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Brian Honigman

@brianhonigman.com
60 followers 24 following 257 posts

Career Freelancer, Marketing Consultant & Career Coach; Fast Co & Inc Columnist helping freelancers and marketers advance their careers. brianhonigman.com

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Brian Honigman @brianhonigman.com · 01/07/2026
Uncomplicated advice for getting found in AI search for your expertise as an in-demand solopreneur. Third-party sources (websites you don't own) are given more weight when assessing your credibility as a subject matter expert. Here's how to adapt: www.linkedin.com/pulse/earnin...
linkedin.com
Earning visibility in AI search as a busy solopreneur
Howdy! This is Career Freelancer, doable strategies and actionable insights on self-employment as a sustainable, financially rewarding, and engaging career. How you get discovered in search as a one-p...
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Brian Honigman @brianhonigman.com · 26/05/2026
Overestimating your bandwidth, treating marketing as a seasonal task, and pitching yourself like an employee are top mistakes new consultants often make as they first dive into self-employment. My latest for @inc.com on getting ahead of these missteps. www.inc.com/brian-honigm...
inc.com
Starting a Consulting Business? Avoid These Early Missteps
Some of the biggest mistakes new entrepreneurs make when launching a consulting startup aren't obvious at first—but they can hold your business back.
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Brian Honigman @brianhonigman.com · 13/05/2026
Enjoyment at work isn’t something that just happens. It’s a facet that you have to identify, prioritize, and measure so it’s an ever-present in your day-to-day. Here's how to make joy a constant in your solo business. www.linkedin.com/pulse/joy-le...
linkedin.com
Joy as a leading metric of self-employment
Howdy! This is Career Freelancer, insights on embracing freelancing as a sustainable career path, not as a stopgap. These are the doable strategies behind successful self-employment.
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Brian Honigman @brianhonigman.com · 19/03/2026
Relying on one source of income is a risky career move. In the latest edition of Career Freelancer, I break down why a portfolio career is actually the safer bet and how real people are using it to protect their income, sanity, and future. www.linkedin.com/pulse/why-po...
linkedin.com
Why a portfolio career is now the safer bet
Howdy! This is Career Freelancer, insights on embracing freelancing as a sustainable career path, not as a stopgap. These are the doable strategies behind successful self-employment.
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Brian Honigman @brianhonigman.com · 10/03/2026
These are the most popular editions of my newsletter on navigating freelancing as a career-long pursuit. 🧡 1. How to invest wisely in the right career development opportunities www.linkedin.com/pulse/how-in...
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Brian Honigman @brianhonigman.com · 04/03/2026
After 12 years of freelancing, my biggest realization is that a sustainable solo career is built on a series of choices, not a single breakthrough. Here are the best and worst business moves I've made in a decade of self-employment.
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Brian Honigman @brianhonigman.com · 23/02/2026
Want potential clients to trust you? Earn "reputational currency" in the form of writing, speaking, or teaching. It signals: I'm the expert. I've done this, and here's proof. My latest in @inc.com on how solopreneurs can win the trust of potential clients: www.inc.com/brian-honigm...
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Brian Honigman @brianhonigman.com · 18/02/2026
The conditions today are more ideal than ever for diving into self-employment. 29.8 million solopreneurs are already doing it, and you can too. In my piece for @inc.com, I discuss why this shift is happening today and how it's easier (not easy) to begin freelancing. www.inc.com/brian-honigm...
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Brian Honigman @brianhonigman.com · 10/02/2026
Seasoned freelancers are pros at turning skepticism into trust. Reframe assumptions and create strong relationships by showing vs. telling others how you show up as a partner. If you’re looking for more reframes on common myths about freelancers, check out my newsletter. #freelance #selfemployed
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Brian Honigman @brianhonigman.com · 10/02/2026
Freelancers get hit with snap judgments: Like that we're cheap labor, order-takers, “unemployable.” It's up to you to position yourself differently and get ahead of it. In last week's newsletter, I covered the common myths and how to challenge them intentionally. 🧡 www.linkedin.com/pulse/overco...
linkedin.com
Overcoming the stigma that clients often associate with freelancers
The term freelancer comes with baggage. It is a straightforward way to describe someone who’s self-employed and earns a living delivering services based on their skills and experience.
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Brian Honigman @brianhonigman.com · 04/02/2026
The age old advice but for freelancers: don’t forget to work ON your business and not just IN your business.
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Brian Honigman @brianhonigman.com · 03/02/2026
A recent study by Bayes Business School shows daily stress levels rise noticeably when you are self-employed, largely due to long working hours. Left unchecked, this kind of pressure quickly leads to burnout. Here's how to fix this, based on my twelve years of experiencing freelancing.
