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ACES: The Society for Editing @acesediting.bsky.social · 01/10/2025

If you were on today’s #ACESChat and looking for more tips on marketing yourself, this month’s webinar is on point! It’s free to attend (or watch the recording later) for ACES members.

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Reposted by Alysha Love

Which opens us up to remind you, anyone can be an #ACESchat guest. Just present us with a topic idea!

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I’m so glad it was helpful to you!

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At this point, I don't use a scheduler for my social media! I don't post often enough or across enough platforms to justify it. #ACESChat

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A6: Thanks for keeping us on schedule and running a great #ACESChat! - Determine your unique differentiator - Use your personality - Know your audience and goals - Do what fits with your time/energy/effort Holler at me with any other questions! Thanks for the engaging hour!

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A5: Blog posts with writing tips, helpful social posts, webinars, #ACESChat or presentations are ways editors can show off their knowledge in service of marketing goals. Whether these are comfortable to you and fit with your goals/audience determines whether you should try content marketing. 2/2

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A5: I do love content marketing! The idea is that you provide valuable content to your potential audience upfront, without trying to sell them on anything. It can get tricky to determine the payoff from content marketing because there usually aren't direct sales metrics attached. 1/2 #ACESChat

Good Q! Two considerations: 1. Are your audiences the same on both platforms? (You might be spamming the same people!) 2. Do the platforms play nicely? (With IG/Threads/FB, they play nicer as Meta platforms.) I often make tweaks to content across platforms, even if the meat stays the same #ACESChat

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And it's hard because I think the general consensus is that editors are still looking for a new social media home post-Twitter, so if building a reputation/community among peers is your goal, the scene is a bit fractured #ACESChat

I want you to feel empowered to NOT be on TikTok! :D #ACESChat

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A4: For my businesses, I do create placeholder accounts to "save my spot." But I don't actively feed these accounts; I put enough information to route users to my website/other socials. In short: Be where your audience is, and be where you have the energy to maintain a presence. 2/2 #ACESChat

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A4: Haha, I love this question because I'm not actually going to answer it! It 100% depends on your goals, your preferences (if you hate Tiktok, don't force a Tiktok account!) and where your audience is :) 1/2 #ACESChat

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I find that it helps to *not* think of it as marketing! Changing the language to "connecting with people who need editing" or "building relationships with other editors" feels more natural, but it can still get us thinking about "and how do I convey who I am and what I do?" #ACESChat

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A3: Once you've defined your goal, identify where the audience is. Be in those places, talking to those people, and being sure that your effort is spent in the places it'll have the highest impact. Building a rep might = LinkedIn/Bluesky but selling to authors might = FB groups 2/2 #ACESChat

A3: Ah! This is where I think people can get really tripped up: trying to be everywhere and do everything for marketing *without* having marketing goals! So to start, identify your marketing goal. Are you building your reputation? Selling a particular editing service? Etc. 1/2 #ACESChat

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Check out @monocleediting.bsky.social for a lovely example of this kind of tactic in a Bluesky bio! #ACESChat

A2: I think that understanding our unique differentiator can be one of the hardest parts to see for ourselves. That unusual thing in your background or the task that comes really easily to you can be our special sauce. Ask a close colleague or friend if you need help identifying yours! 3/3 #ACESChat

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A2: Creating your online persona or brand is about distilling who you are and what you do for a specific audience. As you write a Bluesky bio, for example, I suggest: - Being specific - Touting your unique differentiator or "special sauce" - Throwing in a personal connection point 2/3 #ACESChat

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A2: Excellent question! The great news is that editors across the board tend to be stellar critical thinkers, which is helpful when you're deciding how to market yourself. (By marketing yourself, I mean both establishing "your brand" as well as getting ready to sell your services.) 1/3 #ACESChat

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Hi, @sarahwean.bsky.social! Glad you're joining! This is a running chat. ACES asks question, and the rest of the community and I will answer. It's a great interactive way to learn and share knowledge! #ACESChat

A1: When I burned out in journalism, I was able to pick up a content marketing job at Intuit QuickBooks. The communication skills translated, and I learned a ton about what goes into running and marketing for a business. 2/2 #ACESChat

A1: I got my start in journalism at Mizzou's journalism school, then in D.C. newsrooms. I 100% believe that a solid foundation in communication — being able to write clearly, concisely and truthfully — is invaluable. 1/2 #ACESChat

Hello, editors of Bluesky! It's good to be here. #ACESChat