iiinova — where your digital self keeps evolving

Avinash Kaushik @avinashkaushik.com · 04/03/2025

Never have more than 4 KPIs. If you have more: 1. There is a real possibility there is no purposeful strategy in place. 2. Data is not having any impact in the company, because, as below... 17 KPIs = The Death of Analysis. How to simplify focus, and reduce data pukes, is in my latest newsletter.

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Avinash Kaushik @avinashkaushik.com · 25/02/2025

China, living in the future. I sincerely appreciate the focus on building a simple, available now, exoskeleton that helps you to walk up 7,000 steps! In America, we seem to be chasing perfect human replacing Androids - maybe that will happen some way, but for... why not practical robots and AI?

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Avinash Kaushik @avinashkaushik.com · 17/02/2025

My resignation letters have been anodyne two line affairs. Hence, I love me a good resignation letter. 🙃 This one by Hagan Scotten is a fav. I appreciate the masterclass in comms.. It is short. It is precise - from what at the top, why in the mid, the plea at the end. It is accessible.

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Avinash Kaushik @avinashkaushik.com · 14/02/2025

It feels rude to bring up the Dunning-Kruger effect. How do you tell an Extremely Senior Leader (ESL) they might be overestimating their expertise or ability? My advice: t.ly/IV4uk

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Avinash Kaushik @avinashkaushik.com · 12/02/2025

My work is entirely using the Google tech stack, and as I reflect on the avalanche of AI features being rushed out... Tom's cartoon is super incisive! One day, AI will also enhance productivity. :)

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Avinash Kaushik @avinashkaushik.com · 11/02/2025

Which of these two is the new OpenAI logo? The new one is “more organic and more human.” [Logo redesigns are the first signs of company decline. They represent having so many money to lose focus on, that you deviate from Better Products, Better Service to... well... logos. More: t.ly/MjuH8 ]

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Avinash Kaushik @avinashkaushik.com · 10/02/2025

There were several such ads, too much assumption of knowledge in the audience. My experience is that such ads are more for Creative Directors to please each other. For it worked very well. I did rank it as "Commercially Effective," exactly for the reason you mentioned: Focused on the product.

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Avinash Kaushik @avinashkaushik.com · 10/02/2025

Which #superbowl #ads won you over? Here are my rankings, in order of appearance: *** Tops [Story + Brand + Biz Impact] Pfizer Spring Football Rocket (points for live tv integration) Liquid Death Little Brothers Little Sisters [/NFL] Your Attention (Novartis) Angelsoft Nerds Rest: t.ly/RfGA6

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Avinash Kaushik @avinashkaushik.com · 04/02/2025

I appreciate the intent behind "perception is reality." I still feel that it is a mistake to overlook that perception is NOT reality. Reality is important. (The older we get, the more perceptions set in, and we narrow the pathways to let reality in. Invest in avoiding it.)

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Avinash Kaushik @avinashkaushik.com · 03/02/2025

One problem with Biz Dashboards is that they look out of the rearview mirror, exclusively. If you want to out-compete, try to look out of the windshield. Look at your Dashboard - hopefully not a data puke -, then look at the challenge ahead, competitive landscape, your strategic strengths... Go!

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Avinash Kaushik @avinashkaushik.com · 27/01/2025

I'm betraying my age... Love this creative and copy! #mantrastoliveby [PS: Tip for Creative Directors: Please add the brand's name to your creatives. Even in real life, I had to take three steps out to look up at the shop's name. And here... As I share your fantastic work, no one knows who it is!]

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Avinash Kaushik @avinashkaushik.com · 24/01/2025

We post about companies when something goes wrong. Let's do different. I love Boll & Branch. t.ly/a2Can They make fantastic towels, bedsheets +++. They pay farmers fair prices. They also pay it forward, like incredible donations to LA fire victims. Shop: www.bollandbranch.com [NOT paid ad.]

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Avinash Kaushik @avinashkaushik.com · 21/01/2025

Simple visuals rule! 1. Takes courage to pick just the Big Three or Four. 2. Nonjudgmental colors, very smart in inflamed times. 3. Detail is hidden, exposed on hover. 4. Counts are easy. Well done AP Data Team: t.ly/F37YQ

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Avinash Kaushik @avinashkaushik.com · 21/01/2025

YES! Excited about my alma mater Ohio State's National Championship victory. It has been an up and down year, they came together and got on fire in the Playoffs. Congrats to ND as well for a good game. #ohioagainsttheworld

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Avinash Kaushik @avinashkaushik.com · 19/01/2025

Good copywriting always brings me such joy. Here's a nice example... Well played Lucky, well played!

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Avinash Kaushik @avinashkaushik.com · 17/01/2025

One of the biggest sucks of all time: A/B Testing! Of the "experience optimization" type. My latest newsletter shares six technical and five human reasons why A/B testing in 2025 is a complete waste of time/people/money. Check your inbox to increase your Profits, or Premium: zqi.me/signuptmai

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Avinash Kaushik @avinashkaushik.com · 14/01/2025

"It's not the ink, it's the think." This quote, by Bob Mankoff, has had an immense influence on my approach to everything. I obsess about the think. This, and other valuable lessons around data, marketing strategy, entrepreneurship, are in this amazing conversation: www.youtube.com/watch?v=U8uz...

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Avinash Kaushik @avinashkaushik.com · 13/01/2025

If you are in NY, come to this (free!) event at Google's spiffy new office. I'm obsessed with applying the "CFO Lens" to Marketing as a way of unlocking huge investment in Marketing, and resulting incremental impact. Come learn how to think different. Sign up: croud.com/en-us/resour...

