iiinova — where your digital self keeps evolving

Adriana Tica @adrianatica.bsky.social · 11/07/2026

Mark Zuckerberg reactivates his Twitter account after years of absence to announce their newest AI model. Twitter's product manager welcomes him back:

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Adriana Tica @adrianatica.bsky.social · 13/06/2026

Elon Musk just became the world's first trillionaire. Meanwhile, the world:

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Adriana Tica @adrianatica.bsky.social · 02/05/2026

I just learned that "handwritten" means "written by a human, not AI" now and I need to sit with this for a while.

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Adriana Tica @adrianatica.bsky.social · 31/08/2025

"Marketing obituaries" is my new internet anthropology series, born because I hate marketing obituaries (the "SEO is dead" kind), but some tactics deserve to be laid to rest. I'll collect them all under the hashtag#marketingobituaries hashtag. What tactic should I do next?

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Adriana Tica @adrianatica.bsky.social · 31/08/2025

Marketing obituaries: 🪦 𝗧𝗵𝗲 𝟭𝟬𝘅 𝗛𝗮𝗰𝗸 (𝟮𝟬𝟭𝟬–𝟮𝟬𝟮𝟯) Born in a blog post, raised on Twitter threads. Survived by overhyped playbooks and dusty Notion docs nobody ever opened twice. Laid to rest in the cemetery of overpromising case studies. 😵 Cause of death: math finally caught up Buried with no ROI

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Adriana Tica @adrianatica.bsky.social · 23/08/2025

I used to be fairly proud of some of the self-feeding growth loops I built or taught my clients. But this humbled me. NONE of mine are this efficient.

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Adriana Tica @adrianatica.bsky.social · 16/08/2025

It's a mindset thing, not a skills thing.

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Adriana Tica @adrianatica.bsky.social · 12/07/2025

I used to be so convinced that there is no passive income. I stand corrected. 😅 P.S.: I'm 90% sure this guy is joking. Please don't try this.

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Adriana Tica @adrianatica.bsky.social · 26/06/2025

Building an audience isn’t about “growing a following.” It’s about collecting the right people who nod when you speak and buy when you offer. It’s business design, not a popularity contest.

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Adriana Tica @adrianatica.bsky.social · 13/06/2025

When you send your custom GPT to your wicked smart friends to test it and try to break it, and this is what they say 😎. BTW, if you want access to the GPT that takes you from blank page to bank, it's only available as a bonus for this workshop 👉 adrianatica.com/the-profitab...

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Adriana Tica @adrianatica.bsky.social · 07/06/2025

The memes are meme-ing but also raising an interesting point. It's been years since I double-check almost everything I see online and the results have never been as astonishing as in the past couple of months. And, make no mistake, the trust crisis extends beyond politicians.

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Adriana Tica @adrianatica.bsky.social · 31/05/2025

The Trust Me, Bro! Academy™ proudly presents: tHe pRoVen StRatEgY that defies logic, context, and basic economics 🤯 Used it once. Made millions. Never failed. Not even once. Only $99. Don’t ask questions. Buy now or cry in your Honda forever.

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Adriana Tica @adrianatica.bsky.social · 24/05/2025

What does your ideal weekend look like? Mine's below.

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Adriana Tica @adrianatica.bsky.social · 15/05/2025

If you want to build in public, don't wait until you solve your challenges to post about them. That's survivorship bias, not transparency. PSA: You don't *have to* build in public, it's OK to brag, we'll celebrate your achievements with you.

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Adriana Tica @adrianatica.bsky.social · 15/05/2025

✔ My pitches failed, so I'm struggling this month ✔ I can't get past 3k followers. What am I doing wrong? ✔ My growth is lagging. Here's what I F-ed up and how I plan to fix it. 👇

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Adriana Tica @adrianatica.bsky.social · 15/05/2025

This isn't building in public, this is not-so-humble bragging. Nothing wrong with bragging but don't disguise it as transparency. Building in public means showing everything, warts and all. I'll believe you build in public when you post stuff like: 👇

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Adriana Tica @adrianatica.bsky.social · 15/05/2025

99%* of build-in-public posts are bull💩. 🥱 I was poor and now I'm rich 🥱 I had 5 followers, now I have 50k 🥱 Look at my carefully cropped Stripe screenshot. 👇

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Adriana Tica @adrianatica.bsky.social · 10/05/2025

Bold take from the guy who fumbled Twitter so hard it’s now named after the close button. Your platform’s bleeding users and your midlife crisis has a verified badge — but sure, tell us more about how LinkedIn is cringe.

