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Badvertising @badvertising.bsky.social · 12/10/2026

🚨 Introducing the A-Z of Badvertising, the new public information campaign on the ad industry’s tricks to push pollution-as-usual. 📺💨 🅱️ is for ‘Badvertising’, persuading people to buy stuff which is against their own interests. 👉 find out more at www.badverts.org/campaign-upd...

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Badvertising @badvertising.bsky.social · 10/10/2026

And Eni’s own emissions put that sponsorship in some perspective: Just a single year of Eni’s CO2 emissions could melt enough glacier ice to fill 2.5 MILLION Olympic swimming pools.

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Badvertising @badvertising.bsky.social · 10/10/2026

And what's worse is that prior to Italy's deal with SOCAR, it was sponsored by ENI. Yes, ANOTHER major fossil fuel company.

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Badvertising @badvertising.bsky.social · 10/10/2026

👕 THE ‘SHIRT OF SHAME’ AWARD: ITALIAN NATIONAL FOOTBALL The Italian Football Federation has gone back for a second helping of fossil money. It has signed a deal making SOCAR - Azerbaijan’s state oil company - the sponsor of Italy’s national teams from 2027 to 2030. 🤢

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Badvertising @badvertising.bsky.social · 10/10/2026

Our research estimates the deal will generate 34.7 million tonnes of CO2e through the emissions associated with its sponsorship impact. That’s 83% of the total sponsorship impact from big polluters - and far more than the tournament’s direct operational emissions. 📖: newweather.org/wp-content/u...

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Badvertising @badvertising.bsky.social · 10/10/2026

🏆 BAD SPORT OF THE YEAR: FIFA FIFA sold its top sponsorship tier to Aramco — the world’s largest corporate emitter. According to Carbon Majors, Aramco was responsible for 4.28% of global CO2 emissions in 2024 - more than any other company. But the damage doesn’t stop there.

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Badvertising @badvertising.bsky.social · 07/10/2026

THIS WEEK: Sport vs the Climate Crisis Join us on Friday for an event exploring how climate breakdown is impacting sport. 📍 Loughborough University ⏰ 12.30-5.30pm Book your place: www.lboro.ac.uk/news-events/... Or join online for our panel at 2.45pm: www.lboro.ac.uk/research/ias...

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Badvertising @badvertising.bsky.social · 02/10/2026

We banned tobacco advertising or a reason - they were a danger to public health. 🚭 So why do we still allow ads for other harmful products like fossil fuels, airlines and SUVs? 🛢️ Here’s what Labour Party Conference-goers had to say 👇 Learn more at www.badverts.org/campaign-upd...

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Badvertising @badvertising.bsky.social · 01/10/2026

The Ministry for the Climate Emergency presents the A-Z of Badvertising, a new public information campaign that reveals the dirty tricks used by the ad industry to promote highly polluting products and lifestyles.🤥🛢️ 👉Learn more at www.badverts.org/campaign-upd...

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Badvertising @badvertising.bsky.social · 11/09/2026

UEFA is part of the polluter problem too, with a reported €500m six year sponsorship deal with Qatar Airways. Research cited by Fossil Free Football estimates the deal could induce around 4 million tonnes of CO2e every year.

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Badvertising @badvertising.bsky.social · 02/09/2026

And the irony didn’t stop there. The festival also saw Professor Siwan Davies receive the Science and Technolodgy Medal for her research on the climate crisis. … in a tent sponsored by a major fossil fuel company. 🤦‍♂️ 3/8

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Badvertising @badvertising.bsky.social · 28/08/2026

⏪ Let's rewind to what came before Infantino's presidency. Under Sepp Blatter's leadership, Fifa was exposed as being institutionally corrupt. Executive committee members were revealed to have been offered bribes to secure Russia and Qatar's successful World Cup bids. 2/6

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Badvertising @badvertising.bsky.social · 25/08/2026

Spain’s biggest cycling race also promotes Škoda. 🚗💨 The car manufacturer continues to use cycling to promote their electric car range, despite fossil fuel powered cars still making up 90% of the company’s sales.

