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Karthik

@beastoftraal.bsky.social
956 followers 4 following 5.4K posts

Communications strategy consultant. Connect with me for corporate workshops on #personalbranding.

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Karthik @beastoftraal.bsky.social · 4h
Two interesting pieces on how education/teaching is affected by AI. Both are making the same argument from opposite ends: When AI makes the output cheap, the educational value moves upstream, from producing the written artefact to possessing the understanding behind it.
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Karthik @beastoftraal.bsky.social · 14h
Ram Rajya in text books. Raavan Raj in the streets. For BJP, mere words (not deeds) are enough to fool an entire country relentlessly.
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Karthik @beastoftraal.bsky.social · 30/09/2026
Recent acquisition via Amazon. I had no idea Vicco started making soaps! Seems they started only early this year and their web page still has Lorem Ipsum 🤭 That 'camphor' variant seems very promising 🤞 Tha packing is really good, the kind I usually associate with ITC/Fiama range.
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Karthik @beastoftraal.bsky.social · 30/09/2026
"Aga’s, an Indian-Pakistani spot in Houston, generates more Uber Eats deliveries than any single-location business around the globe"
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Karthik @beastoftraal.bsky.social · 30/09/2026
Whoa, the man is still around, selling something else now!
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Karthik @beastoftraal.bsky.social · 30/09/2026
"ECI's explanation sidesteps the question of why the high functionaries of a constitutional body felt it necessary to consult the Cabinet Secretary, to whom they do not report, but not the President, to whom they do."
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Karthik @beastoftraal.bsky.social · 30/09/2026
Best would be to dump all these books together and burn them on Holika Dahan (Choti Holi) next year. If Modi can position that as a positive thing for India, in the name of Lord Ram and in the name of soldiers who guard our borders, we Indians may even queue up to donate more books to burn.
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Karthik @beastoftraal.bsky.social · 30/09/2026
BJP/Modi's crowning achievement: "Tinkering with the process without addressing the deeper pathologies that have vitiated the functioning of an institution in which Indians always took great pride will no longer work"
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Karthik @beastoftraal.bsky.social · 30/09/2026
This is probably the most engaging LinkedIn profile I have read! :) Most people update their LinkedIn profile once, and then tend to it piecemeal: add the relevant details of the last job when they move, tweak a line here, add something there, and move on. Of course, there's no 'right' or 1/6
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Karthik @beastoftraal.bsky.social · 30/09/2026
"It stands to reason that the SIR exercise be put on hold till the air is cleared. Suspending SIR is not enough. CEC Kumar should step aside."
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Karthik @beastoftraal.bsky.social · 29/09/2026
"Nobody had proven or even claimed that India’s voter rolls were damaged beyond repair and needed to be fixed with this blunt and violent instrument requiring voters to prove their authenticity through ancestry. This is a gratuitous exercise."
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Karthik @beastoftraal.bsky.social · 29/09/2026
"Since the film released, tourists from Tamil Nadu and other southern states landing in Kashmir ask for Sifar first. They order the exact same hot chocolate and trout fish that Vijay had in the movie. It was only after the release that we realised the level of his fan following."
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Karthik @beastoftraal.bsky.social · 29/09/2026
This spending is besides companies spending their own money on their own (perhaps due to a very polite request from PMO, no pressure at all) to promote the scheme.
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Karthik @beastoftraal.bsky.social · 29/09/2026
Good! FSSAI had almost 10 years to swat flies endlessly and keep on announcing its so-called plan to come out with front-of-pack labels.
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Karthik @beastoftraal.bsky.social · 29/09/2026
Fear of morning walk: 92 witnesses turning hostile is a serious concern but the discharge of Super Duper Honorable His Majesty Home Minister's discharge is closed and cannot be reopened. Very inspiring accountability from our noble rulers and judges.
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Karthik @beastoftraal.bsky.social · 29/09/2026
SC, before general elections: "Right to vote not taken away permanently. Can vote in further elections". SC, before by-elections: "These are only by-elections, that's all". What next: "Arrey, let BJP win for some time, no?"?
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Karthik @beastoftraal.bsky.social · 29/09/2026
Nirbhaya-like problem (even when BJP "rules" everything from center to union territory to police), BJP-style solution.
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Karthik @beastoftraal.bsky.social · 28/09/2026
Rich history.
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Karthik @beastoftraal.bsky.social · 28/09/2026
"Today, Nathuram Godse’s viral fiction is trumping Gandhi’s appeal. I would like to ask these idiots whether they would like to bring up their child like Gandhi or Godse?" —Shashi could have also explored the reasons and perpetrators who are responsible for spreading Godse's viral fiction.
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Karthik @beastoftraal.bsky.social · 27/09/2026
Very, very funny 😆: "Jozef Bradiak, 62, a burly entrepreneur set up his own pirate ticket booth next to one run by the village association. His private moneymaking projects led to great confusion among tourists, who could not figure out whom they were supposed to pay".
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Karthik @beastoftraal.bsky.social · 27/09/2026
Same AI model by both BUDA and AUSK? Does the (or both) brand exist at all?
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Karthik @beastoftraal.bsky.social · 27/09/2026
"The Indian Right's obsession with a glorious past and its cultural xenophobia aren't doing us any favours. The increasingly fashionable habit, particularly in recent Hindutva rhetoric, views "Western" as a synonym for "unsuitable to India”. Why this insecurity?"
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Karthik @beastoftraal.bsky.social · 27/09/2026
It's a miracle that Bihar BJP Government hasn't lashed out at media that there's an intergalactic conspiracy to defame the great state of Bihar with such relentlessly horrendous news, like how UP usually does.
