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Ahlem Mahroua ✨ | Ex-Google | nova*

@ahlemmahroua.bsky.social
313 followers 140 following 636 posts

• Business & Strategy Consultant for Education • Ex-Google • Lead EIR, Sheraa EdTech Cohort • Helping schools & EdTech build growth systems & raise capital 🌍 novagrowth.io

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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 01/07/2026
Marketing Strategy for Founders 2026: Keep It Simple Learn a simple #marketingstrategy for founders: 1️⃣ talk to the market, 2️⃣ sharpen your message, 3️⃣ reach the right buyers, 4️⃣ and build trust before you scale. 👇 novagrowth.io/marketing-st...
novagrowth.io
Marketing Strategy For Founders 2026: Keep It Simple • Nova*
Learn a simple marketing strategy for founders: talk to the market, sharpen your message, reach the right buyers, and build trust before you scale.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 28/05/2026
[1/2] 10 things nobody is telling you 1. Money buys freedom. 2. Confidence is built on evidence. 3. Nobody has it all figured out. 4. Failure is required. 5. Success takes longer than expected.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 12/05/2026
What Got You To $500K Is The Exact Thing That Stops You From Reaching $1M. growth-marketing.beehiiv.com/p/what-got-y...
growth-marketing.beehiiv.com
What Got You To $500K Is The Exact Thing That Stops You From Reaching $1M.
#31 - The best founders I work with don't keep doing what worked. They install a system so the team can do it without them.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 06/11/2025
Getting "rubbish" results from ChatGPT? The problem isn't the AI. It's your prompt I gave a founder a simple 4-step framework that instantly 10x'd his results. I break down the RTCO method in my new post. Steal the framework here: growth-marketing.beehiiv.com/p/the-rtco-m... #aiprompt #chatgpt
growth-marketing.beehiiv.com
The RTCO Method: How I Taught a Founder to Stop Getting "Rubbish" Results from ChatGPT
#29 — Stop getting "rubbish" AI results. Learn the 4-step RTCO prompt engineering framework to unlock real generative AI productivity for your business.
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 04/10/2025
My first 6 months as a #founder I felt like I was failing I was chasing the visible momentum I was used to from corporate The reality? The most important work was happening underground. I wasn't building momentum, I was building roots Trust the unseen progress #Buildinpublic
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 13/10/2025
We've made #marketing too complex. Founders are burning cash on channels that don't work. Your competitive edge isn't a bigger budget. It's radical clarity.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 04/10/2025
My first 6 months as a #founder I felt like I was failing I was chasing the visible momentum I was used to from corporate The reality? The most important work was happening underground. I wasn't building momentum, I was building roots Trust the unseen progress #Buildinpublic
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 23/09/2025
Overnight success takes 10 years. Ponder this. #buildinpublic #entrepreneurialmindset
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 23/09/2025
Overnight success takes 10 years. Ponder this. #buildinpublic #entrepreneurialmindset
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 22/09/2025
New week, new #goals - Follow-ups with 10 leads - Connecting with 10 new leads on #linkedin - Creating content for linkedin, instagram and youtube - Sending a newsletter - Speaker at Clay x Hubspot event, get 15 leads from it #buildinpublic #startups #educationmarketing Share your goals too ⤵️
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 19/09/2025
Use #Linkedin for clients research they said. It will be fun they said. ps: my zone of genius is turning chaos into clarity. If you need help writing an investor-ready narrative to prepare for your fundraising, reach out. #startups #edtech
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 19/09/2025
Use #Linkedin for clients research they said. It will be fun they said. ps: my zone of genius is turning chaos into clarity. If you need help writing an investor-ready narrative to prepare for your fundraising, reach out. #startups #edtech
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 17/09/2025
Habemus #youtube channel! Subscribe today for #educationmarketing tips, from an ex-Google and CMO who grew a startup to 13M€ ARR! www.youtube.com/@growthmarke...
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 13/09/2025
Stop wasting millions on glossy brochures and paid ads nobody trusts. Your university's most powerful marketing asset is already on campus, and it's not your marketing team. Here's the truth about what actually drives enrolment: 🧵
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 13/09/2025
Stop wasting millions on glossy brochures and paid ads nobody trusts. Your university's most powerful marketing asset is already on campus, and it's not your marketing team. Here's the truth about what actually drives enrolment: 🧵
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 11/09/2025
Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now growth-marketing.beehiiv.com/p/marketing-...
growth-marketing.beehiiv.com
Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now
#27 — Struggling with admissions? Discover why your 2026-2027 enrolment success depends on starting your marketing for higher education today. Get the playbook now.
