Sign in

The ANA

@anamarketers.bsky.social
36 followers 16 following 524 posts

Shaping the future of marketing ana.net

PostsRepliesMedia
The ANA @anamarketers.bsky.social · 14/09/2026
This week, ANA’s Jersuha Harvey joins marketing professionals and students from around the world for ANA’s Global Day of Learning, a day dedicated to learning, growth, and the future of our industry. Join us September 17 shorturl.at/YsGrd
000
The ANA @anamarketers.bsky.social · 08/09/2026
At ANA’s Global Day of Learning, Sam Monnie of Purpose Hive will explore how purpose can build demand, strengthen loyalty, and create competitive advantage. Be part of the conversation Sept. 17. ANA members can register free. shorturl.at/Vl1u9
000
The ANA @anamarketers.bsky.social · 03/09/2026
Brand and performance are stronger together. Research from the ANA Brand Practice and WARC finds that a more balanced advertising investment portfolio can lift overall revenue returns by 25% to 100%. ANA members can download the report now. shorturl.at/UJWDc
000
The ANA @anamarketers.bsky.social · 31/08/2026
Media quality is improving, but results vary across industries. New IAS research finds video viewability reached nearly 80% globally, with CPG leading on media quality while travel and entertainment face greater challenges. Read more: shorturl.at/rvfKF
000
The ANA @anamarketers.bsky.social · 28/08/2026
Put AI into practice. Empowerment AI: Marketing Bootcamp brings marketers together Sept. 29–30 in Chicago for hands-on Gen AI training covering tools, prompts, campaign development, measurement, and more. Build practical skills you can use immediately. Register today. shorturl.at/vBDKh
000
The ANA @anamarketers.bsky.social · 27/08/2026
Brand and performance aren’t opposing forces. New ANA Brand Practice and WARC research finds that a more balanced advertising investment portfolio can lift overall revenue returns by 25% to 100%. ANA members can download the full report now. shorturl.at/iHV3Q
000
The ANA @anamarketers.bsky.social · 25/08/2026
B2B marketing isn't purely rational. Emotional connection matters, as does balancing brand building with demand. B2B Creativity: Busting Myths explores how marketers can strengthen both. ANA members can download the report now. shorturl.at/vXNov
000
The ANA @anamarketers.bsky.social · 24/08/2026
Retail media spend is rising, but measurement remains difficult to compare across networks. A new ANA report explores the need for greater standardization and more consistent outcomes. ANA members can download the report now. shorturl.at/TF10G
000
The ANA @anamarketers.bsky.social · 21/08/2026
Brand building and business outcomes don’t have to compete. See how MANSCAPED, Nestlé, and Rocket Companies are connecting brand investment to measurable results and making a stronger case for brand across the C-suite. Read more. shorturl.at/DWGdM
000
The ANA @anamarketers.bsky.social · 20/08/2026
What does it really take to scale AI? At the 2026 ANA AI and Technology for Marketers Conference, Shelly Palmer will explore the culture, data, security, and organizational readiness needed to turn AI investment into measurable business value. Register now. shorturl.at/UOZXY
000
The ANA @anamarketers.bsky.social · 18/08/2026
Join us at ANA’s Global Day of Learning for The Future of Cross-Media Measurement, featuring Shenan Reed of General Motors. ANA members register for free, and non-member pricing is available. Register today. shorturl.at/4ewkR
000
The ANA @anamarketers.bsky.social · 17/08/2026
Introducing a new ANA report on measurement standardization across retail and commerce media. The report explores key industry challenges and establishes an initial framework to help drive greater consistency and outcome comparability. ANA members can download the report. shorturl.at/rGVpw
000
The ANA @anamarketers.bsky.social · 13/08/2026
Explore The Future of Creativity with Soyoung Kang at ANA’s Global Day of Learning on September 17. Free for ANA members, with registration and pricing available for non-members: shorturl.at/huGBn
000
The ANA @anamarketers.bsky.social · 12/08/2026
B2B creativity is on the rise. B2B Creativity: Busting Myths explores how creativity is evolving and offers six recommendations for more effective B2B marketing. ANA members can download the report now. shorturl.at/ByXW7
000
The ANA @anamarketers.bsky.social · 11/08/2026
AI adoption isn’t one-size-fits-all across generations. Micro-generations offer a more nuanced view of who is questioning AI, who is operationalizing it, and who is already treating it like a teammate. Read more: shorturl.at/izQiq
000
The ANA @anamarketers.bsky.social · 11/08/2026
The best validation comes from the marketers driving growth. Hear from marketing leaders behind many of the world's most recognized brands as they share what's working, what's changing, and what’s next for marketers. Explore the agenda and register today. shorturl.at/vmIqT
000
The ANA @anamarketers.bsky.social · 10/08/2026
Multicultural marketing continues to evolve across organizations. Explore 8 key takeaways from the ANA State of the Multicultural Marketing Function report on staffing, funding, measurement, governance, and sales impact. ANA members can download the report now. shorturl.at/1J5Bb
