iiinova — where your digital self keeps evolving

Google Ads Liaison @adsliaison.bsky.social · 08/04/2026

🛍️ Our special retail-focused episode of Ads Decoded is out! From ecommerce to omnichannel, this is for you . . . We talk: 🛒 Rapidly evolving shopping experiences 🛒 How to make the most of your product data 🛒 What "agentic commerce" means in 2026 🎧 Tune in www.youtube.com/watch?v=oZVT...

youtube.com

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Google Ads Liaison @adsliaison.bsky.social · 11/03/2026

Managing multiple Merchant Center accounts just got a whole lot faster. The new Merchant Center for Agencies lets you monitor account health and item-level issues across your entire client list from a single login. Launching today in the U.S. and Canada. More details: support.google.com/merch…

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Google Ads Liaison @adsliaison.bsky.social · 23/01/2026

Hi Patrick! I don't have the slightest insight into hold music programming, much less sway over it. But I will pass along the feedback!

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Google Ads Liaison @adsliaison.bsky.social · 21/01/2026

Welcome to Ads Decoded (officially!) 🎧 The response to our pilot episodes proved that there is hunger for a different kind of conversation – one that moves past the announcements and into the mechanics and nuances of how things actually work. Subscribe on Youtube! → goo.gle/4sL7HM1

goo.gle

Google Ads

Welcome to the official Google Ads YouTube channel. Subscribe for updates, tips, and inspiration straight from the Google Ads team. Want to get the most out of AI with your ads? Get started with Go...

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Google Ads Liaison @adsliaison.bsky.social · 20/11/2025

Nano Banana Pro offers smarter creative capabilities to help you create, edit and test with greater velocity. It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows! More -> blog.google/technology/a...

blog.google

Introducing Nano Banana Pro

Nano Banana Pro is our new image generation and editing model from Google DeepMind.

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Google Ads Liaison @adsliaison.bsky.social · 20/11/2025

🍌 Welcome to Google Ads, Nano Banana Pro! Here’s what this new image generation model means for your campaigns. . . Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.

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Google Ads Liaison @adsliaison.bsky.social · 23/10/2025

🤯 My mind was blown the first time I saw a PPC campaign in action many years ago. 🎉 Fast-forward and we’re now marking 25 years of Google Ads. I took a walk down memory lane to reflect and outline key pillars for success in the AI era. Read here -> www.linkedin.com/pulse/25-yea...

linkedin.com

25 Years of Google Ads: Take A Jaunt Down Memory Lane With Me (Plus Tips For Success In The AI Era)

Google Ads' 25-year evolution: from PPC to AI-powered automation. Learn 4 pillars for success in the new AI era of marketing.

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Google Ads Liaison @adsliaison.bsky.social · 09/10/2025

The YouTube brand pulse report is currently available for select brands upon request. We’re excited about the broader measurement and insight possibilities AI is unlocking – and we’re still just getting started. More details here: blog.google/products/ads...

blog.google

YouTube's new report helps brands understand the full value of paid and organic video

For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.

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Google Ads Liaison @adsliaison.bsky.social · 09/10/2025

💡 See your brand mentions in text, audio, and even visuals like logos or product shots, at scale. 💡 Understand your unique audience and gain competitive insights with new metrics. 💡 Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3

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Google Ads Liaison @adsliaison.bsky.social · 09/10/2025

✴️ One of the toughest questions for marketers on YouTube is understanding the true relationship between paid and organic. How does an ad really impact your channel views or what creators are saying? Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3

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Google Ads Liaison @adsliaison.bsky.social · 16/09/2025

☀️ This is the 3rd & final episode in this pilot project. Thanks to all the great feedback, we’ve got the 🟢 Green Light to give this a go. We’ll be on a brief hiatus & then back with more great interviews, community Q&A – and a bit more polish. Please keep the feedback coming & thanks for tuning in!

