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Andy Beach

@andybeach.bsky.social

47 followers 65 following 4 posts

CTO of Media at Microsoft, cocktail fan, rusty old car enthusiast.

Posts Replies Media

Reposted by Andy Beach

J.D. Connor @jdconnor.bsky.social · 07/08/2026

What I appreciate about @andybeach.bsky.social's "Engines of Change" newsletter is that he moves so smoothly between the technical transformations of media & entertainment technology and the socio-organizational changes that necessarily attend them. This from www.enginesofchange.ai/p/when-ai-st...

the ecosystem for IP contribution and IP delivery is maturing into a single fabric at the exact moment the industry is deciding what besides humans will need to consume it. A generation of transport decisions and a generation of AI decisions are landing in the same budget cycles. An operator who resolves the first with only human viewers in mind will realistically have to resolve it again.

The standards and the devices set the technical boundary, but they rarely set the operating pace. The SMPTE ST 2110 transition taught this lesson once. Moving the video plant to IP required new orchestration, monitoring, security practices, and skills across teams that had spent careers working in SDI. What looked like a transport migration repeatedly became a people problem wearing a technology costume. MoQ erases a seam in the architecture that contribution teams and distribution teams have spent fifteen years defining themselves against, with separate vendors, separate budgets, and separate on-call rotations. Remove the seam and in theory someone owns the whole pipe, and decides which machines may publish into it, under whose authority, with what record. In other words, the protocol could grant AI models and agents a seat in the stream. Deciding what it is allowed to say once it sits down belongs to operators, and that debate is moving as fast as the spec itself.

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Andy Beach @andybeach.bsky.social · 08/03/2025

open.substack.com/pub/abeach/p...

open.substack.com

What I'm Up To & What to Sip This Weekend

Work updates and a cocktail!

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Andy Beach @andybeach.bsky.social · 14/01/2025

Whelp, I guess this is where I hang out now. Please suggest folks I should pay attention too.

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Andy Beach @andybeach.bsky.social · 02/12/2024

I’m flying to the UK currently (mostly london but a side quest to Manchester for about 12 hours as well). Any tips on what I should do, see, eat or drink while I’m in blighty?

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