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 08/09/2025
Pivoting is the scariest thing do to... Today I've realised the biggest blocker is external perception The What will they say? Lesson of the day, as I'm preparing for a massive pivot is "but who are THEY?" 1 why should you care about people who never paid anyway? #buildinpublic #entrepreneurlife
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 08/09/2025
Pivoting is the scariest thing do to... Today I've realised the biggest blocker is external perception The What will they say? Lesson of the day, as I'm preparing for a massive pivot is "but who are THEY?" 1 why should you care about people who never paid anyway? #buildinpublic #entrepreneurlife
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 02/09/2025
Stop adding AI as a “feature” to your startup. It's a fundamental shift, and 99% of founders in the GCC are getting it wrong. Hub71 just announced its largest cohort to date, with 81% of the new startups being AI-driven. This isn't a trend; it's a brutal new requirement.
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
TechCrunch @techcrunch.com · 02/09/2025
OpenAI said Tuesday it plans to route sensitive conversations to reasoning models like GPT-5 and roll out parental controls within the next month – part of an ongoing response to recent safety incidents involving ChatGPT failing to detect mental distress.
techcrunch.com
OpenAI to route sensitive conversations to GPT-5, introduce parental controls | TechCrunch
OpenAI said Tuesday it plans to route sensitive conversations to reasoning models like GPT-5 and roll out parental controls within the next month – part of an ongoing response to recent safety incidents involving ChatGPT failing to detect mental distress.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 02/09/2025
Stop adding AI as a “feature” to your startup. It's a fundamental shift, and 99% of founders in the GCC are getting it wrong. Hub71 just announced its largest cohort to date, with 81% of the new startups being AI-driven. This isn't a trend; it's a brutal new requirement.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 02/09/2025
just read a post from someone saying 'they don't read book', and continued on a litany of why books are overrated and they learn more from youtube than books. While I agree that you don't learn to be a founder in a book, books have a specific way of capturing attention and expanding our minds.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 28/08/2025
Most founders build a Go-to-Market plan that's destined to fail. They jump straight to tactics (ads, social) before nailing the foundation. Here’s the 3-step foundation I used to scale an EdTech to €13M ARR: 🧵👇
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 26/08/2025
Them: The economy is so bad for #startups, so hard to find clients Me: What have you tried so far? Them: I post on Linkedin, SEO, Ads Me: If you had only 2 weeks left to save your #business, what would you do? Them: I'd be calling and emailing everyone Me: 👁️👄👁️ Them: 👁️👄👁️ But sure, it's the economy
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
ByteVagabond @bytevagabond.com · 26/08/2025
One day you logged out of Windows XP for the last time and didn't realize it
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 26/08/2025
Them: The economy is so bad for #startups, so hard to find clients Me: What have you tried so far? Them: I post on Linkedin, SEO, Ads Me: If you had only 2 weeks left to save your #business, what would you do? Them: I'd be calling and emailing everyone Me: 👁️👄👁️ Them: 👁️👄👁️ But sure, it's the economy
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 25/08/2025
Stop. Your entire Q4 growth plan is probably wrong. The GCC market has 3 new, unspoken rules. Ignore them and you'll get left behind this year. Here’s the new playbook for founders who plan to win: 🧵
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 20/08/2025
Some days I know what I'm doing. Most of the days I've no idea if what I'm doing is the right thing to do. That's what I wrote in my journal this morning. I guess that's the reality of entrepreneurship, and I also guess it's ok because I trust myself enough to keep going.
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 22/08/2025
Is your SaaS hitting the Rule of 40?🤔 Growth Rate % + Profit Margin % should be ≥ 40% More than a vanity metric, it’s a key indicator of a healthy, scalable business for investors. #SaaS #Founder #Growth #Startup #VC www.kalungi.com/blog/rule-of...
kalungi.com
The Rule of 40 Explained: A Proven Framework for Scaling SaaS
Discover the Rule of 40, a SaaS benchmark to balance growth and profitability. Learn how to calculate, interpret, and exceed it for sustainable scaling.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 22/08/2025
Is your SaaS hitting the Rule of 40?🤔 Growth Rate % + Profit Margin % should be ≥ 40% More than a vanity metric, it’s a key indicator of a healthy, scalable business for investors. #SaaS #Founder #Growth #Startup #VC www.kalungi.com/blog/rule-of...
