Sign in

Better Protein Institute

@betterprotein.bsky.social
16 followers 1 following 6 posts

Accelerating the transition to better sources of protein

PostsRepliesMedia
Better Protein Institute @betterprotein.bsky.social · 14/09/2026
Not all protein sources are created equal. So what would happen if they were put head-to-head? @drchrismacdonald.bsky.social has done exactly that, comparing 20 protein sources using 10 key metrics that consider both planetary and human health. Link to the paper: doi.org/10.3389/fsuf...
121
Better Protein Institute @betterprotein.bsky.social · 30/08/2026
How much protein do we actually need? New research by Dr Chris Macdonald at the University of Cambridge has called for a whole shift in the way we think about protein, exercise, and health-based guidelines. You can access the full paper for free here doi.org/10.3389/fnut...
172
Better Protein Institute @betterprotein.bsky.social · 09/02/2026
Our latest research paper reveals a simple and surprising strategy that can more than double the sales of the Greggs vegan range. Find out more in this short explainer video. You can read the full paper using the link below. doi.org/10.3389/fsufs.2025.1656336 Thank you for your support.
193
Better Protein Institute @betterprotein.bsky.social · 27/09/2025
Greggs, we look forward to hearing from you! Earlier this week, our Better Protein Institute Director, Dr Chris Macdonald, published his research showing a simple strategy that can more than double sales of meat-free products at Greggs. Stay tuned for updates.
030
Better Protein Institute @betterprotein.bsky.social · 27/09/2025
We are very excited to share the launch of the Better Protein Institute 🍽️ Our core focus is accelerating the transition to better sources of protein. 1. What are the best sources of protein currently available? 2. Why aren’t more people consuming them? 3. How can we increase consumption of them?
020