Sign in

Marshall Atkinson

@atkinsontshirt.bsky.social
114 followers 145 following 638 posts

Decorated apparel business consultant. 30 yrs, 3,000+ shops. 1:1 help with pricing, operations & profit. Author, Price for Profit. atkinsontshirt.com midjourneyexperience.com shirtlabtribe.com

PostsRepliesMedia
Marshall Atkinson @atkinsontshirt.bsky.social · 12/10/2026
Got 30 minutes in the next few weeks? I'd love to chat with you about what you are seeing in your shop and where you think the print, promo, and decorated apparel industry is heading. Your answers will form the basis of my "2027 Thinking" book. Sign up at atkinson.fyi/HelpMeWriteTheBook
000
Marshall Atkinson @atkinsontshirt.bsky.social · 07/10/2026
Frustrated with your shop software? Building your own is easier than you think. In this new @apparelist_ Apparelist article, I review some tips that you should consider. www.apparelist.com/longform/how...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 06/10/2026
Have you tried to create custom fonts using AI? It's easy. atkinson.fyi/aifonts Check out the new article in the October @imagesmaguk Images Magazine.
000
Marshall Atkinson @atkinsontshirt.bsky.social · 05/10/2026
"We need more sales" is a feeling. "We need 6 conversations a day" is a to-do list. My free AI prompt interviews you and builds a custom 90-day sales plan for your shop. Get it here: atkinson.fyi/salesplan
000
Marshall Atkinson @atkinsontshirt.bsky.social · 29/09/2026
What's slowing your shop down? Here's my take on the new tools at PRINTING United 2026 that can fix it - atkinson.fyi/printingunit...
001
Marshall Atkinson @atkinsontshirt.bsky.social · 22/09/2026
Today's the day! Shirt Lab Vegas online store masterclass. Get signed up now for the live stream. Learn how to scale your online store operation profitably. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 21/09/2026
TOMORROW! Online store masterclass. You need this! Shirt Lab Las Vegas: 5 operators, online stores, Sept 22, the day before the show. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 20/09/2026
One focused day beats a year of meaning to figure it out yourself. Shirt Lab Las Vegas: 5 operators, online stores, Sept 22, the day before the show. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 19/09/2026
Are you seriously going to miss this? Avoid the FOMO. Turn your online store volume into real profit. Alex Phelan of Tri-POD, Shirt Lab Las Vegas, Sept 22, the day before the show. In-person and virtual open. Book now. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 18/09/2026
4 days left to lock your seat. Ali Banholzer teaches scaling with systems, AI, and data. Shirt Lab Las Vegas, Sept 22, the day before Printing United. In-person or watch live from your shop. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 17/09/2026
The extra day in Vegas feels like a lot until the fulfillment fires start again back home. Shane Snodgrass with Stoked on Printing teaches how to stop them. The day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 16/09/2026
New Impressions Magazine article alert! "Speed is the New Advantage: How AI is Changing the Custom Decorated Apparel Industry" - check it out atkinson.fyi/SpeedAdvantage
000
Marshall Atkinson @atkinsontshirt.bsky.social · 16/09/2026
6 days left. The stores you haven't launched are the revenue you haven't earned. Davis Slagle of BeeGraphix teaches how to fix that. Sept 22, the day before Printing United. In-person or stream live. Reserve now. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 15/09/2026
One week to Shirt Lab Las Vegas. Jesse Freeby of Corvallis Custom teaches stores that sell. Sept 22, the day before the Printing United Expo. In-person and virtual open. Book today. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 15/09/2026
The extra day in Vegas feels like a lot until the fulfillment fires start again back home. Shane Snodgrass with Stoked on Printing teaches how to stop them. The day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 14/09/2026
Every production manager can now be a software developer. AI makes it easy to build your own shop tools. But should you? Check out my new blog article and explore some thinking behind this topic. atkinson.fyi/AItools
000
Marshall Atkinson @atkinsontshirt.bsky.social · 13/09/2026
9 days left to book. Alex Phelan of Tri-POD teaches how to turn volume into real profit. Shirt Lab Las Vegas, Sept 22, the day before the show. In-person or live-streamed. Reserve your seat. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 12/09/2026
