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Simon Blanchard

@blasimon.bsky.social
258 followers 102 following 61 posts

Professor of marketing at Georgetown university. Teaches research design and analytics. Interested in marketing research methods, fintech, and the Canadiens.

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Simon Blanchard @blasimon.bsky.social · 29/05/2025
Thanks! Would love for you to try it out. It does require a bit of time to setup, but we think it’s not overly tedious.
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Simon Blanchard @blasimon.bsky.social · 29/05/2025
Aaron Garvey and I would love to get feedback on toolkit or the paper Garvey, Aaron G. and Simon J. Blanchard (2025). Generative AI as a Research Confederate: The LUCID Methodological Framework and Toolkit for Controlled Human-AI Interactions in Survey Research. papers.ssrn.com/sol3/papers....
papers.ssrn.com
Generative AI as a Research Confederate: The LUCID Methodological Framework and Toolkit for Human-AI Interactions Research
As consumer interactions with Generative AI (GenAI) agents-such as ChatGPT-become increasingly common, marketing researchers face new methodological challenges
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Simon Blanchard @blasimon.bsky.social · 29/05/2025
Step 3: Adapt to your use case Once the backend is live and you’ve picked a template, you can: • Edit the prompt wording • Change when/where GPT is used in the survey flow There’s a walkthrough in the guide on how these parts connect. lucidresearch.io/Step3-Custom...
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Simon Blanchard @blasimon.bsky.social · 29/05/2025
Step 2: Choose a Qualtrics template We’ve shared a few .QSF templates that show different ways GPT can be embedded into surveys: • Simple conversational flow • Between-subject manipulations The goal is to give working examples that you can modify. lucidresearch.io/Step2-Select...
lucidresearch.io
QSF Templates — LUCID
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Simon Blanchard @blasimon.bsky.social · 29/05/2025
Step 1: Deploy a backend to handle GPT To keep OpenAI keys secure, we suggest deploying a small server (e.g. free on Vercel). This way, the GPT call happens outside of Qualtrics, and the key stays hidden. We provide the code. No coding experience needed. github.com/amgarv/LUCID...
github.com
GitHub - amgarv/LUCID_TOOL_BACKEND
Contribute to amgarv/LUCID_TOOL_BACKEND development by creating an account on GitHub.
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Simon Blanchard @blasimon.bsky.social · 29/05/2025
Hi all hi 👋 We’ve been working on a toolkit to help people integrate GPT-based chatbots into Qualtrics surveys—securely and with no coding experience needed. Step-by-step guide: 🔗 lucidresearch.io/getting-star... See it in action: 🔍 uky.az1.qualtrics.com/jfe/form/SV_... How it works ↓ #qualtrics
lucidresearch.io
Getting Started — LUCID
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Simon Blanchard @blasimon.bsky.social · 03/04/2025
Tu m’as eu!
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Simon Blanchard @blasimon.bsky.social · 02/04/2025
Define criticize? And in what format?
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Simon Blanchard @blasimon.bsky.social · 19/02/2025
Totally fair. I wrote too quickly. The example used here was about the effect of income on education. But I have the same struggle: I don’t know how easy it’d be to convince myself and the reviewers that latent IV is appropriate. link.springer.com/journal/11129
link.springer.com
Quantitative Marketing and Economics
Quantitative Marketing and Economics is a research journal focused on the intersection of marketing, economics, and statistics with an applied, quantitative ...
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Simon Blanchard @blasimon.bsky.social · 19/02/2025
I’m wondering if we’re going to see some sort of reverse snowbirds effect: Canadian academics in the US seeking to reaffiliate with Canadian institutions/centers and attend Canadian conference more.
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Simon Blanchard @blasimon.bsky.social · 19/02/2025
Very nice table. It’s particularly striking to me that despite having fewer assumptions, my perception is that latent IVs still see so much less use. Do you discuss that in the chapter?
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Reposted by Simon Blanchard
Data Rescue Project #DataRescue @datarescueproject.org · 12/02/2025
Our group has been hard at work to release a new tool: The Data Rescue Tracker. The tool aims to provide a consolidated overview of who is downloading which dataset from which government websites. Please share! www.datarescueproject.org/data-rescue-...
datarescueproject.org
The Data Rescue Tracker
We are excited to introduce the Data Rescue Tracker, a collaborative tool built to catalog existing public data rescue efforts so that we can coordinate better across initiatives. At this stage, you c...
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Simon Blanchard @blasimon.bsky.social · 04/02/2025
Have they appealed?
