iiinova — where your digital self keeps evolving

Adam Nathan @adampnathan.bsky.social · 4h

How does an airline at the end of the world, in a country of 5.3m people, survive and even thrive? It shouldn't work. Air New Zealand's answer has been to get creative: a bed in economy, and soon bunk beds on its 787s. But it's a much harder business than it looks.

Map of the Pacific showing Air New Zealand's 12 long-haul nonstop routes from Auckland, curving out to Bali, Singapore, Hong Kong, Taipei, Shanghai, Tokyo, Honolulu, Vancouver, San Francisco, Los Angeles, Houston, and New York. Even the closest, Bali, is about 6,700 km from Auckland.

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Adam Nathan @adampnathan.bsky.social · 11/10/2026

For fun, I charted the longest routes from each state. The longest is New York to Singapore, 9,536 miles. The shortest is West Virginia to St. Pete, 797 miles. For 19 states and DC, the longest route is domestic.

Geographic tile board of all 50 U.S. states and DC. Every tile gives state code, longest destination city, and miles. Tiles use Asia/Pacific, Middle East/Africa, Europe/Atlantic, and U.S./Caribbean colors. Includes seasonal and announced routes from September 25, 2026.

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Adam Nathan @adampnathan.bsky.social · 10/10/2026

How do you thrive next to a much bigger neighbor? Qatar's answer: win on product. I think it might have the best in the world. Emirates made $5.7B last year to Qatar's $1.9B. But Skytrax ranked Qatar 2nd this year, 4 spots ahead of Emirates, and gave it best business class for the 13th time.

Full-width world map of Qatar Airways' 163 published summer 2026 destinations from Doha. Each route is colored by when Qatar first flew to the city: by 2009 (76), 2010 to 2014 (43), 2015 to 2016 (14), 2017 to 2019 (10), and 2020 to 2026 (20). Dubai, Emirates' hub, is marked in red just east of Doha. Airport codes label destinations across every region. Some published services may include intermediate stops; the table was checked 6 September 2026.

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Adam Nathan @adampnathan.bsky.social · 09/10/2026

My favorite ideas from today's Southwest discussion: AUS: Gatwick, Honolulu, Tokyo, Rome, and Dublin STL: Honolulu PHX: Tokyo or Taipei BWI: Dublin or Keflavík on a 737-8 Longer shots: OAK, MCI, SJC, CMH, and SMF. But fun to think about.

One continuous world map of audience suggestions selected by Adam for possible Southwest routes. Austin routes are bright blue: Gatwick, Honolulu, Tokyo Narita, Rome Fiumicino, and Dublin. St. Louis to Honolulu is red. Phoenix to Tokyo Narita or Taipei are purple alternatives. Baltimore/Washington to Dublin and Keflavík are amber, reflecting the 737-8 ideas in the accompanying post. Thin, pale lines colored by origin retain 24 earlier hypothetical ideas; BWI–Dublin is drawn once in amber. Airport codes appear in boxes beside true airport nodes. These are ideas, not announced routes.

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Adam Nathan @adampnathan.bsky.social · 09/10/2026

Southwest is leaning toward the 787 for its first widebody, Reuters reported yesterday. The problem is Boeing says the 787 is sold out through the end of the decade. So where do Southwest's first ones come from? I think Norse Atlantic.

Map of predicted Southwest 787 routes, none announced, colored by Southwest base, with an inset mockup of a Southwest 787. Thick lines are best guesses: Denver, Dallas, Chicago Midway, and Las Vegas to Honolulu; Orlando to London Gatwick and Manchester; Las Vegas and Denver to London Gatwick; Baltimore to London Gatwick, Paris, Dublin, and Rome. Thin lines are long shots: Baltimore to Barcelona, Orlando to Sao Paulo and Rio de Janeiro, and Las Vegas to Seoul and Tokyo Narita.

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Adam Nathan @adampnathan.bsky.social · 08/10/2026

The biggest story in travel no one is talking about: summer is getting longer. Delta added 2 Europe routes, but also pulled 6 more into early spring. United added 60 days to Newark to Marrakech. I wrote about it here: x.com/adampnathan...

January to June timeline of six Delta Europe routes and United's Newark to Marrakech route. Darker bars show the previous season and lighter bars the added days. Delta Minneapolis and Detroit to Rome now start in early March instead of May, Seattle to Rome in April, JFK to Porto in March, and Boston and Seattle to Barcelona in April. United Newark to Marrakech now runs to late May instead of late March. Season ends are not compared.

