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Mike Gaspar

@brandresponsibly.bsky.social
32 followers 55 following 18 posts

Brand, marketing, and tech leader who tenaciously supports brands and leaders who refuse to compromise virtue in search of value. infointegrity.org | #BrandResponsibly

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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
This is where research methodologies, participant inclusion, full end-to-end patient feedback testing in the development process, etc. are crucial beyond just strategy. Not saying your rollout was, but so many times "inclusion" is performative or isn't taken far enough. #HITsm #ViVEvent24
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
I have MANY questions, too! It's great to hear those stakeholders were present. Too often, that is not the case. In 2023, we worked on some diverse research that highlights retail and other patient attitudes . The trust concerns alone were alarming enough. #HITsm www.savvy.coop/resources/re...
savvy.coop
Research: Healthcare Innovation Patients Actually Want
Explore diverse patient attitudes on healthcare innovation, new care settings, technology, clinical trials, and more in this infographic and research.
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
PREACH! 🤘
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
💯Total execution fail. And to beat @thegr8chalupa.bsky.social's drum, it could have been mitigated if we designed with patients, caregivers, consumers, tech, and providers all in the same room. As far as execution fails go, this one is pretty epic and seemingly avoidable. 😬 #HITsm #VivEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Here's one of many examples of this impacting entire geographies and socioeconomic statuses. www.forbes.com/sites/brucej...
forbes.com
Big Chicago Health System Closing Nearly 50 Clinics Inside Walgreens
Advocate Health Care, the largest provider of medical care in Chicago, is closing 47 clinics it has operated inside Walgreens stores for nearly a decade.
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Good to be home again! 😂
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
And in many communities across Chicago, the rushed business strategy to deliver primary care. Patients and caregivers showed up. But when margins weren't there, neither were the stories. Leaves thousands who rely on those clinics to find it elsewhere or forego it altogether. #HITsm #ViVeEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Fair question. I am talking about co-located clinical services with retail stories. The definition is limited strategically speaking. While popular in theory, they are also closing doors far too quickly. And in many communities, this removes a tool from patients/caregivers who need them. #HITsm
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
So glad to be here and to reconnect! Y'all bring out that fire in my belly. ❤️‍🔥 #HITsm #VivEvents25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Absolutely. To @healthythinkerjsk.bsky.social's point. It's simply just good omni-channel care. Home, work, retail, clinic, hospital, commute, on your body. Meeting patients and caregivers where they are (literally) is empathy in action. #HITsm #VivEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Self and preventive care is it, Jane! Absolutely. And building ecosystems that integrate data that health consumers can understand/feel empowered by and apply in care environments they feel comfortable is in and of itself a form of empowerment/interoperability, too! #HITsm #VivEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Retail works for my routine care, not chronic. But I also don't have stigmatized conditions where going into my corner all-in-one store is traumatic. And these services are very helpful to those who are able to trust them. It's hard enough to win/earn trust in traditional care environments. #HITsm
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
The retail health "experiment" coming back to bite us is a prime example of how we didn't do our homework when thinking about broadly assuming patients and caregivers needed/wanted/found value in these experiences before going all in. Tech comes with its own host of examples, too. #HITsm #ViVEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Yes! In what other industry is it this "acceptable" to create so much friction for people who are at their most vulnerable. The marketer/UX brain is so overwhelmed how simple, yet impactful, the little things. Empathy shouldn't be an innovation. But sadly, it's a "differentiator" #HITsm #ViVEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Comes down to EARNING trust—especially in the era of AI: - Data Privacy - Tech & Data Transparency - Point of Care - Access to Services Ethical erosion, distrust in science, mis/disinformation isn't helping matters either. Leaders need to address the trust gap to meet the moment #HITsm #ViVEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
🎯The lip service is equally exhausting as it is typical. We're obsessed with "innovation" all the while our primary stakeholders' needs go unaddressed or fall in priority to whims of product owners, designers, and yes, the marketers, too. If now isn't a time to be brave, when is? #HITsm #ViVEvent25
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
Thanks for sharing your nostalgia! It admittedly pushed me to finally create an account. It's nice to rejoin the fray! Missed y'all! #HITsm
media.tenor.com
a brown and white dog is standing on a balcony looking out of a window .
ALT: a brown and white dog is standing on a balcony looking out of a window .
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Mike Gaspar @brandresponsibly.bsky.social · 31/01/2025
I'm back! 😂Glad to be here! Excited to reconnect via Twitter Chat 2025 edition. #HITsm
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