iiinova — where your digital self keeps evolving

Oscar Clark (He/Him) @athanateus.bsky.social · 13/10/2026

If your acquisition is optimized for cheap installs - not player value - you're throwing your money down the drain. In this episode of #LightningLessons we're looking at the cost of cheap installs... More Lessons: f.mtr.cool/dkgvnhstxb f.mtr.cool/o0ophvcb3q

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Oscar Clark (He/Him) @athanateus.bsky.social · 08/10/2026

What is the best evidence that everything is LiveOps? In this episode of #LightningLessons we're looking at successful premium games... More Lessons: f.mtr.cool/dkgvnhstxb f.mtr.cool/o0ophvcb3q

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Oscar Clark (He/Him) @athanateus.bsky.social · 06/10/2026

Who pays to support yesterday's players when only tomorrow's players bring in new revenue? In this episode of #LightningLessons we're continuing our argument that all games are LiveOps now... More Lessons: f.mtr.cool/dkgvnhstxb f.mtr.cool/o0ophvcb3q

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Oscar Clark (He/Him) @athanateus.bsky.social · 29/09/2026

The EU are considering new legislation. Game monetisation is under attack, but was it avoidable? In this episode of #LightningLessons we're looking at the legal pressure closing in on the games industry... More Lessons: f.mtr.cool/dkgvnhstxb f.mtr.cool/o0ophvcb3q

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Oscar Clark (He/Him) @athanateus.bsky.social · 24/09/2026

When your players hit a bug today, will they shrug it off or will they quit screaming their rage to your whole community? In this episode of #LightningLessons we're looking at how trust can help protect your team More Lessons: f.mtr.cool/dkgvnhstxb f.mtr.cool/o0ophvcb3q

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Oscar Clark (He/Him) @athanateus.bsky.social · 23/09/2026

While at #Gamescom I ran into Jack with #EdCorp and we spoke about #GarbageCountry Filmed in a busy space so sorry about the background noise! Check it out! f.mtr.cool/uolqoxaej6 f.mtr.cool/25h1unt3hn

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Oscar Clark (He/Him) @athanateus.bsky.social · 22/09/2026

If you think that your players are just one type, you need to think again... In this episode of #LightningLessons we're looking at why one label is never enough More Lessons: f.mtr.cool/dkgvnhstxb f.mtr.cool/h1up94ccgw

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Oscar Clark (He/Him) @athanateus.bsky.social · 21/09/2026

While at #Gamescom I ran into Jordy Lakiere and we spoke about #WeWhoAreAboutToDie Filmed in a busy space so sorry about the background noise! Check it out! linkedin.com/in/jordy-lakiere-892b1939 f.mtr.cool/or5ti4cxqr

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Oscar Clark (He/Him) @athanateus.bsky.social · 18/09/2026

While at #Gamescom I ran into Tom Knight and we spoke about #FireshineGames Check it out! linkedin.com/in/tom-knight71 f.mtr.cool/bw4ee7s24h

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Oscar Clark (He/Him) @athanateus.bsky.social · 17/09/2026

When you find the average lifetime value of your game is dropping, it might be that your UA team's CPI is a lie... More Lessons: f.mtr.cool/dkgvnhstxb f.mtr.cool/kyhsei0c18

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Oscar Clark (He/Him) @athanateus.bsky.social · 16/09/2026

While at #Gamescom I ran into Immanuella, a volunteer for #CrownBreakers Check it out! f.mtr.cool/1ngkcfw7z1

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Oscar Clark (He/Him) @athanateus.bsky.social · 15/09/2026

Are you really seeing patterns that can help you scale, or are you just seeing ghosts in the noise? In this episode of #LightningLessons we're looking at how we can see the signal through the noise... More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 14/09/2026

While at #Gamescom I ran into Ignacio Urgoiti Robledo and we spoke about #Wilderings Check it out! linkedin.com/in/ignaciourgoitirobledo

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Oscar Clark (He/Him) @athanateus.bsky.social · 11/09/2026

While at #Gamescom I ran into Jonny Lee and we spoke about #PowerWashSimulator2 Check it out! linkedin.com/in/jonny-lee-151a54206

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Oscar Clark (He/Him) @athanateus.bsky.social · 10/09/2026

Somewhere in your data is a small group of players doing everything right. In this episode of #LightningLessons we're looking at what your best players can teach you... More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 09/09/2026

Popped into the Supercell London studio... They have a "LiveOps Craft Exchange" event here tonight Amazing mix of teams here!!

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Oscar Clark (He/Him) @athanateus.bsky.social · 09/09/2026

While at #Gamescom I ran into Jordan Walsh and we spoke about #RustyLake #SecondMaze and #FallingApart Check it out! linkedin.com/in/jordan-walsh-609b27196

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Oscar Clark (He/Him) @athanateus.bsky.social · 09/09/2026

What a great talk from Ed #Zenimax! He talk the history of Elder Scrolls Online and then the journey they have gone on over last 12 months leading to the introduction of 'Seasons' What a complete shift of approach!

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Oscar Clark (He/Him) @athanateus.bsky.social · 09/09/2026

Marcin from TenCent talking about the way user testing can transform game development here at #LSG He opens with a topic close to my heart how working on live ops retention can have a knock on impact on FTUE

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Oscar Clark (He/Him) @athanateus.bsky.social · 09/09/2026

I love this slide from Pavlo... Reminds us that different cohorts of spending players have different patterns in terms of frequency and value (when they are buying things they actually want in a game they love)

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Oscar Clark (He/Him) @athanateus.bsky.social · 09/09/2026

Great to have Pavlo Poiasnyk talking at #LSGSummit again Talking about 'Designing Value' He is showing how to use a deductive method to build the monetisation models/game economy for a game Comparing processes for both new games and existing games (and a random game concept generator for fun!)

