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Jess Awtry

@awtry.bsky.social
486 followers 68 following 45 posts

VP/digital strategy+comms at Pew Research Center. Formerly led audience efforts at Newsweek, The Hill, USA Today Network. Journalist, data devourer, friend of strong local journalism. Weird thing for karaoke.

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Jess Awtry @awtry.bsky.social · 04/07/2026
What do you look like when you close your eyes? You likely have a mental image via a life of mirrors & photos. For me, that’s still evolving. I’ve been capturing my reflection in windows to see it from the world’s POV. There’s a normalcy here; that person could be anyone. There’s comfort in that.
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Jess Awtry @awtry.bsky.social · 04/06/2026
I first saw DC’s Metro stations rendered in Fallout 3 years before I saw them in real life…. These days, I spend more than two hours a day on Metro; you’d think the architecture would become background noise at best, symbol of exhaustion of a commute at worst. But I look up and love it, every time.
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Jess Awtry @awtry.bsky.social · 03/06/2026
A "Life is Strange" series has been cast at Amazon? I am … completely OK with this. Great game, but always thought it would be better as a short-run series variety.com/2026/tv/news...
variety.com
‘Life Is Strange’ TV Series Casts Billy Barratt, Emily Carey, Esther McGregor, Faly Rakotohavana, Mia Isaac (EXCLUSIVE)
The "Life Is Strange" TV series at Amazon Prime Video has added five new cast members, Variety has learned exclusively.
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Jess Awtry @awtry.bsky.social · 25/05/2026
An unexpected benefit of life on New Game+ … I adore talking to strangers. Sometimes, it's just a pleasantry; other times, it's an opening to something more lasting. It's made me feel healthier, like I'm putting good into the world. Turns out, it's just solid science: www.npr.org/2026/05/09/g...
npr.org
Why saying hello to strangers can be good for you
A study establishes that "social ties" — a fancy way of saying being nice to other, even those you don't know — has benefits. A teacher asked her students to test the thesis in real life.
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Jess Awtry @awtry.bsky.social · 16/03/2026
I did the thing — #Firefly panel and cast photo at @awesomecon.bsky.social . Was it worth it? You can probably tell by the look on my face in the cast photo. Also, I could fall asleep to the sound of Gina Torres reading the ingredients on a shampoo bottle.
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Jess Awtry @awtry.bsky.social · 07/03/2026
Well, my days of not taking this seriously are certainly coming to a middle. #firefly www.instagram.com/reel/DVjqirj...
instagram.com
Instagram
Create an account or log in to Instagram - Share what you're into with the people who get you.
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Jess Awtry @awtry.bsky.social · 05/03/2026
The most 2026 thing ever would be this news awakening a faint spark of hope after 20 years of letting go... only to find they were reuniting for a crypto or GLP-1 commercial. #firefly
uk.news.yahoo.com
'Yes, we are!' Nathan Fillion teases Firefly reunion after 21 years
Nathan Fillion has teased a huge announcement with his former Firefly castmates
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Jess Awtry @awtry.bsky.social · 11/02/2026
Don’t put this all on me, Badge. It’s a group project.
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Jess Awtry @awtry.bsky.social · 11/02/2026
Maribel Perez Wadsworth with an inspiring call for support of the First Amendment opening the Knight Media Forum 2026 @maribel-wadsworth.bsky.social
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Jess Awtry @awtry.bsky.social · 06/02/2026
*gasp* My new favorite micro-addiction! This takes the 'doom' out of doomscrolling, replacing the fleeting dopamine hit of social feeds with random Wikipedia entries. Shouldn't work as well as it does, and yet… xikipedia.org
xikipedia.org
Xikipedia
Wikipedia you can doomscroll
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Jess Awtry @awtry.bsky.social · 24/01/2026
PERFECT
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Jess Awtry @awtry.bsky.social · 24/01/2026
Nearby couple on a first coffee date — guy keeps testing the nerd waters: Floated Star Trek SNW (she's "been meaning to watch it"), second swing with TNG ("heard of it"). Here's where most get the drift, but this brave fella dove into his 'Old Testament' D&D campaign. There but for the grace of God…
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Jess Awtry @awtry.bsky.social · 22/11/2025
I posted this triple-meta nerd joke 6 years ago today and nobody got it and I'm clearly still salty about it.
A Cybertruck, the Blackbird from Battlestar Galactica and an Iron Man reference.
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Jess Awtry @awtry.bsky.social · 17/11/2025
So we're gonna just escalate right to "Not only are you somewhere you shouldn't be, but you're clearly not you — you're not even doing a good job of being a person pretending to be you."
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Jess Awtry @awtry.bsky.social · 01/11/2025
Breaking out a classic costume for trick or treaters. Happy Halloween! #ghostbusters
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Jess Awtry @awtry.bsky.social · 04/10/2025
Also at the end of the trail today: free bike tune-ups by Friends of the W&OD. Me, ashamed of riding this thing too hard without proper care: “I know it’s been too long since I’ve had a tune up. How bad am I?” Him, after 4 seconds of silence: “… beautiful day, isn’t it.”
