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Andrey Mir

@andrey4mir.bsky.social
76 followers 40 following 55 posts

Author: The Viral Inquisitor ⬩ Digital Future in the Rearview Mirror ⬩ Postjournalism and the death of newspapers ⬩ Human as Media. I study media and everything. andrey4mir.substack.com

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Andrey Mir @andrey4mir.bsky.social · 31/08/2026
Just a small catalog of essential books on media ecology, postjournalism, digital orality, and AI. Start with this one: www.amazon.com/dp/B0FHK51WFB
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Andrey Mir @andrey4mir.bsky.social · 23/11/2025
The dark side of the screen (The reversal of light) open.substack.com/pub/andrey4m...
open.substack.com
The dark side of the screen (The reversal of light)
Our journey from dark to light screens—and now back again—illuminates how digital media shape human perception.
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Andrey Mir @andrey4mir.bsky.social · 19/09/2025
CAMPAIGN UPDATE Kickstarter campaign for my new book “Counter-Digital Media Literacy” hit 54% of its funding goal (CA$6,400) by the end of the 2nd day. Join the cause of counter-digital media literacy! www.kickstarter.com/projects/and...
kickstarter.com
Counter-Digital Media Literacy
A book of practical strategies to resist digital nudges and reclaim offline–online balance.
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Andrey Mir @andrey4mir.bsky.social · 06/08/2025
“The Digital Reversal” – #1 Amazon Hot New Release in Digital Media. “The future of the book is the blurb,” said Marshall McLuhan. This book is written in tweets – 1,295 of them. It’s a Tweetise – a reversal of the book. Check it out on Amazon: amazon.com/dp/B0FHK51WFB
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Andrey Mir @andrey4mir.bsky.social · 29/07/2025
New book: “The Digital Reversal. Thread-saga of Media Evolution.” “The future of the book is the blurb,” said McLuhan. The future arrives - this book is written in tweets, 1,295 of them. In thread-chapters, they describe what media evolution does to us. www.amazon.com/dp/B0FHK51WFB
amazon.com
The Digital Reversal. Thread-saga of Media Evolution
The Digital Reversal. Thread-saga of Media Evolution - Kindle edition by Mir, Andrey. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Digital Reversal. Thread-saga of Media Evolution.
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Andrey Mir @andrey4mir.bsky.social · 21/05/2025
Media effects of escalated digital publishing - citation inflation - self-reinforced interdisciplinarity - the fusion of publishing and social media publicity with its social contagion have turned academia into activism. My latest in Discourse. www.discoursemagazine.com/p/academic-a...
discoursemagazine.com
Academic Activism as an Effect of Digital Media
The social media forces of virality have irrevocably changed the nature of academia
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Andrey Mir @andrey4mir.bsky.social · 01/05/2025
"Digital Future in the Rearview Mirror" explores the digital shift as a reversal of literacy through the lens of media determinism. The effects of orality and literacy are examined to show how they play out in digital society. www.amazon.com/dp/B0CP4QLNSS
amazon.com
Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect
Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect - Kindle edition by Mir, Andrey. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect.
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Reposted by Andrey Mir
ProMarket @promarket.bsky.social · 16/04/2025
NEW: @andrey4mir.bsky.social writes that antitrust scholarship and enforcement seeking to break up platform monopolies overlook benefits that these platforms provide because they are monopolies. He says this should be kept in mind while seeking to alleviate harms any monopoly incurs to the economy.
promarket.org
The Benefits of Platform Monopoly - ProMarket
Andrey Mir writes that antitrust scholarship and enforcement seeking to break up platform monopolies overlook the benefits that these platforms provide because they are monopolies. He says the communi...
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Andrey Mir @andrey4mir.bsky.social · 09/03/2025
The Chain of Singularities Why deep space exploration will never happen. – Nanotechnologies as medieval alchemy. – The completion of media evolution. – The trial by getting high. – The paradox of self-copying. – Mega-evolution and Singularity-2. andrey4mir.substack.com/p/the-chain-...
andrey4mir.substack.com
The Chain of Singularities
A futuristic speculation
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Andrey Mir @andrey4mir.bsky.social · 08/03/2025
No. Strong societies depend on all information.
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Andrey Mir @andrey4mir.bsky.social · 27/02/2025
⚡️FOUR FACTORS THAT ENDED THE REVOLT OF THE PUBLIC 1) The global demographic transition to digital, which caused the revolt of the public in the first place, is now complete. This demographic transition occured in 2 distinct waves:.. My latest in Discourse: www.discoursemagazine.com/p/is-the-rev...
discoursemagazine.com
Is the Revolt of the Public Over?
