tell how you solve their core problem. Most B2B marketing still misunderstands what truly drives action. lttr.ai/AnVY0 #b2bgrowth #GTM

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Brian Carroll @brianjcarroll.com · 16/01/2026

The B2B GTM Triangle: Why Alignment Beats Better Tech. lttr.ai/AnKkF #b2bmarketing #b2bgrowth #GTM

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Brian Carroll @brianjcarroll.com · 16/01/2026

Why Most B2B Marketing Still Misses the Point ▸ lttr.ai/AnKzc #b2bgrowth #GTM

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Brian Carroll @brianjcarroll.com · 13/01/2026

After years of watching smart teams burn energy on broken GTM systems, I finally wrote down what I believe. The GTM Clarity Manifesto. Sharing it here in case it resonates: ▸ lttr.ai/AmJBj #b2bgrowth #GTM

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Brian Carroll @brianjcarroll.com · 12/01/2026

Buyers feel misalignment before leaders see it. lttr.ai/AmJGu #b2bgrowth #GTM

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