Reposted by Brian Alvey
“The goal isn’t to leave Google.
“The goal is to build a business that could if it has to, and no longer has to care whether it does.” — @brianalvey.com
brianalvey.com/2026/07/31/a...
brianalvey.com
Antifragile rocks
For decades, ranking on Google was survival. Now ADWEEK reports that some of the biggest media businesses are not-so-quietly making plans to disappear from it. This isn’t just one angry newsp…