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Adriana Tica @adrianatica.bsky.social · 05/05/2025

The manifesto I wrote last week matters deeply to me — it's my life's work distilled into a single truth: 🎤 Resonance wins where spectacle fails. Every. Single. Time. Read it. Question it. Argue with it. Because marketing should resonate, not irritate. 👉 adrianatica.com/the-resonanc...

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The Resonance Principle - Adriana Tica

Trust compounds. Hacks depreciate Marketing has two roads left — engineered spectacle or engineered trust. One spikes, the other compounds. Pick wrong and you’ll spend the next decade speed-running n...

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Adriana Tica @adrianatica.bsky.social · 03/05/2025

Having your opinion ignored or even made fun of *can* be a source of growth. The alternative — being surrounded by bootlickers only — is far more dangerous, as history shows us again and again.

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Adriana Tica @adrianatica.bsky.social · 02/05/2025

Long story short, you need both. Here's how to build them at the same time to maximize your chances of success: www.adrianatica.com/quality-mark...

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Adriana Tica @adrianatica.bsky.social · 02/05/2025

Do you need a great product or great marketing? 🤫 A great product will be the world's best-kept secret without great marketing (no, word-of-mouth doesn't just happen) 🙄 Great marketing for a bad product will get you sales — for a while. People catch on. 👇

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Adriana Tica @adrianatica.bsky.social · 01/05/2025

The brands that endure do one thing absurdly well: they make credibility louder than spectacle.

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Adriana Tica @adrianatica.bsky.social · 30/04/2025

If compounding reputation sounds better than chasing spikes, join 4000+ founders getting Strategic AF every Thursday: adrianatica.com/newsletter/ P.S.: You'll learn to play the compounding game until the algorithm bends around you.

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Adriana Tica @adrianatica.bsky.social · 30/04/2025

• The graph that shows exactly when hype flatlines and trust lifts off. • Case studies from real long-gamers (and spectacular flame-outs). • A no-deadline operating system for banking credibility forever. 👇

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Adriana Tica @adrianatica.bsky.social · 30/04/2025

𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 (𝟳:𝟯𝟬 𝗔𝗠 𝗘𝗦𝗧) 𝗜’𝗺 𝗿𝗲𝗹𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝘆 𝗯𝗶𝗴𝗴𝗲𝘀𝘁, 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗶𝗲𝗰𝗲 𝘆𝗲𝘁, 𝗧𝗵𝗲 𝗥𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲, 𝗮 𝗺𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗼 𝗳𝗼𝗿 𝗮𝗻𝘆𝗼𝗻𝗲 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘄𝗵𝗮𝗰𝗸-𝗮-𝗵𝗮𝗰𝗸 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 “𝘀𝗲𝗰𝗿𝗲𝘁 𝗽𝗿𝗼𝗺𝗽𝘁.” Inside: 👇

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Adriana Tica @adrianatica.bsky.social · 30/04/2025

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘀 𝘁𝘄𝗼 𝗿𝗼𝗮𝗱𝘀 𝗹𝗲𝗳𝘁 — 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘀𝗽𝗲𝗰𝘁𝗮𝗰𝗹𝗲 𝗼𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘁𝗿𝘂𝘀𝘁. 𝗢𝗻𝗲 𝘀𝗽𝗶𝗸𝗲𝘀, 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀. Spectacle is the sugar high: viral stunts, bro-guru funnels, algorithm hangovers. Trust is the slow burn: receipts → referrals → revenue that keeps showing up without pushy invitations. 👇

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Adriana Tica @adrianatica.bsky.social · 26/04/2025

How to protect your IP against AI.

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Adriana Tica @adrianatica.bsky.social · 12/04/2025

Hark! Since the week’s end is upon us, I am compelled to taketh my leave from this glowing realm of labor. Free I shall be to wander at mine own pace, to stretch my limbs upon the green fields, and to drink of goodly refreshment. No longer shall I tarry at this device, for the weekend summons me to

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Adriana Tica @adrianatica.bsky.social · 11/04/2025

Potential client: "I’m creating a vortex of visibility and magnetism where soul-aligned clients find me effortlessly." Me: Got it. And what do you sell? PC: "A 12-week portal into deep embodiment and unapologetic expression." Me: shuts laptop, opens wine, drafts legislation banning the word portal

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Adriana Tica @adrianatica.bsky.social · 05/04/2025

This is why I haven't written about trends in a while too. Something can make perfect sense when I publish it, then become completely obsolete in 4 hours or so.

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Adriana Tica @adrianatica.bsky.social · 31/03/2025

– What platforms to show up on – How often to post – And what consistency actually means for your business Read the full breakdown here: www.adrianatica.com/how-often-sh...

