Reposted by Ana Ines Langer
From pub snacks to playlists, new UK PM Andy Burnham has drawn praise for his social media strategy - especially on TikTok. Prof Ana Ines Langer and Dr Lluis de Nadal Alsina write for @scotsman.com about why transgression pays for politicians.
www.scotsman.com/news/opinion...
scotsman.com
The TikTok age meets the populist age - here's what is behind Burnham's videos
In today’s attention economy, transgression is the new currency