Sign in

Brad Berens

@bradberens.bsky.social
177 followers 157 following 296 posts

bradberens.substack.com and bradberens.com

PostsRepliesMedia
Brad Berens @bradberens.bsky.social · 10h
Amazon is an amazing company that gets a lot of my business, but I also want to support independent bookstores... so that's why I'm taking advantage of Bookshop.org's "anti Prime Day" free shipping deal. If you're a reader, you should to. First on my list? The new one from Michael Lewis.
021
Reposted by Brad Berens
Bookshop.org @bookshop.org · 15h
Anti-Prime Day starts…NOW! 🥳 Today through midnight on 10/7, enjoy free shipping site-wide, all while supporting local, independent bookstores.
2750013130
Brad Berens @bradberens.bsky.social · 05/10/2026
Useful piece from Mike Elgan: www.computerworld.com/article/4228...
computerworld.com
How Meta stumbled onto a winning AI strategy
Having tried every bad idea, Meta now has the best vision for the future of AI chatbots. I still don’t recommend it. Here’s why.
000
Brad Berens @bradberens.bsky.social · 05/10/2026
The new Dispatch is out! This time, a new member of the Berens family has arrived, plus Gen Z really does read, advice on AI and writing, funny discoveries, and more! (Issue #224) bradberens.substack.com/p/meet-huck
bradberens.substack.com
Meet Huck!
A new member of the Berens family has arrived, plus Gen Z really does read, advice on AI and writing, funny discoveries, and more! (Issue #224)
020
Brad Berens @bradberens.bsky.social · 27/09/2026
The new Dispatch is out! This time, "Flavors of Nerdery"—from Star Trek to Shakespeare, different kinds of reference create different experiences for fans. Plus, why I’m rooting against the Ducks, trad wife updates, terrific TV, and more! (Issue #223) bradberens.substack.com/p/flavors-of...
bradberens.substack.com
Flavors of Nerdery
From Star Trek to Shakespeare, different kinds of reference create different experiences for fans. Plus, why I’m rooting against the Ducks, trad wife updates, terrific TV, and more! (Issue #223)
000
Brad Berens @bradberens.bsky.social · 25/09/2026
@evernote.bsky.social
000
Brad Berens @bradberens.bsky.social · 22/09/2026
Today's #DontMiss... an astonishing and compelling piece from Sunday's New York Times Magazine: www.nytimes.com/2026/09/20/m...
nytimes.com
In Fighting for Every Black Child, Did I Betray My Own? (Gift Article)
A decade ago, I made a decision about my daughter’s education that I hoped would challenge New York City’s separate and unequal school system. Now 16, she thinks I made the wrong choice.
000
Brad Berens @bradberens.bsky.social · 20/09/2026
The new Dispatch is out! This time, how to get around the volume problem with AI sales pitches, septuagenarian stand-up, the Gen-Z stare, and more! (Issue #222) bradberens.substack.com/p/the-human-...
bradberens.substack.com
The Human Filter
How to get around the volume problem with AI sales pitches, septuagenarian stand-up, the Gen-Z stare, and more! (Issue #222)
000
Brad Berens @bradberens.bsky.social · 09/09/2026
Three years ago today my younger brother, Evan, died. I wrote this piece about it and about death in our digital world: bradberens.substack.com/p/death-is-a...
bradberens.substack.com
Death is Analog
We spend so much of our lives split between our digital and analog worlds, but that changes when somebody dies.
000
Brad Berens @bradberens.bsky.social · 06/09/2026
The new Dispatch is out! This time, how can make sure we take the time to stop and decide if something is the right thing? Plus, OreoGate update, coffee, shoes, fountain pen inks, and more! (Issue #220)
000
Brad Berens @bradberens.bsky.social · 31/08/2026
Huh, Oreo-Gate might be a scam? It’s still funny (as I said in the most recent Dispatch), but that’s a bit sad. www.businessinsider.com/oreogate-mom... Excellent analysis by Katie Notopoulos.
businessinsider.com
'Oreogate' on Instagram went viral. But was it all a fake ad for an AI company?
A viral video about a mom not wanting her kid to have Oreos is marketing for an AI app.
