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Aditya Kalra

@adityakalra.bsky.social
482 followers 19 following 71 posts

Reuters journalist. Editor, India Company News. Sector agnostic. Decoding secret business strategies. Deeply reported + investigative journalism. Opinions mine

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Aditya Kalra @adityakalra.bsky.social · 23/11/2025
After Ambani zoo probe, UN body decided on Sunday not to restrict India from importing endangered animals. Decision to delete the proposal came after many countries said it was too harsh; UN body’s secretariat visited Vantara in September, found issues in animal data tinyurl.com/ambani-vantara
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Aditya Kalra @adityakalra.bsky.social · 01/10/2025
Bollywood vs Google’s YouTube in the AI era. Read the deep dive. tinyurl.com/d6tsrau3
tinyurl.com
Spooked by AI, Bollywood stars drag Google into fight for 'personality rights'
In India, Bollywood stars are asking judges to protect their voice and persona in the era of artificial intelligence. One famous couple's biggest target is Google's video arm YouTube.
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Aditya Kalra @adityakalra.bsky.social · 19/09/2025
This is a story about a bird and a family. But this is no ordinary bird, and this is no ordinary family. It's about the world's rarest parrot, and the Ambanis tinyurl.com/yw77867x
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Aditya Kalra @adityakalra.bsky.social · 17/08/2025
Modi’s biggest tax reform since 2017 will boost GDP, help companies & consumers, even as it costs $20 billion in lost revenue. Importantly, the move will give him political gains ahead of the Bihar polls and repair his image, dented by strained India-US relations. tinyurl.com/yvye5y46
tinyurl.com
India plans sweeping consumption tax cuts by October to boost economy
India's government will slash the consumption tax it charges consumers and businesses by October, a top official said on Friday, hours after Prime Minister Narendra Modi announced sweeping tax reforms to boost the economy in the face of a trade conflict with Washington.
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Aditya Kalra @adityakalra.bsky.social · 14/08/2025
Publicis has sued India’s antitrust body for denying access to case files in a probe of ad agencies in which Dentsu, GroupM, Omnicom were raided. Publicis also asked CCI to keep “further investigation in abeyance”. Watchdog also summoned its South Asia chief, Anupriya Acharya tinyurl.com/bdjdbbkd
tinyurl.com
Publicis sues India antitrust body for denying case files in ad agencies probe
Publicis has sued India's antitrust watchdog for denying access to case files in a high-profile price-fixing investigation of ad agencies, after the French group failed to get the probe stalled until it could review the documents, court filings show.
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Reposted by Aditya Kalra
Kartik O @kocricket528.bsky.social · 11/08/2025
This quote though 😭
Tarrifs are matter of diplomacy and my McPuff and coffee shouldn't be dragged into it.
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Aditya Kalra @adityakalra.bsky.social · 11/08/2025
India is a key market for US brands that target consumers infatuated with foreign labels. People queue up for new Apple stores or Starbucks discounts. But amid tariff woes, McDonald's, Coca-Cola, Amazon and Apple face growing calls to buy local and ditch American www.reuters.com/business/aut...
reuters.com
In India, Trump's tariffs spark calls to boycott American goods
From McDonald's and Coca-Cola to Amazon and Apple, U.S.-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi's supporters stoke anti-American sentiment to protest against U.S. tariffs.
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Aditya Kalra @adityakalra.bsky.social · 10/08/2025
Inside the battle over India's internet censorship A cartoon of Modi with a dinosaur. A minister in an astronaut suit. NDTV's stampede news. All ordered to be removed Deep dive into India's takedown regime & fight over content regulation Read: tinyurl.com/3d6nnvjw
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Aditya Kalra @adityakalra.bsky.social · 06/08/2025
Musk vs Modi - Inside the battle over India's internet censorship A cartoon of Modi with a dinosaur. A minister in an astronaut suit. NDTV's stampede news. All ordered to be removed Deep dive into India's takedown regime & fight over content regulation tinyurl.com/3d6nnvjw
tinyurl.com
Musk vs. Modi: Inside the battle over India's internet censorship
Some 2,500 pages of non-public court filings reveal the behind-the-scenes clash between the world's richest person and authorities in the world's most populous country over New Delhi's sweeping crackdown on online content.
