iiinova — where your digital self keeps evolving

Reposted by Ashley Carman

jonathan friedman @jonathanfriedman.com · 11/05/2026

Nice @ashleycarman.bsky.social scoop last week… Ina Garten is working w A+ producer Jenna Weiss-Berman on a combo interview / call-in show, and everybody’s itching to buy it

bloomberg.com

Everyone Wants a Piece of Ina Garten’s Forthcoming Podcast

Deal offers are reaching seven figures a year for a program that has yet to launch.

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Reposted by Ashley Carman

David Pierce @davidpierce.xyz · 15/03/2026

New Version History! The weird, wild story of Clubhouse, with @caseynewton.bsky.social and @ashleycarman.bsky.social 📺: youtu.be/8xmixsUdO4Q 🎧: www.theverge.com/podcast/8950...

youtu.be

The fast rise and epic fall of Clubhouse

YouTube video by Version History

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Reposted by Ashley Carman

Charlie Warzel @cwarzel.bsky.social · 12/12/2025

For your weekend perusal: An attempt to explain how Youtube ate podcasts and how everything is television now feat. NPR's Rachel Martin, Bloomberg's @ashleycarman.bsky.social, and @dkthomp.bsky.social

theatlantic.com

How YouTube Ate Podcasts and TV

Short-form video is taking over everything (including reading).

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Reposted by Ashley Carman

Davey Alba @davey.bsky.social · 20/11/2025

NEW: For months, my colleagues and I dug into YouTube's conservative airwaves and found a flourishing network of host-read ads on right-leaning podcasts. This phenomenon has enriched hosts, YouTube, and businesses that use ideology to sell. bloom.bg/3Kaio9w

YouTube’s Right-Wing Stars Fuel Boom in Politically Charged Ads

By
Davey Alba
Priyanjana Bengani
Leon Yin
Ashley Carman
Julia Love
Rachael Dottle
Elena Mejía Technology

Big Tech

November 20, 2025

On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for caffeinating gun owners; XX-XY Athletics for workout clothes symbolizing opposition to the “lunacy of the left social agenda.”

The popularity of YouTube podcasts among conservatives is driving a boom in small businesses tailoring ads to their millions of listeners, paying hosts like Joe Rogan and Candace Owens to read out promotions in the hope that fans will place orders. The phenomenon has enriched both the hosts and YouTube, supporting further growth of the businesses using ideology to sell.

A Bloomberg analysis of host-read ads across nearly 1,000 videos from eight of the platform’s top right-leaning podcasters found that advertisers on the shows routinely tapped into political identity in marketing. At least one host-read ad with a political message appeared in 91% of videos reviewed.

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Ashley Carman @ashleycarman.bsky.social · 06/02/2025

NEW: Spotify has said 70% of eligible creators and networks are uploading video podcasts to the platform, but, in reality, few of the top podcasts are doing so. Of the top 50 shows in the US, 37 regularly post to YouTube. Only eight also uploaded their episodes to Spotify.

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Reposted by Ashley Carman

Tom Giles @tomgiles.bsky.social · 31/01/2025

As @ashleycarman.bsky.social writes, "While liberals are trying to build their answer to Joe Rogan's podcast, Brett Cooper is creating the right's version of Call Her Daddy that'll appeal to Gen Z women who don't identify as feminist and are anti-abortion" www.bloomberg.com/news/newslet...

bloomberg.com

The Conservative Star Who Wants to Host the ‘Call Her Daddy’ of the Right

The first episode of Brett Cooper’s new podcast has already garnered more than two million views on YouTube.

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Reposted by Ashley Carman

Leon Yin @leonyin.org · 22/01/2025

NEW: Bloomberg reviewed +1K hours of YouTube vids from 9 popular streamers and podcasters who cater to American men. We analyzed 2 yrs of guests and transcripts to see how they discussed political topics and understand their role as a new mainstream info hub www.bloomberg.com/graphics/202...

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Ashley Carman @ashleycarman.bsky.social · 11/12/2024

youtube shared this stat today, in case anyone doubted people were using the platform to watch podcasts (and, more interestingly, are doing so on the biggest screens in their houses)

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Ashley Carman @ashleycarman.bsky.social · 04/12/2024

Found the ghost in the machine with my AI Spotify podcast 😳

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Ashley Carman @ashleycarman.bsky.social · 03/12/2024

an update on my newsletter! from me, on linkedin. link below to subscribe 🫶🫶 www.bloomberg.com/subscriptions

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Ashley Carman @ashleycarman.bsky.social · 01/12/2024

i wish they had a comment section on streeteasy

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Ashley Carman @ashleycarman.bsky.social · 29/11/2024

Still thinking bout my thanksgiving sugar cookies 🥹🥹

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Ashley Carman @ashleycarman.bsky.social · 22/11/2024

my latest: podcasters are sick of talking to the same guests as everybody else, so they're moving away from interviews. this means more co-hosts or even monologue-style shows (a fascination of mine).

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Reposted by Ashley Carman

Mariano Pagella @marianopagella.com.ar · 21/11/2024

@ashleycarman.bsky.social escribe sobre el agotamiento de los podcasts de entrevistas y la "nueva" moda de, tal vez, mologar o meter co-hosts para "intercambiar ideas". O sea... charla. En dos años pega la vuelta y se pone de moda el documental de nuevo 😌 www.bloomberg.com/news/newslet...

bloomberg.com

Tired of Recycled Guests, Podcasters Aim to Reinvent the Format

Some prominent podcast hosts are shifting away from interviews in favor of monologues and co-hosts

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