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Brian Honigman @brianhonigman.com · 28/01/2026
You'll inevitably have moments where clients aren't coming in like they used to. A normal problem that arises for almost all freelancers. Here's how to navigate these slow seasons and turn them around in your favor. 🧡 www.linkedin.com/pulse/how-bo...
linkedin.com
How to bounce back when your freelance work starts drying up
Howdy! This is Career Freelancer, weekly insights on how to embrace freelancing as a sustainable career path, not just a stopgap between roles. Learn what strategies professional freelancers adopt acr...
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Brian Honigman @brianhonigman.com · 27/01/2026
Freelancing often starts with work that isn’t scalable. That intense effort is often required to break through and establish a practice with staying power.
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Brian Honigman @brianhonigman.com · 23/01/2026
I've freelanced for 12 years now. Clients don't hire me because I say I'm an expert. They hire me because they can see how I think. That's often through my writing, as it is one type of reputational currency.
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Brian Honigman @brianhonigman.com · 22/01/2026
Undercharging is easy. Charging what you’re worth takes strategy. Consider the tangible results you deliver, the market rates for your type of work, and your previous salary to set rates that match your expertise as a freelancer. #freelance #solopreneur
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Brian Honigman @brianhonigman.com · 21/01/2026
Here's a quick script for turning scope creep into a paid opportunity, while protecting your time and keeping the project on track. #freelance #solopreneur #selfemployed #freelancerlife
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Brian Honigman @brianhonigman.com · 21/01/2026
Want potential clients to notice you? Putting in the extra effort is required today as you’re navigating sales, biz dev, and marketing as a freelancer. The goal is standing out for the right reasons, showcasing your expertise, reliability, and impact. #freelance #solopreneur #selfemployed
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Brian Honigman @brianhonigman.com · 19/01/2026
Want more freelance work? Earn the trust of existing clients. Communicate these wins to signal your trustworthiness to others. And invest time in earning reputational currency from known institutions like earning industry awards, writing for trade publications, teaching at universities etc.
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Brian Honigman @brianhonigman.com · 16/01/2026
Hello consulting!! Here’s how to get going, land your first clients, and set up your business from the start. All based on my new article in @inc.com go give it a read. www.inc.com/brian-honigm... 🔗 #consulting #selfemployed
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Brian Honigman @brianhonigman.com · 16/01/2026
Becoming an independent consultant is popular these days given the tough job market, plus it's one way to gain more control over your career. It's competitive though! Here's my guide to starting your own consulting practice in 2026. My first article for @inc.com ☺️ www.inc.com/brian-honigm...
inc.com
How You Can Start a Consulting Business in 2026
Consulting is having a boom right now. Here's a quick-start guide to launching, landing your first clients, and marketing your business.
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Brian Honigman @brianhonigman.com · 14/01/2026
Five shifts smart freelancers are making to secure year-round work in today’s market. www.tiktok.com/t/ZTh67GTk1/
tiktok.com
Five doable shifts seasoned freelancers are making today to stay booked all year long. #freelance #selfemployed #solopreneur #freelancertips #freelancerlife
TikTok video by Brian H • Career Freelancer
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Brian Honigman @brianhonigman.com · 13/01/2026
Most advice on identifying a niche as a freelancer is vague. The goal is to land on a positioning statement like one of these: -- Marketing Consultant with 12 years driving content marketing, social media, and digital strategy for tech companies, media brands, and nonprofits
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Brian Honigman @brianhonigman.com · 12/01/2026
Every freelancer starts somewhere; clarity on what work you enjoy and what’s in demand comes with time. Be kinder to yourself in the beginning as you figure things out and set your foundations. Discernment will come later. #freelance #selfemployed #solopreneur #consulting #careerpivot
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Brian Honigman @brianhonigman.com · 09/01/2026
In this week's newsletter, I dive into reasonable shifts you can make in your freelance practice that have helped me and other self-employed folks in my network stay booked. Like: 1. Blending more execution work into your advising. More immersion is expected in many cases.
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Brian Honigman @brianhonigman.com · 08/01/2026
Three steps to becoming an independent consultant after your career in corporate. #freelance #selfemployed #solopreneur #consulting #careerpivot
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Brian Honigman @brianhonigman.com · 07/01/2026
Be a jack/jill of all trades AND a master of some for lasting relevance as a freelancer. #freelance #selfemployed #solopreneur #freelancetips #freelancelife
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Brian Honigman @brianhonigman.com · 06/01/2026
How to avoid spreading yourself too thinly as you diversify into multiple streams of income. #freelance #selfemployed #solopreneur #freelancertips #freelancerlife
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Brian Honigman @brianhonigman.com · 05/01/2026
Getting back into work after the holiday season without stress or burnout. It’s a little different as a freelancer, not harder. #freelance #selfemployed #solopreneur #freelancertips #careeradvice
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Brian Honigman @brianhonigman.com · 19/12/2025
Add interesting, fun, and challenging projects to your mix to stay motivated as a freelancer. Even if it doesn’t pay substantially, the goal is bringing some joy to your work. #freelance #selfemployed #solopreneur #freelancertips #careeradvice
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Brian Honigman @brianhonigman.com · 18/12/2025
Starting a freelance practice is hard. Keeping it going for the long term is even harder. But it’s not impossible. You don’t need genius-level insights. what matters is showing up intentionally and being strategic about your day-to-day work.