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Adam Nathan @adampnathan.bsky.social · 08/10/2026

Rome is one of the world's great cities. San Francisco is home. I'd still put both on my list of the world's worst hotel cities. Rome will charge you a fortune for a small, awkward room. SF has endless corporate hotels and a surprisingly thin luxury bench.

Photo collage titled 'The world's worst hotel cities,' framed as Adam's personal list. Rome: Small rooms. Big prices. San Francisco: Thin luxury bench. Boston: Choices narrow fast. Seattle: Business hotels dominate. Sydney: Predictable harbor towers. Berlin: Few luxury standouts. Amsterdam: Thin bench, high rates. City photos show the Colosseum, San Francisco skyline, Boston waterfront, Seattle skyline, Sydney Opera House, Brandenburg Gate, and Amsterdam canal houses.

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Adam Nathan @adampnathan.bsky.social · 07/10/2026

Charlotte Douglas had more takeoffs and landings last year than Shanghai or Istanbul, and American is now building its biggest Admirals Club ever there. How did Charlotte become American's #2 hub? It survived three airline mergers by being one of America's cheapest big airports.

Headline: CLT: Busier than Shanghai but also smaller than Las Vegas. Left: American's renderings of its new Admirals Club in Charlotte (40,000+ sq ft, its largest) and its first Charlotte Flagship lounge. Right: the 10 busiest airports by takeoffs and landings in 2025 with world ranks. Charlotte is 7th with 574,000, ahead of Shanghai Pudong, Guangzhou, and Istanbul, but 35th for passengers at 53.6 million, behind Las Vegas at 30th.

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Adam Nathan @adampnathan.bsky.social · 07/10/2026

American bumped more passengers last year than every other U.S. airline combined. Now it's stopped: gate agents can't close the door until enough people volunteer. It also added coach food preorders and cash and miles bookings. American is actually becoming customer friendly.

Table: American's three customer fixes this fall, each with a photo. 1. No more involuntary bumping, since Sept 30 (photo of a gate agent): the gate can't close the door on an oversold flight until enough people volunteer. In 2025 American bumped 14,758 passengers versus 9,838 at other U.S. airlines, 60% of the total. 2. Preorder food in coach, from Oct 13 (photo of American's coach snacks): reserve 7 days to 20 hours before you fly; DFW to LAX first, eligible domestic flights by the end of March. 3. Pay with cash and miles, rolling out now (screenshot of the miles slider): domestic flights excluding Alaska and Hawaii, on aa.com and the app.

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Adam Nathan @adampnathan.bsky.social · 07/10/2026

Starting November 19, you can take a helicopter from Manhattan's West Side, land next to a 16-seat jet at Westchester, and be in Palm Beach or Miami about three hours later. Blade is bringing BLADEone back for wealthy New Yorkers this winter. So where else could Blade take them?

U.S. overview of 20 Westchester routes explored in the thread. Planned Blade routes to Miami OPF and Palm Beach DJT appear first in the key, followed by 17 possible additions. Aspen ASE is separately Aero listed. New candidates include Montrose MTJ, Hilton Head HHH, North Eleuthera ELH, and Providenciales PLS.

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Adam Nathan @adampnathan.bsky.social · 07/10/2026

Airbnb had a real shot at becoming the travel platform for millennials. Instead, it's untrustworthy, often subpar housing inventory. Kind of a crazy self-own. And the stock shows it: down 6% in five years while the S&P 500 is up 90%.

Line chart: Airbnb stock is down 6% in five years. The S&P 500 is up 90%. What $100 invested on Oct 4, 2021 is worth on Oct 6, 2026: $94 in Airbnb versus $190 in the S&P 500 (SPY, including dividends). Airbnb fell to about $50 in late 2022 and has mostly stayed below $100 since. Data: Yahoo Finance weekly closes.

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Adam Nathan @adampnathan.bsky.social · 06/10/2026

British Airways is cutting the A380's upper deck from 212 seats to 106, and every one of them will be business class. That's the largest business cabin in the sky. Emirates fits 76 business seats upstairs on its A380. It's a big premium bet on a plane many people expected BA to retire in 2020.

