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Reposted by Ariel from Appfigures

Randy Nelson @randynelson.bsky.social · 14/05/2025

For those who follow me because of my work as a mobile market analyst, this is what the @appfigures.com team spent the past few months building as we plan exciting things specifically for game devs. We purposefully aimed for "not your usual mobile game report," so I hope you like what we landed on!

land.appfigures.com

Mobile Games in 2025: The Trends & Strategies Supercharging Revenue Growth - Report by Appfigures

In-depth analysis of mobile game markets, key trends, and the evolving landscape to help publishers grow and compete in 2025.

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 14/05/2025

We just released a BIG industry report with in-depth analysis of the booming $66B mobile games market. ⚡ Trends by genre 🔥 Monetization breakdown 🔍 Where to find gamers 🌍 Emerging markets And MUCH more in the 40+ page report. Get it for free 👉 fg.rs/2025-games-7xb

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Ariel from Appfigures @arielmichaeli.bsky.social · 30/04/2025

By choosing a very short name "Meta AI" and keeping it focus on _just_ that, all the algorithm really sees is "AI". Give the algorithm a few days and thanks to the focused name and the existing momentum Meta AI will enter the top 5 results. There's more to this...

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Ariel from Appfigures @arielmichaeli.bsky.social · 30/04/2025

2. The name: everyone's fighting over the keyword "AI", with a popularity of 75/100, but ChatGPT and Grok don't even have it in their name because they're "too cool". They make up for that mistake with lots of new ratings, but Meta can beat them without all of those ratings...

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Ariel from Appfigures @arielmichaeli.bsky.social · 30/04/2025

That the algorithm already knows of the app, which will help it index faster. And they'll need that for the *other* important change they made 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 30/04/2025

And not just a ton all at once, the algorithms hate that, they need a steady stream like the kind Meta View already had. Not many... only 54 new ratings in the US App Store. But that'll probably change quickly. The other benefit is 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 30/04/2025

When it comes to discovery, launching a new app requires a lot of energy to generate momentum. Meta has the capacity to do that with paid ads, but organic discovery is a different ball game. Even for Meta. To show up next to ChatGPT and Grok, the leaders, Meta needs ratings 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 30/04/2025

1. Reusing an existing app instead of making a new one: Even though Meta is branding this as a new app, under the hood it isn't. Meta repurposed Meta View, the companion app for its smart glasses, as Meta AI. Why? 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 30/04/2025

Meta is finally taking on ChatGPT, Grok, and DeepSeek 🎉 But as the new kid in town it needed to do something clever to be able to compete for discovery. And it did! Here's how and what every developer can learn from it 👇 (a very short 🧵) techcrunch.com/2025/04/29/...

techcrunch.com

Meta launches a stand-alone AI app to compete with ChatGPT | TechCrunch

After integrating Meta AI into WhatsApp, Instagram, Facebook, and Messenger, Meta is rolling out a stand-alone AI app. Unveiled at Meta's LlamaCon event

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Ariel from Appfigures @arielmichaeli.bsky.social · 28/04/2025

Here are all the extra languages you can use: 1. Arabic 2. Chinese (Simplified) 3. Chinese (Traditional) 4. French 5. Korean 6. Portuguese (Brazil) 7. Russian 8. Spanish (Mexico) 9. Vietnamese All of the details → appfigures.com/resources/g...

appfigures.com

How to 10x the Size of Your Keyword List in the App Store

Learn how you can double, or more, the size of your keyword list for App Store Optimization (ASO)

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Ariel from Appfigures @arielmichaeli.bsky.social · 28/04/2025

In the US, the App Store reads 10 localizations and indexes them all for search purposes. That means that you, like Jade, can use more keywords to get discovery. How to do it + a full list of languages you can use in the US in the post below 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 28/04/2025

Jade uses English words in the French localization, which the App Store in the US reads and indexes just like it does the English localization! This isn't "illegal" or "blackhat ASO" just good understanding of the algorithm. Curious how it works? 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 28/04/2025

🚨🚨🚨 How did this app rank #1 for a keyword it doesn't have in its name OR subtitle when competitors have theirs in both??? You have to look real close, and when you do, it's *very* obvious. But if you still can't see it, let me show you: (a very short 🧵)

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 24/03/2025

You've got (ASO) questions and we have all the answers! Bring your questions and join us for an open LIVE App Store Optimization and Search Ads Q&A this Wednesday @ 10:30AM EST Stream link → fg.rs/ls52

youtube.com

LIVE: App Growth Expert Answers Biggest ASO and ASA Questions

ASO and Apple Search Ads are the strongest tools the app stores provide for growing your downloads and you should be taking full advantage of them. But how? ...

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Ariel from Appfigures @arielmichaeli.bsky.social · 11/03/2025

Anthropic also advertises Claude on the iPhone with Search Ads - across ~40K keywords according to @appfigures data - but it's more expensive there so they rank #5...

