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Reposted by Ben Slater

Brian Klaas @brianklaas.bsky.social · 18/04/2025

I wrote about why Republicans - and Trump specifically - often beat Democrats on messaging because they understand the politics of schemas and how to use them more effectively, while Democrats search for the best facts, but often lose the battle of perception: www.forkingpaths.co/p/schemas-an...

forkingpaths.co

Schemas and the Political Brain

The neuroscience and psychology of why better facts don't make winning arguments in politics.

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