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Google Ads Liaison @adsliaison.bsky.social · 16/09/2025

🚀 New Episode Alert! 🚀 In the latest episode of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱, we unpack the 𝗣𝗼𝘄𝗲𝗿 𝗣𝗮𝗰𝗸 and demystify 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 (and more!). Tune into Episode 3: youtube.com/live/CtJaWhn... Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...

youtube.com

Unpacking The Power Pack

YouTube video by Google Ads

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Google Ads Liaison @adsliaison.bsky.social · 10/09/2025

When you enable “campaign total budget,” Google Ads will aim to spend your total budget evenly over the duration of your campaign while taking into account higher and lower traffic days. More on campaign total budgets support.google.com/google-ads/a... And holiday tips blog.google/products/ads...

blog.google

New ways to win over today’s consumer this holiday season

An overview of how retailers can turn strategic consumers into customers.

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Google Ads Liaison @adsliaison.bsky.social · 10/09/2025

🗓️ Scenario: You’ve got a sale ready to promote in a specific time & a fixed budget. ✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign. 🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.

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Google Ads Liaison @adsliaison.bsky.social · 09/09/2025

Thanks, I'll pass it along as well.

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Google Ads Liaison @adsliaison.bsky.social · 29/08/2025

3… 2…1… 🚀 Excited to announce the launch of our new podcast 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱 Check it out! ⏩ www.youtube.com/live/McvxgvZ...

t.co

https://www.youtube.com/live/McvxgvZ3M0A?feature=shared

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Google Ads Liaison @adsliaison.bsky.social · 12/08/2025

Learn more about our Ad Traffic Quality team’s work to combat invalid traffic and ensure ad spend goes to reaching real people with genuine interest: blog.google/products/ads...

blog.google

How we’re using AI in new ways to fight invalid traffic

An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.

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Google Ads Liaison @adsliaison.bsky.social · 12/08/2025

This significantly improves our ability to prevent ad budget waste on IVT and exclude policy violators from our platforms. For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%. 2/3

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Google Ads Liaison @adsliaison.bsky.social · 12/08/2025

⏩ Google Ads is using AI in new ways to fight invalid traffic (IVT). Here’s how: Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users. 1/3

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Google Ads Liaison @adsliaison.bsky.social · 06/05/2025

🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand & driving more conversions/conv value. Rolling out in beta starting later this month. blog.google/products/ads...

blog.google

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Reposted by Google Ads Liaison

Barry Schwartz @rustybrick.com · 02/05/2025

Navah Hopkins @navah.bsky.social interviews the @adsliaison.bsky.social Ginny Marvin on What's changing with Google Ads www.seroundtable.com/google-ads-i... #googleads

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Google Ads Liaison @adsliaison.bsky.social · 30/04/2025

🥁 𝗠𝗮𝗷𝗼𝗿 𝗣𝗠𝗮𝘅 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆: 🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon ✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns 🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now See: blog.google/products/ads...

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Google Ads Liaison @adsliaison.bsky.social · 22/04/2025

✨ #GoogleAnalytics users, we’ve got several updates to improve data quality & more: ✅ Campaign attribution improvements ✅ Clearer data labels + tooltips ✅ Plus tools to help identify potential implementation issues Check out the post for all the details: support.google.com/analytics/an...

support.google.com

Strengthen your marketing strategy with high quality data - Analytics Help

New technological changes and regulations are impacting how businesses collect and analyze data. Google Analytics is committed to providing users with the most accurate and reliable attribution data p

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Google Ads Liaison @adsliaison.bsky.social · 13/04/2025

I can't take credit, but very glad to hear this!

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Google Ads Liaison @adsliaison.bsky.social · 01/04/2025

Today, we're expanding Immersive Ads to more app publishers across AdMob & Ad Manager. And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings. These ads are available in video & image formats and use advertisers’ existing creative. blog.google/products/ads...

blog.google

Immersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.

Today we’re announcing the expansion of Immersive Ads to more publishers across AdMob and Ad Manager, in addition to a partnership with Roblox. Immersive Ads allow publi…

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Google Ads Liaison @adsliaison.bsky.social · 13/03/2025

🎬 YouTube BrandConnect is a collection of tools & features we’ve been building to help advertisers of all sizes tap into the power of creators. Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns. For more details, check out: blog.google/products/ads...

blog.google

How brands can collaborate with the perfect creator using YouTube BrandConnect

Leverage YouTube creators with BrandConnect & partnership ads to drive results for your brand.