000
The ANA @anamarketers.bsky.social · 07/08/2026
Creative may be your strongest marketing lever, but is it being measured with the rigor needed to prove business impact? Gain Theory's Global CMO Survey examines the disconnect between creative confidence and financial proof, and what it means for growth. Learn more: shorturl.at/QO8Ml
010
The ANA @anamarketers.bsky.social · 07/08/2026
Learn why employee-generated content is delivering stronger engagement, authenticity, and paid media performance, and how marketers can build it into their strategy. Read more: bit.ly/4xrBCdW
000
The ANA @anamarketers.bsky.social · 05/08/2026
AI is reshaping restaurant marketing through personalization, loyalty, and smarter operations. The biggest takeaway? Strong data is the foundation for meaningful AI results. Explore the latest trends and examples in the newest ASK Research Service article. Read more. shorturl.at/7wYLW
000
The ANA @anamarketers.bsky.social · 04/08/2026
The ANA's State of the Multicultural Marketing Function report offers benchmarks on staffing, investment, and measurement to help marketers assess where opportunities exist. ANA members can download the full report. shorturl.at/sN4LO
000
The ANA @anamarketers.bsky.social · 03/08/2026
Automotive marketing is changing fast. The brands that lead will balance innovation with the heritage and trust consumers value most. Read the latest ANA Magazine article by Lindsey Dickman, EVP at Kantar. bit.ly/4gbgy5m
000
The ANA @anamarketers.bsky.social · 03/08/2026
Marketing's future is co-created. Join Jose Gorbea, Global Head of Brands, Agencies, & Innovations at HP, for The Future of Co-Creation at ANA Global Day of Learning on Sept. 17. ANA members register FREE. Non-members can also register. shorturl.at/yH0iJ
000
The ANA @anamarketers.bsky.social · 31/07/2026
Join Cord Silverstein, CEO of Integrate AI, for the ANA Empowerment AI: Marketing Bootcamp, Sept. 29–30 in Chicago. Hands-on AI training. Proven prompts. Practical strategies. Early bird pricing ends Aug. 28. Register today. shorturl.at/9AQTD
000
The ANA @anamarketers.bsky.social · 30/07/2026
Join us Sept. 28-30 in Chicago for the 2026 ANA Measurement & Analytics Conference. Hear from industry leaders on AI, retail media, CTV, performance measurement, and more. More speakers will be announced soon. Register and learn more. shorturl.at/IMaXE
000
The ANA @anamarketers.bsky.social · 29/07/2026
In this ANA Magazine article, Rosie O'Meara, CEO at GroundTruth, explains how predictive AI is helping marketers move beyond historical data to reach consumers based on future purchase intent. Read the full article to learn how prediction is reshaping audience targeting. shorturl.at/SVRo9
020
The ANA @anamarketers.bsky.social · 28/07/2026
AI search is redefining B2B discovery. Learn ANA's seven Gen AI search optimization strategies and how to create content that earns visibility with both buyers and AI. ANA members can download the presentation. shorturl.at/EMbKj
000
The ANA @anamarketers.bsky.social · 28/07/2026
Challenge your thinking, gain fresh perspectives, and learn from the marketers behind many of the world's leading brands—all while there's still time to strengthen your strategy before it's finalized. Register today. shorturl.at/CuMi7
000
The ANA @anamarketers.bsky.social · 27/07/2026
AI can amplify marketing performance, but only when organizations are aligned. A new CMO Council study finds business silos and martech integration challenges continue to limit AI's potential. Read more in ANA Magazine. shorturl.at/ClEhA
000
The ANA @anamarketers.bsky.social · 27/07/2026
Join us Sept. 23–25 in Oxon Hill, Md., for the 2026 ANA AI and Technology for Marketers Conference, presented by Meta. Hear real-world AI case studies and practical strategies for governance, MarTech, personalization, and more. Explore the agenda and register today. shorturl.at/1beSx
001
The ANA @anamarketers.bsky.social · 22/07/2026
Digital marketing is evolving faster than ever. Explore the latest trends, best practices, and real-world campaign examples shaping the future of digital and social media. Read more: shorturl.at/DmQWC
000
The ANA @anamarketers.bsky.social · 20/07/2026
Explore award-winning campaigns in Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2 and see how culturally inclusive marketing is driving stronger brands and business results. ANA members can download their copy. shorturl.at/ovmLf
000
The ANA @anamarketers.bsky.social · 14/07/2026
Learn AI by doing. Join Cord Silverstein, CEO of Integrate AI, at the ANA's Empowerment AI: Marketing Bootcamp, Sept. 29–30 in Chicago, for hands-on training with AI tools, practical prompts, and strategies to build smarter marketing campaigns. Register now. shorturl.at/epqYT
000
The ANA @anamarketers.bsky.social · 13/07/2026
Award-winning work is one of the best ways to spark new ideas. Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2 showcases campaigns that demonstrate how culturally relevant marketing drives stronger consumer connections and business results. shorturl.at/VivZo