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Aditya Kalra @adityakalra.bsky.social · 29/07/2025
Lack of adequate training for Boeing 777 pilots, use of unapproved simulators, poor rostering system & many training gaps. Air India audit finds 51 lapses. These are latest in the series of operational and safety risks flagged by regulator. tinyurl.com/u53vtwce
tinyurl.com
Air India audit finds 51 safety lapses, from unapproved simulators to training gaps
India's aviation watchdog found 51 safety lapses at Air India in its July audit, including lack of adequate training for some pilots, use of unapproved simulators and a poor rostering system, according to a government report seen by Reuters.
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Aditya Kalra @adityakalra.bsky.social · 24/07/2025
Air India warned for 29 safety violations, including pilots not being given rest, poor compliance with simulator rules, lack of training for Kathmandu airport and flying on international routes with lesser cabin crew, documents show. Airline self-reported the breaches. READ: tinyurl.com/3n4y69ts
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Aditya Kalra @adityakalra.bsky.social · 12/07/2025
Inside the cockpit: How Air India's Boeing Dreamliner flight ended in disaster. Here is the sequence of events - by the seconds - on June 12, as detailed by Indian investigators in their preliminary report released on Saturday. www.reuters.com/business/aer...
reuters.com
Inside the cockpit: How Air India's Boeing Dreamliner flight ended in disaster
A preliminary report into the Air India crash that killed 260 people last month showed the plane's engines fuel cutoff switches almost simultaneously flipped from run to cutoff, starving the engines of fuel.
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Aditya Kalra @adityakalra.bsky.social · 09/07/2025
Reuters reports that Indian telecom and digital giant Reliance Jio Platforms, led by billionaire Mukesh Ambani, has decided not to launch its IPO this year as planned, delaying one of the country's most anticipated stock offerings. Market reacts tinyurl.com/37zbwsy3
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Aditya Kalra @adityakalra.bsky.social · 15/06/2025
Around 30 minutes before the Air India crash, the cook in the hostel canteen stepped out to deliver lunchboxes - leaving behind his two-year-old daughter, whom he had just rocked to sleep on a wooden swing. He's now hoping for a 'second miracle'. tinyurl.com/bdhrm5ba
tinyurl.com
In Air India crash, canteen worker hopes for 'second miracle'
Ravi Thakor and his wife avoided the crash by minutes. His mother and daughter are missing.
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Aditya Kalra @adityakalra.bsky.social · 15/06/2025
U.S officials are surveying the crash site on Sunday. Boeing will also look at various parameters, including angle of landing tinyurl.com/537hsu53
tinyurl.com
U.S. officials survey Air India crash site, families continue to wait for bodies
Air India and the Indian government were looking at issues linked to its engine thrust, flaps, and why the landing gear remained open as the plane took off and then came down.
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Aditya Kalra @adityakalra.bsky.social · 14/06/2025
Facts. No speculation. Air India crash. tinyurl.com/3uy3367n
tinyurl.com
What is known about the Air India crash and its investigation
One of the strongest pieces of evidence under review is a CCTV clip that shows the takeoff and the crash of the plane.
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Aditya Kalra @adityakalra.bsky.social · 03/06/2025
Disappearance of Kia engines 1,008 car engines stolen over three years from Kia India factory -- most high-profile theft case involving a foreign automaker. Two ex-factory workers face probe for colluding with scrap dealers, manipulating records and truck numbers tinyurl.com/4sts6uyk
tinyurl.com
Former Kia India workers, scrap dealers face probe over theft of 1,008 engines
Two former Kia India workers are under investigation over accusations that they colluded with scrap dealers to steal 1,008 engines from the carmaker's factory over three years, police investigation documents showed.
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Aditya Kalra @adityakalra.bsky.social · 28/05/2025
India's alarm over China spying rocks the surveillance industry Modi's CCTV testing rules hit firms like Hikvision, Xiaomi & Motorola. They must submit hardware, software & source code to government labs for testing. Documents reveal an intense clash Long read @reuters.com tinyurl.com/3nxca2pf
tinyurl.com
India's alarm over Chinese spying rocks the surveillance industry
Global makers of surveillance gear have clashed with Indian regulators in recent weeks over contentious new security rules that require manufacturers of CCTV cameras to submit hardware, software and source code for assessment in government labs.
