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Adrian Camilleri

@adrianrcamilleri.bsky.social
215 followers 137 following 28 posts

Associate Professor of Marketing at the University of Technology Sydney

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Adrian Camilleri @adrianrcamilleri.bsky.social · 09/09/2026
Our new paper is out in the Journal of Health Communication: emotional liking of fast-food brands predicts higher fat and sugar intake, regardless of perceived brand healthiness. Proud of this UTS cross-faculty collaboration! doi.org/10.1080/1081...
doi.org
Liking Fast-Food Brands Predicts Poorer Diet Quality, Independent of Perceived Healthiness
Within the theory of planned behavior, ambivalent attitudes (that are simultaneously positive and negative) can weaken the link between attitudes, intentions and behavior. This study examined wheth...
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Adrian Camilleri @adrianrcamilleri.bsky.social · 20/07/2026
More than 50% of Australian university assignments used AI. How should unis respond? theconversation.com/more-than-50...
theconversation.com
More than 50% of Australian university assignments used AI. How should unis respond?
A big challenge for universities is distinguishing whether students are using AI to help or as a substitute for learning.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 18/06/2026
Should you marry them? Quit the job? Move across the country? Big decisions refuse to be solved like a sum. I study how people make life's biggest decisions. My new piece in The Conversation lays out 7 steps for deciding well. theconversation.com/making-a-big...
theconversation.com
Making a big, life-changing decision? 7 steps to consider
Big decisions are messier than they look, but there are things you can try before taking the leap – or not.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 11/06/2026
Frustrated by online stores pairing a cheap price tag with a completely different product image? You're not alone—it’s a classic "dark pattern" designed to hook your attention. We look at why these visual tricks work and how you can fight back. theconversation.com/how-bait-and...
theconversation.com
How bait-and-switch sales tricks make us click on online ‘bargains’ – and what to do about it
Showing one product, but pairing it with the price of a different product, is common on online shopping sites. It’s not just wasting your time: it can be illegal.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 18/03/2026
For anyone considering the transition to an EV, this article offers a clear overview of the current landscape and what you need to know before you buy. theconversation.com/electric-veh...
theconversation.com
Electric vehicles: what to know if you’re considering an EV
For many drivers, the question is no longer whether an EV could work for them – it is simply a matter of when.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 15/03/2026
Ever noticed how a pay rise quickly gets swallowed up by new "necessities"? It’s a classic case of lifestyle creep. I recently spoke with ABC News about the consumer psychology behind this phenomenon. www.abc.net.au/news/2026-03...
abc.net.au
Understanding 'lifestyle creep' and what it's costing you
If you tend to splurge on more indulgences any time you receive a pay rise, you may be suffering from lifestyle creep — and it could have a longstanding effect on your finances.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 12/03/2026
A PhD is an apprenticeship in research – we can’t let AI take that away theconversation.com/a-phd-is-an-...
theconversation.com
A PhD is an apprenticeship in research – we can’t let AI take that away
AI might have ‘PhD-level’ intelligence. But substituting it for a PhD student sacrifices a special part of the academic ecosystem.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 25/02/2026
There is no such thing as a free ride in e-commerce. I broke down the behavioural science behind the "free" shipping illusion in my newest piece for @theconversation.com Check it out 👇: theconversation.com/does-free-sh...
theconversation.com
Does ‘free’ shipping really exist? An expert shares the marketing tricks you need to know
‘Free’ shipping sounds like a much better deal than paying for it. But here’s what to consider before placing your next order.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 08/02/2026
#Marriage is one of the top 3 "biggest life #decisions" you will ever make. But is it worth it? I break down the financial, biological, and psychological realities in my latest article for Psychology Today. www.psychologytoday.com/us/blog/life...
psychologytoday.com
Should I Get Married? The Science Behind the 'I Do'
Forget the fairy tale. Discover the real science on how marriage affects your bank account, brain health, and long-term happiness.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 23/12/2025
Behavioral Scientist’s Notable Books of 2025 behavioralscientist.org/behavioral-s... via @behscientist
behavioralscientist.org
Behavioral Scientist’s Notable Books of 2025 - Behavioral Scientist
Our list of noteworthy behavioral science books published in 2025.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 19/10/2025
Ever feel like an online price is targeted specifically at you? You're probably right. This piece explains how AI is using your data to create personalized prices and why this could lead to a discriminatory and untrustworthy online marketplace for everyone theconversation.com/ai-is-using-...
theconversation.com
AI is using your data to set personalised prices online. It could seriously backfire
Two people looking at the same product at the same time might see different prices. AI has turbocharged the process.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 29/09/2025
Loot boxes are still rife in kids’ mobile games, despite ban on ‘gambling-like’ features theconversation.com/loot-boxes-a...
theconversation.com
Loot boxes are still rife in kids’ mobile games, despite ban on ‘gambling-like’ features
Games with ‘loot boxes’ should be classified for over-15s – but a new study shows many of the most popular mobile games completely ignore the rules.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 13/08/2025