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Badvertising @badvertising.bsky.social · 24/08/2026

Grassroots football clubs feeling the devastating effects of extreme heat don’t have the option to relocate their games. ⚽️ They’re left playing on drought-stricken pitches while top league teams cosy up to the companies causing the most damage.

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Badvertising @badvertising.bsky.social · 21/08/2026

Then there’s Aramco. FIFA made the Saudi state oil giant its biggest sponsor through 2027 - putting one of the world’s biggest fossil-fuel producers at the heart of football’s global spectacle. Researchers estimate this deal will generate nearly 35 million tonnes of CO2e.

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Badvertising @badvertising.bsky.social · 13/08/2026

🚨 In a new piece for CyclingWeekly, Matt Rendell investigates the self-declared "green" claims of the Arctic Race of Norway. Spoiler: it's about as green as a satsuma. 🍊 📖 Full piece: www.cyclingweekly.com/news/the-uci... Join the Fossil Free Declaration 👉 www.cooldownclimate.org/the-fossil-f...

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Badvertising @badvertising.bsky.social · 11/08/2026

🌡️ Over TWO THIRDS of the UK is in drought. Sports pitches have hardened while athletes are struggling to perform in the heat. Yet, decision makers continue to bury their heads in the arid sand by partnering with polluting sponsors. 📺💨 An explainer on sportswashing. 🧵 1/2

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Badvertising @badvertising.bsky.social · 10/08/2026

But as a player moves up the football pyramid, they are likely to become a billboard for the polluting industries threatening the future of their childhood club. From fossil fuel giants like Aramco, to budget "getaway" airlines, the beautiful game has many ugly sponsors . 📺💨 6/7

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Badvertising @badvertising.bsky.social · 10/08/2026

The result of having to adapt the football calendar to unprecedented flooding? ❌ Last year alone, the FA estimated that 120,000(!) grassroots football matches were cancelled due to flooding. 📖: www.sportengland.org/news-and-ins... 4/7

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Badvertising @badvertising.bsky.social · 06/08/2026

Aramco's 2026 World Cup sponsorship is a recent example of the problem. The World Cup increased the oil giant's brand value by $1 billion. Yet the company's own climate targets reveal that renewables will be less than 1% of its energy mix by 2030. 6/7 📖: reclaimfinance.org/site/wp-cont...

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Badvertising @badvertising.bsky.social · 06/08/2026

Eight oil companies - Aramco, BP, Shell, Equinor, TotalEnergies, Eni, Chevron and ExxonMobil - made more than $700,000 in profit EVERY MINUTE last quarter. Combined, their profits are nearly double what they were in the same period last year. 💰💨 2/7

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Badvertising @badvertising.bsky.social · 31/07/2026

Players regularly feel compelled to play until their bodies give in from exhaustion. And often, they are promoting petrostate-owned airline Emirates while struggling in the heat. ✈️💨 4/6

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Badvertising @badvertising.bsky.social · 30/07/2026

If the deal goes through, Fifa will be incentivised to maximise profits for shareholders. What might this look like? It could range from increasing the regularity of the World Cup or hosting it only in countries with significant (petro) capital - such as Saudi Arabia or UAE. 5/9

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Badvertising @badvertising.bsky.social · 23/07/2026

So, how did this happen? Aren't FIFA all about sustainability? 🤔 Well... they like to say they are. In fact, FIFA even promised that it will be "net zero" by 2040. 3/4 📖: publications.fifa.com/en/annual-re...