BA adds 36 premium seats, cuts 88 in economy. British Airways A380, today versus after the retrofit; 469 seats become 417. Left: BA renderings of the new all-business upper deck, a row of Club Suites, and the new First suite. Right: seats by deck. Today the upper deck has 53 Club, 55 premium economy, and 104 economy (212 seats) and the main deck has 14 First, 44 Club, and 199 economy (257 seats). After the retrofit the upper deck is all Club, 106 seats, and the main deck has 12 First, 84 premium economy, and 215 economy (311 seats).

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Adam Nathan @adampnathan.bsky.social · 06/10/2026

Delta's Wi-Fi went mega viral last week. Elon Musk said Ed Bastian would lose his job over it. DHH, a Delta Diamond, said Starlink was the one thing that could make him switch. And United offered Delta elites a status match: "Don't keep buffering: switch to United."

Delta One and United Polaris cabins beneath their airline logos. Delta won the last decade. United wants the next one.

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Adam Nathan @adampnathan.bsky.social · 05/10/2026

Earlier this month, Colorado cleared a six-mile I-270 expansion for construction. In August, Tennessee approved a partner for a $9.2B, 26-mile I-24 project. Both promise traffic relief. But wider roads attract more driving. That feedback loop has a name: induced demand.

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Adam Nathan @adampnathan.bsky.social · 05/10/2026

Southwest is quietly building two new hubs. 10 of its 11 new summer 2027 routes are in Austin and Nashville. So where does it go next? I ranked every route those cities still don't have using government ticket data. My 10 predictions 🧵

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Adam Nathan @adampnathan.bsky.social · 04/10/2026

I work out every day, and I wish more airports had gyms and showers. Give me 30–60 minutes to work out, a shower, and a place to change. I'd much rather board a plane feeling refreshed than spend that time eating and drinking at the gate.

TWA Hotel fitness center at JFK Airport, outside security, photographed in 2019. The room has weight machines, benches, treadmills, and exercise bikes. This is an airport hotel gym, not a gym near the gates. Unmodified photo by w_lemay, Wikimedia Commons, CC0. Source: https://commons.wikimedia.org/wiki/File:Fitness_Center,_TWA_Hotel,_John_F._Kennedy_International_Airport,_Jamaica,_Queens,_New_York_City,_NY_-_48581235422.jpg

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Adam Nathan @adampnathan.bsky.social · 04/10/2026

Marriott has its name on 9,805 reported properties. It owns or leases 51. Why would the world's largest hotel company avoid owning hotels? Because a hotel building and a hotel system are two very different businesses. One consumes capital. The other scales.

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Adam Nathan @adampnathan.bsky.social · 03/10/2026

Norwegian is building a 3,879-passenger cruise ship. Inside it is a smaller ship with 159 suites. The Haven gets its own restaurant, bar, lounge, pool, sundeck, elevators, butlers, and concierge. The K-shaped economy has a deck plan.

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Adam Nathan @adampnathan.bsky.social · 02/10/2026

One of the insane things about flying in 2026: Two people can take the same flight, depart and arrive together, and have completely different experiences from door to door. They might barely share any space beyond the plane. Here’s economy vs. Delta One from LAX to JFK.

Side-by-side Delta 767-400 photos compare Main Cabin on soft gray with Delta One on deep purple.

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Adam Nathan @adampnathan.bsky.social · 01/10/2026

WestJet is dropping three Europe routes after one summer: Halifax–Copenhagen, Halifax–Madrid, and Toronto–Glasgow. I've always thought of WestJet as the little low-cost carrier that could. Against a smart, powerful Air Canada, it found an overseas niche in unlikely places.

Zoomed rectangular Plate Carrée map of 28 WestJet summer 2026 Europe and Asia routes from six Canadian cities. Asia and Europe are both visible. Calgary routes are blue and other gateways teal. Halifax–Copenhagen, Halifax–Madrid and Toronto–Glasgow are red because they are absent from the reported summer 2027 schedule. The separately announced Calgary–São Paulo route is orange and ends at its mapped GRU airport point. Airport codes identify the route endpoints.

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Adam Nathan @adampnathan.bsky.social · 01/10/2026

Airline premiumization is increasingly paying to remove friction. United is bringing a Base fare to First Class. The seat stays up front; some of the benefits now require paying up.

