iiinova — where your digital self keeps evolving

American Marketing Association @amamarketing.bsky.social · 1h

NYC, we’re coming for you. 👀 Advertising Week is THIS WEEK, Oct. 5–8, and AMA will be there bringing marketers together to connect, swap ideas, and make the most of the week. If you’re heading to #AWNY, come find us! 👋 Register here: bit.ly/46Wv8sh

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American Marketing Association @amamarketing.bsky.social · 20h

Sorry, I can’t. I have plans. By “plans,” I mean getting every AMA badge I can possibly collect. 😌🎓 Start collecting yours! 👉 bit.ly/4jvStIE P.S. Are you an AMA member? You already have 1 waiting for you!

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American Marketing Association @amamarketing.bsky.social · 04/10/2026

What if you could predict which creative will convert before putting media dollars behind it? As AI and creators continue to multiply the amount of content marketers can produce, could predictive testing become a bigger part of how we decide what’s worth putting budget behind?

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American Marketing Association @amamarketing.bsky.social · 02/10/2026

What a few days in Chicago! 🏙️ Our 2026 AMA Staff Summit brought our team together for meaningful learning, collaboration, big ideas, plenty of laughs, and time to reconnect.

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American Marketing Association @amamarketing.bsky.social · 30/09/2026

This week, we highlight Bennie F. Johnson's conversation with Emily Mazreku Director of Marketing Strategy at Breakthrough T1D covering the full circle moments in our work, creating and holding space for our community, and the need to challenge what we see. Tune in here ➡️ hubs.ly/Q04yL5J_0

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American Marketing Association @amamarketing.bsky.social · 30/09/2026

Search engines and reviews still lead product research, but AI is quickly becoming part of how consumers discover and evaluate what to buy. Among consumers who use AI weekly, 55.13% use AI chatbots for product research (ahead of social media, retail websites, YouTube and even friends and family).

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American Marketing Association @amamarketing.bsky.social · 30/09/2026

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American Marketing Association @amamarketing.bsky.social · 27/09/2026

Paid advertising 101: An essential building block for any marketing strategy. Your ad’s reach depends on three key factors: bid amount, ad quality, and user engagement. Master these, and even simple campaigns can make a big impact. 📷: Semrush

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American Marketing Association @amamarketing.bsky.social · 25/09/2026

Brands are giving people something to read, not just something to buy. The real question for marketers might not be: “Should our brand start a newsletter?” It’s: “Would anyone actually want to read it?” 👀 Read more from Marketing Brew: bit.ly/4iIziel

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American Marketing Association @amamarketing.bsky.social · 24/09/2026

What makes a brand memorable? Ulli Appelbaum, Founder of First The Trousers Then The Shoes, joins AMA’s Bennie F. Johnson to talk about the value of marketing fundamentals, the need for empathy, and how we build brand memories and identities. Listen here 👉 hubs.ly/Q04y7hqR0

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American Marketing Association @amamarketing.bsky.social · 21/09/2026

Between the creative problem-solving, big ideas and seeing your work make an impact, there’s always something to get excited about. What’s your favorite part of the job? AMA membership is built to help you keep pace with people, research, and tools in one place! 👉 hubs.ly/Q04vccxb0

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American Marketing Association @amamarketing.bsky.social · 21/09/2026

As organizations prioritize marketing automation, SEO, content strategy, and customer experience, the competition for qualified talent remains high. 🎯 Looking to hire or explore new opportunities in marketing? Check out the AMA Job Board: ama.org/jobs

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American Marketing Association @amamarketing.bsky.social · 21/09/2026

Teams are racing to use AI for everything from ideation to creative, while consumers are telling researchers they're increasingly annoyed by it. Is AI adoption actually resonating with your audience, or are we building for each other instead of for the people buying from us? Source: Marketing Brew

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American Marketing Association @amamarketing.bsky.social · 20/09/2026

Your content metrics are talking. Are you listening to the right ones? From figuring out what data you’re missing to turning measurement into actual content improvements, this upcoming training has it all! 👉 hubs.ly/Q04t7FYG0

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American Marketing Association @amamarketing.bsky.social · 17/09/2026

If higher ed marketing is your world, this is your space. #AMAHigherEd is where higher ed marketers come together to share what’s actually working, challenge each other’s thinking, and leave with ideas you can put into action right away. Early-bird savings! 👉 www.ama.org/he

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American Marketing Association @amamarketing.bsky.social · 16/09/2026

It’s easy to optimize for what’s measurable. Harder to prioritize what’s meaningful. How are you balancing the two? ⬇️ #MarketingMetrics #MetricTracking #MarketingReporting

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American Marketing Association @amamarketing.bsky.social · 13/09/2026

💡 Gen Z now makes up 42% of Pinterest’s global user base and they’re the fastest-growing group on the platform. Pinterest isn’t just for mood boards anymore. As Gen Z uses it to explore brands, plan purchases, and build identity, marketers are rethinking how they show up visually and authentically.

