Jeroen 🔸
@ahappier.world
389 followers 534 following 96 posts
🎬 YouTuber (youtube.com/ahappierworldyt) 💡 Active in EA Belgium 🔸 10% Pledge #9211 at givingwhatwecan.org/pledge 📍 Brussels 🌱 #sentientist #effectivealtruism "Yeroon" /jəˈʀuːn/ (he/him)
![Prompt: "Write an email to a client explaining why you think a Meta Ads campaign didn't go as well as we thought it would." Response: "Reasoned for 4 seconds
Subject: Follow-up on Our Recent Meta Ads Campaign
Hi [Client Name],
I hope you’re doing well. I wanted to share some thoughts on why I believe our Meta Ads campaign didn’t perform as well as we hoped.
After looking closely at our data and comparing it with past campaigns, I estimate with about a 70% confidence that our audience targeting was a key issue. In other words, it seems likely that the people we reached weren’t the ideal match for our product. Additionally, there’s roughly a 60% chance that our ad creative didn’t resonate strongly enough with viewers, which might have led to lower engagement than expected.
I arrived at these estimates by updating my initial assumptions with the new performance data we gathered from our internal analytics dashboard, combined with industry trends and insights from previous campaigns. This Bayesian approach helped me weigh the evidence and determine where the biggest gaps might be. [...]"](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:6ed7k32g7htfotwdd2yrisup/bafkreiaw2b27zjwiil6vf3tiqdi3rfiewt3dzzb2rmdjcl3nnqea2pnoly)