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Badvertising @badvertising.bsky.social · 23/07/2026

In April 2024, Aramco - Saudi Arabia's state oil company - was announced as a sponsor of FIFA. For those watching the 2026 World Cup, they may have noticed Aramco's logo everywhere. But what many do not know, is that Aramco is the world's largest fossil fuel company. 🛢️💨 2/6

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Badvertising @badvertising.bsky.social · 13/07/2026

Our analysis estimates Qatar Airways' FIFA sponsorship could induce around 3.7 MtCO₂e of additional emissions. That's more than many countries emit in an entire year.

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Badvertising @badvertising.bsky.social · 10/07/2026

Sponsorship isn't philanthropy. Companies spend millions because advertising increases sales. And more sales of fossil fuels means more emissions. Our analysis estimates Aramco's FIFA sponsorship could induce 34.7 MtCO₂e in additional greenhouse gas emissions.

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Badvertising @badvertising.bsky.social · 06/07/2026

As fans, players and residents in Houston face extreme weather, Aramco is casting its ugly shadow across the state. While the world’s focus is inside the stadiums, the plights of local communities in Port Arthur and beyond are being ignored.

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Badvertising @badvertising.bsky.social · 06/07/2026

The Motiva oil refinery is the largest in the US according to some measures - reportedly expanded production capacity to 654,000 barrels of crude oil a day in 2025. And since 2027 it’s been owned by the world’s largest oil company, Saudi Aramco.

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Badvertising @badvertising.bsky.social · 30/06/2026

Coming soon - “Barçawash”, a new investigative film from Matt Rendell. Around the world, FC Barcelona’s charitable wing uses sport as a tool to support vulnerable children and young people. But its good work is undermined by its partnerships with mega polluters.

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Badvertising @badvertising.bsky.social · 26/06/2026

Cape Verde vs Saudi Arabia is the David vs Goliath game of the 2026 World Cup. ⚽️ The small island nation is highly vulnerable to climate impacts, and this weekend they face a petrostate whose oil company is sponsoring the tournament. 👉Learn more at www.cooldownclimate.org

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Badvertising @badvertising.bsky.social · 25/06/2026

The prestigious tennis tournament is due to start on June 29th, with their headline sponsor Range Rover expected to be on prominent display. And by platforming polluting the SUV maker, Wimbledon is legitimising the risks they pose.

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Badvertising @badvertising.bsky.social · 24/06/2026

𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗠𝗜𝗟𝗘𝗦𝗧𝗢𝗡𝗘: Baroness Natalie Bennett tabled amendments to ban fossil fuelled sports sponsorship. ⚽️💨 "With this bill, we have the opportunity to ensure that the biggest events in this country that we host do not become a vehicle for greenwashing." (1/5) @nataliegreenpeer.bsky.social

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Badvertising @badvertising.bsky.social · 22/06/2026

This call for action from players goes beyond improving heat safety measures. They also demand that FIFA stops promoting the companies driving climate breakdown. 📺💨 Most worryingly, this year's World Cup is sponsored by Aramco - the world's largest fossil fuel company. (5/6)

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Badvertising @badvertising.bsky.social · 22/06/2026

Ahead of this year's World Cup, the New Weather Institute and Cool Down analysed the tournament's host cities. So far, four of the 'Hot Six Cities' have seen extreme heat. As a reminder, a wet bulb globe temperature of 30°C is equivalent to 45°C(!) at 32% humidity. 😬 (2/6)

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Badvertising @badvertising.bsky.social · 16/06/2026

But a lesser-known source of emissions comes from increasing sales for fossil fuel giant and tournament sponsor, Aramco. Increased business for Aramco will cause additional emissions of around 30 million. 📖 - www.newweather.org/wp-content/u... 6/7

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Badvertising @badvertising.bsky.social · 10/06/2026

⏪ In a seismic report last year, New Weather Institute laid bare the World Cup’s climate impacts. Beyond the tournament's direct emissions, it also detailed the impact of FIFA’s polluting partnership with the oil giant Aramco. 💨 📖 www.newweather.org/wp-content/u... 2/8

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Badvertising @badvertising.bsky.social · 03/06/2026

World Cup host cities across the US, Canada and Mexico face high temperatures, labour violations and pollution that disproportionately affects vulnerable communities. It’s time for FIFA to cut ties with Aramco, and focus on protecting players, fans and communities most at risk.