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American Marketing Association @amamarketing.bsky.social · 12/09/2026

Brands are starting to explore advertising directly to AI agents, from Time serving “Agent Ads” to Wayfair optimizing product data so agents can make better recommendations. For marketers, the takeaway is clear: AI visibility is becoming more than SEO. It may become its own media channel.

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American Marketing Association @amamarketing.bsky.social · 12/09/2026

Are you all-in on prompting, cautiously testing the waters, or still questioning every AI-generated answer? Find out which AI personality type sounds most like you and get more insights into how marketers are navigating AI in the 2026 AMA State of Marketing Careers Report 👉 bit.ly/46XpiGM

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American Marketing Association @amamarketing.bsky.social · 11/09/2026

A crowded moment can be a creative opportunity. 🌭 Johnsonville’s “Sausage for Dinner” campaign shows how brands can tap into cultural context in a playful, on-brand way. A smart reminder: relevance + creativity can make a familiar product feel fresh.

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American Marketing Association @amamarketing.bsky.social · 08/09/2026

Ever visit a website, leave without buying, then see an ad for it later? 👀 That’s retargeting. It’s a simple way to stay top of mind and re-engage people who showed interest but weren’t quite ready to convert. Quick breakdown via Semrush: bit.ly/2OO8VIh

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American Marketing Association @amamarketing.bsky.social · 07/09/2026

What’s the funniest “assumption” you’ve heard about your job? 😂👇 #MarketingHumor #MarketingJobs

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American Marketing Association @amamarketing.bsky.social · 07/09/2026

Likes and shares are nice, but real social media ROI comes from engagement that drives business impact. Tracking conversions, leads, and interactions helps marketers make smarter decisions. How do you balance creativity with measurable results in your campaigns? 📷 via Berke Citak / Unsplash

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American Marketing Association @amamarketing.bsky.social · 06/09/2026

No clear strategy? 🚩 Ignoring the data? 🚩 Trying to sell before building trust? 🚩 The best digital marketing isn’t about getting everything right the first time. It’s about being consistent, testing what works, paying attention to the data, and adapting along the way.

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American Marketing Association @amamarketing.bsky.social · 05/09/2026

We’re putting together a community montage for this year’s AMA Symposium for the Marketing of Higher Education and we want your campus to be part of it. Send it our way by September 25 👉 bit.ly/4AclY8q Proudly produced and sponsored by SimpsonScarborough.

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American Marketing Association @amamarketing.bsky.social · 05/09/2026

Marketing management isn't just about launching campaigns. It's about setting goals, making strategic decisions, executing effectively, and continuously improving along the way. Great marketing is a cycle, not a one-time event. AMA's archive of insights and more 👉 hubs.ly/Q04n80Dz0

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American Marketing Association @amamarketing.bsky.social · 04/09/2026

Happy #CollegeColorsDay! 🌟 Head over to our @ama_marketing Instagram to enter for a chance to win free registration to the 2026 AMA Higher Ed Symposium coming up in November! bit.ly/4zX1Dnk

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American Marketing Association @amamarketing.bsky.social · 03/09/2026

The AMA Mentorship Program is your opportunity to build meaningful connections, share knowledge, and grow together, whether you’re an experienced marketer ready to give back or a student looking to take the next step. Don't wait! The application deadline is coming up 👉 bit.ly/3GzPBch

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American Marketing Association @amamarketing.bsky.social · 01/09/2026

Marketers: are we jumping straight into Halloween, or can summer have one more moment? 🎃☀️

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American Marketing Association @amamarketing.bsky.social · 01/09/2026

Whether you're a marketing generalist or specialize in areas like content, social or SEO, this course with Will Francis will show you how to streamline your workflow, generate ideas faster and make more data-driven decisions: hubs.ly/Q04s90RY0

hubs.ly

Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026)

Access your trainingLive Sessions: September 3, 10, 17 and 2410am - 12pm CentralCvent (https://cvent.me/ml4AQZ) Add event to calendar:

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American Marketing Association @amamarketing.bsky.social · 31/08/2026

What is SEO Strategy? 🤳 An SEO strategy is a plan that outlines how to improve a website’s search engine visibility. It involves goal setting, technical SEO, on-page SEO, off-page SEO, and goal tracking through analytics. Learn more about SEO in the AMA #SEO Archives here 👉 bit.ly/47mZROo

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American Marketing Association @amamarketing.bsky.social · 31/08/2026