Two upward waterfalls. An illustrative $350 domestic round-trip fare reaches a $610 midpoint after estimated seat, bag, boarding and fare-upgrade costs. These are illustrative midpoints, not a sampled average. A separate official Delta example rises from $2,689 for Basic Business to $2,889 for Classic; both include the lie-flat seat and meal, while Classic restores more bags, mileage, flexibility and ground benefits after the 2027 transition.

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Adam Nathan @adampnathan.bsky.social · 30/09/2026

Four years ago, SAS filed for bankruptcy. Now it is profitable, ranks No. 3 globally for punctuality and is buying 69 aircraft. It cut costs, left the alliance it helped found and stopped pretending Scandinavia needed three equal hubs. Here’s how it rebuilt the airline around Copenhagen.

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Adam Nathan @adampnathan.bsky.social · 30/09/2026

Princess Cruises just put its sailings inside ChatGPT. You can ask for an Alaska cruise that visits Glacier Bay, compare ships and see current prices in the same chat. Photo: Shiphistory62 / Wikimedia Commons (CC BY-SA 4.0)

Star Princess anchored off Princess Cays, photographed November 2025. Photo by Shiphistory62 via Wikimedia Commons, CC BY-SA 4.0: https://commons.wikimedia.org/wiki/File:Star_princess_cruise_ship_(cropped).jpg

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Adam Nathan @adampnathan.bsky.social · 29/09/2026

Alaska says it will start with 25 lie-flat 737-10s. So where might they go? I looked at a full year of DOT fare and traffic data across seven Alaska gateways, then mapped 39 route possibilities.

Wide zoomed map titled Where Alaska could fly 25 lie-flat 737-10s. A labeled Alaska inset shows ANC and four dashed seasonal routes. The main map shows 28 stronger candidates and seven lighter possibilities across SEA, SFO, LAX, SAN, PDX, HNL and ANC. SEA-MIA is included as a lighter possibility; RDU and PHL are not shown. A seven-column lookup lists every route. Routes are possibilities, not announced flights.

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Adam Nathan @adampnathan.bsky.social · 29/09/2026

I fly so much that most travel feels mundane and annoying now. But I still look forward to the Delta One Lounge. The food is excellent, the drinks are great, and it's beautiful and actually relaxing. Now Delta is selling business-class fares that will eventually keep you out.

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Adam Nathan @adampnathan.bsky.social · 29/09/2026

Alaska is competing as a true national carrier. Today's reveal makes the case: lie-flat suites on 787s and select transcontinental 737-10s, new Hawaiian A330 interiors, true premium economy, major lounges, and a more flexible Atmos program.

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Adam Nathan @adampnathan.bsky.social · 28/09/2026

Starlink is the best thing to come to planes since Biscoff cookies, and the rollout is accelerating. It’s already live on 22 passenger airline brands. Another 24 have announced it. I mapped every airline rolling it out:

Horizontal bar chart of reported or defensibly estimated live Starlink aircraft, sorted largest to smallest. United leads with 450, Qatar has 150 and Air France is estimated at about 130 from a June aircraft-type breakdown. Alaska has 105, WestJet at least 100, SAS 81, Emirates about 50, Hawaiian 42, airBaltic 28 and ZIPAIR 8. A single status column combines fleet penetration and rollout notes.

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Adam Nathan @adampnathan.bsky.social · 28/09/2026

Instinct just raised $1B at a $10B valuation, months after launch. People are already using it to plan and book travel. My prediction: in the next year, personal agents are going to disintermediate OTAs: the trip starts in a text thread, not an Expedia search box.

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Adam Nathan @adampnathan.bsky.social · 27/09/2026

When Icelandair made its amenity kit optional, 70% of passengers skipped it. That feels like the future: let people choose what they will use, then give them one airline object worth keeping. I wrote more here: www.readbusinessclass.com/p/airline-a...

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Adam Nathan @adampnathan.bsky.social · 27/09/2026

LaGuardia gets all the love. JFK is getting a $19 billion rebuild. But I think Newark could end up the nicest airport in the New York area. Terminal A is about to grow again. It was the first completed piece of a much bigger plan to remake EWR.