The public may still be revolting, but digital media is now ushering in the restoration of institutional control over society
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Andrey Mir @andrey4mir.bsky.social · 26/02/2025
"Postjournalism" and "The Revolt of the Public" - always together. Best sellers in Amazon's Media & Internet in Politics. www.amazon.com/gp/bestselle...
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Andrey Mir @andrey4mir.bsky.social · 19/02/2025
The growth of public use of interjections, the most ‘non-semiotic’ of verbal means, clearly indicates the reversal of culture from literate to oral.
andrey4mir.substack.com
Interjections and emojis: the digital reversal of literacy back to the origin of speech
The growth of public use of interjections, the most ‘non-semiotic’ of verbal means, clearly indicates the reversal of culture from literate to oral.
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Andrey Mir @andrey4mir.bsky.social · 08/02/2025
Here are we go: #1 Amazon Bestseller in Digital Media: Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect. Check it out: www.amazon.com/dp/B0CP4QLNSS
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Andrey Mir @andrey4mir.bsky.social · 08/02/2025
"Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect" is #3 in Amazon Best Sellers category Digital Media. Not only "Digital Media" though but that's ok. Make it #1 - www.amazon.com/Digital-Futu...
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Andrey Mir @andrey4mir.bsky.social · 05/02/2025
The Wrong Theory. Beautifully awkward Katy Perry Left Shark moment – Shark Ex Machina – Wrong Olympic snowflake – Perfectness alienates, wrongness invites – Сargo cult of robot journalists – Give them bait – Degas’ horse head cut – Wrong means exists. andrey4mir.substack.com/p/the-wrong-...
andrey4mir.substack.com
The Wrong Theory. Wrongness as a lure, in design and media
Beautifully awkward Katy Perry Left Shark moment.
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Andrey Mir @andrey4mir.bsky.social · 26/01/2025
"The book encompasses everything related to the two most famous Canadian scholars, from their lives to all relevant events, key concepts, and the people involved in their orbit, making "Wisdom Weavers" truly an encyclopedia of all things Innis and McLuhan." andrey4mir.substack.com/p/the-encycl...
andrey4mir.substack.com
The encyclopedia of the Toronto School of Communication
Toronto has definitely been not just a "meeting place," but also a place of force. A review of "Wisdom Weavers."
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Andrey Mir @andrey4mir.bsky.social · 17/01/2025
Alphabetic writing visualized not the objects or the ideas of objects but speech itself. Viewing recorded speech meant seeing the “footprints” of thinking. andrey4mir.substack.com/p/effects-of...
andrey4mir.substack.com
Effects of writing. Thinking about thinking: logic and theorizing
Alphabetic writing visualized not the objects or the ideas of objects but speech itself.
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Andrey Mir @andrey4mir.bsky.social · 11/01/2025
9. Boredom during leisure time is important! When children have nothing to do, they face the challenge of entertaining themselves, which is highly beneficial for cognitive development andrey4mir.substack.com/p/screen-tim...
andrey4mir.substack.com
Screen time is stolen time: 19 digital rules for kids and families
This is an appendix to my review of Michel Desmurget’s 2022 book Screen Damage: The Dangers of Digital Media for Children. At the end of the book, Desmurget suggests “Seven Fundamental Rules.” However...
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Reposted by Andrey Mir
mathewi @mathewingram.com · 10/01/2025
Nate Silver says the idea of “fact-checking” as a separate subset of specialized journalism requiring special experts is odd, and he’s not wrong: www.natesilver.net/p/the-ris…
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Andrey Mir @andrey4mir.bsky.social · 09/01/2025
Screen time is stolen time: 19 digital rules for kids and families andrey4mir.substack.com/p/screen-tim...
andrey4mir.substack.com
Screen time is stolen time: 19 digital rules for kids and families
This is an appendix to my review of Michel Desmurget’s 2022 book Screen Damage: The Dangers of Digital Media for Children. At the end of the book, Desmurget suggests “Seven Fundamental Rules.” However...