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Adriana Tica @adrianatica.bsky.social · 31/03/2025

Most people treat content like a sprint, then wonder why they’re exhausted by week 3. In last week's newsletter, I laid out a framework that actually works long-term. ❌ Not a content challenge. ❌ Not a growth hack. Just a framework to help you decide: 👇

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Adriana Tica @adrianatica.bsky.social · 31/03/2025

Haha, right? Then again, my retired mom keeps telling me she'd love to be swamped with work again. I guess humans truly are impossible to please.

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Adriana Tica @adrianatica.bsky.social · 29/03/2025

Anyone else fantasizing about hiring a boss for themselves to reduce decision fatigue?

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Adriana Tica @adrianatica.bsky.social · 24/03/2025

Last week, on Strategic AF, I broke down the system that makes strategy, marketing, and sales finally play nice with one another. Bonus: my own growth engine explained. Missed the issue? Grab it here: www.adrianatica.com/one-growth-e...

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Adriana Tica @adrianatica.bsky.social · 24/03/2025

Want more sales without adding more marketing chaos? The answer isn’t another funnel, campaign, or “content sprint.” It’s building a single growth engine that does the heavy lifting over time. If you’re a founder trying to do all the things, this is your permission slip to do less — but better. 👇

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Adriana Tica @adrianatica.bsky.social · 22/03/2025

Someone forgot to gag their AI and now you can find something true on X

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Adriana Tica @adrianatica.bsky.social · 15/03/2025

I don't know about h0rny but my computer often gets spiteful and snarky.

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Adriana Tica @adrianatica.bsky.social · 13/03/2025

I never saw myself as a "protector". I was honestly not expecting anything insightful from this prompt (that's why it took me so long to try it), just the usual ego massage. Now I've got something to ponder too — color me impressed.

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Adriana Tica @adrianatica.bsky.social · 07/03/2025

"I found you on social media but bought from you because of your emails" - 80% of my clients. It’s almost never the first post they see. It’s the 3rd, 4th, or 15th email where they finally say: "Okay, I trust this person enough to pay them."

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Adriana Tica @adrianatica.bsky.social · 05/03/2025

It's fascinating how diverse this is! It goes to show that you need to diversify your channels.

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Adriana Tica @adrianatica.bsky.social · 05/03/2025

Spoiler: it's the thing that does NOT change, no matter how many times the algorithm screws you over. Join Jay and 3900+ other founders and learn how to nail your strategy in a single sentence once and for all: www.adrianatica.com/newsletter/ Or keep calling your calendar a strategy — your call.

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Adriana Tica @adrianatica.bsky.social · 05/03/2025

Tomorrow’s newsletter is going deep into strategy v planning and why confusing the 2 is killing your momentum. ❌ Your to-do list is not your strategy ❌ Posting 3x a week is not a strategy ❌ Using AI to write your captions? Still not a strategy What is strategy? I’ll break it down tomorrow 2/3

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Adriana Tica @adrianatica.bsky.social · 05/03/2025

The number of people who think their Notion board is a strategy? Terrifying! If your strategy fits into a project management app, you don’t have a strategy — you have a very ambitious errands list. 1/3

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Adriana Tica @adrianatica.bsky.social · 03/03/2025

Every masterpiece is built on the wreckage of everything that came before it. Last week, I told my subscribers why volume and exposure beget quality. Perfection isn't crafted in private. It's crowdsourced publicly through repetition Missed the issue? Read it 👇: www.adrianatica.com/why-more-is-...

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Adriana Tica @adrianatica.bsky.social · 03/03/2025

Somewhere along the way, “more” became a dirty word. As if more automatically meant shallow, cheap, or desperate. Mediocre, in a word. But more isn’t the enemy of quality. More is how you find it. 👇

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Adriana Tica @adrianatica.bsky.social · 01/03/2025

Less-than-stellar feedback isn't the end of the world. You can't please everyone — and if you try, you'll please no one.

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Adriana Tica @adrianatica.bsky.social · 28/02/2025

✅ Want likes? → Post inspirational or funny content ✅ Want followers and subscribers? → Post in-depth guides ✅ Want real fans? → Post opinion pieces ✅ Want clients? → Post social proof Full guide: www.adrianatica.com/post-this-if...

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Adriana Tica @adrianatica.bsky.social · 26/02/2025

➡️ The best books were written by people who wrote a lot of bad stuff first. Tomorrow’s newsletter breaks down why the shortcut to quality is through quantity, not around it. Join Zsike and 3800+ other smart entrepreneurs getting Strategic AF about their marketing: www.adrianatica.com/newsletter/

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