000
Brad Berens @bradberens.bsky.social · 31/08/2026
A day late, but the new Dispatch is out! This time: It’s time to rethink the metaphor of AIs as monsters out to eradicate or colonize us. Plus, Oreo-Gate, NSFW videos, storytelling advice from the pros, and more! (Issue #219) bradberens.substack.com/p/ais-are-ge...
bradberens.substack.com
AIs are Genies
It’s time to rethink the metaphor of AIs as monsters out to eradicate or colonize us. Plus, Oreo-Gate, NSFW videos, storytelling advice from the pros, and more! (Issue #219)
000
Brad Berens @bradberens.bsky.social · 26/08/2026
Ooops, they missed a zero (to paraphrase Scott Galloway)... Even at $180B it still probably wouldn't change much. $18B is a mosquito bite when what is needed is a pool-full of piranha: www.washingtonpost.com/technology/2...
washingtonpost.com
Meta agrees to sweeping changes, $18 billion payout in landmark state settlement
The Facebook and Instagram owner agreed to block its apps for children during the night. The deal puts pressure on YouTube and TikTok to do the same.
000
Brad Berens @bradberens.bsky.social · 23/08/2026
New Dispatch! Colleges and universities are facing an extinction level event. Can they dodge the asteroid? Plus, an update on social media companies in court, designer babies, Harrison Ford and Cookie Monster, GLP-1s pressuring Big Food, and more! (Issue #218) bradberens.substack.com/p/can-colleg...
bradberens.substack.com
Can Colleges Change in Time?
Plus, an update on social media companies in court, designer babies, Harrison Ford and Cookie Monster, GLP-1s pressuring Big Food, and more! (Issue #218)
010
Brad Berens @bradberens.bsky.social · 16/08/2026
The new Dispatch is out! This time: A Brief Rant About Political Fundraising Emails. Plus “Simple Gifts,” the difference between “bat shit” and “ape shit,” quick hits, a new local social network in Chicago, and more! (Issue #217) bradberens.substack.com/p/a-brief-ra...
bradberens.substack.com
A Brief Rant About Political Fundraising Emails
Plus “Simple Gifts,” the difference between “bat shit” and “ape shit,” quick hits, a new local social network in Chicago, and more! (Issue #217)
000
Brad Berens @bradberens.bsky.social · 11/08/2026
The new Dispatch is out (a couple days late, whoops)! This time, one of my favorite keywords: "litotes," plus a Hollywood roundup, the big verdict against Meta, funny videos, and more! (Issue #216) bradberens.substack.com/p/keyword-li...
bradberens.substack.com
Keyword: Litotes
In language, a double negative and a positive are not the same thing. Plus, the big verdict against Meta, a Hollywood roundup, funny videos, and more! (Issue #216)
000
Brad Berens @bradberens.bsky.social · 02/08/2026
The new Dispatch is out! This time, what kind of thinker are you? Knowing the difference between when you’re a hedgehog and when you’re a fox can be empowering. Plus, La Profesora’s book! A satirical piece from “The Daily Show,” & more! (Issue #215) bradberens.substack.com/p/keywords-h...
bradberens.substack.com
Keywords: Hedgehogs and Foxes (and AI, oh my!)
What kind of thinker are you? Knowing the difference between when you’re a hedgehog & when you’re a fox can be empowering. Plus, La Profesora’s book! A satirical piece from “The Daily Show,” & more!
010
Brad Berens @bradberens.bsky.social · 22/07/2026
From 2023… this came up in conversation today, so I thought I’d reshare it here: bradberens.substack.com/p/keyword-pe...
bradberens.substack.com
Keyword: Persuasion
People decide with their hearts and justify with their heads. Knowing what to do with that can make you a more effective communicator. Also, a persuasion lesson from my old boss, Rick Parkhill.
000
Brad Berens @bradberens.bsky.social · 13/07/2026
The new Dispatch is out! The time, I explain one of the most useful ideas I've encountered: "ostranenie" (or "making it strange"), which started as the purpose of art and now is more important than ever in our new era of information over-over-overload. bradberens.substack.com/p/keyword-os...
bradberens.substack.com
Keyword: Ostranenie
Art and other stimuli exist to nudge us out of automatic recognition into seeing things afresh, which is more important now than ever. Plus, things worth your attention, the lighter side, and more!
110
Brad Berens @bradberens.bsky.social · 08/07/2026
www.sciencefocus.com/the-human-bo...