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Ariel from Appfigures @arielmichaeli.bsky.social · 11/03/2025

Apple Search Ads, but with a twist! Anthropic targets iPad users with Apple Search Ads - where the bids are cheaper - across more than 47,000 keywords in key countries. Strategy: Create an ASA campaign for your app targeting iPad users to save 💰 What about iPhone? 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 11/03/2025

Claude is now making $1M a month. Here's the secret to how it can compete with big names like ChatGPT, Gemini, and Grok: 👇 (it's a strategy you should copy)

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Ariel from Appfigures @arielmichaeli.bsky.social · 10/03/2025

3️⃣ Trending apps: 1. Check out the top apps from the App Store or Google Play at appfigures.com/top-apps (all countries and categories are there) 3. Click an app in the list to see its downloads and revenue

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Ariel from Appfigures @arielmichaeli.bsky.social · 10/03/2025

2️⃣ Advanced mode: 1. Log into @appfigures Explorer 2. Search for apps by name, category, dev name, and more (those filters are free for all) 3. Click an app in the list to see its downloads and revenue

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Ariel from Appfigures @arielmichaeli.bsky.social · 10/03/2025

1️⃣ Easy mode: 1. Sign up for a free @appfigures account (appfigures.com/signup) 2. Type the name of the app into the search bar 3. Select the app to see its downloads and revenue

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Ariel from Appfigures @arielmichaeli.bsky.social · 10/03/2025

Stop guessing and start making decisions with data 💪 Here’s how to see how many downloads and how much money ANY mobile app or game on the App Store and Google Play is getting for FREE (3 ways) 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 19/02/2025

It’s wild that LinkedIn is the highest-earning platform on mobile. Just wild! I know Bluesky is also working on that. Let’s see if it’ll make a dent

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 19/02/2025

If your an Appfigures user say hi and we’ll give you a follow 👋

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 30/01/2025

Get our AI Trends to Watch in 2025 report for free → fg.rs/ai

land.appfigures.com

Rise of AI Apps: Trends Shaping 2025 - Industry Report by Appfigures

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 30/01/2025

DeepSeek might be on 🔥 right now but its App Store launch wasn't a match for ChatGPT in the US. It didn't beat Copilot or Gemini. All three launched with substantial ad campaigns though, so it's not a true comparison. Link to our 80+ page AI Trends report below 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 22/01/2025

Keyword research is the most important thing you can spend your time on to get more downloads - and with the right tools and process it doesn’t take a long time. I’m going to show you how I do it live in a few hours. Join me → fg.rs/ls47

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YouTube

Share your videos with friends, family, and the world

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 21/01/2025

Although TikTok is *technically* back it's still not back in the App Store or Google Play. These apps are gaining momentum right now - which one do you think will stick? Here are the numbers from this weekend → appfigures.com/resources/i...

appfigures.com

No More TikTok - This is Where TikTokers Are Going

It's official, TikTok is banned in the US and has been removed from the App Store and Google Play along with CapCut and ...

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 21/01/2025

A mad rush to keep TikTok led to tons of downloads for VPNs. They weren't helpful, but there's a big lesson in there for app makers → appfigures.com/resources/i...

appfigures.com

A VPN Won't Help You Get on TikTok, But That's Not Stopping the Downloads!

TikTok's ban went into effect a few hours ago which means it was completely removed from the App Store and Google Play, ...

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Ariel from Appfigures @arielmichaeli.bsky.social · 22/01/2025

I would recommend looking at them as two separate signals. First, popularity: you want the highest your app could realistically rank in. Filter out the ones you don’t want and then, competitiveness: you want to stay away from the very high ones if you can.

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Ariel from Appfigures @arielmichaeli.bsky.social · 17/01/2025

Don’t play the snooze game with this

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Ariel from Appfigures @arielmichaeli.bsky.social · 15/01/2025

Explode app isn't exploding on the charts just yet, but it is climbing up. Let's see how far it'll go 🌐 Ranked in 37 countries In the 🇺🇸: 📈 #21 in Utilities 💬 #86 on iMessage (Overall) 👑 #297 in Top Apps x.com/nikitabier/...

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Reposted by Ariel from Appfigures

Appfigures @appfigures.com · 13/01/2025

🗞️ This Week in Apps: 1. How Much Will Creators Lose if TikTok is Banned? 2. Bluesky Still Has an Elon Problem... 3. Mark is Just Trying to Keep Facebook Relevant 4. The Highest Earning Apps in December 5. The Most Downloaded Apps in December appfigures.com/resources/t...

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Ariel from Appfigures @arielmichaeli.bsky.social · 13/01/2025

Fun fact: There are more than 1,000 icons that look a lot like Bluesky's in the App Store and Google Play. How unique is your icon? Find out here for free → appfigures.com/lab/icons/app

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Ariel from Appfigures @arielmichaeli.bsky.social · 09/01/2025

I second that youtube channel! Lots of great stuff there :) My guides are also a good place to start → appfigures.com/resources/gu... YouTube → youtube.com/appfigures

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Ariel from Appfigures @arielmichaeli.bsky.social · 16/12/2024

Intern 👋🙈 but good eye, it wasn’t up for long.

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Reposted by Ariel from Appfigures

Ariel from Appfigures @arielmichaeli.bsky.social · 29/11/2024

Don’t miss this one 👇

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Ariel from Appfigures @arielmichaeli.bsky.social · 01/12/2024

That’s what I would do. Use a comma instead and see how that changes things.

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Ariel from Appfigures @arielmichaeli.bsky.social · 01/12/2024

I believe the algo will handle it because that’s how Hebrew works. But I recommend monitoring after you make the change.

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Ariel from Appfigures @arielmichaeli.bsky.social · 01/12/2024

I’ve seen that as well. Remember. While intent may be similar across cultures how it’s expressed could be vastly different. This isn’t specifically for RTL languages but more about the culture you’re targeting, so make sure to do your competitor research.

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Ariel from Appfigures @arielmichaeli.bsky.social · 01/12/2024

Good luck with those localizations. There are big markets that read rtl so lots of potential

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Ariel from Appfigures @arielmichaeli.bsky.social · 01/12/2024

It should follow the same logic - start with the most important (so most important on the right). The algorithm reads with the language.

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