Are you making a costly mistake every time you plug in your EV? A new report reveals the secret to cutting your car's running costs to almost zero, and it's probably sitting on your roof right now. theconversation.com/whats-the-ch...
theconversation.com
What’s the cheapest way to charge your EV?
It’s cheaper to charge an EV than fuel a petrol car. But while charging can be dirt cheap, it’s not always the case.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 10/06/2025
9 myths about electric vehicles have taken hold. A new study shows how many people fall for them theconversation.com/9-myths-abou...
theconversation.com
9 myths about electric vehicles have taken hold. A new study shows how many people fall for them
From fires to carbon emissions and electromagnetic fields, misinformation about electric vehicles is rife – and widely believed.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 21/05/2025
Excited to join Kirstin Appelt on the #CallingDIBS #podcast! We talked fuel-efficiency nudges, personalised choice architecture, and #nudging greener car decisions. Have a listen: blogs.ubc.ca/biwiki/podca... #BehaviouralInsights #BeSci #NudgeforGood
blogs.ubc.ca
Calling DIBS Podcast – Behavioural Insights Wiki
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Adrian Camilleri @adrianrcamilleri.bsky.social · 14/05/2025
Range anxiety – or charger drama? Australians are buying hybrid cars because they don’t trust public chargers theconversation.com/range-anxiet...
theconversation.com
Range anxiety – or charger drama? Australians are buying hybrid cars because they don’t trust public chargers
Hybrid and plug-in hybrid vehicles now outsell battery-electric in Australia. One reason? Drivers don’t feel confident in the public charger network.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 10/03/2025
We Still Underestimate Others’ Support for Climate Action behavioralscientist.org/we-still-und...
behavioralscientist.org
We Still Underestimate Others’ Support for Climate Action - by Kevin Green & Rakhim Rakhimov - Behavioral Scientist
People think they’re more alone in supporting climate-positive action than they really are. That’s a problem, because we know people are likely to take action when they believe others are already doin...
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Adrian Camilleri @adrianrcamilleri.bsky.social · 05/02/2025
How to encourage consumers to buy climate-affected produce theconversation.com/climate-affe...
theconversation.com
Climate-affected produce is here to stay. Here’s what it takes for consumers to embrace it
Many of us prefer to avoid climate-affected produce altogether. But marketing messages that highlight its ‘resilience’ can encourage consumers to consider it, even when empathy towards farmers is low.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 18/01/2025
I agree with most of the points in this article about how to fix the most common problems in consumer research. bandoftownies.com/blog/2025/1/...
bandoftownies.com
How to fix the most common problems in consumer research — Band of Townies
Caleb discusses the four problems he sees in the articles he reviews for for consumer research journals and directs readers to the papers that explain how to fix them.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 15/01/2025
The ‘hot hand’ and the gambler’s fallacy: why our brains struggle to believe in randomness theconversation.com/the-hot-hand...
theconversation.com
The ‘hot hand’ and the gambler’s fallacy: why our brains struggle to believe in randomness
We always want to find patterns in sequences of events – but often they aren’t really there.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 14/01/2025
The ‘hot hand’ and the gambler’s fallacy: why our brains struggle to believe in randomness theconversation.com/the-hot-hand...
theconversation.com
The ‘hot hand’ and the gambler’s fallacy: why our brains struggle to believe in randomness
We always want to find patterns in sequences of events – but often they aren’t really there.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 17/12/2024
I was happy to contribute my thoughts to this article: Fake reviews have made online shopping a nightmare. Can Reddit help? www.smh.com.au/lifestyle/fa...
smh.com.au
Fake reviews have made online shopping a nightmare. Can Reddit help?
More sceptical, savvy consumers are turning to community-based platforms for what they perceive to be more straightforward, reputable advice.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 16/12/2024
Behavioral Scientist’s Notable Books of 2024 behavioralscientist.org/behavioral-s...
behavioralscientist.org
Behavioral Scientist’s Notable Books of 2024 - by Antonia Violante and Evan Nesterak - Behavioral Scientist
Our list of noteworthy behavioral science books published in 2024.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 09/12/2024
Australians’ cars are typically larger, heavier and less efficient than in Europe – here’s why theconversation.com/australians-...
theconversation.com
Australians’ cars are typically larger, heavier and less efficient than in Europe – here’s why
Ever wondered how the Australian passenger car fleet compares with the European fleet and what this means for the future? New research examined the differences in detail and how it might change.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 29/11/2024
What is Bluesky? Why tens of millions of people are heading for a ‘decentralised’ social media platform theconversation.com/what-is-blue...
theconversation.com
What is Bluesky? Why tens of millions of people are heading for a ‘decentralised’ social media platform
With a name that invokes freedom and a clean start and a design that promises to put control back in our hands, the Bluesky platform is attracting users away from Twitter/X en masse.
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Adrian Camilleri @adrianrcamilleri.bsky.social · 25/11/2024
Great conversations happen everywhere. This week's highlight: sharing my research with the great service team at the #SJDM conference. Love how research sparks curiosity across all walks of life. @sjdm-tweets.bsky.social
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Adrian Camilleri @adrianrcamilleri.bsky.social · 23/11/2024
Ready for another SJDM conference! I'll be presenting during Poster Session 2 on probabilistic rewards #NYC @sjdm-tweets.bsky.social
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