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Reposted by Andrey Mir
mathewi @mathewingram.com · 05/01/2025
This is worse than anything that was alleged in the Twitter Files
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Andrey Mir @andrey4mir.bsky.social · 02/01/2025
The Manifesto of the Viral Editor From the blogosphere to social media — from the Viral Editor to the Viral Inquisitor andrey4mir.substack.com/p/the-manife...
andrey4mir.substack.com
The Manifesto of the Viral Editor
From the blogosphere to social media — from the Viral Editor to the Viral Inquisitor
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Andrey Mir @andrey4mir.bsky.social · 29/12/2024
In terms of media ecology, yes to all of this. The (only) affordance of guns is killing. There were no errors before pencils. There is no such thing as drunk driving without cars. There was no obesity before utensils.
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Andrey Mir @andrey4mir.bsky.social · 28/12/2024
Business stimuli for the media to cover Trump’s every move contributed to a media environment favorable to Trumpism. Commodifighting Trump: the Trump bump in the news media --> andrey4mir.substack.com/p/commodifig...
andrey4mir.substack.com
Commodifighting Trump: the Trump bump in the news media
In 2016-2018, Donald Trump made the mainstream American media great again. Not for long, though.
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Andrey Mir @andrey4mir.bsky.social · 22/12/2024
How else can Elon Musk affect bureaucracy? Grok, or any AI, can simplify bills for the public or become a political weapon. Journalism realized a similar idea 15 years ago but with crowdsourcing, not AI. Read about Guardian's project to control lawmakers. www.discoursemagazine.com/p/how-else-c...
discoursemagazine.com
How Else Can Elon Musk Affect Bureaucracy?
Grok, or any AI, can simplify bills for the public or become a political weapon
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Reposted by Andrey Mir
Luke LeBrun @lukelebrun.ca · 16/12/2024
I believe it is an unwritten parliamentary convention that the Deputy Prime Minister shall retain their title and powers until someone sends enough emails nagging the PMO's IT guy to update the prime minister's website
Prime Minister's website as of 6:55 PM EST Monday Dec 16, 2024 showing Chrystia Freeland is still Deputy Prime Minister
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Andrey Mir @andrey4mir.bsky.social · 14/12/2024
New book: The Viral Inquisitor. The world is switching from print to digital. Media are the hardware of society, and culture is its software; a change in hardware makes habitual software obsolete and disrupts old balances. Get it on Amazon: www.amazon.com/dp/B0DBW1P28L
amazon.com
The Viral Inquisitor and other essays on postjournalism and media ecology
Amazon.com: The Viral Inquisitor and other essays on postjournalism and media ecology eBook : Mir, Andrey: Kindle Store
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Andrey Mir @andrey4mir.bsky.social · 14/12/2024
A great piece by @Schneider_CM in Discourse Social media’s biggest strength—that all users can post and have their voices heard—became its greatest weakness: that all users can post and have their voices heard. BUT NO: the problem is not people.. 1/3 www.discoursemagazine.com/p/sorry-soci...
discoursemagazine.com
Sorry, Social Media Is Never Getting Any Better
It’s the ‘social’ part that’s the problem
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Andrey Mir @andrey4mir.bsky.social · 14/12/2024
BBS AI-powered headline generator has joined the fake news production. BBC complained that Apple AI turned its news into a misleading snippet: "Luigi Mangione shoots himself." On the bright side, they saved on the human social media editor. www.bbc.com/news/article...
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Andrey Mir @andrey4mir.bsky.social · 11/12/2024
Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect. www.amazon.com/dp/B0CP4QLNSS
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Andrey Mir @andrey4mir.bsky.social · 10/12/2024
The combination of censorship, algorithmic control, and the criminalization of online behavior will only grow more sophisticated as digital platforms continue to evolve and converge with the state. andrey4mir.substack.com/p/the-immine...
andrey4mir.substack.com
The imminence of Internet censorship
The Internet has transformed from a tool of liberation to a mechanism of social control.
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Andrey Mir @andrey4mir.bsky.social · 07/12/2024
So far true, but: monetization? Or should someone pay for maintaining it? What are the interests of those who pay? (Also interesting that Clay Shirky is still in the field, long time no seen.)
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Andrey Mir @andrey4mir.bsky.social · 05/12/2024
Effects of writing: arrest of the flow and completeness of the story Primary orality had some capacities for fragmenting—oral communication was naturally constrained by time and space. The digital flow is not. andrey4mir.substack.com/p/effects-of...
andrey4mir.substack.com
Effects of writing: arrest of the flow and completeness of the story
Primary orality had some capacities for fragmenting—oral communication was naturally constrained by time and space.