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Reposted by Aditya Kalra
Greg @jamyang.net · 28/05/2025
India’s strict new regulations mandate lab tests & factory visits to secure IP cameras from PRC espionage. But will these rules address post-deployment issues like outdated firmware vulns (central to insecurity in #Hikvision ecosystem)? www.reuters.com/world/china/... (@adityakalra.bsky.social)
reuters.com
India's alarm over Chinese spying rocks the surveillance industry
Global makers of surveillance gear have clashed with Indian regulators in recent weeks over contentious new security rules that require manufacturers of CCTV cameras to submit hardware, software and source code for assessment in government labs, official documents and company emails show.
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Aditya Kalra @adityakalra.bsky.social · 30/04/2025
Adani has paused talks with Israel's Tower for a $10B chip project as it did not make strategic sense, sources say. Project "required further evaluation about how does India make sure chips manufactured are sold in India" and it did not want to pursue an export-focussed strategy tinyurl.com/mumnuspu
tinyurl.com
Exclusive: Adani pauses talks with Israel's Tower for $10 billion India chip foray, sources say
Indian billionaire Gautam Adani's group has paused discussions with Israel's Tower Semiconductor for a $10 billion chip project as it did not make strategic and commercial sense for the group, two people familiar with the matter told Reuters.
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Aditya Kalra @adityakalra.bsky.social · 17/04/2025
After high-profile antitrust raids, an Indian group of major ad agencies has asked its members, which include GroupM, Dentsu and Publicis, to not communicate with rivals over WhatsApp or share sensitive pricing info, guidelines drafted by Trilegal showed. tinyurl.com/bdfv3hrd
tinyurl.com
After antitrust raids, Indian ad group warns against pricing coordination
After high-profile antitrust raids in India, a group of major ad agencies has asked members, who include GroupM, Dentsu and Publicis, to avoid communicating with rivals over WhatsApp or share sensitive pricing data, a document shows.
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Aditya Kalra @adityakalra.bsky.social · 14/04/2025
🍤 Indian shrimp industry in troubled waters Shipments bound for American shores hit turbulence due to Trump tariffs, rattling India — biggest supplier of shrimp. 2,000 containers packed with frozen delicacy caught in the crossfire. Reuters reporting from India, Ecuador, US tinyurl.com/2477srst
tinyurl.com
Indian shrimp industry sails in troubled waters after Trump tariffs
Turbulence unleashed by President Donald Trump's tariffs could rock global shipments of shrimp to the United States, with exporters in biggest supplier India saying they endanger 2,000 containers packed with the frozen delicacy.
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Aditya Kalra @adityakalra.bsky.social · 12/04/2025
From Daikin and Samsung to Hitachi & Voltas, global electronics giants are pushing back against Modi’s e-waste pricing policy in India. New rules called protectionist by firms, which argue they unfairly benefit recyclers and threaten profits in the $62 billion market. tinyurl.com/4j37ft39
tinyurl.com
From Daikin to Samsung, companies fight Modi over e-waste policy
India wants to tackle its mounting e-waste problem. Global electronics companies say the cost is too high.
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Aditya Kalra @adityakalra.bsky.social · 03/04/2025
A $2,300 Apple iPhone? Trump tariffs could make that happen. Apple would need to raise its prices by at least 30% on average to offset import duties, Counterpoint says www.reuters.com/technology/w...
reuters.com
A $2,300 Apple iPhone? Trump tariffs could make that happen.
Your favorite iPhone could soon become much pricier, thanks to tariffs.
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Aditya Kalra @adityakalra.bsky.social · 22/03/2025
🚨Behind Competition Commission Of India raids — Dentsu made a leniency submission last year and disclosed evidence related to pricing arrangements between industry body of advertisers and of broadcasters, which dictated terms on discounting to win ad clients. tinyurl.com/4hyu4b9r
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Aditya Kalra @adityakalra.bsky.social · 22/03/2025
🚨Behind Competition Commission Of India raids — Dentsu made a leniency submission last year and disclosed evidence related to pricing arrangements between industry body of advertisers and of broadcasters, which dictated terms on discounting to win ad clients. www.reuters.com/world/india/...
reuters.com
India's ad industry raids followed tip-offs under leniency scheme, sources say
India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties for companies providing evidence, three people familiar with the matter told Reuters.
