iiinova — where your digital self keeps evolving

Brad Frost @bradfrost.com · 20/09/2026

Was just given this as a gift to read.

Book cover titled "If Anyone Builds It, Everyone Dies: The Case Against Superintelligent AI" by Eliezer Yudkowsky and Nate Soares, featuring a red escape key button in the center, on a textured fabric surface.

Brad Frost @bradfrost.com · 10/09/2026

And it's worth saying that nobody has this fully figured out yet, including us! That's why we've created a community that gives us a healthy place to explore, grow, and learn together. We're super proud of what we've put together, and are glad people are finding it valuable.

AI reshaped our workflows faster than any of us could document them, and this course is the first thing I’ve found that treats that as a systems problem instead of a tooling trend. The structure and pace are excellent, the resources are genuinely useful, the Jam Sessions and Slack community 🧑🏻‍🍳💋, topped off with questionable (okay, great) 80s references - this course rock my socks! Brad, Ian, and TJ clearly built this for practitioners doing the actual work.

– Katie Swanson

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Brad Frost @bradfrost.com · 10/09/2026

This landscape is changing literally every day, which is why we've designed this course to be very much alive! We've been careful to present durable core concepts while leaving the door open for ongoing lessons and demos as the landscape continues to evolve.

The arc of the course: Core concepts. The benefits & challenges of design systems, the great potential (and great risks!) of AI, and how AI & design systems together make a powerful combo.
Environments & tools setup. We demystify installing and configuring LLMs, AI-powered IDEs, Figma, Node, API keys, MCPs, Git & GitHub, and more.
Make better design systems with AI. Make your design system AI-ready and address your check engine light. Learn how to use AI to help audit, improve, and synchronize your design system assets.
Make better products with AI & design systems. Apply AI & design systems together across the entire product design & development process to unlock quality, consistency, efficiency, and scale.
Inventing the next generation of UX. Inventing the future! Agents as users, generative UI, hyper-personalization, real-time interfaces, and the creative infinite.
Operationalizing AI & design systems at your organization. Get buy-in, run a pilot program, roll out across teams, and establish the governance to help your org navigate this fast-moving landscape.

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Brad Frost @bradfrost.com · 10/09/2026

We've been busting our asses for nearly a year, producing over 20 hours of in-depth video course material, inventing tools, creating SKILLS, and growing a vibrant community. We're incredibly proud of the results.

Over 20 hours of in-depth lessons across 200 videos covering core concepts, tools setup, techniques, and practical implementation of AI & design systems
Installable agent SKILLS files that audit and improve your design system and products
Actionable workflows and in-depth tutorials for setting up and wielding AI & design systems tools
A vibrant community of AI & design systems practitioners and industry leaders
Biweekly community jam sessions with TJ, Ian, and me. These sessions are part office hours, part show-and-tell, part latest-and-greatest developments in the world of AI & design systems
A growing resource database of links, terminology, and other helpful AI & design systems resources
A certificate of completion to share on LinkedIn and your resume
New lessons and free updates for life as AI & design systems keep evolving

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Brad Frost @bradfrost.com · 10/09/2026

AAAAAAAAAAAHHHHH!! OUR AI & DESIGN SYSTEMS COURSE IS COMPLETE!!!!!!!!! aianddesign.systems TL;DR: @tpitre.bsky.social , @ian-frost.bsky.social , and I wrapped up our AI & Design Systems Course; the price goes from $995 to $1,495 on September 30th.

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Brad Frost @bradfrost.com · 02/09/2026

Has anyone been listening to the new Alabama Shakes record? It's AMAZING. The first track is straight up J Dilla time.

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Brad Frost @bradfrost.com · 28/08/2026

"When I'm inspired, I get excited because I can't wait to see what I'll come up with next." — Dolly Parton

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Brad Frost @bradfrost.com · 24/08/2026

Doing some important experiments.

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Brad Frost @bradfrost.com · 19/08/2026

Just another day in ol' Brad Frost's inbox.

Hey Brad,

I've tried to be in touch a couple of times but haven't received an answer...this is my 3rd email...

No worries, it's cool- I'm not the most extroverted person to begin with.

So I thought you might be more willing to talk to Oscar.

Brad, this is Oscar. Oscar, this is Brad

[Picture of smiling golden retriever image]

He's not that great at talking to humans yet, but the usual "Bark" most often means yes especially when it's about food.

Anyway let me know what you two talked about and circle back to me, will you?

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Brad Frost @bradfrost.com · 14/08/2026

Update: this is my first day with this Topo Anti-Fatigue Mat and holy crap it's fantastic. We'll see how it goes, but it feels amazing. I was skeptical of all of the weird surfaces, but was immediately like OOOOOOHHHHHH I SEE

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Brad Frost @bradfrost.com · 06/08/2026

THE DAY HAS ARRIVED! I'm recording the live rebuild of my website as part of our AI & Design Systems course (aianddesign.systems). I'm showing how to get AI to only use our design system infrastructure to help build the website, and create a genuine connection between system & product.

Brad Frost's gross design-in-progress blog homepage showing a list of 549 blog posts titled "words that would otherwise be coming out of my mouth" with navigation links and upcoming content dates ranging from January to July 2026.

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Brad Frost @bradfrost.com · 05/08/2026

Tap happy youtube.com/shorts/N_DY_...

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Brad Frost @bradfrost.com · 03/08/2026

I’m obsessed with this store.

A store that has a sign that simply says “COMPUTERS” with microchip design

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Brad Frost @bradfrost.com · 04/06/2026

"Love is one of the most punk rock things we can do right now." - David Byrne

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Brad Frost @bradfrost.com · 01/06/2026

I ordered this book on a total whim (Instagram impulse buy!) and am glad I did. Opened up the first page and saw this hahaha

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Brad Frost @bradfrost.com · 22/05/2026

8 year old Ella's doctor office doodles.