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Karthik @beastoftraal.bsky.social · 27/09/2026
Priorities.
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Karthik @beastoftraal.bsky.social · 27/09/2026
So, what is the new turn-around-time for Bengal SIR tribunals after ECI's sudden gyanoday about the innumerable deletions, delays, running around by people? 11 years and 11 months instead of 12 years?
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Karthik @beastoftraal.bsky.social · 27/09/2026
If only BJP spent just 1% of its efforts and attention that it usually spends on Modi's birthday or Vande Mataram on India's own state, Manipur.
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Karthik @beastoftraal.bsky.social · 26/09/2026
🙄
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Karthik @beastoftraal.bsky.social · 26/09/2026
Apple is perhaps the only company on the planet that can get away with this - Apple can sell the aspiration of owning the latest product while its retailers can, at the same time, sell the transaction of owning the previous generation product! Observe how Apple's ad (by 2 Apple official and 1/5
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Karthik @beastoftraal.bsky.social · 26/09/2026
"India’s fastest growing D2C business: Spirituality. It has cracked the exact code that every D2C founder dreams of: Zero cost of customer acquisition through guilt, infinite lifetime value through fear, and a product that never has to be delivered because the customer is told the defect is in them"
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Karthik @beastoftraal.bsky.social · 26/09/2026
Bhajan Clubbing.
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Karthik @beastoftraal.bsky.social · 26/09/2026
Makes perfect sense now: Gyanesh Kumar is the first CEC to get continuing statutory immunity from civil and criminal proceedings for acts done in official capacity, even after leaving office. Even the President and Governors lose their Article 361 protection when they leave office.
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Karthik @beastoftraal.bsky.social · 26/09/2026
"Today, we see a movement striving to include all Hindu castes into a single vote bank. But when it came to appointing permanent members to the Janmabhoomi temple trust, 80% turned out to be Brahmin men. Even the most eligible man for the post of CEO happened to be a Brahmin".
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Karthik @beastoftraal.bsky.social · 25/09/2026
Prajatantra Visarjan.
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Karthik @beastoftraal.bsky.social · 25/09/2026
Thank you for turning the election commission into a monumental joke, BJP.
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Karthik @beastoftraal.bsky.social · 25/09/2026
Is this a joke, Business Standard? Your editorial is asking the very government that weakened the election commission from within to "urgently ensure that the invisible guardrails of democracy are not weakened from within" 🤦‍♂️
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Karthik @beastoftraal.bsky.social · 25/09/2026
Inspired by how BJP turned Delhi into a fortress against farmers, students and anyone who dares to question the God-like party (and its figurehead God) that misuses assorted Hindu Gods' names daily to retain power?
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Karthik @beastoftraal.bsky.social · 25/09/2026
Is this what BJP/Modi is doing at the peak of its/his power, shirking accountability left, right, and center, abusing those who seek accountability, and focusing on cult worship of one man and his ego?
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Karthik @beastoftraal.bsky.social · 25/09/2026
The Country's leading financial daily knows WHO is responsible, and yet has to beat around the bush by saying, "someone will have to take responsibility". How about the sweeper at EC? Can we hold him responsible as a nominal scapegoat and let BJP get away with this?
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Karthik @beastoftraal.bsky.social · 24/09/2026
Time for an Aditya Dhar-produced movie starring Madhavan as Nyayesh Kumar, ECI? Yami Gautam cameo too, of course.
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Karthik @beastoftraal.bsky.social · 24/09/2026
This!! 🎯
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Karthik @beastoftraal.bsky.social · 24/09/2026
iykyk 🤭
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Karthik @beastoftraal.bsky.social · 24/09/2026
The best headline today on that sordid affair involving a pliant EC.
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Karthik @beastoftraal.bsky.social · 24/09/2026
Why wouldn't TOI simply ask him, "You are saying this and all, but what is this proposal the aviation minister is referring to? Only one of the two can be true, right? Or is it like quantum superposition, where an Adani proposal can can exist in multiple distinct states at the same time?
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Karthik @beastoftraal.bsky.social · 23/09/2026
🤣
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Karthik @beastoftraal.bsky.social · 23/09/2026
Pressing priorities of Governors and Courts 🤷‍♂️ There was one national anthem that all of us were singing, but no... BJP had to insert another under the 'Rewrite History' project and waste everyone's time while it laughs at the sidelines at the resultant confusion, gain further 'nationalistic' creds.
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Karthik @beastoftraal.bsky.social · 23/09/2026
Dei!!!! There's no end to food-based "enforcement" in India 🙄
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Karthik @beastoftraal.bsky.social · 23/09/2026
None of this matters. BJP will do whatever it wants because it has unlimited power by winning/engineering elections/breaking parties/buying MLAs and because we signed a blank cheque with our votes. We anyway love living in one queue or another when Modi asks us to, in the name of the nation.
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Karthik @beastoftraal.bsky.social · 23/09/2026
At this rate, I think by this time in 2027/28, we would all be flying only in Adani Airlines only from an Adani Airport... if we truly love India, that is.
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Karthik @beastoftraal.bsky.social · 22/09/2026
Not that I expected anything different, but Ahmedabad feels incredibly hot and humid, even at 8:30pm! Even inside the incredibly green and lush MICA campus. There's no breeze and not a single leaf is moving. Bengaluru truly spoils and pampers you with its weather 🙂
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Karthik @beastoftraal.bsky.social · 22/09/2026
"ECI must end its method of deleting first and verifying later. The Courts' permissiveness towards an insouciant ECI has allowed dis-enfranchisement on a scale that will remain a black mark on the jurisprudence of universal adult franchise in India".
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