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Jess Awtry @awtry.bsky.social · 04/10/2025
Word on the street is that you’re doing awesome. (Spotted at the end of the W&OD trail after a morning ride)
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Jess Awtry @awtry.bsky.social · 20/08/2025
Perceptions of journalism — and who is a journalist — keep shifting. • Good news for journalists: 8 in 10 agree that you deserve that title if you write for a paper/website. • Bad news: About half say influence is on the decline. @pewresearch.org report: www.pewresearch.org/journalism/2...
pewresearch.org
How Americans View Journalists in the Digital Age
U.S. adults largely value journalists’ role in society but see their influence declining – and they differ over what a journalist is, according to Pew Research Center.
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Jess Awtry @awtry.bsky.social · 20/08/2025
People who occasionally play Scrabble (maybe 3-4x per year), help me settle an argument in my house: You just "know" how letter values … right? D=2, J=8, K=5, M=3, Q=10, etc.? I rattled them off to prove it's common knowledge. My wife says this is NOT neurotypical human behavior.
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Jess Awtry @awtry.bsky.social · 03/08/2025
Someone complimented the reference on my shirt with the subtlety of a drug deal at the grocery store. "Nice shirt," he said from behind his oncoming cart. "Yeah, a deep cut," I replied as we passed. "Hey, if you know, you know," he said, and we were gone. #neverfadeaway #cyberpunk2077
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Jess Awtry @awtry.bsky.social · 27/06/2025
Power is out, which means an excuse to dig in the Halloween storage bins. Pros: Can do dishes Cons: Think I summoned something
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Jess Awtry @awtry.bsky.social · 03/06/2025
'Transfer to a toll booth?' C'mon, scammer — what does that even mean? Do *I* get transferred to a toll booth? Is it like a workplace relocation, or more of a quantum state phenomenon?
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Jess Awtry @awtry.bsky.social · 29/05/2025
I sure am glad Apple has kept the ability for me to add my friends' ICQ usernames in Contacts
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Jess Awtry @awtry.bsky.social · 25/05/2025
Me after coming home from a night of karaoke
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Jess Awtry @awtry.bsky.social · 25/05/2025
Discovered #Pantheon a few weeks ago — why am I the only one in the world watching it?? SO. GOOD. The first two eps are slow burns, but the show is otherwise devoid of filler and full of unseen twists. Dramatic, cerebral, prescient, moving, beautiful. On Netflix now and worth a watch!
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Jess Awtry @awtry.bsky.social · 25/05/2025
I'm not always one for gimmicky t-shirts, but I love the subtle ones that wouldn't get a second glance from most and mean the world to fans. … I guess that means I am one for gimmicky t-shirts. rewindera.com/products/cla...
rewindera.com
Darmok Jalad Star Trek Classic Unisex T-Shirt
Buy Darmok Jalad Star Trek Classic Unisex T-Shirt is designed & sold by RewindEra and listed on Dec 31, 2024. Most ship worldwide within 6-10 business days.
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Jess Awtry @awtry.bsky.social · 31/12/2024
Thanks! And live remark from the composer as he stumbles out of bed at noon for a bowl of Cocoa Dino-Bites: "Hey, that's my favorite track, too! Mostly because I wrote it in one go when I was having a shit night."
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Reposted by Jess Awtry
Press Gazette @pressgazette.co.uk · 23/12/2024
Making news pay in 2025: Newsweek's SVP audience development @awtry.bsky.social says: "News publishers looking for a single huge revenue opportunity are setting themselves up for disappointment" and "The future lies where AI algorithms can’t follow: human connection"
buff.ly
Diversify or die? 23 media leaders reveal how to make news pay in 2025
News revenue trends for 2025: 23 senior media leaders in the UK and US share their insights into how to make news pay,
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Jess Awtry @awtry.bsky.social · 31/12/2024
What's cooler than retro synthwave dappled with colors of Japanese fusion? Having a son who just published his first EP, all in that style. Torn between being a proud dad and a fan, so I'mma go with both. Favorite track below — if you dig it, spread the love: open.spotify.com/track/62QzNW...
open.spotify.com
WAVE GOODBYE
Drew Awtry · TESTRUN · Song · 2024
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Jess Awtry @awtry.bsky.social · 03/12/2024
Convinced @newsweek.com has the greatest newsroom break room view in all of breakroomdom. As a native Nebraskan, this never gets old:
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Jess Awtry @awtry.bsky.social · 03/12/2024
Hey, fellow Bluesky pioneers! You're already on the cutting edge just by being here — make even more of it by connecting and chatting with @newsweek.com's growing list of reporters and editors. Starter pack: go.bsky.app/67A9aNk
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Jess Awtry @awtry.bsky.social · 18/11/2024
Hey, news friends: @newsweek.com is live, posting and engaging on Bluesky!