000
The ANA @anamarketers.bsky.social · 10/07/2026
How does your in-house agency compare? The 2026 State of In-Housing Report benchmarks AI adoption, business impact, strategic growth, and more. ANA members can download the report now. shorturl.at/bDG9x
000
The ANA @anamarketers.bsky.social · 08/07/2026
QSR and Restaurant Day at the ANA. Gain practical insights on balancing sales and brand growth, navigating price sensitivity, and building lasting customer relationships. Learn more and register shorturl.at/mPO7f
000
The ANA @anamarketers.bsky.social · 08/07/2026
Discover award-winning campaigns and proven strategies in Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2. Explore how leading marketers are building authentic connections with today's growth audiences. ANA members can download their copy today. shorturl.at/OomKO
000
The ANA @anamarketers.bsky.social · 07/07/2026
See what Trinadha Kandi, Managing Director at Deloitte Digital, has to say about the ANA MarTech Mastery Awards. If your team is delivering measurable impact through MarTech, data, and AI, we'd love to celebrate your work. Enter today: shorturl.at/u3tZe
000
The ANA @anamarketers.bsky.social · 06/07/2026
Julia Huang shares her perspective on cultural insight, AI, creative effectiveness, and what separates good work from Grand Prize-worthy work. If you're preparing an entry for the Multicultural & Inclusive Marketing Excellence Awards, don't miss it. Final deadline is July 17. bit.ly/4wnIHeJ
010
The ANA @anamarketers.bsky.social · 02/07/2026
See AI-powered creative workflows in action at the next ANA Hands-On AI Tool Sandbox Series on 7/14 at 12:00 p.m. ET. No pre-recorded demos. Just a live walkthrough from Pencil showing how AI can take campaigns from ideation to production. ANA members, reserve your spot. shorturl.at/khQuc
000
The ANA @anamarketers.bsky.social · 02/07/2026
Past attendee Amy Han Risher of Goodwill Industries International shares her experience. Join us July 8–10 in Los Angeles for practical insights, fresh ideas, and valuable connections. Register today: shorturl.at/tBZ2u
000
The ANA @anamarketers.bsky.social · 02/07/2026
Past attendee Amy Han Risher of Goodwill Industries International shares her experience. Join us July 8–10 in Los Angeles for practical insights, fresh ideas, and valuable connections. Register today: shorturl.at/BCCmO
000
The ANA @anamarketers.bsky.social · 01/07/2026
Bring ANA expertise straight to your team with Amplify. Learn how this new member benefit delivers live, interactive sessions packed with research, benchmarks, and practical marketing insights. ANA members can view the webinar rewind. shorturl.at/pSrGd
shorturl.at
Meet Amplify: Bringing ANA’s Top Marketing Experts and Insights Directly to Your Team
In this webinar, learn about Amplify, the ANA’s new member benefit designed to bring our industry expertise straight to your organization through live, no-cost, interactive sessions built around your ...
000
The ANA @anamarketers.bsky.social · 30/06/2026
Don't just take our word for it. Hear what past attendee Sophie Parker had to say about the ANA Digital & Social Media Conference. Join us July 8–10 in Los Angeles for practical insights, fresh ideas, and valuable connections. Register: shorturl.at/16AaY
000
The ANA @anamarketers.bsky.social · 30/06/2026
AI dominated Cannes Lions, but the focus has shifted to transparency, accountability, and trust. The ANA's Jeff Minsky recaps the biggest AI announcements from Google, Meta, Adobe, TikTok, Amazon, and more, and what they mean for marketers. Read more: shorturl.at/HJmzu
000
The ANA @anamarketers.bsky.social · 30/06/2026
AI is changing how brands create and optimize marketing. Creators are becoming central to brand storytelling. And success increasingly depends on balancing innovation with a clear, consistent brand strategy. See how marketing leaders are preparing for what's next. shorturl.at/mafvu
100
The ANA @anamarketers.bsky.social · 29/06/2026
The ANA Agentic Series continues! Join us on July 21 at 2:00 p.m. ET for a practical discussion on what it takes to transition agentic AI from an ambitious idea to operational readiness. ANA members can register here: shorturl.at/KE9Zm
000
The ANA @anamarketers.bsky.social · 25/06/2026
The winners of the 2026 ANA In-House Excellence Awards are here! Celebrating the in-house agencies and leaders setting a new standard for creativity, strategy, and business impact. See the complete list of winners: shorturl.at/x9GaS
000
The ANA @anamarketers.bsky.social · 25/06/2026
Join Forbes Top 2025 Creator Adam W. and Made By All Founder & CEO Leanne Perice for a behind-the-scenes look at how viral content is created, tested, and scaled. Learn what brands need to know to build authentic creator partnerships that resonate. shorturl.at/SsACk
010
The ANA @anamarketers.bsky.social · 25/06/2026
AI is shifting marketing from collecting data to making smarter decisions. Learn how clean, connected data can improve targeting, personalization, and omnichannel campaign performance. Read more. shorturl.at/9q4dm
000