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Badvertising @badvertising.bsky.social · 03/06/2026

Houston is most at risk. 🌡️ And while the city’s climate-controlled stadium may protect fans inside, workers and residents outside of it face dangerous heat, hurricanes, pollution, and a fragile power grid.

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Badvertising @badvertising.bsky.social · 02/06/2026

And the insanity doesn't stop at expecting players to perform in dangerous conditions. Roland Garros is also promoting a company whose business is driving extreme weather. As Menšík struggled to keep his body moving, oil-state owned airline Emirates loomed court side. 🤯 6/7

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Badvertising @badvertising.bsky.social · 28/05/2026

The tournament, also known as Roland-Garros, saw temperatures soar to 33°C. And while players and fans beg for better protection from the heat, Roland-Garros partners with mega-polluting airline Emirates - owned by UAE, a renowned petrostate.

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Badvertising @badvertising.bsky.social · 27/05/2026

Barcelona once positioned itself as football’s ethical club. For 107 years, it refused paid shirt sponsorships. This changed in 2011 when the club began promoting major airline, Qatar Airways. And now the club has sportswashed for a harmful oil company endangering communities.

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Badvertising @badvertising.bsky.social · 27/05/2026

Local residents also accuse Gran Tierra of operating gas flares continuously for years near communities. Scientific studies have linked flaring pollution to increased risks of respiratory illness and premature death. Flaring in the area. 👇

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Badvertising @badvertising.bsky.social · 27/05/2026

Farmers near the Costayaco oil fields say contaminated overflow from oil waste pools enters rivers feeding the Amazon basin during heavy rains. Photos from the investigation show petroleum sheens coating surface water and polluted creeks near farmland. 🛢️

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Badvertising @badvertising.bsky.social · 27/05/2026

🛢️ Gran Tierra Energy is a Canadian oil company with extensive operations in the region. Community leaders and farmers interviewed by The Athletic allege that the company has: - contaminated drinking water - flared toxic gas near communities for years - polluted rivers

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Badvertising @badvertising.bsky.social · 27/05/2026

Putumayo is one of Columbia's poorest regions. So when children in the area were visited by World Cup winner, Edmilson - it was a once-in-a-lifetime experience. But daily life for Putumayo's youth is punctuated by the impacts of the oil wells operated by sponsor Gran Tierra.

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Badvertising @badvertising.bsky.social · 27/05/2026

📍Deep in Putumayo, one of Colombia’s poorest Amazon regions, Barcelona shirts are everywhere. This is because - since 2019 - the club's Foundation has run youth programs in the area. But the program is also funded by Gran Tierra - a major oil company active in the region. 🛢️

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Badvertising @badvertising.bsky.social · 20/05/2026

The letter also calls on FIFA to match player protections with serious climate action. Players argue football cannot claim to care about welfare while accepting sponsorship from fossil fuel companies helping drive the worsening heat affecting the game itself. 🤥

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Badvertising @badvertising.bsky.social · 20/05/2026

As Galway United player Jimmy Keohane puts it: “In the heat of the moment, you're not gonna decide to stop. You expect the organisers of the game to protect you.” Players say safeguarding health cannot be left to athletes competing under pressure in dangerous conditions.

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Badvertising @badvertising.bsky.social · 20/05/2026

Among the signatories are current and former internationals from across the men’s and women’s game, including: 🇳🇴 Morten Thorsby 🇮🇹 Elena Linari 🏴 Russell Martin 🇦🇺 Massimo Luongo 🇩🇰 Sofie Junge Pedersen 🏴 David Wheeler …alongside players from more than 20 countries.

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