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Simon Blanchard @blasimon.bsky.social · 01/02/2025
If anyone really wants know, for my guesstimate of HSA annualized rate, I used data from Investopedia for 2022 onward. For 2017-2021, I extrapolated based on historical trends, accounting for the low-rate environment during that period. www.investopedia.com/best-high-yi...
investopedia.com
Best High-Yield Savings Accounts for February 2025: Up to 4.75%
Compare the best high-yield savings account rates with our ranking of over 100 national banks and credit unions. Today's top savings rate is 4.75% APY, available from three banks.
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Simon Blanchard @blasimon.bsky.social · 01/02/2025
I had to look this up! The price went from $0.49 in 2017 to $0.73 today - a 48% (~5% annual return). For comparison, high-yield savings accounts over the same period returned about 2.3% annually. But, if that $0.49 had been in the S&P 500, it be $1.56 (15%). Still, not bad for stamps!
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Simon Blanchard @blasimon.bsky.social · 01/02/2025
Those would have been great schools for me!
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Simon Blanchard @blasimon.bsky.social · 31/01/2025
What slowed adoption with first generation audio/video assistants is that they were largely ruled base and often "single turn" (i.e., no memory). It's now much easier to develop realtime voice chat agents that keep sessions in the context (e.g., platform.openai.com/docs/guides/...).
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Simon Blanchard @blasimon.bsky.social · 31/01/2025
Sure, the LLM might be wrong, or perhaps it’s just demonstrating a bit of premonitory hallucination—seeing the Florida professor within before he does! ;)
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Simon Blanchard @blasimon.bsky.social · 24/01/2025
Which deepseek were you running? Local or online? I’ve run ollama 70b locally, so I might try deepseek r1 70. I wouldn’t submit working or published papers to their GUI unless the paper is also on SSRN
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Simon Blanchard @blasimon.bsky.social · 23/01/2025
If you ran OLS on 0/1 and SPSS provided you estimates, would you be upset it didn’t stop you to say you should run a logistic regression? Different models have different uses. o1 is complex reasoning. OA offers help & globe icon (enables search) is even disabled in o1. Seems like enough to me.
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Simon Blanchard @blasimon.bsky.social · 23/01/2025
o1 doesn’t have access to web search. Try 4o. help.openai.com/en/articles/...
help.openai.com
What is the ChatGPT model selector? | OpenAI Help Center
Switch between different models in ChatGPT depending on your plan and your needs
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Simon Blanchard @blasimon.bsky.social · 21/01/2025
Then we’ll see you on Red Note / the little red book? 😅
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Simon Blanchard @blasimon.bsky.social · 20/01/2025
What a great game you chose to go to!
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Simon Blanchard @blasimon.bsky.social · 11/01/2025
Valid point! But it’s not just about the lack of shrinkage. It also requires well-balanced data between subjects, which is rare unless N is large. Plus, it risks a loss of power by discarding within-subject variability that multilevel models can leverage.
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Simon Blanchard @blasimon.bsky.social · 11/01/2025
🤦‍♂️
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Simon Blanchard @blasimon.bsky.social · 10/01/2025
I only use Cloudresearch Connect, where there’s a “universal block list.” I’m assuming they monitor stats of users being added across such lists in addition to rejections. Is there a similar block list on prolific?
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Simon Blanchard @blasimon.bsky.social · 10/01/2025
And they found the evidence to be compelling!
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Simon Blanchard @blasimon.bsky.social · 06/01/2025
Thanks Felix! The part that was surprising to us that’s just how much similarity there is between people who post fake news and people who fact check them. They write very similarly. More work is needed to distangled them.
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Simon Blanchard @blasimon.bsky.social · 26/12/2024
Great additions to JCR.
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Simon Blanchard @blasimon.bsky.social · 25/12/2024
One way that the credit piece can be handled is by building it the full set of papers as part of a research dialog, when the issue is sufficiently big.
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Simon Blanchard @blasimon.bsky.social · 25/12/2024
What reasons do they give you?
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Simon Blanchard @blasimon.bsky.social · 19/12/2024
Instead, please report the proportion of the sample that falls in each region…
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Simon Blanchard @blasimon.bsky.social · 19/12/2024
my guess: reduces odds of someone seeing it over your shoulder, which is less likely on a desktop than a cellphone.