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Avinash Kaushik @avinashkaushik.com · 10/01/2025

Marketing's "butterfly effect": Choosing the ad length of your creative can have incredible (painful?) implications on your budget.... If your objective is to drive outcomes, vs. just activity. Think carefully, think end-to-end. [More in my newsletter: "TMAI #431: Winning with Video Ads"]

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Avinash Kaushik @avinashkaushik.com · 09/01/2025

My latest newsletter shares how a technical AI solution, "speculative endpointing," helped me understand me better. This feedback: "You are not listening to what I'm saying." It was important, and how AI helps me be better at who I am. Check the story in your inbox.

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Avinash Kaushik @avinashkaushik.com · 02/01/2025

ROI is often measured wrong - ex just a function of Revenue and Media Costs. That's offering your Agency a free pass. Measure ROI 3 or ROI 4. Then, cry when it is negative Then, fix it! See picture below for a four-step magical journey to incremental Profits. Learn: Premium: zqi.me/signuptmai

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Avinash Kaushik @avinashkaushik.com · 20/12/2024

It is mind-blowing what AI has accomplished in 2024 in the field of creative. (Checkout the prompt for the images below.) Ask not what the AI can't do for you, ask what it can... And, the truth will set you free!

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Avinash Kaushik @avinashkaushik.com · 19/12/2024

How real is the ROI your Agency/Ad Platform is claiming? How about the less desirable cousin, ROAS? Minimum Standard: ROI #3. Ideal Standard: ROI #4. [ Formulas, watch outs, do mores, in my latest newsletter... Premium: zqi.me/signuptmai ]

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Avinash Kaushik @avinashkaushik.com · 16/12/2024

Pretty soon, every company in the world will be an ad platform! Amazon is not books/cloud services, it is ads. Instacart is not delivery, it is ads. Samsung is not TV, it is ads. And, a much higher margin (and let's admit it, less hard work) business! #adseateverything

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Avinash Kaushik @avinashkaushik.com · 13/12/2024

The Best Business Metrics.... Just five to transform your company's ability to drive long-term profitability...

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Avinash Kaushik @avinashkaushik.com · 11/12/2024

It is a fair concern, Brian. Worthy of thought, care. My sense is that every human revolution has come with similar challenges, though this one has more unpredictability. We overcame them, as an AI-Optimistic I believe we will overcome this one as well.

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Avinash Kaushik @avinashkaushik.com · 10/12/2024

AI cannot do plenty of things today, and the ones it does also have errors/gaps. Still. When evaluating AI, it is productive to focus on what it can do. Because the version of AI you are using today is the worst it will ever be. It will only get better, occasionally in exponential leaps. #imagine

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Avinash Kaushik @avinashkaushik.com · 06/12/2024

Last day in London, and just about the perfect view. The red bus. Thames ferry. London Eye. My fav, the Shard. And... Rain. :) It has been swell. #toinfinityandbeyond

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Avinash Kaushik @avinashkaushik.com · 05/12/2024

55-70% of the success of any Marketing campaign is down to the Creative! Is your Creative strategy built to "win before you spend"? Check against the framework I've shared in my latest newsletter: zqi.me/signuptmai #winmore #marketing

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Avinash Kaushik @avinashkaushik.com · 03/12/2024

Lucky for me, I picked the right profession. 🤣 [ More Sophie: t.ly/XwdF7 ]

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Avinash Kaushik @avinashkaushik.com · 02/12/2024

#life #mood [ Artist: Joan Cornella: joancornella.net/en/ ]

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Avinash Kaushik @avinashkaushik.com · 29/11/2024

Taylor Swift website, November 2002! Look how far we've all come. 😃 #flashback #taylorswift

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Avinash Kaushik @avinashkaushik.com · 27/11/2024

I obsess about the Creative that Marketing puts out - in emails, ads, articles, everywhere. It all also takes up SO MUCH time and over-analysis by creative teams... I use this slide to remind them of reality... #marketing #creative #suckingless

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Avinash Kaushik @avinashkaushik.com · 26/11/2024

These are a fantastic set of ads by UNICEF. Effective creativity is hard. More often than not, simple works.

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Avinash Kaushik @avinashkaushik.com · 25/11/2024

This is provocative: 10% of Software Engineers do virtually no work for their employer. Stanford Research. [For in office, it drops to 6%, for fully remote it is 14%!] From the dataset of my experience, the number is likely to be significantly higher for all other functions. Data, Source t.ly/Umu5k

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Avinash Kaushik @avinashkaushik.com · 22/11/2024

Ouch, ouch! Ha, ha! Ouch, ouch, ouch! : ) Source: Alex Krokus: t.ly/F__58 #socialmediamarketing

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Avinash Kaushik @avinashkaushik.com · 20/11/2024

Technically, in this image, you are standing outside in warm sunshine... Figuring out which door to walk into so that you can do a fulfilling job which will reward you with compensation so that you can live your life. Fair?

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Avinash Kaushik @avinashkaushik.com · 20/11/2024

It is important to dig into the definitions of the Metrics you are reporting. It is 100x more important to dig into the Methodologies being used to measure those Metrics! My latest newsletter's in your inbox, it shares a matrix that'll change your professional life! :) Premium: zqi.me/signuptmai

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Avinash Kaushik @avinashkaushik.com · 19/11/2024

Why Data Analysis is crucial... 😀

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Avinash Kaushik @avinashkaushik.com · 17/11/2024

The difference between Sales & Marketing... ❤️ Credit: Crispen Porter.

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Avinash Kaushik @avinashkaushik.com · 13/11/2024

Without opening Door Two - proving you can make the company money -, you can't open Door One. Without Door One, the future is a lot less bright! [ Bit More: t.ly/sDglM ]

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