Our new paper is out in the Journal of Health Communication: emotional liking of fast-food brands predicts higher fat and sugar intake, regardless of perceived brand healthiness.
Proud of this UTS cross-faculty collaboration!
doi.org/10.1080/1081...
doi.org
Liking Fast-Food Brands Predicts Poorer Diet Quality, Independent of Perceived Healthiness
Within the theory of planned behavior, ambivalent attitudes (that are simultaneously positive and negative) can weaken the link between attitudes, intentions and behavior. This study examined wheth...