Ten days out. Systems beat scramble every time. Ali Banholzer teaches scaling the work with systems, AI, and data. Shirt Lab Las Vegas, Sept 22. In-person or watch live. Book now. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 11/09/2026
The extra day in Vegas feels like a lot until the fulfillment fires start again back home. Shane Snodgrass with Stoked on Printing teaches how to stop them. The day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 09/09/2026
Is your shop running more low-volume, digital work? If so, you need to read this new article I wrote for The Apparelist: atkinson.fyi/moneyleaks - "Where Money Leaks for the Digital Shop"
000
Marshall Atkinson @atkinsontshirt.bsky.social · 09/09/2026
Every store you don't launch is money sitting on the table. Davis Slagle of BeeGraphix teaches how to land and launch more. Shirt Lab Las Vegas, the day before Printing United. In-person or stream live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 08/09/2026
Your employee handbook has rules for behavior and time off. Does it say one word about AI? Your team is already using it. They're just guessing at the rules because you haven't written any. Get the free copy-and-paste AI policy for your shop: atkinson.fyi/AIhandbook
000
Marshall Atkinson @atkinsontshirt.bsky.social · 08/09/2026
For the owner who suspects their online store could do more and wants the blueprint. Jesse Freeby of Corvallis Custom teaches stores that sell. Sept 22, the day before the show. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 07/09/2026
Busy isn't the goal. Profitable is. Alex Phelan of Tri-POD teaches how to turn volume into real profit. Shirt Lab Las Vegas, the day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 06/09/2026
Your store data already knows what's working. Are you reading it? Ali Banholzer teaches scaling with systems, AI, and data. Sept 22, the day before the show. In-person or watch live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 03/09/2026
Want more online store revenue? Land more stores and launch them faster. Davis Slagle of BeeGraphix teaches how. Shirt Lab Las Vegas, Sept 22, the day before Printing United. In-person or stream live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 02/09/2026
You already sell online. You don't need another store. You need the one you have to sell more. Jesse Freeby of Corvallis Custom teaches exactly that. The day before the show. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 02/09/2026
Have you ever used video to iterate on a logo concept? It's not that difficult. Check out this article in the September issue of @imagesmaguk on how you can try it today! - atkinson.fyi/videologo
000
Marshall Atkinson @atkinsontshirt.bsky.social · 01/09/2026
Volume feels like success until you check the profit. Alex Phelan of Tri-POD teaches how to turn one into the other. Shirt Lab Las Vegas, Sept 22, the day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 31/08/2026
Growth breaks the shop that has no system for it. Ali Banholzer teaches scaling the work with systems, AI, and data. Sept 22, the day before the show. In-person or watch live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 31/08/2026
You're not bad with money. You're just not looking at it. The Financial Shenanigans Index is a 3-minute quiz that scores your shop's financial blind spots and shows you what to fix first. Nobody sees your score but you. Take it: atkinson.fyi/shenanigans
000
Marshall Atkinson @atkinsontshirt.bsky.social · 30/08/2026
Everyone at the Printing United Expo sells online. Few run their stores like a real profit center. Shirt Lab Las Vegas teaches you to. 5 speakers, Sept 22, the day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 29/08/2026
The stores you never launched are the revenue you never earned. Davis Slagle of BeeGraphix teaches how to land and launch more. Sept 22, the day before Printing United. Come in person or stream live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 28/08/2026
Nobody creates an online store to break even on it. Alex Phelan of Tri-POD teaches how to turn volume into real profit. Shirt Lab Las Vegas, the day before the show. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 26/08/2026
Run online stores on gut instead of data and you leave margin on the floor. Ali Banholzer teaches scaling with systems, AI, and data. Shirt Lab Las Vegas, Sept 22, the day before the show. In-person or watch live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 25/08/2026