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Google Ads Liaison @adsliaison.bsky.social · 11/03/2025

🔜 Lastly, we will also have more to share on support for negative keyword lists in PMax later this year. As always, thank you for your feedback as we continue to evolve PMax to drive performance. More on negative keywords in PMax here: support.google.com/google-ads/a...

support.google.com

Negative keywords in Performance Max campaigns - Google Ads Help

By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on Search and Shopping inventory. Before you begin

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Google Ads Liaison @adsliaison.bsky.social · 11/03/2025

You may also use additional tools for controlling where your ads show such as brand exclusions, account level negative keywords and keyword prioritization.

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Google Ads Liaison @adsliaison.bsky.social · 11/03/2025

💡With this increase, we still strongly recommend using negative keywords judiciously, keeping match type behavior in mind, so as not to limit the system’s ability to find valued conversions and monitoring performance as you add negative keywords.

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Google Ads Liaison @adsliaison.bsky.social · 11/03/2025

➡️ As a result, we’re raising the threshold 10,000 negative keywords per PMax campaign. This aligns with Search campaigns. This update is rolling out to all PMax advertisers in the next couple of weeks.

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Google Ads Liaison @adsliaison.bsky.social · 11/03/2025

🧵We recently announced the ability to add up to 100 negative keywords to your #PMax campaigns in #GoogleAds is rolling out. And, we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive.

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Google Ads Liaison @adsliaison.bsky.social · 10/03/2025

Hi Peter, This may be because you are reaching people who show an interest in your targeted locations. By default, campaigns are set to "Presence or Interest". You can narrow that by selecting "Presence" to reach people in or regularly in your targeted locations: support.google.com/google-ads/a...

support.google.com

About advanced location options - Google Ads Help

If you have technical questions concerning the Google Ads API (for example, questions directly related to API or SDK usage, errors received from the API or SDK, etc.), please use the trouble

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Google Ads Liaison @adsliaison.bsky.social · 10/03/2025

🗓️ Mark your calendar: Google Marketing Live will be livestreamed on Wednesday, May 21 at 9am PT To register for #GML and get a preview of where the team is focused, check out Vidhya Srinivasan’s letter to the industry: blog.google/products/ads...

blog.google

AI, personalization and the future of shopping

How AI is transforming ads and shopping experiences to help people discover and connect with businesses.

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Google Ads Liaison @adsliaison.bsky.social · 21/02/2025

3️⃣ And asset testing in PMax campaigns w/ product feeds. If you’re running a feed-only PMax campaign, a new experiment now in beta, allows you to compare the impact of adding additional assets to show your ads on more inventory across Google. Read on for details: blog.google/products/ads... 3/3

blog.google

New creative updates to help advertisers generate lifestyle imagery

Today we’re announcing new creative capabilities in Google Ads to help brands generate lifestyle imagery.

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Google Ads Liaison @adsliaison.bsky.social · 21/02/2025

2️⃣ We’re also introducing asset-audience recommendations. You’ll see suggested image themes & elements likely to resonate with specific audiences. Soon, we’ll also show AI-generated image suggestions here, too. 2/3

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Google Ads Liaison @adsliaison.bsky.social · 21/02/2025

🖼️ Announced this week: 3 updates for creative assets in #GoogleAds … 1️⃣ We’re rolling out the ability to generate lifestyle images that contain adult people & faces in for #PMax, #DemandGen, Display & Apps campaigns. As always, you can refine with text prompts, review & approve each image. 1/3

blog.google

New creative updates to help advertisers generate lifestyle imagery

Today we’re announcing new creative capabilities in Google Ads to help brands generate lifestyle imagery.