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Reposted by Aditya Kalra
Abhijith G @abhijithg4.bsky.social · 20/03/2025
Story for @reuters.com : Frustration is building inside India's newest airline, Akasa Air, with top executives privately criticising Boeing for delayed plane deliveries and scrambling to assuage hundreds of anxious pilots who are idle. w/ @adityakalra.bsky.social shorturl.at/eJ35Q
reuters.com
Inside Akasa Air's struggles with Boeing delivery delays and idle pilots
Frustration is building inside India's newest airline, Akasa Air, with top executives privately criticising Boeing for delayed plane deliveries and scrambling to assuage hundreds of anxious pilots who remain idle without work.
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Aditya Kalra @adityakalra.bsky.social · 20/03/2025
"Boeing bloody” “retarding our speed", Akasa co-founder Aditya Ghosh said in a town hall, an audio recording shows. Another exec, Priya Mehra, said Akasa told Boeing to stop "big events and parties" and "focus on production." A deep dive into Akasa Air's struggles & idle pilots. tinyurl.com/27e7m68e
tinyurl.com
Inside Akasa Air's struggles with Boeing delivery delays and idle pilots
Frustration is building inside India's newest airline, Akasa Air, with top executives privately criticising Boeing for delayed plane deliveries and scrambling to assuage hundreds of anxious pilots who remain idle without work.
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Reposted by Aditya Kalra
Reuters @reuters.com · 18/03/2025
Exclusive: The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price collusion, people with direct knowledge told Reuters reut.rs/4bCWtRJ
reut.rs
Exclusive: India raids ad giants GroupM, Publicis, broadcasters' group over price collusion, sources say
The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price collusion, people with direct knowledge told Reuters.
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Aditya Kalra @adityakalra.bsky.social · 18/03/2025
India's antitrust body CCI is raiding the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and broadcasters' industry group IBDF which reprents Reliance-Disney, Sony and Zee, over alleged price collusion related to ad rates. tinyurl.com/mb4fn5x6
tinyurl.com
Exclusive: India raids ad giants GroupM, Publicis, broadcasters' group over price collusion, sources say
The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price collusion, people with direct knowledge told Reuters.
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Aditya Kalra @adityakalra.bsky.social · 12/03/2025
India antitrust action! 🚨 Apple blocks opponents - Tinder-owner Match & startups group ADIF - from accessing confidential information of the US tech giant which was part of investigation reports in an ongoing antitrust case, a confidential order shows. tinyurl.com/3h7wvmj4
tinyurl.com
Apple blocks Tinder owner, startups from commercial secrets in India antitrust case
Apple has successfully blocked its opponents in India, Tinder-owner Match and a group of startups, from accessing its commercially sensitive information which was part of antitrust findings against the U.S. firm, a confidential order shows.
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Aditya Kalra @adityakalra.bsky.social · 27/02/2025
LANDMARK RULING AGAINST AMAZON Indian court orders Amazon to pay $39 million in damages for infringing the "Beverly Hills Polo Club" trademark after garments with identical branding were sold on India website. Read: tinyurl.com/y4k8c9ea
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Aditya Kalra @adityakalra.bsky.social · 26/02/2025
India says Volkswagen is the only automaker to misclassify car imports for 12 years to dodge $1.4B in taxes, while BMW & Mercedes paid up. Kia, also hit with a $155M tax demand, changed its practices after a warning, govt tells court. #Volkswagen #India tinyurl.com/z5f288zn
tinyurl.com
India singles out VW in $1.4 billion tax dispute, says Kia corrected course
Indian tax authorities have singled out Volkswagen as the only automaker to wrongly classify its car imports for 12 years to evade $1.4 billion in taxes, even as rival Kia changed its practice after being pulled up, court papers show.