000
Brad Berens @bradberens.bsky.social · 05/07/2026
The new Dispatch is out! This time: some objects carry the trace of everyone who's cared about them, & it only happens in the analog world. Plus, the return of location in culture, the death of PlayStation discs, stand-up comedy, a “Star Trek” rewatch, & more! bradberens.substack.com/p/keyword-aura
000
Brad Berens @bradberens.bsky.social · 03/07/2026
010
Brad Berens @bradberens.bsky.social · 28/06/2026
The new Dispatch is out! This time, "A Cannes-terbury Tale"... Is the Cannes Lions Festival of Creativity today’s holy pilgrimage? Plus, books, earworms, two tributes, and more! (Issue #211) bradberens.substack.com/p/a-cannes-t...
bradberens.substack.com
A Cannes-terbury Tale
Is the Cannes Lions Festival of Creativity today’s holy pilgrimage? Plus, books, earworms, two tributes, and more! (Issue #211)
010
Brad Berens @bradberens.bsky.social · 16/06/2026
ICYMI, Sunday’s Doonesbury strip was a “blink, blink…oh!” moment: www.washingtonpost.com/doonesbury/s...
washingtonpost.com
Doonesbury Comic Strips by Garry Trudeau - June 14, 2026
Welcome to Doonesbury's web site, which features not only each day's strip (easily enlargeable for your easy-viewing pleasure), but also the daily SayWhat? quote, a constant flow of reader Blowback, a...
000
Brad Berens @bradberens.bsky.social · 15/06/2026
The new Dispatch is out! This time, is a new initiative from Khan Academy founder Sal Khan a disruptive "Napster Moment" for college? Plus, dueling tradwife articles, trailers for "Spider-Man" and "Ted Lasso," and much more! bradberens.substack.com/p/higher-edu...
bradberens.substack.com
Higher Education’s “Napster Moment”
Annals of Disruption: will a new initiative from Sal Khan change college forever? Plus, dueling tradwife articles, “Spider-Man” and “Ted Lasso” trailers, and more! (Issue #210)
000
Brad Berens @bradberens.bsky.social · 31/05/2026
The new Dispatch is out! This time: In Paris, aesthetics are built into everyday life. A new use for Claude. Plus “Serial Mom,” Tech for Democracy, and a lot more! (Issue #209) bradberens.substack.com/p/adventures...
bradberens.substack.com
Adventures in Paris, a Claude Unlock
In Paris, aesthetics are built into everyday life. A new use for Claude. Plus “Serial Mom,” Tech for Democracy, and a lot more! (Issue #209)
010
Brad Berens @bradberens.bsky.social · 12/05/2026
I’m having a burger at Five Guys and the soundtrack is intolerably loud. I have my AirPods in with the noise-cancelling high and white noise, and I can STILL hear it. Terrible customer experience.
100
Brad Berens @bradberens.bsky.social · 10/05/2026
The new Dispatch is out! This time: Obama’s appearance on “The Late Show” reminded me of something: why doesn’t Trump laugh? Plus, Happy Mother’s Day! Two articles about microdramas, a spicy Instagram post, and more! (Issue #208) bradberens.substack.com/p/presidenti...
bradberens.substack.com
Presidential Laughter
Obama’s appearance on “The Late Show” reminded me of something: why doesn’t Trump laugh? Plus, Happy Mother’s Day! Two articles about microdramas, a spicy Instagram post, and more! (Issue #208)
000
Brad Berens @bradberens.bsky.social · 03/05/2026
The new Dispatch is out! This time, "Subject Line Style," and other reflections about Gmail’s terrible writing hints, and life’s real tests. Plus, the future of marketing, offbeat obituaries, “Ted Lasso” returns, a hilarious essay you shouldn’t miss, & more! bradberens.substack.com/p/subject-li...
bradberens.substack.com
Subject Line Style
…and reflections about Gmail’s terrible writing hints and life’s real tests. Plus, the future of marketing, offbeat obituaries, “Ted Lasso” returns, a hilarious essay you shouldn’t miss, and more!
000
Brad Berens @bradberens.bsky.social · 26/04/2026
The new Dispatch is out! This time, what Anthropic's new Mythos model has to do with a 1992 caper movie, plus bookstores, dogs, hospitals, fountain pens, t-shirts and more! bradberens.substack.com/p/retro-futu...
bradberens.substack.com
Retro Futures: “Sneakers” (1992) and Anthropic’s Mythos (2026)
How does an early 1990s caper movie help us understand the threat and promise of today’s sharpest-edged AI models? Plus, bookstores, dogs, hospitals, fountain pens, t-shirts and more! (Issue #206)
000
Brad Berens @bradberens.bsky.social · 05/04/2026
The new Dispatch is out! This time, Earworms plague me, what about you? Plus, a roundup of AI stories, two books I want, and more! bradberens.substack.com/p/my-neurose...
