Neville Hobson @nevillehobson.xyz · 13/08/2026AI workslop isn't simply bad AI output. It can waste colleagues' time, damage trust and erode what an organisation knows to be true. In FIR 525, @shelholtz.bsky.social and I ask whether this is really an AI problem – or a leadership problem. 🎧💻 www.firpodcastnetwork.com/fir-525-the-... 011
Neville Hobson @nevillehobson.xyz · 07/07/2026Ford rehired 300+ veteran engineers after AI quality checks fell short – and topped JD Power's quality survey as a result. In #FIRpodcast 521, @shelholtz.bsky.social and I discuss the gap between documentation and judgement, and what IBM and Klarna's AI reversals reveal. 🎧💻 bit.ly/4vOuU0S 010
Neville Hobson @nevillehobson.xyz · 24/06/2026“AI will fail. And everyone agrees.” A brilliant collection of memorable quotes by people who knew things, curated by @RubenHassid. ruben.substack.com/p/why-ai-… 000
Neville Hobson @nevillehobson.xyz · 14/06/2026Is there nowhere good online anymore to post jokes during games? #FIFAWorldCup2026 www.theverge.com/entertain… 000
Neville Hobson @nevillehobson.xyz · 11/06/2026#IABC World Conference 2026 opens in Toronto on Sunday. Theme: the communicator's evolving role – agility, ethics, leadership through change. Worth attending if you can. wc.iabc.com/About/About-... 010
Neville Hobson @nevillehobson.xyz · 05/06/2026My #Plaud Note just arrived. Goodbye notebooks full of half-finished thoughts. Hello, conversations, insights, and hopefully a lot fewer missed details! uk.plaud.ai/products/… 000
Neville Hobson @nevillehobson.xyz · 23/05/2026Recording #FIRpodcast 515, the long-form episode for May. @shelholtz and I had fun with this one! Episode drops on Monday 25 May. www.firpodcastnetwork.com/for-immed… 011
Neville Hobson @nevillehobson.xyz · 18/04/2026“The unlikely coalition that put Trump back in the White House is unravelling as he alienates MAGA influencers, religious conservatives, anti-interventionists who wanted an end to forever wars and anyone who craves relief from years of inflation.” Good analysis bit.ly/4cvnh7g 000
Neville Hobson @nevillehobson.xyz · 17/04/2026“A slew of major global gatherings – from Kenya and New Zealand to the Global Coral Reef Summit – are going to help coral reefs get the attention they deserve”, says Jason Momoa www.theguardian.com/commentis… 000
Neville Hobson @nevillehobson.xyz · 14/04/2026So that was the cunning PR plan! www.bbc.co.uk/news/arti… 000
Neville Hobson @nevillehobson.xyz · 13/04/2026I just set up Wispr.AI on my desktop Windows PC. Pretty impressed with the set-up, never mind using the app. Just look at the difference in speed talking compared to typing! 000
Neville Hobson @nevillehobson.xyz · 12/04/2026A real house of cards. “Industry experts say booking of controversial US rapper Kanye West was calculated risk that has implications for all festivals.” Good read www.theguardian.com/news/ng-i… 010
Neville Hobson @nevillehobson.xyz · 04/04/2026“Little by little, month by month, Britain and Europe are sidling closer.” A silver lining indeed www.theguardian.com/commentis… 000
Neville Hobson @nevillehobson.xyz · 27/03/2026Wikipedia bans AI-generated content: “it shows the Wikipedia community is less optimistic about the benefit of AI-generated content, and [is] taking a stand against it.” www.404media.co/wikipedia… 010
Neville Hobson @nevillehobson.xyz · 25/03/2026Next month, @silviacambie.bsky.social and I will be repeating our #IABC member-only webinar on AI and ethics at a time suited to Australia & SE Asia: 🗓 Wed 15 April 2026 🕗 08:00 UTC | 16:00 SGT | 18:00 AEST 👉 Details & registration: iabcondemand.learnupon.com/store/500072... 012
