Amy Webb @amywebb.bsky.social · 12/11/2025This doodle is one that I tend to sketch and show often when I'm meeting with leaders. (Especially leaders of publicly-traded companies.) The present can feel volatile and unsettling. Don't let that be a distraction. Keep your focus on what you're building towards in the future. 1142
Reposted by Amy WebbSXSW @sxsw.com · 01/10/2025@amywebb.bsky.social: CEO, futurist, and long-time SXSW alumna will return to the stage to deliver her yearly exploration of emerging technology trends. 183
Amy Webb @amywebb.bsky.social · 01/10/2025There is an important lesson here for leaders both inside and outside of Hollywood: Moats aren’t static. They drain faster than you think. Especially when you spend 10+ years pretending the water level isn’t dropping. 020
Amy Webb @amywebb.bsky.social · 01/10/2025Instead of preparing, Hollywood’s leaders doubled down on the illusion of safety — convinced their competitive moat was wide, their business immune, and that AI “could never touch them.” Fast forward: today Tilly has SAG-AFTRA scrambling to draw red lines and prevent “synthetic performers.” 120
Amy Webb @amywebb.bsky.social · 01/10/2025A marketing stunt, sure — but also an unmistakable preview of what was coming. That was 14 years ago. I wrote & spoke about this extensively between 2012 - 2018, warning that as AI matured, generative content would challenge everything from Hollywood to cybersecurity to democracy and information. 100
Amy Webb @amywebb.bsky.social · 01/10/2025Back in 2011, Japanese idol group AKB48 introduced a new member — Aimi Eguchi. Fans adored her. She looked perfect, fit right in, and drew real attention. Except she wasn’t real at all. She was a CG mashup of six human performers. 100
Amy Webb @amywebb.bsky.social · 01/10/2025Hollywood is acting like Tilly Norwood, the "AI Actress" came out of nowhere. Let’s not kid ourselves: they’ve had more than a decade to prepare for this. 130
Amy Webb @amywebb.bsky.social · 03/09/2025This is wild. I don’t know if I trust Russia’s numbers on this but any number greater than 1 is, quite frankly, stunning. on.ft.com/4p3TsQuon.ft.comThe Americans moving to wartime Russia for ‘traditional values’Moscow promotes visa scheme aimed at those disaffected by western society 450
Amy Webb @amywebb.bsky.social · 10/12/2024Which technologies will reshape our world in 2025? My Annual Letter just went out to all of our Future Today Institute clients, but you can read it online here: mailchi.mp/futuretodayi...mailchi.mpWhat technology will matter most in 2025?What tech will matter most in the coming year? Read Amy Webb's annual letter. 2379
Amy Webb @amywebb.bsky.social · 29/11/2024My colleagues and I are paying close attention to consumer spending today — if it beats analyst expectations, we think post-election sentiment might be a driving factor, which means more optimism & likely more consumer and corporate spending in 2025. Strong signal for folks in #strategicforesight. 240
Amy Webb @amywebb.bsky.social · 21/11/2024But also, now my feed is now all politics again, which happened on Threads, Insta, Twitter and FB before. 🫠 150