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Oscar Clark (He/Him) @athanateus.bsky.social · 09/09/2026

Kicking off day 2 here at Live Service Gaming Summit London with a panel on Decisions Under Pressure

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Oscar Clark (He/Him) @athanateus.bsky.social · 08/09/2026

Your average revenue per user looks healthy, but is it hiding something that could destroy your game? In this episode of #LightningLessons we're looking at how averages lie... More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 08/09/2026

Marian from Gameloft shared some incredible insights about the way they manage data... I won't share it all here but this slide sums up the takeaways...

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Oscar Clark (He/Him) @athanateus.bsky.social · 08/09/2026

"(Player) Trust is the ultimate variable we are striving for when making games It's about delivering promises time and time again" Neil McClarty @ LSG Summit

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Oscar Clark (He/Him) @athanateus.bsky.social · 08/09/2026

Matthew Lawrence from Avalanche just game an absolute masterclass on why LiveOps fails despite the skill of the team #LSGSummit These images will give you not even a hint how good it was!!!

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Oscar Clark (He/Him) @athanateus.bsky.social · 08/09/2026

We are kicking off #LSG Summit here in London With Tomas Rawlings as our MC today It's going to be amazing

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Oscar Clark (He/Him) @athanateus.bsky.social · 04/09/2026

Next week is the Live Service Gaming Summit (f.mtr.cool/nn6tnkosce) - the single best event I went to last year to meet other LiveOps practitioners! I'm speaking again this year If you are still undecided ping me - I have 20% discount code!!

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Oscar Clark (He/Him) @athanateus.bsky.social · 03/09/2026

The real question isn't how big a direct-to-consumer market is, but whether it's new spend or just a better margin... In this episode of #LightningLessons we're playing red team on our own theme More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 03/09/2026

Next week is the Live Service Gaming Summit (f.mtr.cool/i4rilx4ks7) - the single best event I went to last year to meet other LiveOps practitioners! I'm speaking again this year If you are still undecided ping me - I have 20% discount code!!

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Oscar Clark (He/Him) @athanateus.bsky.social · 02/09/2026

Next week is the Live Service Gaming Summit (f.mtr.cool/01ix0xs4du) - the single best event I went to last year to meet other LiveOps practitioners! I'm speaking again this year If you are still undecided ping me - I have 20% discount code!!

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Oscar Clark (He/Him) @athanateus.bsky.social · 01/09/2026

The shift to Direct-to-Consumer isn't happening randomly... In this episode of #LightningLessons we're talking about the three forces driving this push More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 28/08/2026

So that's a wrap for me for Gamescom 26 What a show!!

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Oscar Clark (He/Him) @athanateus.bsky.social · 27/08/2026

What's holding some teams back from launching their own direct-to-consumer sites? In this episode of #LightningLessons we're talking about direct consumer difficulties More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 27/08/2026

This is my 20th year attending Gamescom What an industry!!

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Oscar Clark (He/Him) @athanateus.bsky.social · 26/08/2026

Woot Gamescom is in full swing... Sat on Belgium stand waiting on the Belgium beers later

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Oscar Clark (He/Him) @athanateus.bsky.social · 25/08/2026

For well over a decade game teams have had to pay 30% of their revenue... In this episode of #LightningLessons we're talking about the direct consumer market More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 25/08/2026

We are having an amazing day here at gamescondev with #CommunityClubhouse Thank you so much to everyone who joined us today for coffee this morning... And I'm loving introducing folks for the amazing panels!

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Oscar Clark (He/Him) @athanateus.bsky.social · 24/08/2026

GamescomDev has officially started and I've been taking games, demoing Arcanix (and even contemplating a new idea for a book)

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Oscar Clark (He/Him) @athanateus.bsky.social · 23/08/2026

Just grabbing the train to Gatwick for my flight into Gamescom for next week

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Oscar Clark (He/Him) @athanateus.bsky.social · 21/08/2026

Are you heading to #Gamescom Cologne next week (26-30 August)? Let's set up a meeting! f.mtr.cool/gtvidnrlij

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Oscar Clark (He/Him) @athanateus.bsky.social · 20/08/2026

Regulators are proposing that game developers show players the real money exchange rate on virtual currency... In this episode of #LightningLessons we're talking about currency regulation More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 19/08/2026

Are you heading to #Gamescom Cologne next week (26-30 August)? Let's set up a meeting! f.mtr.cool/ptnytndted

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Oscar Clark (He/Him) @athanateus.bsky.social · 18/08/2026

Every economy update you ship either earns trust or it spends it! In this episode of #LightningLessons we're talking about currency inflation... More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 17/08/2026

Are you heading to #Gamescom Cologne next week (26-30 August)? Let's set up a meeting! f.mtr.cool/grdfwpfaji

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Oscar Clark (He/Him) @athanateus.bsky.social · 15/08/2026

We are delighted that the folks at #LSGSummit on 8-9th September in London have offered a discount code for people who attend our Coffee Networking at Gamescom! f.mtr.cool/qfztcsukpm

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Oscar Clark (He/Him) @athanateus.bsky.social · 14/08/2026

Are you heading to #Gamescom Cologne (26-30 August)? Let's set up a meeting! f.mtr.cool/hrzqixysxw

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Oscar Clark (He/Him) @athanateus.bsky.social · 13/08/2026

Your in-game currency isn't worth what you think... In this episode of #LightningLessons we're talking about virtual currency More Lessons on f.mtr.cool/dkgvnhstxb

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Oscar Clark (He/Him) @athanateus.bsky.social · 12/08/2026

We are delighted that the folks at #LSGSummit on 8-9th September in London have offered a discount code for people who attend our Coffee Networking at Gamescom! f.mtr.cool/allvyvzrvm

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