Neville Hobson @nevillehobson.xyz · 18/03/2026Is social media still “social”? In #FIRpodcast 505, @shelholtz.bsky.social and I explore Hootsuite’s 2026 Trends report, addressing social as search, AI vs authenticity, and more. Plus a darker question – what if AI starts to dominate the conversation? 🎧💻 bit.ly/4bhc7DJ 000
Neville Hobson @nevillehobson.xyz · 15/03/2026Good assessment of Axel Springer’s swoop to snatch the Telegraph from the Daily Mail’s grasp. I read the Guardian and the Telegraph on Saturdays, for the opinions, lifestyle, culture, etc. Not the news. I don’t see that changing. bit.ly/3NAjdKu 000
Neville Hobson @nevillehobson.xyz · 12/03/2026Pretty good assessment by Jeremy Bowen. It looks like the U.S has learned little from previous efforts from the 1990s onwards. www.bbc.co.uk/news/arti… 010
Neville Hobson @nevillehobson.xyz · 11/03/2026🤖 Are companies using AI as a convenient explanation for layoffs? In #FIRpodcast 504, Shel and I discuss “AI washing” – when organisations blame workforce cuts on AI even when the reality is more complicated. A difficult ethical space for communicators. 🎧💻 bit.ly/4davVtO 000
Neville Hobson @nevillehobson.xyz · 09/03/2026Petrol prices certainly have jumped in the past week. Today at Tesco in Yeovil, E10 petrol is £1.36/litre, up from £1.32 last week. Not far behind E10 at the BP station: £1.38/litre. Topped up the tank with 20 litres, first purchase since 23 Feb (hybrid helps). I expect prices to keep going up. 110
Neville Hobson @nevillehobson.xyz · 27/02/2026Good news for Yeovil and Somerset as a whole, not to mention the wider UK economy www.bbc.co.uk/news/arti… 000
Neville Hobson @nevillehobson.xyz · 27/02/2026“It is, of course, only one by-election, and there are all kinds of factors at play here — but the fragmentation of British politics appears to be speeding up.” - @politico news.sky.com/story/gre… 000
Neville Hobson @nevillehobson.xyz · 24/02/2026AI is already shaping decisions in organisations. Are our ethical frameworks keeping pace? On 25 Feb, @silviacambie.bsky.social and I are hosting “AI, Ethics, and the Responsibility of Communicators” for #IABC Ethics Month. A leadership conversation, not a tools session. Details: bit.ly/4rzfBHt 020
Neville Hobson @nevillehobson.xyz · 12/02/2026'Gateway timeout' error trying to log in to ChatGPT status.openai.com 000
Neville Hobson @nevillehobson.xyz · 10/02/2026New word: #slopaganda www.businessinsider.com/hottest-j… 000
Neville Hobson @nevillehobson.xyz · 09/02/2026“The viral social network for bots reveals more about our own current mania for AI as it does about the future of agents.” Nailed it! www.technologyreview.com/2026/02/0… 000
Neville Hobson @nevillehobson.xyz · 09/02/2026Fascinating. I'm one little dot in a universe of 3.4 million! 000
Neville Hobson @nevillehobson.xyz · 06/02/2026AI is raising leadership & communication questions before technical ones. On 11 Feb, @silviacambie.bsky.social & I are hosting an introductory webinar for #IABC members to launch the AI Leadership & Communication SIG – what it focuses on, & how members can get involved. Details: bit.ly/3Zphqu6 021
Neville Hobson @nevillehobson.xyz · 04/02/2026Jeez, this sordid tale gets worse and worse every time I look at the news 🤮 Can they just arrest someone and jail them? And please, mainstream media, stop labelling everything you report as “Breaking News” 010
Neville Hobson @nevillehobson.xyz · 30/01/2026I’ve joined the waitlist for wsocial.eu beta when it opens in March. “W is built on verified human users, transparency, privacy, and free speech.” I like that start point. Check it out! 010