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Reposted by Jess Awtry
Newsweek @newsweek.com · 18/11/2024
The recent re-election of Donald Trump has ignited discussions about his ambitious proposal to establish a national strategic Bitcoin reserve—but what would it look like? Is it even feasible? www.newsweek.com/what-donald-...
newsweek.com
What Donald Trump's strategic Bitcoin reserve could look like
President-elect Trump's promise to establish a national Bitcoin reserve has sparked debate among experts about its feasibility and economic implications.
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Reposted by Jess Awtry
Dex Anderson @dexanderson.com · 09/12/2023
Y'ALL The postal service (the actual government entity, not the band) is doing DUNGEONS AND DRAGONS stamps for 2024!!!
about.usps.com
U.S. Postal Service Reveals Additional Stamps for 2024 - Newsroom - About.usps.com
WASHINGTON, DC — Today, the U.S. Postal Service announced four new stamp subjects for 2024. This group, along with the stamps announced in October, make up only a partial list, with more to be revea...
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Jess Awtry @awtry.bsky.social · 10/12/2023
I kind of can't look away from the livestream of the Microsoft Excel World Championship. youtu.be/UDGdPE_C9u8
youtu.be
Microsoft Excel World Championship 2023 - Finals
Microsoft Excel World Championship is an esports tournament that is based in Microsoft Excel. The tournament has a series of Qualification Rounds followed by...
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Jess Awtry @awtry.bsky.social · 09/11/2023
Want to see the current user base of Bluesky homogenized in one thread? Got your jam:
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Jess Awtry @awtry.bsky.social · 09/11/2023
Great theme song hooks, not counting show quality: — Opening guitar twang of Firefly — Contemplative piano of Westworld — Monotone percussive piano of Battlestar Galactica — Somber brass of Batman: The Animated Series — Quirky mandolin of Arrested Development — Doubled guitar/bass of Cowboy Bebop
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Reposted by Jess Awtry
Brian Klaas @brianklaas.bsky.social · 08/11/2023
What are the best TV theme songs of all time? Not the best shows — but the opening songs that immediately get you pumped when you hear the first few notes? My top 5 (not in order) Game of Thrones The Office (US) Poirot Narcos Law & Order What did I miss?
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Jess Awtry @awtry.bsky.social · 09/11/2023
Great theme songs, excluding shows: If the upbeat chorus, rousing guitar and inexplicably enthusiastic singer of any prime time 80s sitcom doesn’t inspire you to clean a house, then what kind of GenXer are you even? Perfect Strangers, Charles in Charge, Family Matters, Just the Ten of Us….
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Jess Awtry @awtry.bsky.social · 01/11/2023
My favorite post of the evening: What do you dress up for on Halloween when you're already dressed as an astronaut?
nasa.gov
Halloween on the International Space Station - NASA
Although no ghouls or goblins or trick-or-treaters come knocking at the International Space Station’s front hatch, crew members aboard the orbiting facility
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Jess Awtry @awtry.bsky.social · 01/11/2023
We are getting MOBBED with trick-or-treaters. It's Spielbergian out there. Ran out of candy long ago. We are down to protein bars, y'all. We're 11 trick-or-treaters away from giving out Taco Bell hot sauce packets.
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Jess Awtry @awtry.bsky.social · 16/10/2023
Sure, it could have been the wind who knocked my skeletons over, but my money is on the guy on the left. Just looks way too guilty.
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Jess Awtry @awtry.bsky.social · 14/10/2023
Missing the entertainingly dumb spambots of yesteryear. From my editor days and the shared 'Obituaries' inbox account:
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Jess Awtry @awtry.bsky.social · 30/09/2023
Assembling my crow army, day 92: After a couple weeks away, they’ve come back and brought friends! At least 10 of them are patiently waiting for snacks.
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Jess Awtry @awtry.bsky.social · 23/09/2023
Well researched study — even a little nudge to ask people to 'think about accuracy' combats misinformation. "Subtly prompting people to think about accuracy had a generally positive effect on the veracity of news that people were willing to share … as did minimal digital literacy tips."
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Jess Awtry @awtry.bsky.social · 23/09/2023
Can't stop watching the "3-Cushion Carom Billiards World Cup" found while flipping through the barrens of smart TV channels. The whole thing is silent except for ambient lounge jazz and now I want this to be the soundtrack to every sport.
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Jess Awtry @awtry.bsky.social · 16/09/2023
These guys have seen better days — their joints are falling apart and their eyes don’t light up anymore…. It’s OK, skeleton crew., we feel you.
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Jess Awtry @awtry.bsky.social · 09/09/2023
“Live and Let Die” “Chicken Pot Pie” “Write Your Reply”
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Jess Awtry @awtry.bsky.social · 09/09/2023
Only fitting that my first Bluesky post be about one of my favorite times of the year. Working on my Halloween Class of 2023 props! A dozen down, ___ to go.
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