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Simon Blanchard @blasimon.bsky.social · 19/12/2024
Congrats on being on ERB. Looking forward to sending you more papers 😅
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Reposted by Simon Blanchard
Journal of Consumer Research @jcrnews.bsky.social · 19/12/2024
We're excited to announce the new team of AEs and ERB members at JCR starting in January of 2025. Thank you to the current team for everything you've done for the journal and thank you to the new team for signing on! consumerresearcher.com/2025-associa...
consumerresearcher.com
2025 Associate Editors and Editorial Review Board - Journal of Consumer Research
We are pleased to announce the new slate of Associate Editors (AEs) and the Editorial Review Board (ERB) for the
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Simon Blanchard @blasimon.bsky.social · 17/12/2024
It does. For example in the sample code for face in faces: print(f"anger: {likelihood_name[face.anger_likelihood]}") It’s easy enough but you’ll need to validate against human ratings given it’s a blackbox.
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Simon Blanchard @blasimon.bsky.social · 17/12/2024
Is this for use in papers or to play around? Do you want to run locally or through the cloud? Google cloud vision API is cheap and fairly easy to use in Python: cloud.google.com/vision/docs/...
cloud.google.com
Detect faces  |  Cloud Vision API  |  Google Cloud
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Simon Blanchard @blasimon.bsky.social · 17/12/2024
😮‍💨🙏 “This year, JM is taking a Winter Break from December 23–January 1. During this time, you will not have any AE recommendations due, and you will not receive any new recommendations to complete. We have extended all recommendation due dates to account for the break.”
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Simon Blanchard @blasimon.bsky.social · 14/12/2024
I use it for R all the time, but it can struggle if you are needing to rely on libraries that are not as common or have received recent updates. Have you tried: ask it to use “base R” first for data manip. Upload package documentation to the context. Enable web search.
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Simon Blanchard @blasimon.bsky.social · 13/12/2024
For me, it was getting into “email productivity” that changed how I approached emails. Prepaying for superhuman.com for a year (teacher discount) created a nice self commitment device, then I had to spend time learning to be a lot more efficient. I spend way less time on emails since.
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Simon Blanchard @blasimon.bsky.social · 04/12/2024
Me too!
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Simon Blanchard @blasimon.bsky.social · 02/12/2024
Check out this paper: link.springer.com/article/10.1... Neil provides nice codes to detect tab switching for qualtrics!
link.springer.com
Participant multitasking in online studies - Marketing Letters
Do online research participants complete studies as continuous tasks, or do they switch back and forth between the study and other online activities? While researchers generally prefer for participant...
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Simon Blanchard @blasimon.bsky.social · 28/11/2024
Yes, a good example here: women are more often the primary caregiver (67% vs. 59%)… and “Sons reduce their relative caregiving efforts when they have a sister, while daughters increase theirs when they have a brother,” explains Angelina Grigoryev. Important topic www.agingcare.com/articles/dau...
agingcare.com
Sons vs. Daughters: The Role of Gender in Caring for Aging Parents
Despite a trend towards a more gender-balanced population of family caregivers, most are still women. When it comes to caring for aging parents, daughters and daughters-in-law provide more hours of he...
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Simon Blanchard @blasimon.bsky.social · 28/11/2024
That has long been the case, but an especially big challenge now is that many Gen Xers, who are beginning such discussions with parents, may not be able to help their parents as much as prior generations did. Especially if they still have children at home too www.cnbc.com/2024/06/26/5...
cnbc.com
55-year-old Americans are 'critically underprepared' for retirement, survey finds
A survey finds people age 55 are 'critically unprepared' in retirement savings. Gen Xers who expect support in retirement haven’t told the kids yet.
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Simon Blanchard @blasimon.bsky.social · 27/11/2024
I’ll leave this here in support doi.org/10.1177/0022...
doi.org
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes - Jared Watson, Anastasiya Pocheptsova Ghosh, Michael Trusov, 2018
Prior research has shown the independent effects of average product ratings and number of reviews for online purchases, but the relative influence of these aggr...
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Simon Blanchard @blasimon.bsky.social · 26/11/2024
Your league your rules!
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Simon Blanchard @blasimon.bsky.social · 26/11/2024
Would love a copy if there’s a working paper?
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Simon Blanchard @blasimon.bsky.social · 26/11/2024
Define major?
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Simon Blanchard @blasimon.bsky.social · 25/11/2024
Ah, i was looking for something like that. I love the Windows key + ⬇️⬆️➡️⬅️ shortcuts that’s native in windows. Thanks for the app recommendation.
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Simon Blanchard @blasimon.bsky.social · 25/11/2024
That’s exactly the kind of tip I was looking for! 🙏
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