The AMA Job Board has roles for marketers at every level. See what's waiting for you! ➡️ bit.ly/49ERRel #JobSearch #Hiring #JobSearch

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American Marketing Association @amamarketing.bsky.social · 28/08/2026

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American Marketing Association @amamarketing.bsky.social · 27/08/2026

Which channel delivers the best ROI? 📱 SMS: speed + engagement ✉️ Email: depth + visuals 🎯 Paid ads: reach + new audiences The best marketers know it’s not either/or. Use each channel where it works best. Image Credit: MailChimp

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American Marketing Association @amamarketing.bsky.social · 26/08/2026

We love seeing research from the Journal of Marketing featured in TIME! A great example of how marketing research can help us better understand the human side of consumer behavior! bit.ly/4qzi9Wg

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The Art of Mess in the AI Era

AI will be shaped by artists whose choices are specific enough to resist its defaults, writes Debbie Millman.

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American Marketing Association @amamarketing.bsky.social · 24/08/2026

🎤 Meet the 2026 #AMAHigherEd Keynotes! Get ready to hear from inspiring leaders bringing fresh perspectives on marketing, culture, leadership and the future of higher ed. Swipe through to meet this year’s keynote speakers!

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American Marketing Association @amamarketing.bsky.social · 23/08/2026

Gap’s new fall campaign, “Denim on your own,” brings together Obsession star Inde Navarrette and singer-songwriter Malcolm Todd for a music-driven take on denim. 👖🎶 It’s selling a feeling, using music, nostalgia, and culture to connect with a new generation. bit.ly/4xOzY6e

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American Marketing Association @amamarketing.bsky.social · 23/08/2026

Casper's 2022 blog post, “10 Dog Sleeping Positions + Their Adorable Meanings,” is simple, fun, and honestly something dog owners would probably click on even if they had never heard of Casper. And that’s what makes it work: bit.ly/4wLJfLr

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American Marketing Association @amamarketing.bsky.social · 22/08/2026

A Journal of Marketing study finds that Automated Lead Nurturing (ALN) can improve outcomes, but only in the right context. The biggest strategic takeaway? Use ALN strategically to support, not replace, human interaction. Read the full study here 👉 bit.ly/3HTdUmk

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American Marketing Association @amamarketing.bsky.social · 21/08/2026

The countdown is officially on! We're just about 80 days out from #AMAHigherEd 🎉 Tag someone in the comments you can't wait to reconnect with or someone who always leaves you feeling inspired. 🙌

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American Marketing Association @amamarketing.bsky.social · 18/08/2026

New AMA Journal of Interactive Marketing research finds consumers may see service robots as profit-driven—which can clash with the authenticity expected from CSR. Can brands use AI to drive efficiency without making their purpose feel less authentic? bit.ly/4x9pYog

ama.org

Research Insight | The Disconnect Between Service Robots and Corporate Social Responsibility

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American Marketing Association @amamarketing.bsky.social · 17/08/2026

Get ready to AMPLIFY your ideas, your voice, your creativity and your connections. Big shoutout to Negin Khalafi from the California State University, Chico AMA Chapter for creating this year’s theme! 💙 Join us for the ICC Information Session October 27! hubs.ly/Q04rMLh-0

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American Marketing Association @amamarketing.bsky.social · 14/08/2026

Knowing the difference between #BrandAwareness and #BrandRecall helps marketers make brands not just seen, but remembered. How do you approach balancing awareness and recall in your campaigns? 💬

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American Marketing Association @amamarketing.bsky.social · 12/08/2026

Stay ahead of what's happening in marketing without the clutter. Get insights, trends, and event updates straight to your inbox 👉 bit.ly/4a6Ywyd #Marketing #Newsletter #MarketingNews #MarketingEvents #Email

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American Marketing Association @amamarketing.bsky.social · 09/08/2026

In this episode of Marketing / And, Chris Epple, joins AMA CEO Bennie F. Johnson for a conversation on global engagement, the power of listening, and why the best marketers think more like anthropologists. 🎧 bit.ly/49j0UB0

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American Marketing Association @amamarketing.bsky.social · 09/08/2026

Know a higher education marketer doing work worth celebrating? 🏆 Award nominations close August 10! Recognize the individuals and teams whose creativity, leadership and collaboration are making an impact in higher education marketing. hubs.ly/Q04nMVnk0

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American Marketing Association @amamarketing.bsky.social · 08/08/2026

Boost your marketing credibility with AMA Certification 📈⭐ Stand out from the crowd, gain recognition, and unlock new career opportunities. See how it works 👉 lnkd.in/e-MFmGG #AMAPCM #MarketingCertification #Certifications

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