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Aditya Kalra @adityakalra.bsky.social · 25/02/2025
Reliance puts IPL streaming revenues in focus, privately touts "brain mapping" research to challenge Google and Meta, and holds closed-door seminars across India to persuade small businesses to buy ads. A deep dive into Reliance-Disney's IPL streaming strategy based on documents tinyurl.com/33tf3tcu
tinyurl.com
India's Reliance touts 'brain mapping' to lure IPL advertisers after Disney merger
After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to boost its revenues from the IPL, the world's most valuable cricket league.
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Reposted by Aditya Kalra
Yasmeen Serhan @yasmeenserhan.bsky.social · 24/02/2025
Our latest @reuters.com City Memo is a guide to New Delhi, expertly led by our company news editor @adityakalra.bsky.social ✍️: www.reuters.com/city-memo/ne... 📽️: www.youtube.com/shorts/oT3bI...
reuters.com
New Delhi like a local
Our company news editor’s guide to lip-smacking curries and 17th-century marvels.
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Reposted by Aditya Kalra
Reuters @reuters.com · 23/02/2025
From curries to the Qutub Minar, correspondent Aditya Kalra offers tips and tours to experience New Delhi like a local in our latest edition of City Memo reut.rs/3ESeWxq
reut.rs
New Delhi like a local
Our company news editor’s guide to lip-smacking curries and 17th-century marvels.
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Reposted by Aditya Kalra
Mike Scarcella @mikescarcella.bsky.social · 22/02/2025
Hearing set for Monday in AP's suit over White House access -- US District Judge Trevor McFadden presiding www.reuters.com/world/us/ap-...
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Ashis Basu @ashis.bsky.social · 22/02/2025
Reuters City Memo: Presenting my “Seeing New Delhi like a local” — part of a new @reuters.com global series From eating butter chicken and curries, visiting Sunder Nursery to experiencing old Delhi. Great piece by @adityakalra.bsky.social www.reuters.com/city-memo/ne...
reuters.com
New Delhi like a local
Our company news editor’s guide to lip-smacking curries and 17th-century marvels.
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Aditya Kalra @adityakalra.bsky.social · 22/02/2025
Reuters City Memo: Presenting my “Seeing New Delhi like a local” — part of a new @reuters.com global series From eating butter chicken and curries, visiting Sunder Nursery to experiencing old Delhi. www.reuters.com/city-memo/ne...
reuters.com
New Delhi like a local
Our company news editor’s guide to lip-smacking curries and 17th-century marvels.
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Aditya Kalra @adityakalra.bsky.social · 12/02/2025
India's total pending tax arrears (customs + excise + service tax) stood at $52.5B as of Nov 2024 with 70% stuck in litigation, government data shows. Customs disputes alone were $4.5B by March 2024, with a third pending for over 5 years
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Aditya Kalra @adityakalra.bsky.social · 12/02/2025
Reuters Flash: Modi and Musk set to hold one-on-one talks during Indian Prime Minister's US visit, sources say. Starlink's long-delayed launch of satellite broadband likely to be discussed. Tesla entry may not be on agenda, but EV parts sourcing likely to come up
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Aditya Kalra @adityakalra.bsky.social · 12/02/2025
🚨 India's $1.4B tax demand from Volkswagen after 12 years of scrutiny is making foreign firms nervous. Lengthy investigations and litigation continue to be major hurdles for investors in the fastest-growing major economy 🏭⚖️ @reuters.com www.reuters.com/sustainabili...
reuters.com
Volkswagen's $1.4 billion India tax tussle rekindles foreign investor fears
India's demand for retrospective taxes is reigniting concerns about the impact of lengthy litigation.
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Aditya Kalra @adityakalra.bsky.social · 05/02/2025
India accuses Kia of evading taxes of $155M by misclassifying component imports for Carnival car - it imported parts in different shipments to evade detection and pay lower tariffs, instead as CKD where tax is much more; Case similar to VW $1.4B notice www.reuters.com/business/aut...
reuters.com
Exclusive: India accuses Kia of evading taxes of $155 mln in VW-like dispute
India has accused South Korea's Kia of evading taxes of $155 million by misclassifying component imports but the carmaker has denied wrongdoing, the latest fight by a foreign automaker with New Delhi over tariffs, according to a document and two sources.