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Reposted by Andrey Mir
Emily Bell @emilybell.bsky.social · 04/12/2024
If you have been playing around with notebook LM you will already know why podcasters are alarmed . At @towcenter.bsky.social we put it through its paces at turning stories into political material in about 5 minutes - www.cjr.org/tow_center/p...
cjr.org
Plotting with Podcasts
AI tools are generating ultra-realistic customized podcasts that can be used for a variety of legitimate purposes. The Tow Center tests how they can also create misleading content and propaganda.
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Andrey Mir @andrey4mir.bsky.social · 03/12/2024
This is a minor growing pain so far. The growth from 13 to 24 mln in one month can't help but affect both quality and admins' countermeasures.
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Andrey Mir @andrey4mir.bsky.social · 02/12/2024
Effects of writing: Fragmentation of the flow and structuring of the world Written words—and especially letters—halted and disassembled the natural flow of events, reassembling it into the intelligible structure—knowledge. --> andrey4mir.substack.com/p/effects-of...
andrey4mir.substack.com
Effects of writing: Fragmentation of the flow and structuring of the world
Written words—and especially letters—halted and disassembled the natural flow of events, reassembling it into the intelligible structure—knowledge.
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Andrey Mir @andrey4mir.bsky.social · 01/12/2024
Since we live in an environment shaped by literacy, it is invisible – we do not know its characteristics. Even less do we know about orality. ...A pure example of residual orality is the mafia. In other situations, people also revert to orality. andrey4mir.substack.com/p/the-litera...
andrey4mir.substack.com
The literate bias
"The features of orality" - a section from "Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect"
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Andrey Mir @andrey4mir.bsky.social · 30/11/2024
"Newspapers are a sort of paper version of Twitter for your nan. Apparently, they still exist, but only outside petrol stations near the briquettes, behind little plastic windows, like a little news zoo."
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Reposted by Andrey Mir
Kevin Rothrock @kevinrothrock.me · 23/11/2024
hard to exaggerate how nuts the engagement is on Bluesky compared to 𝕏. a vastly smaller user base (at least officially), but just look at these stats for one of the biggest newspapers on Earth. Musk has absolutely trashed the platform. folks, you are not locked in on 𝕏. not even a little.
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Andrey Mir @andrey4mir.bsky.social · 28/11/2024
Irony is a product of literacy. There was no irony before writing—nor hypocrisy, for that matter. (Both require a split between thought and feeling, enabled by writing, which separates the known from the knower.)
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Andrey Mir @andrey4mir.bsky.social · 25/11/2024
The disservices of the alphabet: Environmental withdrawal. The trauma of the alphabet involved the dissolution of society based on tribal unity and kinship. Digital orality reverses the media effects of the alphabet and retrieves some features of tribalism. andrey4mir.substack.com/p/the-disser...
andrey4mir.substack.com
The disservices of the alphabet. Environmental withdrawal.
The trauma of the alphabet involved the dissolution of society based on tribal unity and kinship. Digital orality reverses the media effects of the alphabet and retrieves some features of tribalism.
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Andrey Mir @andrey4mir.bsky.social · 22/11/2024
Media literacy is cooperation with the inevitable Media literacy discerns what we do with media from what media do to us. andrey4mir.substack.com/p/eight-thes...
andrey4mir.substack.com
Eight theses on digital media literacy
A manifesto of cooperation with the inevitable
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Andrey Mir @andrey4mir.bsky.social · 21/11/2024
1. There is no selfie without sharing. 3. The only condition for a selfie to transcend personal time and space is reaching out to others. 3.1. Each person is a servomechanism for another, liking or affirming in some other way one’s evidence of existence. --> andrey4mir.substack.com/p/on-the-sel...
andrey4mir.substack.com
On Selfie as an Affirmation of Existence
(This is a pretentious probe; don’t read it if you’re not into such stuff)
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Andrey Mir @andrey4mir.bsky.social · 21/11/2024
Postjournalism and the death of newspapers is #24 right now in Social Media Amazon Best Sellers. # 2 and #8 (how so?) - Character Limit: How Elon Musk Destroyed Twitter. --> amazon.com/dp/B08GWWXDG7
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Andrey Mir @andrey4mir.bsky.social · 21/11/2024
The birth of the Viral Inquisitor Digital media not only compressed the time and space that once separated people but also enabled a new language: digital speech, which has traits of both oral and written communication. andrey4mir.substack.com/p/the-birth-...
andrey4mir.substack.com
The birth of the Viral Inquisitor
Social media increasingly serve not to facilitate the simple exchange of written information but to sort out everyone’s attitude toward the most pressing issues of the day.
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