Hand drawn sketches of various flowers and nature

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Brad Frost @bradfrost.com · 22/05/2026

Please excuse this rude Friday interruption from Captain Mark McMarketyface, but he wants you to know: There are only a couple more days to get early access to our AI & Design Systems course for $500 before the price increases to $995 on Tuesday: aianddesign.systems

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Brad Frost @bradfrost.com · 20/05/2026

I was recently talking with my friends about our middle school dances that were held at the local YWCA. I looked at the DJ from our hometown, and I'm so pleased that his website is still online and it is incredible! www.poseydj.com

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Brad Frost @bradfrost.com · 19/05/2026

First time I got to vote to help a friend get elected into the House of Representatives!

Brad and Melissa posing with a Jeremy Ferderber for state representative sign

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Brad Frost @bradfrost.com · 16/05/2026

Just another day in ol’ Brad Frost’s inbox.

Hello Hi,

Hope you're doing well!

Do you know why the pea was meditating?

To find his 'inner peas'.

Getting back to the present, did you get a chance to see my last email?

Namaste,

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Brad Frost @bradfrost.com · 13/04/2026

I had an incredible conversation with @brendandawes.xyz on Wake Up Excited! youtu.be/9QNJ-TRB_GM

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Brad Frost @bradfrost.com · 11/04/2026

I can't stop thinking about how funny this would have been. #Artemis #splashdown

Artemis ii Splashdown with a bouncy castle photoshopped in

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Brad Frost @bradfrost.com · 06/04/2026

People always seem to comment on my resting face…

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Brad Frost @bradfrost.com · 04/04/2026

Just another day in ol' Brad Frost's inbox. I read the email and I was like "what the hell are they talking about?" and then I went to my blog and had a good laugh (bradfrost.com/blog/post/pl...) Long live blogging. Long live sharing stupid ideas. Love live the open web.

Hi Brad,

I stumbled across your "Please Hammer, Don't Hurt 'Em" post from 2010 during an argument about MC Hammer after a dinner party. Your design tickled us so much and I wanted to know if you sell it on any merch? I would like 2 T-shirts and I would like to buy them from you to support you if possible.

Alternatively, I think I can take the design to Fedex to get put on 2 shirts but I didn't want to do that without your permission.

Norman Rockwell-esque illustration of a little girl praying by her bedside, with a caption underneath that says "Please Hammer, Don't Hurt 'Em"

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Brad Frost @bradfrost.com · 01/04/2026

💥OH MY GOSH, I FINISHED RECORDING AND PUBLISHING THE COMPREHENSIVE PROCESS OF BUILDING A DESIGN SYSTEM IN CODE FOR MY ATOMIC DESIGN COURSE! atomicdesigncourse.com

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Brad Frost @bradfrost.com · 31/03/2026

What's the German word for when you have really important work to do and then the electric company arrives to shut off your power for several hours?

A Duquesne Light Company cherry picker truck

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Brad Frost @bradfrost.com · 28/03/2026

Happiness is a clean garage.

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Brad Frost @bradfrost.com · 21/03/2026

What songs should we play at tonight’s jam session?

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Brad Frost @bradfrost.com · 21/03/2026

What songs should we play at our jam session tonight?

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Brad Frost @bradfrost.com · 21/03/2026

What songs should we play at our jam session tonight?

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Brad Frost @bradfrost.com · 19/03/2026

Was super tired after work; music is my decompression/medicine/joy. www.youtube.com/shorts/uw98d...

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Brad Frost @bradfrost.com · 17/03/2026

I'll be sharing some pretty wild work with my newsletter subscribers later today. Sign up here: bradfrost.com/newsletter/

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Brad Frost @bradfrost.com · 15/03/2026

Just another in ol’ Brad Frost’s inbox. “Hello, earth puppies” will now be my go-to greeting for Zoom calls.

Email that starts with “Hello, earth puppies”

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Brad Frost @bradfrost.com · 06/03/2026

MIDI + Design Tokens = new possibilities! If you want to learn about how to use AI and design systems together to help make better — and even wildly new! — digital things, you can sign up for our AI and Design Systems course here: aianddesign.systems

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Brad Frost @bradfrost.com · 27/02/2026

What a freaking great song. Thought I’d ruin it! youtube.com/shorts/aI393...

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Brad Frost @bradfrost.com · 14/02/2026

How to prank an 8 year old on her birthday.

Cupcakes with 2 shaped candles positioned on top: 6 and 7.

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Brad Frost @bradfrost.com · 12/02/2026

Wanna know how Ella is truly my daughter? We were cracking up at the idea of handing out shrimp cocktail to dip into Fun Dip for her Valentines Day school party.

Shrimp cocktail surrounded by Fun Dip packages

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Brad Frost @bradfrost.com · 10/02/2026

A glimpse into Brad Frost Web course customer service

I somehow misspelled my own name... This worked, thank you.

No worries, it happens!

Sincerely,
Bard Forst

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Brad Frost @bradfrost.com · 09/02/2026

Did you all see our AI & Design Systems Super Bowl infomercial? Our very own @tpitre.bsky.social shares some of the exciting ways to use AI & design systems together to help your team make better work. Preorder the course & join our growing crew of AI & Design Systems nerds! aianddesign.systems

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Brad Frost @bradfrost.com · 02/02/2026

❄️🥁 New Cold Album Drumming session: When The Pawn...by Fiona Apple youtu.be/Bj8lTxNyPRQ?... This album is one of my all-time favorite albums; in fact, my daughter's middle name is Fiona.

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