Clean water and clean air should be public goods. But increasingly, they’re aspirational branding opportunities. My rant on the sorry state of consumer safety, and how startups are taking advantage:
www.fastcompany.com/91565959/loo...
fastcompany.com
Loonen and the rise of consumer safety as status symbol
With environmental regulation in retreat, startup brands are finding they can profit by selling clean water, clean air, and more to the rich.