This one's for the shop owner who knows their online store could sell more and hasn't cracked how. Jesse Freeby of Corvallis Custom teaches stores that sell. Sept 22, the day before the show. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 25/08/2026
Have you said "Sales is so slow right now!" lately? Here's the truth. Sales isn't slow for everyone. It's just slow for you. Learn what to do to turn it around by tracking the one metric that can signal the biggest change you need to make. Read it here: atkinson.fyi/salesnumber
000
Marshall Atkinson @atkinsontshirt.bsky.social · 23/08/2026
When store volume grows, does your shop keep up or fall behind? Ali Banholzer of Wear Your Spirit Warehouse teaches scaling the work with systems, AI, and data. Sept 22, the day before the show. In-person or stream live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 22/08/2026
More online stores means more revenue, but only if you can land and launch them. Davis Slagle of BeeGraphix teaches how. One focused day, Sept 22, the day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 21/08/2026
Lots of online store work, but not much profit?. Where does it go? Alex Phelan of Tri-POD teaches how to turn volume into real profit. Shirt Lab Las Vegas, Sept 22, the day before the show. Come in person or watch live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 20/08/2026
A store that looks good and a store that sells are two different things. Jesse Freeby of Corvallis Custom shows you how to build the second kind. Online store masterclass, Sept 22, the day before Printing United. In-person or live-streamed. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 19/08/2026
You're already booked for Vegas. One more day sounds like a lot. It's the day before Printing United Expo, same trip. Rob Watson of Vantage Apparel teaches fulfillment without the chaos. Can't add the day? Stream it live. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 18/08/2026
Not for everyone at Printing United Expo. For the shop owner whose online stores aren't selling like they should. Shirt Lab Las Vegas: a one-day masterclass on stores that actually make a profit. 5 operators, September 22, the day before the show. shirtlabtribe.com/events/las-v...
000
Marshall Atkinson @atkinsontshirt.bsky.social · 17/08/2026
New article: "The State of Hiring Report: The Market Changed. Have You?" - atkinson.fyi/hiringreport - trouble finding team members for your shop? Check out this article and rethink some things
001
Marshall Atkinson @atkinsontshirt.bsky.social · 10/08/2026
Your on-time production schedule doesn't die out on the shop floor; it dies somewhere in the art approval loop - atkinson.fyi/artapproval - read my new blog and get the free AI-enabled DIY art approval form with built-in KPI tracking
010
Marshall Atkinson @atkinsontshirt.bsky.social · 04/08/2026
You can use AI image generators like Midjourney to jumpstart the idea process on a project, especially for simple, iconic art. Read all about it in the August issue of Images Magazine: atkinson.fyi/AIgraphicicon
000
Marshall Atkinson @atkinsontshirt.bsky.social · 03/08/2026
You know there is a production bottleneck that costs you money every week. In my latest blog article, I show you how to build a production-tracking app to get a custom prototype built for your shop in about 30 minutes. Get the exact step-by-step instructions for free. atkinson.fyi/trackingapp
010
Marshall Atkinson @atkinsontshirt.bsky.social · 28/07/2026
A client thought their big problem was setup speed. Setups were fine. The real problem was 53% press downtime nobody had measured. 3.71 hours lost every day. AI would've optimized the wrong problem. Finding the thing they didn't know to ask is human coaching value. Read: atkinson.fyi/fishstory
000
Marshall Atkinson @atkinsontshirt.bsky.social · 21/07/2026
Culture doesn't happen to your shop. You build it, one decision at a time. I wrote up 13 patterns I run into constantly, consulting shops just like yours. You won't have all 13. But a few will land. How many hit home? → atkinson.fyi/13questions
020
Marshall Atkinson @atkinsontshirt.bsky.social · 16/07/2026
Another shipment goes out late. Everyone in the shop has a theory about why. One person decided to actually trace it backward instead of guessing. What she found wasn't where anyone expected it to be. Read the investigation → atkinson.fyi/realreason
001