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Google Ads Liaison @adsliaison.bsky.social · 20/02/2025

*What do we mean by “performance"? We take into account a mix of user & advertiser value signals. The aim is to deliver the ad combination that’s predicted to perform best based on your campaign goal (relevant clicks, conversions, conversion value, etc) Details: support.google.com/google-ads/a...

support.google.com

Driving better performance from AI-powered Search ads with increased asset flexibility - Google Ads Help

February 20, 2025AI is transforming Google Search, making it more intuitive and responsive to user needs. Evolving search behaviors also require new ways to succeed with Search advertising. Asset fle

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Google Ads Liaison @adsliaison.bsky.social · 20/02/2025

🔦Why we’re making these updates: - We see that giving our AI systems more opportunities to optimize for each individual search leads to better advertiser outcomes. - This builds on last year’s update to enable the second ad headline to serve in front of the description line for performance.

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Google Ads Liaison @adsliaison.bsky.social · 20/02/2025

💡What to know: - Headline assets that serve in the secondary link format will link to your ad’s final URL. - Up to 2 may be chosen among your headline assets that weren’t selected for the ad headlines. - Pinning is respected. - More on reporting in the blog post ...

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Google Ads Liaison @adsliaison.bsky.social · 20/02/2025

This is rolling out over the next couple of weeks – and you may have already spotted it. Additionally, we’re exploring giving the system flexibility to not show certain types of content in an ad, such as description lines, when predicted to perform better.

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Google Ads Liaison @adsliaison.bsky.social · 20/02/2025

✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility: ✅ What’s new: Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance* 🧵...

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Google Ads Liaison @adsliaison.bsky.social · 20/02/2025

You can now use text prompts to generate lifestyle images that contain people & faces in #GoogleAds. Add more text prompts to refine your images, “hide” the ones you don’t want and provide feedback for improvements. This is rolling out now. More details & other updates: blog.google/products/ads...

Example of a text prompt to generate images in the Google Ads interface.

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Google Ads Liaison @adsliaison.bsky.social · 30/01/2025

2/2 Important: We highly recommend you transition your VACs to Demand Gen before July to maintain control. You can create new Demand Gen campaigns or use the copy-and-paste tool to convert VACs to Demand Gen. Blog: blog.google/products/ads... Copy & paste tool: support.google.com/google-ads/a...

support.google.com

Video Action Campaigns are being upgraded to Demand Gen - Google Ads Help

Demand Gen is replacing Video Action Campaigns (VAC)*. With Demand Gen, advertisers are able to seek inspiration, conduct research, and make online purchase decisions on the most browse surfaces acros

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Google Ads Liaison @adsliaison.bsky.social · 30/01/2025

🗓️ More details on the Video Action Campaign transition to Demand Gen timeline 1. Starting in March, an upgrade tool will be available 2. Starting in April, advertisers will no longer be able to create new VACs 3. Starting in July, existing VACs will be automatically transitioned to Demand Gen 1/2

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Google Ads Liaison @adsliaison.bsky.social · 30/01/2025

And lastly . . . New reporting column for performance comparisons: Now in beta, the new “conversions (Campaign Type)” column for Demand Gen in Google Ads aligns with how social advertising platforms measure performance. Check the blog for more highlights and details: blog.google/products/ads...

blog.google

New ways to help you drive performance with Demand Gen

New features are coming to Demand Gen to help you create and convert demand across YouTube and Google's visual surfaces.

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Google Ads Liaison @adsliaison.bsky.social · 30/01/2025

2 new betas for merchants with product feeds: - Quick access to product details: In a new ad experience, users will be able to view your product detail pages right within your ad. - Local inventory: We’ll show your local in-store product availability in your ads when applicable.

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Google Ads Liaison @adsliaison.bsky.social · 30/01/2025

Demand Gen creatives updates: - Starting in late February, you’ll be able to run full-screen 9:16 vertical image ads in Shorts. - In the coming weeks, you’ll have the option to have Google automatically create shorter versions of your video ads in video enhancements.

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Google Ads Liaison @adsliaison.bsky.social · 30/01/2025

GDN + GVP: Demand Gen is expanding to the Google Display Network - If you’re opted into GVP now & have image assets in your campaign, your image ads will serve on GDN - When the new channel control launches, you’ll be able to opt in or out of this combined inventory under “Google Display Network”

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Google Ads Liaison @adsliaison.bsky.social · 30/01/2025

🔆 We’ve got some Demand Gen updates to share: Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image).

New channel controls for Demand Gen campaigns

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