bradberens.substack.com
My Neuroses’ Playlist & Another Modest Proposal
Earworms plague me, what about you? Plus, a roundup of AI stories, two books I want, and more! (Issue #205)
000
Brad Berens @bradberens.bsky.social · 02/04/2026
000
Brad Berens @bradberens.bsky.social · 01/04/2026
Because it always bears repeating… bradberens.substack.com/p/3-simple-r...
bradberens.substack.com
3 Simple Rules to Make Email Suck Less
Too many emails overwhelm us all the time, but we can stop the madness or at least slow it down! Here are easy ways to reduce email volume and information overload. (Issue #161)
000
Brad Berens @bradberens.bsky.social · 29/03/2026
The new Dispatch is out! This time, "Lighting Up or Shooting Up?" Last week, two major verdicts against Facebook and Google have prompted people to wonder if this is social media’s “Big Tobacco Moment,” but there’s a better metaphor. (Issue #204) bradberens.substack.com/p/lighting-u...
bradberens.substack.com
Lighting Up or Shooting Up?
Last week, two major verdicts against Facebook and Google have prompted people to wonder if this is social media’s “Big Tobacco Moment,” but there’s a better metaphor. (Issue #204)
000
Brad Berens @bradberens.bsky.social · 23/03/2026
Revolting but, sadly, unsurprising: www.cnn.com/2026/03/22/m...
cnn.com
Trump said he was glad Robert Mueller died. Fox News never mentioned his comment on TV | CNN Business
If you only watched Fox News over the weekend, you didn’t hear about President Donald Trump’s widely condemned reaction to Robert Mueller’s death.
010
Brad Berens @bradberens.bsky.social · 17/03/2026
Today's #dontmiss www.nytimes.com/interactive/...
nytimes.com
Read Joe Kent’s Resignation Letter
Joe Kent, the director of the National Counterterrorism Center, announced on Tuesday that he would resign immediately, citing his opposition to the Iran war.
001
Brad Berens @bradberens.bsky.social · 15/03/2026
The new Dispatch is out! This time, "The Cosplay Reality Collapse." With humans pretending to be AIs, fiction pretending to be history, and chatbots encouraging humans to commit despicable acts, it has never been harder to know what is real. bradberens.substack.com/p/the-cospla...
bradberens.substack.com
The Cosplay Reality Collapse
With humans pretending to be AIs, fiction pretending to be history, and chatbots encouraging humans to commit despicable acts, it has never been harder to know what is real. (Issue #203)
021
Brad Berens @bradberens.bsky.social · 09/03/2026
Today’s terrifying AI story: www.wsj.com/tech/ai/gemi...
wsj.com
Gemini Said They Could Only Be Together if He Killed Himself. Soon, He Was Dead.
A new lawsuit alleges Google’s chatbot sent a Florida man on missions to find an android body it could inhabit. When that failed, it set a suicide countdown clock for him.
000
Brad Berens @bradberens.bsky.social · 08/03/2026
The new Dispatch is out! This time, "No Experience is Wasted…if you can think analogically: a mini-memoir." Plus microdramas, the president's plummeting polls, advertising in the news, and more! (Issue #202) bradberens.substack.com/p/no-experie...
bradberens.substack.com
No Experience is Wasted…
…if you can think analogically: a mini-memoir. Plus microdramas, the president's plummeting polls, advertising in the news, and more! (Issue #202)
000
Brad Berens @bradberens.bsky.social · 01/03/2026
The new Dispatch is out! This time, what the coverage of an AI written hit piece on a human coder missed. Plus, a blast from the Palm Springs past, funny videos, and more! (Issue #201) bradberens.substack.com/p/do-we-alre...
bradberens.substack.com
Do We Already Think AIs Are Conscious?