kalungi.com
The Rule of 40 Explained: A Proven Framework for Scaling SaaS
Discover the Rule of 40, a SaaS benchmark to balance growth and profitability. Learn how to calculate, interpret, and exceed it for sustainable scaling.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 21/08/2025
Something's cooking 👀 #gtm #startup #founder #EntrepreneurLife
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 20/08/2025
Some days I know what I'm doing. Most of the days I've no idea if what I'm doing is the right thing to do. That's what I wrote in my journal this morning. I guess that's the reality of entrepreneurship, and I also guess it's ok because I trust myself enough to keep going.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 19/08/2025
Took me 1 hello, 1 LinkedIn request, 3 emails, 1 no-show meeting (on their end), 1 follow-up email, 1 email to a new person... to finally get a demo booked with an ideal client Conclusion: never give up 😁 ps: that's 8 touches in total & completely normal in the world of #sales
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 19/08/2025
The little things that warm the heart 🥹 #buildinpublic #indiehacker #startuplife #marketingtips #marketingadvice
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 19/08/2025
The little things that warm the heart 🥹 #buildinpublic #indiehacker #startuplife #marketingtips #marketingadvice
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 16/08/2025
Please show some support for @jst-tan.com !
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 14/08/2025
There's a special place in hell for agencies who sell pretty instagram feeds and call it #marketing.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 13/08/2025
UAE website compliance lies vs the truth: MYTH #1: "Compliance is too expensive and I need a lawyer for everything." TRUTH: You can handle all the foundational work yourself with a clear guide. My playbook handles 90% of the way before ever needing to consult a legal expert for a final review.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 12/08/2025
Spent 5 hours on UAE website compliance so you don't have to 🇦🇪 My pain = your gain I created a founder's playbook for navigating UAE privacy laws, ToS, cookie banners, and more. Includes the tools and AI prompts I used. Read it here: growth-marketing.beehiiv.com/p/my-5-hour-... #buildinpublic
growth-marketing.beehiiv.com
My 5-Hour Website Compliance Nightmare: A Checklist for UAE Founders
#25 — A founder's guide to website compliance in the UAE. Turn a 5-hour task into a simple checklist covering PDPL, ToS, and privacy laws. Get compliant fast.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 12/08/2025
you can't compare your chapter 1 to their chapter 15.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 12/08/2025
Linkedin lies you've been told vs. the truth MYTH #1: You need to be a "LinkedIn Guru" and post 5x a day. TRUTH: A simple 3x/week system works better if your profile is optimized to convert viewers into leads.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 10/08/2025
🚀 Get $180k pre-seed funding to launch your startup with Antler MENAP Got a world-changing startup idea… but no co-founder? In Dubai or Riyadh, that might be the only thing standing between you and $180K in pre-seed funding. Here’s how to fix that in 10 weeks 🧵
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Reposted by Ahlem Mahroua ✨ | Ex-Google | nova*
Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 31/07/2025
.@ycombinator.com.web.brid.gy just dropped validated AI startup ideas. AI isn't a feature anymore, it's the foundation. → Building one already? HUGE validation. Apply. → Thinking of pivoting? Here's your list. The map is right here ycombinator.com/rfs #startups #founder #buildinpublic
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 31/07/2025
.@ycombinator.com.web.brid.gy just dropped validated AI startup ideas. AI isn't a feature anymore, it's the foundation. → Building one already? HUGE validation. Apply. → Thinking of pivoting? Here's your list. The map is right here ycombinator.com/rfs #startups #founder #buildinpublic
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 30/07/2025
Strategy before tactics. Foundation before scale. #buildinpublic #saasmarketing #Marketing
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 29/07/2025
Stop chasing accelerator cheques. The real value is something else entirely The best programs give you assets cash can't buy → Brutal honesty on your business model → A pitch deck that actually converts → Warm intros to investors on Demo Day Foundation first, then funding.
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 26/07/2025
Work with #startups they said, it will be fun they said... I don't know whether I should laugh or cry, or cry laughing 🤷🏽‍♀️ #marketing #growth #startupadvisor
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 26/07/2025
Work with #startups they said, it will be fun they said... I don't know whether I should laugh or cry, or cry laughing 🤷🏽‍♀️ #marketing #growth #startupadvisor
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 24/07/2025
.@canva why are you making it so hard to create workflows with @n8n.io ? I just want to create simple banners for my blog, no need for me to do it manually in 2025 😅 #buildinpublic #indiehackers #Marketing #automation
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Ahlem Mahroua ✨ | Ex-Google | nova* @ahlemmahroua.bsky.social · 23/07/2025
My toxic trait is thinking I can use @n8n.io without understanding any of this 😬 #Buildinpublic #indiehackers #marketing #Automation
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