Two-panel EWR graphic on a pale blue-gray background. Equal-size panels show, at left, a Port Authority diagram of Terminal A's funded two-gate south pier addition and six-gate north pier in planning; at right, a top-down Port Authority EWR Vision Plan concept by Arup/SOM with a proposed replacement Terminal B beside expanded Terminal A. The final layout may change. Sources: Port Authority of New York and New Jersey and Adam's supplied Terminal A diagram.

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Adam Nathan @adampnathan.bsky.social · 27/09/2026

Airlines will sell you a bunk bed behind economy, a lie-flat seat on a 737 and an apartment with its own shower. I found 11 of the strangest cabins you can actually book:

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Adam Nathan @adampnathan.bsky.social · 26/09/2026

The K-shaped airplane now has more routes: United just filed its new Elevated 787-9 on San Francisco–Sydney this winter. Now we can see where it's putting the plane. The 787P (for "premium") has 99 biz + PE seats, and its route list reflects routes with 3 qualities:

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Adam Nathan @adampnathan.bsky.social · 26/09/2026

Delta just announced TWO new international routes for summer 2027: Detroit–Athens and Boston–Venice. Three with the earlier Austin–Paris. Seattle–Narita and LA–Manila are coming too. But today's reveal is shockingly small. Kinda lame, honestly. American-before-the-fall vibes.

Headline: “Delta just announced two new routes. That’s it.” Full-width white-ocean map centers North America and shows five Delta 2027 announcements. Thick red arcs mark the Sept. 25 Detroit–Athens and Boston–Venice reveal; dark blue marks earlier Austin–Paris, Seattle–Narita and Los Angeles–Manila announcements. Light gray lines show published 2026 long-haul service. A compact table lists verified frequencies, aircraft and 2027 start or season dates. Austin–Paris is summer seasonal; the Narita and Manila releases give start dates without a year-round promise.

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Adam Nathan @adampnathan.bsky.social · 26/09/2026

Alaska is playing roulette to make Paine Field work. This week, it announced with fanfare it's bringing SJC back and expanding LAX, PDX, SAN, and SFO. But HNL is out this winter, joining ANC, BOI, GEG, and TUS among routes that didn’t stick. We’ll see if the new stuff lasts.

Map of Alaska Airlines routes from Everett’s Paine Field. Teal lines show current or seasonal routes; red marks ended or pulled routes, including ANC, BOI, GEG, TUS and HNL; gold marks SJC’s April 2027 return. A timeline shows changes from 2019 to 2027.

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Adam Nathan @adampnathan.bsky.social · 25/09/2026

Why would Bulgari, Diptyque or Le Labo put its name on an airline pouch? Most airlines are borrowing prestige, but a few can offer it in return. I wrote about what the airline and luxury brand are each buying: www.readbusinessclass.com/p/airline-a...

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Adam Nathan @adampnathan.bsky.social · 25/09/2026

Qantas says Sydney-New York will finally start in mid-2028. Sydney-London is due in October 2027. If they launch, they'll be the world's second-longest and longest scheduled flights. Qantas first proposed this in 2017. Then came research flights, COVID and aircraft delays.

Borderless Australia-centered rectangular world map with white oceans and gradient continents. The current 20 longest scheduled passenger nonstop airport pairs use bright, distinct operating-airline colors. Shared routes use two colors. Large airport-code tags label every endpoint, with white exclusion halos preventing through-routes from appearing to stop at unrelated airports. Qantas's planned Sydney-New York and Sydney-London routes use the same heavier pink treatment so they are distinct from current Qantas routes. A tall bottom row contains three route cards and a wide operating-airline key with large airline marks, color dots and readable route-pair labels, without airline-name text.

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Adam Nathan @adampnathan.bsky.social · 24/09/2026

American just signed an interline deal with Condor. It's also upgrading Starlux from interline to codeshare. That got me thinking: if oneworld keeps expanding, which airlines would actually make sense? I think there are seven.

Full-slide world map labeling major existing oneworld hubs in gray, Philippine Airlines hubs Manila and Cebu as member-designate hubs, and large transparent airline logos beside the proposed hubs for Starlux, China Southern, Aer Lingus, Condor, Porter, Airlink and Air Tahiti Nui.

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Adam Nathan @adampnathan.bsky.social · 24/09/2026

Royal Caribbean just agreed to spend $3 billion so it can sell you the same vacation on land or at sea. It is buying half of Sandals and Beaches. My bigger takeaway: cruises are basically all-inclusive resorts that move. Royal can now sell both.