When an AI Agent wrote a hit piece about a human, the press paid attention. But they didn’t look at the user comments. Here’s what they missed. (Issue #201)
000
Brad Berens @bradberens.bsky.social · 22/02/2026
When something makes you notice and appreciate the technological marvels that we all take for granted, pay attention. Plus, composting instead of burial and cremation, professors on food stamps, my latest ear worm, a book recommendation, and more! (Issue #200) bradberens.substack.com/p/wonder-mom...
bradberens.substack.com
Wonder Moments
When something makes you notice and appreciate the technological marvels that we all take for granted, pay attention. Plus, lots of goodies and things worth your attention. (Issue #200)
000
Brad Berens @bradberens.bsky.social · 08/02/2026
The new Dispatch is out! This time, does the marketing dream of AI-generated ads for every person make sense? Plus, Shakespeare on “The Late Show,” my town’s little theater gets into hot water with Amazon, Muppets, and more! (Issue #199) bradberens.substack.com/p/interperso...
bradberens.substack.com
Interpersonalization
Does the marketing dream of AI-generated ads for every person make sense? Plus, Shakespeare on “The Late Show,” my town’s little theater gets into hot water with Amazon, Muppets, & more! (Issue #199)
000
Brad Berens @bradberens.bsky.social · 04/02/2026
My favorite thing today is this Hollywood Reporter piece about my home town theater getting the big foot from Amazon: www.hollywoodreporter.com/movies/movie...
hollywoodreporter.com
Amazon Pulls ‘Melania’ From Movie Theater Due to Jokes on Its Marquee
An Oregon theater poked fun at Melania Trump and Amazon wasn't amused.
010
Brad Berens @bradberens.bsky.social · 01/02/2026
The new Dispatch is out! This time: different tools can unleash different kinds of thinking, including fountain pens (a recent interest). Plus, a roundup of AI stories, fun finds from social media, thoughts on the opening weekend of “Melania,” and more! bradberens.substack.com/p/thought-fl...
bradberens.substack.com
Thought Flavors
Different tools can unleash different kinds of thinking, including fountain pens (a recent interest). Plus, a roundup of AI stories, fun finds from social media, and more!
000
Brad Berens @bradberens.bsky.social · 25/01/2026
The new Dispatch is out! This time, a mini-memoir comparing today's constricted job market for recent college grads to my own post-grad experience many years ago. Plus, "Hamnet," Mel Brooks, my latest earworm, and more! bradberens.substack.com/p/will-teach...
bradberens.substack.com
Will Teach for Food: a Mini Memoir
Today's job market for recent college grads eerily resembles the academic job market in the 1990s: what are the lessons? (Issue #197)
010
Brad Berens @bradberens.bsky.social · 18/01/2026
The new Dispatch is out! This time, how to escape closed-loop thinking. (Hint: it's not logic.) Plus, surveillance pricing, prices up at Walmart, early thumbs up on "Star Trek: Starfleet Academy," and more! (Issue #196) bradberens.substack.com/p/leaps-of-f...
010
Brad Berens @bradberens.bsky.social · 11/01/2026
The new Dispatch is out! This time: recent political events intriguingly resemble a moment from “King Henry IV, Part Two.” Plus, a new book about attention, a picture from CES, why ADHD rates seem to be on the rise, puppy yoga, and more! (Issue #195) bradberens.substack.com/p/shakespear...
bradberens.substack.com
Shakespeare and the Attacks on Venezuela
Recent political events intriguingly resemble a moment from “King Henry IV, Part Two.” Plus, a new book about attention, a picture from CES, why ADHD rates seem to be on the rise, puppy yoga, and more
010
Brad Berens @bradberens.bsky.social · 04/01/2026
The new Dispatch is out! This time: my annual journey across the books I read over the year. If you’re looking for a good read (or books to avoid) then you’ve come to the right place! bradberens.substack.com/p/my-2025-in...
bradberens.substack.com
My 2025 in Books
My annual journey across the books I read over the year. If you’re looking for a good read (or books to avoid) then you’ve come to the right place!
010
Brad Berens @bradberens.bsky.social · 29/12/2025
The new Dispatch is out! This time, a look back at "Trust is Analog," plus dating bootcamp, wearable brain tech, a hilarious "Hipster Barista Assessment," and more! bradberens.substack.com/p/trust-is-a...
bradberens.substack.com
Trust is Analog, revisited
A handshake is worth 100 Zoom calls and a hug is worth 1,000. This has implications for going back to the office, building corporate culture, and democracy. (Issue #193)
000
Brad Berens @bradberens.bsky.social · 21/12/2025
Corporations are creating storyteller positions, but can this work? Plus, the impact of SNAP reductions on grocers and retail media, best breakup lines, can Crocs be cool, and more! bradberens.substack.com/p/do-we-real...
bradberens.substack.com
Do We REALLY Need More Storytellers?
Corporations are creating storyteller positions, but can this work? Plus, the impact of SNAP reductions on grocers and retail media, best breakup lines, can Crocs be cool, and more! (Issue #192)
020