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Brian Honigman @brianhonigman.com · 17/12/2025
You don't need the perfect plan when diving into freelancing. Just take the next step and you'll adjust your strategy later. #freelance #selfemployed #solopreneur #freelancertips #freelancerlife
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Brian Honigman @brianhonigman.com · 16/12/2025
Social media is one way to promote yourself as a freelancer, but it is not a requirement either. It’s more like a nice to have if you’re investing in marketing elsewhere in other ways. #freelance #freelancertips #solopreneur
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Brian Honigman @brianhonigman.com · 15/12/2025
Say yes to more gigs when first starting out with freelancing, clarity comes later. #freelance #selfemployed #solopreneur #freelancertips #careeradvice
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Brian Honigman @brianhonigman.com · 12/12/2025
How to show up as a partner not as an employee, so you’re taken more seriously as a freelancer. #freelance #selfemployed #solopreneur #freelancertips
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Brian Honigman @brianhonigman.com · 10/12/2025
I take off most of December every year. Usually three weeks, sometimes the entire month. As a freelancer, I'm afforded more flexibility with my schedule and the holiday season is a slow time for everyone, but mainly I plan ahead for winter break.
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Brian Honigman @brianhonigman.com · 09/12/2025
Freelancing can easily become nonstop work. Multiple clients, shifting deadlines, and new opportunities make it tempting to always stay “on.” Time off is not a luxury. It is a strategic part of sustaining your business.
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Reposted by Brian Honigman
Brian Honigman @brianhonigman.com · 01/12/2025
Less sting, more strategy. How to reduce the hurt when getting rejected as a freelancer. #freelance #selfemployed #solopreneur #freelancertips #careeradvice
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Brian Honigman @brianhonigman.com · 04/12/2025
Rejection is part of freelancing. No matter how skilled or experienced you are, not every pitch or proposal will land. The key is frequency. The more you put yourself out there, the less each “no” will sting. It sounds counterintuitive, but it's the truth, in my humble opinion.
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Brian Honigman @brianhonigman.com · 03/12/2025
Many freelancers burn out, struggle with cash flow, or lose love for what they do. These pitfalls are often why folks can’t continue freelancing for the long haul. Here’s how to recognize and avoid them. #freelance #selfemployed #solopreneur #freelancertips #freelancerlife
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Reposted by Brian Honigman
Brian Honigman @brianhonigman.com · 20/11/2025
Proactive networking is the best insurance policy as a freelancer.
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Brian Honigman @brianhonigman.com · 01/12/2025
Less sting, more strategy. How to reduce the hurt when getting rejected as a freelancer. #freelance #selfemployed #solopreneur #freelancertips #careeradvice
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Brian Honigman @brianhonigman.com · 26/11/2025
Freelancing is finally being seen as an equal career path. It comes with its own unique pros and cons of course. Here's why now is as good a time as ever to dive into self-employment. 👇
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Brian Honigman @brianhonigman.com · 25/11/2025
Slow periods happen for every freelancer. It’s what you do with them that defines if this is a viable career path for the future. #freelance #selfemployed #solopreneur #freelancertips #careeradvice
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Brian Honigman @brianhonigman.com · 24/11/2025
The rise of freelancing isn’t replacing traditional jobs, it's an equal alternative. 29.8M solopreneurs now represent 81% of all U.S. small businesses. The shift is real! Here's why self-employment is as viable as ever. www.linkedin.com/pulse/why-se...
linkedin.com
Why self-employment is a viable career path today — Solopreneurship is booming
Howdy! This is Career Freelancer, weekly insights on how to embrace freelancing as a sustainable career path, not just a stopgap between roles. Learn what strategies and tactics professional freelance...
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Brian Honigman @brianhonigman.com · 21/11/2025
Ever felt like a client’s just tossing tasks at you? You’re not alone, but that’s not your only option. Leading a project, not just reacting to it, is how you protect your boundaries AND deliver better results. Learn how in this week's newsletter: www.linkedin.com/pulse/how-fr...
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Brian Honigman @brianhonigman.com · 20/11/2025
How freelancers act as leaders, not order takers.
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Brian Honigman @brianhonigman.com · 20/11/2025
Proactive networking is the best insurance policy as a freelancer.
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Brian Honigman @brianhonigman.com · 17/11/2025
Want more clients? Spend five minutes every work day pitching, applying, or networking. Freelancing for the long haul requires you make business development a routine, one incremental step at a time. #freelance #selfemployed #solopreneur #freelancertips #careeradvice
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Brian Honigman @brianhonigman.com · 14/11/2025
How to build trust in what you offer as a freelancer by earning reputational currency. #freelance
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