iiinova — where your digital self keeps evolving

Scott Berkun @berkun.bsky.social · 14/10/2026

Book launch for How To Live is two weeks away. You can pre-order now: scottberkun.com/how-to-live-... “A fresh, contrarian take on the big questions of life. Written for people who want more depth, humility, and true wisdom from their self-help books.” –Booklife #howtolive

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Scott Berkun @berkun.bsky.social · 29/09/2026

9 books that shaped my life. What are yours?

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Scott Berkun @berkun.bsky.social · 29/09/2026

7. I asked how well people's behavior aligned with their values and life philosophy. On a scale of 1 to 5, 5 being the highest alignment, 72% gave a 4/5. 0% gave a 1/5.

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Scott Berkun @berkun.bsky.social · 29/09/2026

6. People reported an average happiness score of 7.6, which was on average 15% below their all time high.

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Scott Berkun @berkun.bsky.social · 29/09/2026

5. 120 people participated. ~50% of respondents were 40-60 years old. 64% men, 34% women, 2% non-binary or did not say.

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Scott Berkun @berkun.bsky.social · 29/09/2026

4. People reported that health and relationships were the areas they needed to grow the most.

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Scott Berkun @berkun.bsky.social · 29/09/2026

3. The attributes people valued most were honesty and (the ever elusive) self-awareness.

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Scott Berkun @berkun.bsky.social · 29/09/2026

2. The main reason people gave for breaking their own rules (e.g. the golden rule) was "intuition" or protecting their own interests.

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Scott Berkun @berkun.bsky.social · 29/09/2026

1. I asked over 100 people for their life philosophy as research for my book How To Live. The primary way people arrived at their own philosophy rules was from suffering or things they did not control.

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Scott Berkun @berkun.bsky.social · 31/08/2026

My mission was to rethink self-help books & make one that actually works. In How To Live these were the goals: - Be honest - Be fun - Be short - Use learning theory - Tell great stories - Don't assume because *I* did it, it's easy for others - Share the best of a lifetime of studying philosophy

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Scott Berkun @berkun.bsky.social · 25/08/2026

The two questions to ask about your life philosophy: 1. What rules do you follow in life? 2. When do you break them? We have a pretend philosophy and a real one. The pretend makes us feel good (e.g. the golden rule). The real we don't see well because we're not as self-aware as we think.

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Scott Berkun @berkun.bsky.social · 13/08/2026

Coming this fall - my next book. How To Live: Rules for People Who Don't Like Rules. It's a self-help book for people who do not like self-help books. This is book #10 - it shares the best wisdom I've learned from my life experience in a short, fun and memorable way. Stay tuned for details to come.

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Scott Berkun @berkun.bsky.social · 09/07/2026

I have big news coming: new book, new website and new brand. You're invited for a sneak peak and chat about what I'm up to next. Tuesday July 14th, at 1pm PST. Will be fun and interactive, but you can just lurk and watch if you like. 20 mins + Q&A/AMA. us02web.zoom.us/meeting/regi...

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Scott Berkun @berkun.bsky.social · 28/06/2026

Makes me laugh every time I see this.

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Scott Berkun @berkun.bsky.social · 07/05/2026

Celebration time: It's the 20th anniversary of my author career. And book #10 is on the way. Thanks for following me making all this all possible. I had a party here in Seattle. I even wore a tie! If you're a local fan LMK and I'll put you on the list for the next book party.

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Scott Berkun @berkun.bsky.social · 05/05/2026

Six years ago today I published my first book about design

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Scott Berkun @berkun.bsky.social · 13/01/2026

I just finished the first draft of my 10th book and I'll be on Zoom talking about it - you should come 🙂 Tentatively titled Rules To Live By, it's a better way to think about self-help and philosophy. It will be fun & as interactive as you like. Hope to see you. us02web.zoom.us/meeting/regi...

Scott Berkun's Rules To Live by book project - live event

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Scott Berkun @berkun.bsky.social · 10/10/2025

“It may be that when we no longer know what to do, we have come to our real work, and when we no longer know which way to go, we have begun our real journey. The mind that is not baffled is not employed. The impeded stream is the one that sings.” –Wendell Berry

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Scott Berkun @berkun.bsky.social · 25/07/2025

There are activities in life where the goal is to be perfect. And there are activities where the goal is to express who you are and your personal experience in being you. These are rarely the same activities.

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Scott Berkun @berkun.bsky.social · 25/02/2025

“In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.” - William Bernbach

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Scott Berkun @berkun.bsky.social · 25/01/2025

“I once thought that truth is eternal, that you understood something once and it was with you forever. I know now this isn’t so, that most truths are inherently unretainable, that we have to work hard all our lives to remember the most basic things.” - Lucy Grealy

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Scott Berkun @berkun.bsky.social · 20/12/2024

"Your style is formed by what you can't do." - Larry Gelbart

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Scott Berkun @berkun.bsky.social · 12/12/2024

Sometimes people see themselves no matter where they look. #lol www.fabianschubert.com/painters-por...

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Scott Berkun @berkun.bsky.social · 11/12/2024

“our search is never for a thing but for the feeling we think the thing will give us” – Jay Shetty

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Scott Berkun @berkun.bsky.social · 03/12/2024

My three books on creativity and design are 40% off this week. It's a great time to grab them for yourself or your team. #ux #design #creativity #ideas whydesignishard.substack.com/p/40-off-sal...

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