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Adam Nathan @adampnathan.bsky.social · 23/09/2026

I used to save one amenity kit from every airline I flew. At one point, I had about 300 in a closet. Then I recycled almost all of them. The kits were mostly forgettable, but the business behind them is much stranger: www.readbusinessclass.com/p/airline-a...

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Adam Nathan @adampnathan.bsky.social · 23/09/2026

The K-shaped economy has a seat map. United's first 787-9 had 48 business-class seats and no premium-economy cabin. Its newest has 99 seats across those two cabins. More than double the premium seats. On the same plane. And 30 fewer seats overall.

Headline: Same 787. Twice the premium seats. United's official current and Elevated 787-9 seat maps are stacked for comparison, with Polaris outlined in bright pink and Premium Plus outlined in orange. The current aircraft has 69 premium seats, 27% of its total. The Elevated aircraft has 99 premium seats, 45% of its total. United's first 787-9 had 48 business-class seats and no dedicated premium-economy cabin.

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Adam Nathan @adampnathan.bsky.social · 22/09/2026

Who won the post-COVID reshuffling of U.S. airline networks? By net domestic nonstop destinations from May 2019 to May 2026, Nashville ranks first at +39. The winners split into two models: frequent Southwest routes and lower-frequency expansion by Breeze and Allegiant.

U.S. map and ranked table of the ten established contiguous U.S. airports with the largest net gains in qualifying domestic nonstop destinations from May 2019 to May 2026. Nashville leads at +39, followed by Sarasota +29, Charleston +23, Las Vegas +21 and Fort Myers +20.

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Adam Nathan @adampnathan.bsky.social · 21/09/2026

STL once had nonstops to London, Paris and Frankfurt. So did PIT. CVG had eight European destinations. Dehubbing nearly erased the secondary-city transatlantic network. But the rebuild has been remarkable: many airports have regained the routes they lost, now mostly on European airlines.

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Adam Nathan @adampnathan.bsky.social · 20/09/2026

United’s app is already great. Its Wi-Fi sucked. Now Starlink is going onto nearly 1,000 airplanes while United adds new cabins and more ways to pay up. What does fixing Wi-Fi have to do with selling premium travel? www.readbusinessclass.com/p/how-unite...

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Adam Nathan @adampnathan.bsky.social · 20/09/2026

Airlines once put piano bars on 747s, built a pub into a DC-10, collected fares after takeoff and flew 737s that were half cargo warehouse. The weirdest airline cabins lost to history:

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Adam Nathan @adampnathan.bsky.social · 19/09/2026

Allegiant is adding first class. A few years ago, that would have sounded insane. This airline was built on $57 fares, fees and routes competitors ignored. For years, it was one of America’s most profitable airlines. Now it has bought Sun Country and is chasing premium leisure. Here’s why.

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Adam Nathan @adampnathan.bsky.social · 19/09/2026

My test for a great ski lift: if it were the only chair at the resort, would it be enough to keep me busy for days? I want long runs, difficult terrain and enough variety to keep coming back. These are my top 10 in North America.

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Adam Nathan @adampnathan.bsky.social · 18/09/2026

The rumor is Air Canada will announce a new batch of routes next week, after Labor Day. I’ve heard of 14 possible additions across Toronto, Montreal and Vancouver. Some have stronger evidence than others. Here are the places being rumored.

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Adam Nathan @adampnathan.bsky.social · 18/09/2026

How did Atlanta become home to the world’s largest airline hub? Delta now operates nearly 1,000 peak-day departures from ATL to 207 destinations and carries four of every five passengers boarding there. Geography helped. Then the airport and airline spent decades building around each other.

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Adam Nathan @adampnathan.bsky.social · 17/09/2026

The internet is abuzz over seven routes Alaska just canceled. Four trace back to a wild experiment it tried in 2025: 18 point-to-point routes designed to put its aircraft to work in winter. Two became year-round. Vail and Liberia are back this winter. Every Puerto Vallarta route is gone.

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Adam Nathan @adampnathan.bsky.social · 17/09/2026

Why is United flying to Ibiza, Madeira, Nuuk, and Ulaanbaatar when other U.S. airlines will not? The answer is bigger than a route map. I wrote about the hubs, airplanes, gates, and customers making it possible: www.readbusinessclass.com/p/how-unite...

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