Relaxation and stress relief are leading consumption drivers as intoxicating hemp beverage sales grow, although momentum has slowed amid uncertainty over a potential federal ban. NIQ data show 10 mg products and four-packs lead sales, with liquor stores remaining the largest channel.

Breakthru Beverage COO Kevin Roberts said due diligence led the distributor to abandon its planned purchase of RNDC’s Kentucky and Indiana operations. Breakthru is now integrating displaced suppliers, evaluating future deals cautiously and prioritizing RTDs, luxury wine and spirits, smaller…

Next In Natural acquired organic plant-based milk and milk tea brand Three Trees for an undisclosed sum. The firm plans to expand the brand’s distribution and explore product-pairing initiatives with portfolio company Chameleon Cold Brew.

Hellbent Cocktails has launched online with three high-ABV canned cocktails and plans a gradual retail expansion through distributors, convenience stores and event venues.

A BevNET Live Los Angeles panel on Dec. 6-8, 2026, will detail the strategy and deal-making behind The Wine Group’s acquisition of St. Agrestis, maker of Phony Negroni.

All Día launched four 2.5% ABV canned tequila cocktails in Texas and online. The review highlights their low calorie counts, simple ingredients and colorful packaging but finds some flavors too light and the carbonation relatively high.

Premium soda brand Something & Nothing has raised $6.4 million to expand its hyperlocal “Not Pop” marketing, e-commerce operations and U.S. sales and marketing team.

Cann will sell its THC tonics at Austin City Limits, while CocoCoast returns to the U.S., Vita Pop debuts in Kansas City, Loonen enters Whole Foods nationwide and Sparklinuts launches in Earth Fare.