iiinova — where your digital self keeps evolving

Reposted by Alex Bouchard

Hookdeck @hookdeck.com · 29/07/2025

The Hookdeck Event Gateway allows full control over transformation and filter order in your event pipeline. Options include: → Filter or transform first → Cleanup data pre-delivery → Deliver only essential data Available via dashboard UI and API.

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Reposted by Alex Bouchard

Hookdeck @hookdeck.com · 14/05/2025

Creating scalable, reliable outbound webhook infrastructure is tough. We're launching interviews with senior engineers to explore their strategies. First up: Michael Woodward from paddle.com www.youtube.com/watch?v=-r1...

youtube.com

How Paddle Scales Webhook Delivery: Architecture, Retries, and Real-World Challenges

Welcome to Event Delivery Challenges at Scale — a series where Phil Leggetter speaks with engineering leaders about the real-world challenges of delivering e...

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Reposted by Alex Bouchard

Hookdeck @hookdeck.com · 08/05/2025

Outpost is now a trending Go repo on GitHub 🎉 A huge thanks to everyone who got involved with our launch, and those just discovering our new OSS outbound webhooks and event destinations infrastructure project.

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Reposted by Alex Bouchard

Hookdeck @hookdeck.com · 06/05/2025

🟦 Introducing Outpost — open-source outbound webhooks & event destinations infrastructure from Hookdeck (us). Scalable, reliable, and low-maintenance. Native support for Webhooks, SQS, RabbitMQ, GCP Pub/Sub, Kafka & more. Built for modern event delivery. 🔗 github.com/hookdeck/ou...

github.com

GitHub - hookdeck/outpost: Open Source Outbound Webhooks and Event Destinations Infrastructure

Open Source Outbound Webhooks and Event Destinations Infrastructure - hookdeck/outpost

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Reposted by Alex Bouchard

Hookdeck @hookdeck.com · 03/04/2025

Introducing the Hookdeck Publish API - simplifying sending webhooks with Hookdeck.

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Alex Bouchard @alexbouchard.bsky.social · 07/03/2025

That's huge change, both in terms of making Hookdeck even easier to use but also by setting the ground work to expand support for new protocols and direct integrations.

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Alex Bouchard @alexbouchard.bsky.social · 27/02/2025

The Event Destinations Initiative puts a name and guidelines in the direction the industry is moving. Webhooks have maximum flexibility but suffer from poor performance, DX, security and costs. Stripe, Shopify & Twilio to name a few shows us we can do a lot better!

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Alex Bouchard @alexbouchard.bsky.social · 02/12/2024

Data from Shopify's Black Friday webhook performance. ~50B webhooks with latencies of p50=1s, avg=2s, p99=7s. Three latency spikes (400% for 2-5min each). Rock-solid since 11/30 14:00 UTC. This is what reliability at scale looks like. The team deserves praise!

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Alex Bouchard @alexbouchard.bsky.social · 29/11/2024

Just crazy to BFCM volume come in. Blowing past all previous milestones.

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Alex Bouchard @alexbouchard.bsky.social · 22/11/2024

New Macbook, new day torturing myself over the decision to start clean or use the migration assistant 🫣

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Reposted by Alex Bouchard

Hookdeck @hookdeck.com · 15/11/2024

What is an Event Gateway? Well, the folks at Wineshipping used an Event Gateway to manage inbound events, and outbound events, for inter-service communication, and to transform their event-driven infrastructure. Learn more 👇 hookdeck.com/blog/wineshi...

hookdeck.com

90% fewer API calls, 3,000% better CX: How Hookdeck took Wineshipping from polling to an event-driven architecture

Discover how Hookdeck transformed Wineshipping's logistics infrastructure with an event-driven architecture, reducing API calls by 90% and improving customer service by 3,000%.

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Alex Bouchard @alexbouchard.bsky.social · 16/11/2024

Saturday morning fun working on a greenfield project. Can't beat that feeling it's been a while 🤩

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Alex Bouchard @alexbouchard.bsky.social · 11/11/2024

Dealing with Firefox CSS issues makes me wonder for how long we'll keep doing this with plummeting market share 🤔

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