Neville Hobson @nevillehobson.xyz · 27/01/2026“Top line, guys: all this makes you look like what your president likes to call a “shithole country”. Sorry! I assume it’s fine to use officially licensed vocabulary?” www.theguardian.com/commentis… 000
Neville Hobson @nevillehobson.xyz · 26/01/2026It looks pretty clear from BBC Verify’s report that ICE murdered Alex Pretti in Minneapolis www.bbc.co.uk/news/vide… 021
Neville Hobson @nevillehobson.xyz · 22/01/2026Sinners is on Sky Cinema. Let’s take a look at this film that’s got 16 Oscar nominations! 100
Neville Hobson @nevillehobson.xyz · 20/01/2026BCG’s latest AI Radar report shows AI has become a CEO-owned issue – not a tech project. In #FIRpodcast 479, @shelholtz.bsky.social and I discuss confidence gaps, agentic AI, and why communicators now sit at the centre of trust, meaning, and change. 🎧💻 www.firpodcastnetwork.com/fir-497-ceos... 030
Neville Hobson @nevillehobson.xyz · 19/01/2026What’s the bet that 1) US troops invade Greenland on Tuesday, and 2) Trump shows up in Davos on Wednesday and asks, “What are you going to do about it?” 020
Neville Hobson @nevillehobson.xyz · 19/01/2026“Trump’s threats are ‘revenge for Nobel prize snub’, and he says he is ‘no longer obligated to think of peace’” This is nuts. Is it really the case that Trump can do anything he wants and get away with it? Surely there is resistance somewhere in America? bit.ly/4r5re8s 000
Neville Hobson @nevillehobson.xyz · 19/01/2026“Currently, this unit specializes in arctic warfare, airborne operations, combined arms, maneuver warfare, and urban warfare.” 11th Airborne Division - looks well suited for Greenland rather than Minneapolis www.bbc.co.uk/news/arti… 000
Neville Hobson @nevillehobson.xyz · 12/01/2026Good move by the government - now a criminal offence to create and publish non-consensual sexualised images online. 110
Neville Hobson @nevillehobson.xyz · 12/01/2026Which is why the Iranian regime has shut down the Internet www.thetimes.com/world/mid… 010
Neville Hobson @nevillehobson.xyz · 06/01/2026“We are experiencing world events like the kidnapping of Maduro through the lens of the most depraved AI you can imagine.” #Grok www.404media.co/groks-ai-… 000
Neville Hobson @nevillehobson.xyz · 06/01/202621 years ago, on 5 Jan 2005, we published the first @firpodcast.bsky.social podcast episode. Yesterday, @shelholtz.bsky.social and I marked the anniversary with a short, reflective conversation. We're grateful to everyone who’s listened along the way. Thank you! 🎧💻 bit.ly/49pBBMY 122
Neville Hobson @nevillehobson.xyz · 31/12/2025“Apologies for any inconvenience caused.” What a bland, impersonal statement for something that directly impacts thousands of people and makes it very personal indeed www.bbc.co.uk/news/live… 000
Neville Hobson @nevillehobson.xyz · 19/11/2025We’re just past mid-November. Christmas Day is still five weeks away. Yet all I hear on the radio is Christmas songs. Some neighbours have already put up their decorations. Supermarkets and department stores are full-on with Christmas. Let’s hear it again from Noddy: 010
Neville Hobson @nevillehobson.xyz · 18/11/2025...and Perplexity AI. I guess everyone uses Cloudflare as their CDN 000
Neville Hobson @nevillehobson.xyz · 18/11/2025It clearly is a Cloudflare issue - I see the same error when loading Claude AI 100
Neville Hobson @nevillehobson.xyz · 18/11/2025Definitely issues at OpenAI, according to Downdetector. Whether it's connected with Cloudflare's problem, hard to say at the moment. 000