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Aditya Kalra @adityakalra.bsky.social · 02/02/2025
VW sues India over "impossibly enormous" tax demand of $1.4B. Argues demand contradicts govt rules, risks $1.5B investment & hurts foreign investment climate. It "places at peril the very foundation of faith and trust". Cites Amazon example in defence shorturl.at/3BC0y
shorturl.at
Exclusive: Volkswagen sues India to quash 'enormous' $1.4 billion tax demand, legal filing shows
Volkswagen has sued Indian authorities to quash an "impossibly enormous" tax demand of $1.4 billion, arguing the ask is contradictory to New Delhi's import taxation rules for car parts and will hamper the company's business plans, court papers show.
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Aditya Kalra @adityakalra.bsky.social · 01/02/2025
OpenAI argues that Indian courts cannot hear lawsuits about its U.S.-based business & its servers are abroad. Telegram has failed with similar defences and U.S. tech firms have faced Modi heat on compliance in India. shorturl.at/098Yu @arpanchaturvedi.bsky.social @vmunsif.bsky.social
shorturl.at
OpenAI cites US roots to dodge India courts, but lawyers say case can be heard
OpenAI faces an uphill climb as it argues that Indian courts cannot hear lawsuits about its U.S.-based business in the country, where Telegram has failed with similar defences and U.S. technology firms have faced government heat on compliance.
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Reposted by Aditya Kalra
Aditya Kalra @adityakalra.bsky.social · 27/01/2025
🚨 Reuters Exclusive: More heat in the OpenAI copyright lawsuit in India as digital units of news firms of billionaire Gautam Adani, Mukesh Ambani & Indian Express, HT seek to join the case. They argue OpenAI's conduct constitutes "a clear and present danger" shorturl.at/5D2Oy
shorturl.at
OpenAI to face Indian news firms of Ambani, Adani in copyright battle, documents show
Digital news units of Indian billionaires Gautam Adani and Mukesh Ambani, and other outlets including the Indian Express and the Hindustan Times, are joining proceedings against OpenAI for improperly using copyright content, legal papers show.
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Aditya Kalra @adityakalra.bsky.social · 27/01/2025
It’s very interesting that OpenAI ChatGPT very strongly defends itself when asked if it feels unsettled by DeepSeek AI 👀🤣
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Aditya Kalra @adityakalra.bsky.social · 27/01/2025
🚨 Reuters Exclusive: More heat in the OpenAI copyright lawsuit in India as digital units of news firms of billionaire Gautam Adani, Mukesh Ambani & Indian Express, HT seek to join the case. They argue OpenAI's conduct constitutes "a clear and present danger" shorturl.at/5D2Oy
shorturl.at
OpenAI to face Indian news firms of Ambani, Adani in copyright battle, documents show
Digital news units of Indian billionaires Gautam Adani and Mukesh Ambani, and other outlets including the Indian Express and the Hindustan Times, are joining proceedings against OpenAI for improperly using copyright content, legal papers show.
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Aditya Kalra @adityakalra.bsky.social · 24/01/2025
Publishers to fight ChatGPT in India. Reuters reporter asked ChatGPT for details of Harry Potter book. AI tool responded with a chapter-by-chapter summary and a key events summary including the story's climax. www.reuters.com/technology/a...
reuters.com
OpenAI faces new copyright case, from global book publishers in India
Indian book publishers and their international counterparts have filed a copyright lawsuit against OpenAI in New Delhi, a representative said on Friday, the latest in a series of global cases seeking to stop the ChatGPT chatbot accessing proprietary content.
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Aditya Kalra @adityakalra.bsky.social · 24/01/2025
Roughly 70 crore rupees, or $8 million, per house! DLF sold 173 units in "The Dahlias" in Gurugram for about $1.4 billion over nine weeks. Overall it’s a record $4 BILLION project near New Delhi. “Super luxury”. Read the Reuters story www.reuters.com/world/india/...
reuters.com
DLF clocks record bookings in $4 billion 'super luxury' home project as rich Indians splurge
India's top real estate firm DLF on Friday said it snagged record bookings in its $4 billion "super luxury" home project near New Delhi, as deep-pocketed buyers scrambled for premium housing.
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